Emmanuel Durand

After starting his career in the French TV channel M6, Emmanuel Durand joined the music sector, first as Advertising Director for Universal Music, then as Marketing Director at Sony Music. He then managed the Swiss subsidiary of L’Oreal Active Cosmetics, before joining the world leader in filmed entertainment, Warner Bros., as Vice-President in charge of all marketing activities: as such, he covers cinema, video, digital and video-games. In parallel, he is also lecturer in the Master in Marketing at Sciences Po Paris, on the subjects of innovation and digital switch in entertainment. He is the author of "La Menace Fantôme - Les industries culturelles face au numérique", an essay about innovation in the cultural sector.