Digital media & marketing innovator Darrin McAfee is a founding partner of Media Circus Film Marketing & Circus Road Films, where he oversees new client relations & the growth of the Indie Popcorn Content Network.
Media Circus and Circus Road Films serves as the producer rep and film marketing for more than 80 independent films a year.
Prior, Darrin was a managing partner in charge of digital advertising & marketing for Los Angeles based LEG (Levity Entertainment Group) During his thirteen years at LEG, he produced and executed successful creative advertising and marketing campaigns for corporate brands and celebrities such as The Cheesecake Factory, Sierra Mist, Pepsi, George Lopez, Comedy Central/Viacom, TBS, Sugar Ray Leonard, Jeff Dunham and dozens more.
McAfee has also led the charge in growing fan bases, video views, ratings for television shows and many best selling books and knows how to drive eyeballs and ratings like few others in the digital world. Over the past decade he has held campaign management positions for 3 of the top 4 most watched shows in Comedy Central’s history, 2 live stand up specials for HBO, 3 major comedy festivals and more than 70 one hour stand up comedy specials for Comedy Central, HBO, Showtime, TBS and CMT.
Prior to LEG, Darrin spent 10 years in the performance improvement vertical, working with high profile clients H&R Block, Deloitte and Touche and the NFL’s Kansas City Chiefs among many others.