Robert Lawe

Robert Lawe
Creative Director, Producer, Director & Editor

Experience:

¥19 Years experience in blue-chip advertising and marketing, including entertainment advertising and consumer broadcast advertising.

• An owner of a successful creative services/production company for eighteen years servicing global brands and leading all aspects of television and feature marketing creative, commercial production and post-production.

•Vast experience in all aspects of concept creative, pitching, production, post-production, design and finishing; including working with seven figure budgets in both domestic and international territories.

• An expert in content development and strategy across traditional media platforms, emerging media and interactive technology. 


• An exceptional creative leader with strong strategic and tactical skills. 


• Expert in network and cable television marketing, on-air branding, show and movie promotions.


• Experienced in driving to completion large-scale projects including corporate marketing initiatives, video presentations, sales development materials, consumer on-air and print campaigns as well as world-class media production.

• Experienced in all areas of production, including editorial, directing, producing, post-production supervision and working with established Hollywood celebrities.


• Worked with globally recognized brands, including Disney, FOX, Universal, NBC, Warner brothers, Wal-mart stores Inc. Proctor and Gamble, Pepsi co, Unilever, and more.

• Recognized with 33 industry awards.

Creative Director/Partner – N87 Creative, LLC – Los Angeles, Ca. Dec. 2012 – Present.


Creative Director/Owner – Fresh Pictures, Inc. – Los Angeles, Ca. 1997 – 2012

Responsibilities include:
Producing key creative in television marketing campaigns for entertainment and product advertising. Responsible for creating and extending brands for entertainment and product companies, managing staff (up to 30 people) and directing celebrity talent.

Produced and managed budgets, operations, production, post-production, purchasing, and all creative and key personnel. Managed long-term relationships with clients that include: Sony Pictures Television, Sony Home Entertainment, Paramount Pay-TV, CBS Television Distribution, CBS Television Network, ABC, FOX, Newline Television, Newline Cinema, Warner Bros. Domestic Television, Warner Bros. International Television, Carsey Warner Productions, King World, FX Networks, Sci-Fi Channel, NBC-Universal Television, Twentieth Television, Fox Television Productions, The William Morris Agency, Gillette, Pepsi, Co., PRN, Agency SF, Saatchi & Saatchi, The Martin Agency, Media & Marketing Group, Ameristar Casinos, Inc., Costco, Wal-Mart, and Best Buy.

Responsible for producing launch campaigns, sales promotion and topical promos for: “The Good Wife,” “Hot In Cleveland,” “Wheel of Fortune,” “Jeopardy” “24,” “Boston Legal,” “Wal-Mart ‘Beyond the basics’ Campaign,” “Supernatural,” “Cold case,” “Ghost Whisper,” “Charmed,” “NCIS,” “DirecTV Corp. Presentation,” “Bones,” “Judge Joe Brown,” “Texas Justice,” “Becker,” “Enterprise,” “Dinotopia,” “The Others,” “7th Heaven,” various FX movie titles, “Home Team with Terry Bradshaw,” “Texas Justice,” “Judge Judy,” “Judge Joe Brown,” “Ainsely Harriott,” “Boy Meets World,” “Home Improvement,” “Your Big Break,” “Fashion Emergency,” “Dr. Drew,” “Hollywood Squares,” “Duff,” “Lost World,” “Hot Ticket,” “Rescue Me,” “The Shield,” “Strong Medicine,” “Donny and Marie,” “Crossing Over with John Edwards,” “Catch Phrase,” “Divorce Court,” “The Practice,” “The X- Files,” “NYPD Blue,” “Roswell,” and more.

Writer/Producer/Director/Editor – Friedland Jacobs Communications – 1995 – 1997

Duties included writing; editing, directing and producing television launch campaigns, topical promotions and sales presentations for agency clients. Shows include: “America’s Most Wanted: Final Justice,” “Judge Judy,” “Love Line,” “NYPD Blue,” “The Lazarus Man,” and daytime shows such as: “Gabrielle,” “Rolanda,” “Riki Lake,” “Leeza,” “Gordon Elliott,” “Jenny Jones,” “Marilu,” “Nightstand,” and many others.


Freelance Writer/Producer – 1995

Worked as a “creative for hire” at NBC On-Air, Another Large Production, Disney Channel, and Fox Broadcasting. Duties included, writing, editing and producing television promotions, sales presentations, up-front presentations, marketing tapes, sizzle reels and launch campaigns.

