I am the homeschooled product of two entrepreneurs. And so it was no surprise when I started a storytelling business. But before all that, I studied economics and communications in college, earning a B.A. degree in 2006, and spent the next 3 years abroad, managing information systems with investment banks and traveling the globe. This is where I began to understand the importance of diversity and practical reasons large organizations need to be skilled storytellers.
I relocated back to the U.S. in 2010 and started a marketing consulting company, where I created digital content, communications and Wordpress sites for small businesses. Most clients wanted to share authentic messages in a familiar voice and so I focused my energy towards video production and became a passionate student of the craft and science behind video marketing.
In 2014, I was hired by a web development company to build and manage their newly acquired video production company. Here, I designed and optimized the data workflow and archive process. I pitched ideas and called upon a talented team of graphic artists, UX designers and programmers to complete client projects. I was responsible for pre-production through production and metric analysis. I conducted interviews and managed a small team to finish a variety of projects simultaneously. I was especially excited to recommend targeted syndication options with video Adword campaigns, unique landing pages and clever social media content.
Currently, I am working full-time as a remote-video storyteller for Hormel Foods. I enjoy the work, but I am applying for this position because I desire to be a part of a creative team. I need the process of collaboration and thrive from learning and sharing with others.