Aleksandra Kovac is a best-selling singer-songwriter, music producer and film composer from Belgrade, Serbia. In addition to being the first Serbian MTV award winner, and a BAFTA Scotland New Talent award nominee, she has won awards for her work in theater, TV, and film. She is also a recognized philanthropist, the founder of the prestigious vocal school and children’s choir "Belgrade Voice”, and an Ambassador for the Council of Europe’s campaign “1 in 5” against child abuse.
At the age of 15, Aleksandra started her musical journey in the UK, and got signed by Dave Margereson's management company “Mismanagement” and started recording and collaborating with such well-known names in the music business as Derek Bramble, Rod Argent, Peter Van Hook, and was the support act for Errol Brown ( “Hot chocolate” ) on his UK 1993 tour. After returning to Belgrade in 1995, she wrote, arranged, and produced the debut album “K2” with her younger sister, Kristina. They were an overnight success, selling more than 100 000 copies of their album, and toured the entire country. Two albums followed: one in Serbia, and one in Spain ( EMI Spain ).
At this point, Aleksandra decided on pursuing her solo career, not only as a singer-songwriter but also as an arranger and music producer. She joined forces with the talented musician and producer, Roman Gorsek, and they started their own production company and record label RAproduction, which specializes in songwriting, music production, talent search, marketing and vocal coaching. With RAproduction, Aleksandra became one of the top songwriters in the south-east European region, writing and producing songs for many of the biggest names on the ex-Yugoslavia music scene ( Nina Badric, Severina, Goran Karan, Boris Novkovic, Jacques Houdek… )
RAproduction released Aleksandra’s first solo album “Honey and milk” in 2006, and experienced considerable success. It was the “Best Selling Album of The Year”, and this success led Aleksandra to win the European MTV award as the Best Adriatic Act at the 2006 EMA’s in Copenhagen.
Concurrent with her singing career, Aleksandra garnered acclaim as a composer for commercials, theater, TV and film, boasting as clients such household names as Coca-Cola, VIP Mobile, Telekom, etc. Her work for theater has been awarded the Joakim Vujic award in Serbia. More recently she scored the off Broadway theater play "Jackie and Marilyn" (April 2014), which premiered at the Lion Theater in Theater Row, New York, to rave reviews. As a film composer, she was nominated for the European Talent Award at the Soundtrack Cologne festival in 2013. The short animated film "Separate lives", animated by Mayra Hernandez Rios and scored by Aleksandra got nominated for the New Talent Award at the BAFTA Scotland 2015.
In 2007, Ms Kovac was invited by the British Council in Serbia to prepare and hold an open workshop about the music business in Serbia, and write a research piece on this topic. This was then published in the book “Serbia: My case – A new European generation” by the British Council.
In 2009 Aleksandra and Roman founded a music school – the “Belgrade Voice” ( “Beogradski Glas” ) – and through this she has had the good fortune of being able to share her expertise with many children and adults. The school has proved an effective platform for the promotion of young talent in Serbia and the success of many of her pupils is a testament to both her capacity as an educator and commitment as a mentor.
The year 2010 marked the beginning of collaboration between Aleksandra and the NGO organization “Incest Trauma Centre Belgrade”. During their collaboration Aleksandra wrote a song against child abuse, “Stop the silence”, with the goal of reaching out to people and raising awareness of this disturbing and ever present social problem. Aleksandra was invited to perform the song at the Council of Europe in Strasbourg on the 6th of September 2012. She became one of the Ambassadors of the Council of Europe’s “1 In 5” campaign, which was a major European initiative to combat child abuse. Fellow ambassadors included actor Jude Law, and Michel Platini, the president of UEFA, and “Stop the silence” became the official song of the campaign. She performed in November 2012 at the Council of Europe’s conference in Rome – “The role of international cooperation in tackling violence against children”.
Aleksandra holds a Master of Science degree in Composition for screen from Edinburgh University, as well as a BA in Music education from Belgrade University.
Aleksandra was one of five best selling songwriters of 2014 in Croatia, and her song "Vjetrenjace" which she wrote for Nina Badric, one of the biggest music stars in the region, was included in the "Biggest hits of 2014" official CD release, produced by the Croatian Songwriters Society. As one of the top songwriters and performers in the region, Aleksandra was one of the judges in the world famous music competition "X Factor Adria" in February 2015, aired in five countries of the ex-Yugoslavia region.
As a lecturer in film music, she has given lectures at the American University in Beirut and Pedagogical Forum in Belgrade, SAE Institute in Belgrade and Academy of Dramatic Arts in Zagreb. Aleksandra is fluent in English, Spanish and Serbian.