Staff Writer/Producer – Fox Broadcasting Company – 1991 -1995

Duties included writing and producing launch campaigns, promos and marketing presentations for “Melrose Place,” “Cops,” “Americas Most Wanted,” “The Simpsons,”
“Parker Lewis Can’t loose,” “Beverly Hills 90210,” “The Heights,” “In Living Color,” “Married With Children,” “New York Undercover,” and more.

Freelance Editor/Assistant Editor – 1986 - 1991

Employed by various companies as an editor. Projects included advertising for MGM International, Turman/Fostor Company and General Motors.

BA - Graduate of USC School of Cinema/Television – 1986






References:

Susan Kantor – Warner Bros. Television Distribution
SVP Advertising and Promotion
4000 Warner Blvd. Buld. 118 Ste. 4202
Burbank, Ca. 91522
818-954-1621

David La Fountaine – CBS Television Distribution
SVP Advertising & Promotion
2401 Colorado Ave. Ste. 110
Santa Monica, Ca. 90404
310-264-3540

Richard DuMont – Twentieth Television
VP Advertising and Promotion
2121 Ave. of the Stars 17th Floor
Century City, Ca. 90067
310-369-1355

Ignacio Mata – Twentieth Television
SVP Advertising and Promotion
2121 Ave. of the Stars 17th Floor
Century City, Ca. 90067
310-369-2587

Dylan H. Jones – PRN, Inc.
Sr. Creative Director
600 Harrison Street 4th Floor
San Francisco, Ca. 94107

Dick Roberts – Sony Pictures Television
VP Advertising and Promotion
10960 Wilshire Blvd. Ste 2340
Los Angeles, Ca. 90024
310-244-5293

John Varvi – SVP On-Air Promotions
FX Network
2121 Ave. of the Stars 19th Floor
Century City, Ca. 90067
310-369-0384












Director

Selected Long form:
THE RECKONING – Fresh Pictures –
Starring Steve Braun, Julia Jones and Jack MCGee (Rescue Me).
Finalist in the Hollywood Film Festival - 2007
THE GREATEST CHRISTMAS MOVIES – AMC – Emmy nod

Selected commercials and Promos:
CBS, 20th Television, Paramount Television, New line Television, Wal-Mart, Gillette, Pepsi Co, Ameristar Casinos, DirecTV, Corelle, American Express, Costco, Best Buy, Frito-Lay, Tag Body Spay.
Costco/American Express card -PRN, San Francisco
Best Buy -PRN, San Francisco
Corelle Corning Ware -PRN, San Francisco
“Bones “ -Twentieth Television
“The Ghost Whisper” (Jennifer Love Hewitt) -CBS Television
Albertsons -PRN, San Francisco
Gillette Fusion -PRN, San Francisco
AM Resorts “Secrets” & “Dreams” -Arroba International
Wal-Mart “Beyond the Basics” -PRN, San Francisco
“NCIS” (Mark Harmon, Don Bellisario) -Paramount Television
“Enterprise” (Rick Burman) -Paramount Television
FLW Outdoors Spots -FLW Outdoors
“24” Keiffer Sutherland & Joel Surnow -Twentieth Television
Doritos spots -Fresh Pictures/Frito Lay
Tostitos Super bowl spots -Fresh Pictures/Frito Lay
Wal-Mart Sprint/AT&T Connection -PRN, San Francisco
Wal-Mart HDTV -PRN, San Francisco
Ameristar Casinos Campaign -Fresh Pictures
Sam’s Club Presentation -PRN, San Francisco
Costco Presentation -PRN, San Francisco
Tracfone Spanish/English spots -PRN, San Francisco
Gillette Tag Body Spray -PRN, San Francisco
Zantac Jeff Gordon -PRN, San Francisco

Additional spots for:
NYPD Blue, Becker, Step Up Shoes, FLW, Zantac, & NASCAR.

Selected sales presentations:
“Bones” (Fox) Twentieth Century Fox Television
“NCIS” (CBS) CBS Television Distribution
“24” (Fox) Twentieth Century Fox Television
“DirecTV Presentation” News Corp
“Ameristar Presentation” Ameristar Casinos, Inc.
“Charmed” (CBS) Paramount Television
“NYPD Blue” (Fox) Twentieth Television