Dennis Gelbaum is an international award winning Creative Director, Producer, Director, Writer, Author, and Inventor. Check out the trailers for his novel, “Beyond Reasonable Doubt” at https://youtu.be/nU72BV5p--8 and for his book of poetry and original illustrations at https://youtu.be/07Xfe-UsOYo Dennis was featured in “50 Great Writers You Should Be Reading”, by Danielle Hampson & Don McCauley (2010) Check out the music video Dennis produced and co-directed for Bazooka Bubble Gum that has more than 3.6million views at https://youtu.be/yZXRaVBf0pY And, Dennis created the Buddy Lite Illuminated Safety Leash, the #1 selling pet product at The Sharper Image.
"I have successfully managed production and post-production facilities that have included shooting stages, edit suites (video/audio), animation departments, special effects (live, mechanical and CGI) departments and more. I have been responsible for the day-to-day operations, project budgeting and financial forecasting, (with P&L responsibility), identified industry trends – production – execution ad deliver and technology, new areas of growth and led new business efforts. I have also managed (and approved all creative work produced for TV, Radio, Outdoor, Print, Website Design, Web Content, Interactive Multimedia, Entertainment Trailers, Sales Reels and other creative materials.), Creative, Production, Post Production, Client Services and Marketing Departments. I have worked very closely with clients developing and implementing advertising, marketing and promotional strategies; formulated design concepts and presentation approaches, coordinated and directed film, video, audio and artwork production and post production, illustration, photography and assisted with copywriting and scripting for a variety of consumer driven product categories."
“I am a business and creative strategist - not only seeing what is, but understanding what isn’t and what can be. I believe in the power of storytelling - understanding how to communicate to a specific, target market, telling an engaging and compelling story, creating original multimedia content and producing interactive brand funded experiences."
"I believe in the power of copy and design to strengthen and unleash the power of a brand. I am a branding strategist - clearly seeing the big picture five years in advance, while understanding the immediate deliverables that need to be accomplished. With an emphasis on brand performance and inbound digital marketing strategies, I know how to digitally promote a business. I can help you BRAND BETTER!”
Dennis is presently the Director of Experiential Marketing, Executive Creative Director and Executive Producer of ramp it up entertainment, a full service creative boutique and brand experience agency and multimedia production company where he is focused on helping clients define and refine their creative and business strategies, producing brand funded content and live, interactive branding experiences. In 2009, he created Production Concierge Services, connecting corporations and agencies to the finest pre-production, production and post-production services and resources in the world (in more than 100 countries) and providing clients access to Frenchway Travel, an in-house, full service, industry focused travel and incentive agency.
Dennis works closely with clients to develop/update and implement policies, procedures, and guidelines for multimedia content creation, production and distribution. Working with internal and external teams, he help to define and refine business and creative strategies, creating digital, online and interactive destinations and original, multimedia content (and live events) that strengthens and unleashes the power of brands - connecting and engaging with consumers and fans in unique ways that create loyalty and generate revenue. From creating interactive and multimedia websites (that provides brands the ability to collect and analyze vital consumer and media usage information) to creating, producing and sponsoring original content for broadcast, web and mobile, to product placement in all media and creating live interactive events - it is all about unleashing the power of a brand.
Dennis creates innovative, interactive and multimedia content | experiences that motivate, inspire and change how people talk, act, think and feel about brands. They are the result of his more than 20 years of experience and expertise in the development of creative and business strategies, managing digital projects, multimedia and global event production, sponsorship activations, data, analytics, user experience, media and technology. These experiences are supported by the use of traditional, digital, social and mobile media, as well as new technologies and invented media.
“I have superior project and account management skills and I am extremely strategic, creative and flexible with an outstanding client orientation. I have a deep understanding and knowledge of the current digital landscape, including web development, online community development, online video programs and campaigns, emerging media, and trends in interactive experiences, social media and mobile. I enjoy working closely with clients developing and aligning digital strategies and providing innovative, multimedia creative solutions - including global event development, production and marketing, social media, digital/interactive marketing, direct response, e-commerce and public relations. I’m focused on creating innovative, engaging, effective and award-winning multimedia work, creating new revenue generating streams and winning new business.”
Most recently, Dennis helped define and refine business and creative strategies and implemented processes for the development and execution of all aspects of digital (interactive and integrated), experiential marketing, advertising, promotions, PR, sponsorships and event marketing for UI Global Brands - focused on increasing brand awareness, reputation and market share for Urban Intimates, Urban Activewear, Urban Hydration, UI&Me, and Psyche’s Locker. Dennis managed a team to refine the Customer Journey | Experience (expectations and deliverables) retail and online and developed and implemented customer loyalty and affiliate marketing programs. Dennis also built and managed internal teams focused on ecommerce, editorial, graphic design, product photography, social media, PR, live events and tradeshow exhibits. Managed and sourced, negotiated and hired outside vendors on an
And Dennis provided vision and leadership to guide SRS Distribution’s strategic use of digital communications, including the company’s websites (20+ Corporate Brands, 200+intranet and internet), microsites, implementing two industry first e-commerce sites, (145,000+ products, 1700+ OEM’s), e-newsletters, tradeshow activities, video/multimedia (produced 100+ hours of content) and interactive presentations, blogs, and multiple (200+) social media and networking sites. Reporting to the CIO/CMO, he ensured the effective use of technology to create a cohesive digital communications strategy that strengthened and unleashed the power of the company’s brand (s). Dennis played an integral role in the development and execution of the Brand Strategy, Customer Experience Strategies, Customer Loyalty Programs and the success of the advertising, marketing, promotional, PR and Social Media efforts of the company.
