Brad Swafford, Artist Bio
Founder and Creative Director, Ocean Shore Music Group
Brad Swafford, founder and creative director of Ocean Shore Music Group, presents a canon of music samplings that covers a comprehensive array of sounds, styles, and emotional tastes. A Kentucky native, Brad grew up simmering in the sound of Bluegrass and Country music. This allowed him to develop an understanding and appreciation for the musical styles, but also the culture and history behind the sound; the haunting yet graceful score of Bluegrass and the heartbroken and familial refrains of Country. Never one to be constrained by the confines of musical boundaries, Brad transplants the roots of these quintessential American styles and applies them across the spectrum to create a wide variety of styles including rock, ambient, dubstep, hip-hop, and indie pop.
A graduate of The Recording Workshop in Chillicothee, Ohio, Brad mastered the arts of Audio Engineering and Music Production which allowed him to perfect his own musical talents to garner the attention of Sony Music Nashville. While working in Sony’s A & R Department, also known as the talent scouting sector, Brad sought out and procured new talent for the label. His time at Sony was spent learning the ins and outs of the music business which he was later able to translate into projects for various other artists. After Sony, Brad spent time as Master Control Engineer for WHAS-TV in Louisville, KY and gained an understanding of how music is solicited and used on television and in film.
Along with a command of the technical and corporate components of the music industry, Brad invokes an understanding for the creative process and music as an emotional outlet. He approaches writing from the perspective of taking a musical journey. No matter where you want to go, a song can take you there. It can take you to a distant land, across the hall, down the street, or back in time. When most people take those rhythmic journeys, they are fueled by a torrent of emotion be it happiness, sadness, elation, frustration, or consternation. If the music is good, the music will know.
Julie Bargo, Copyright 2015