Award winning senior media music professional with extensive digital experience and broad based production background. Strong expertise in creative direction, information architecture, and production music library development. World class pianist and composer.
Peter Primamore is the managing partner of The Organic Music Library, a leading edge, online production music resource featuring the work of hundreds of top flight composers. Downloadable and pre-cleared for whatever media usage is required, the OML is the result of his many years experience providing top shelf musical content to major media outlets. Prior to developing the OML, as a partner in Kingsize Music, Peter wrote or co-wrote music for hundreds of media properties, winning several awards (International Mobius, New York Festivals, Cine-Golden Eagle) for "America's First Family", which was for seven years the theme of NBC's "TODAY". He spearheaded the creation of the highly regarded Kingsize Music Library, currently under the Warner banner. Peter was also the Creative Director of a major music library for SONY/ATV; currently being marketed by Getty Images as the "Spin City" Library, writing, producing, and coordinating the work of some fifty composers worldwide. Over the past decade, he's written for, or placed music with, most every network and in many feature films. In addition to vast amounts of work for NBC Network and "TODAY", notable placements include HBO's "Sex & The City", Martha Stewart, Dancing With the Stars, Several Series on "The Food Network", CNBC, MSNBC, CBS's "The Early Show", PBS "Great Performances", NFL on CBS, Univision, USA Networks, Viacom, Judge Hatchett, CBS Networks, Discovery Networks etc.. In 2008 he released GRANCIA, a collection of his instrumental work performed by a world renowned collection of musicians including Tony Levin, Jerry Marotta, and Chieli Minucci that has received numerous critical accolades. He resides in New York City and Upstate New York.
Creating (writing, producing, and performing) superior musical content with an emphasis on music for media, creative direction, conceptualizing, developing and administering production music libraries, vast knowledge of music and it's visual applications with an emphasis on television promotion and underscore, publishing, licensing, and targeted musical branding. I also write snarky cue descriptions and am an effective chef.