Chief Lighting Technician / Lighting Director / Lighting Designer / Gaffer / Swing
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Mir Lada lives lighting. Every moment during everyday life, he observes and dissects light, for his mind’s lighting database. This has given him the ability to quickly spec lighting type and position mentally, tracking well with the final set-up, and the finished footage. This saves time and money on set. Combining his love of design and art, with his interests and experiences with technology, Mir possesses a well-rounded skill set with related fields such as cameras, optics, grip, set design, and CGI. Having done thousands of shoots with still transparency film, and having to have exposure within 1/3 stop of perfection, without the luxury of any monitor or EVF, his eye is naturally tuned to deal with life’s contrast ranges.
With decades of experience working with advertising, corporate and entertainment clients and talent, as a commercial photographer Mir has photographed thousands of people, products, interiors, as well as naturally integrating CGI environments with photography. MIr’s transition to motion, with the additional challenge of the dimension of time, was inevitable. Young at heart and energetic, Mir also appreciates today’s trends in design, clothing, and music, and such can understand concepts and styles in the projects he is involved with, whether music videos, commercials, corporate, or educational.
Mir owns and operates Boa, a lighting, grip, and DSLR rental house with thousands of pieces of classic and cutting-edge lighting and grip. He updates himself daily on today’s and tomorrow’s technologies, with a regard to yesterday’s techniques. Mir is very at ease with digital technologies, being involved in digitally altering imagery since 1993, CGI since 1995, high-end digital capture since 2001, and throughout that time, setting up and troubleshooting Macs. He also spent 2000-2007 designing for web portfolio software and leading a development team. In 2008 Mir returned to his technical roots and started a still equipment rental business and digital tech training facility, which in 2012 shifted focus to motion gear rentals and lighting services. In 2016, Mir will be distilling his motion gear arsenal down to the must-haves, and setting up a smaller 2400 sf pre-lit motion studio in Etobicoke, within his 4000 sf gear rental facility. Mir reps at least five other complimentary studios in Toronto; owns a 1 ton van; has liability insurance; and has experience driving up to 26’ G license straight trucks. Mir has high-level knowledge of Canon and Nikon DSLR systems, medium format still systems, match lighting and chromakey, and working knowledge of tools, mechanics, rigging, materials, electrical, and optics. All of his resources are available for hire.
With smaller productions that don’t have a lot of set and lighting changes throughout the day, Mir will often do double duty as on-set stills photographer or grip, or even occasionally operates simpler digital motion cameras. Samples of this work are below. Mir is very “hands-on” and willing to enthusiastically and creatively assist in whatever department needs an extra hand at the moment. Mir is easy-going, cool under pressure, good at creative “out of the box” solutions, and enjoys collaborating with, and assisting others.