I am a content marketing filmmaker!
For about 15 years I have been working with many different production types in the world of television, film and internet video. International news, corporate news, infotainment, reality, B2B, B2C you name it.
Over this course of time I realized that what really works is when you simply give your audience something that interests them. Today we call this content marketing. Looking at brands like John Deer, GE and Red Bull; they all took this approach and made it into gold, in their own way. I strongly believe that any brand can be successful this way.
My education is in innovation and change management, which I have found to be very useful in the ever changing media landscape we are living in. Keep an open mind and aim for the stars!