I love creating eye-catching key art, whether for movie posters or for any client that needs to have the most amazing image.
I've been working with the Special Olympics of Southern California for a couple of years now, shooting their events. It's the events I love to shoot; the athletes, families and everyone involved are truly loving and amazing people.
They do fundraising events, and I've photographed several of those. I thought it might be beneficial, not to mention fun, to help them take their promotional artwork up a notch for an upcoming event. We talked about doing something epic for the Polar Plunge, where people (often college students) raise money by getting donations when they jump into cold water in the winter time. It's Southern California, so the water is rarely freezing (though at the Big Bear Lake event it can be pretty cold).
I wanted to do something that was really eye-catching to encourage more people to want to have fun and raise even more money.
Since a lot of people who participate in this event wear costumes as part of the fun, we chose a superhero theme. I ended up buying some Halloween costumes for two of the three models, the third had her own. I didn't need anyone to get wet, so I found a great mountain lake image by a talented photographer named Stewart Baird (www.stewartbaird.com) in New Zealand and he was kind enough to let us use it.
Then I could concentrate on photographing each of our models individually and get the best performance out of them. That also helped because from a timing standpoint, they were all available at different times. I needed a space to photograph them, and friends let me use their back yard. Of course, this meant shooting in different lighting conditions throughout the day. I'm always prepared and used some technology to aid in making the images I needed to deliver the goods.
The resulting images were combined in Photoshop and make for a very dynamic image, don't you think? People are already raving about it, and because of the technology I used, it will be featured in an upcoming blog on http://blog.pocketwizard.com/ site.