Hi I’m Roop, co-founder of Union Street.
I am born and bred in Old Trafford Manchester and grew up watching my Grandfather fight for political and cultural rights for minorities in the UK and succeed. I feel that my life experiences, travelling and upbringing has contributed to my understanding of people and places, complex issues and the interconnected facets of life.
I studied Media Technology at Salford University then worked at Sky TV. Although these were vital experiences, something was still missing for me. Wanting to combine my passion for filmmaking with travel, I teamed up with a crew in India to work on a documentary to raise awareness of the ancient cultural practices of a remote village in the foothills of the Himalayas. I realised I wanted to use my skills to document real issues and stories to inspire people and the world around me.After meeting Natasha in early 2008, we realised we could combine our energies to create something powerful and so we joined forces to create Union Street Media Arts. I now work with a variety of clients to produce and direct creative projects; films and campaigns that strategically position organisations, that raise awareness on a number of social issues and that market and promote businesses to target audiences.