Lawrence started his career as a commercial director to direct spots for such brands as NIKE, Coca Cola, Rayban, Philips, McDonalds, Verizon, VW, GM, Fila, SONY, AMEX, Nextel, Visa, Titleist, General Mills, KFC, Dunkin Donuts, Budweiser, Nestle, Frito-Lay, Bellsouth, and Long John's Silver.
He started Random Content with Carl Reiner to publish manuscripts for all genres and develop brand integrated original programming combined with Media strategies. He oversees all publishing & original programming. He has established key relationships with Ad agencies and their holding groups to promote sponsorships.