In 2013, as the Chief Operating Officer, Chief Marketing Officer and Executive Creative Director of Input Group North America (Input Group s.p.a. is the 17th largest event company in the world!) and Managing Partner of ramp it up entertainment, Dennis led and managed teams of creative, production, business development and logistical strategists. "From the theatrical to the practical, a single speaker to a symphony orchestra, hundreds of performers simultaneously juggling power tools while riding unicycles, suspending seventy-five feet long dragon kites from the ceiling of a 10 story atrium, to projecting laser/animated images onto the sides of buildings, I bring a little magic to each and every event and to every second of multimedia content I produce."
Dennis has worked with clients all over the world, collaborating with multi-disciplinary teams to conceive and execute brand funded content and interactive branding experiences for two to hundreds of thousands of participants. Dennis has created, written, directed and/or produced hundreds of TV (received the Cannes Lion for a series of commercials for BBDO/Black & Decker) and radio commercials, print ads, billboards, promos, trailers, music videos, live multimedia interactive events (concerts, tours, festivals, meetings, product introductions, in-store promotions and museum exhibits), corporate awareness and fundraising films/videos and hours of long & short form programming and content for theatrical release, broadcast, web and mobile. “I’ve often been described as being an innovator, out of the box thinker, superior leader and manager. (LOL) I am all those things as well as being fearless when it comes to
creating, presenting, selling, planning and executing. I re-imagined the box and now there isn’t one!”
"My favorite projects include co-writing/producing a visually stunning commercial for Alize Bleu, creating/selling/producing/directing 'Get Fit With Alyson' - a web series supporting the launch of the Nintendo Wii/Wii Fit, creating a web and mobile based campaign for a jeans company - looking for the "best ass", introducing a cosmetics company by creating a credit card that looked like a mirror - looking for the "most beautiful face", inventing/introducing "FaceLift" - a cleansing pad for men to give their face a lift after a long day of work/travel, producing a TV spot for the introduction of Jesse Jeans - "they fit so good they oughta be outlawed", writing, producing and directing fundraising and awareness films for Worldfund, writing/directing a multimedia campaign for Special Olympics to help erase the ‘R’ word, directing a multimedia campaign for Bazooka Bubble Gum, (co-directed the music video that has more than 3.5 million views - http://www.youtube.com/watch?v=yZXRaVBf0pY, producing an interactive multimedia show for BASF and being the executive producer/director for the feature length documentary, 'Corrosion of Conformity - Live Volume - The Movie'.
Dennis is the author of the novel, ‘Beyond Reasonable Doubt’, a character driven, mystery-thriller with more twists and turns than a double helix and 'Something About Going Home', a book of original poetry with illustrations by Christina Qualiana – and is featured in 50 Great Writers You Should Be Reading, by Danielle Hampson & Don McCauley. Dennis invented the Buddy Light Illuminated Safety Leash, one of the best selling pet products ever featured at The Sharper Image. And Dennis received the Distinguished Alumnus Award from American University and established the NAVARAC Scholarship...an annual contribution providing students funds, services and resources to help them complete film/video/multi-media projects. “If you don’t pay it forward, what’s the point?”
Dennis is the former Chief Operating Officer, Chief Marketing Officer and Executive Creative Director of Tourdesign Creative Services (a multimedia creative and production resource company - a Live Nation company) where he worked with the biggest touring
acts, major record labels, top radio stations and live event venues in the world. “Nobody has sold more tickets to more live events – NOBODY!”
"I believe in the power of storytelling to motivate and inspire. From the campfire to the web, authentic stories unite communities, build bridges and create lasting connections. I define and refine strategies helping my clients create and deliver engaging, motivating and inspiring content, creating pathways for people, institutions, companies and brands to tell their story."
I have two favorite quotes:
"Those who tell stories shape society" Plato
"When you have the choice to sit it out or dance, I hope you dance!" Lee Ann Womack
Clients have included: A&E, AFL, Alize Blue, AOL, AT&T, AVON, BASF, Black and Decker, Topps/Bazooka Bubble Gum, BRAVO, Burger King, California Pizza Kitchen, Cedar Point Amusement Park, Chevy Racing Team, Chicago Museum of Science and Industry (Titanic Exhibit), Clear Channel Radio, Connective Technologies, Dodge, Detroit Metro Visitors Meeting and Convention Bureau, Detroit Metro Zoo, DSI Toys, ESPN, Fashion 4 Development, FAYGO Beverages, Firestone Tires and MasterCare Car Service, Fiesta Mexicana, Ford, FOX Sports, Foxwoods Resort and Casino, Gallery Furniture, Gallery Furniture Bowl, Gallery Furniture Stakes at Turfway Park, GM, The Houston Rockets, Houston Livestock and Rodeo/Black Heritage Day, Houston Automobile Dealers Association, Houston Power and Light, Jeep, Jesse Jeans, Korbel, Ken-L Ration Dog Food, KPMG, Lever, Lincoln Memorial University-DeBusk College of Osteopathic Medicine in Harrogate, TN, Lions Club International, Mattel, MGM Casino, Miller Beer, Montclair Water, MTV, Music Choice, NBA, Nickelodeon, Nintendo, P&G, PACE Motorsports, Paris Hotel and Casino, Las Vegas, Pepsi, Popeye's Fried Chicken, Princeton, Professional and College Sports/Teams, SRS Distribution, Quicken Loans, Robert Graham Designs, Saban Entertainment, SAP, Schering-Plough, SFX Sports, ‘The Reel Guys' on ESPN2, The Westside Tennis Club, The Wahconah Group, Toy Biz, VH1, Whirlwind Industries, Worldfund, Wrigley’s, WWE, UCONN, UPN, US Marines, US Olympic Teams, US Open, Verizon, Vicarious Visions, Victoria’s Secret…