John Rodriguez is the founder and CEO of MasterWerks, a digital film & video production company. His interest in filmmaking came at a young age as he devoted much of his time developing his fascination with his old windup Bolex camera he received for his 10th birthday. He began his paid career at WSLS-TV in Roanoke as a studio camera operator, but quickly moved up the ranks. He then went on to work with various television stations and networks, such as: ESPN, NBC Sports, CBS Sports, MTV and many others. Eventually landing a position as lead editor at Tandem Computers. He quickly began earning numerous awards for his editing and directing, including a regional and national Emmy. In 1996 John he was hired as creative director and senior visual effects editor at DIVA Systems. There, John honed his craft creating movie trailers and weekly promos.
John’s vision for MasterWerks is to empower like-minded artists with the same passion to tell their stories.