Kevin Hall

I have been in the design industry for over twenty years and have worked in all facets such as concept design in print and web, to finished art, client liaison, print press operation and studio ownership and management. Having experience as a Studio Manager, Art Director and Senior Designer I have produced work for a variety of clients and see every piece of work, whether just a pack shot for a TVC, or a national campaign, just as important.

Not only am I a graphic designer, but I am a LEGO Brick Artist. I have been creating LEGO models for over 30 years and have produced various sculptures, sets and models for events world wide and advertising campaigns for television and print media, working with such companies as the LEGO Group, KFC (through Ogilvy Advertising) and Stihl Power Tools. I also have been part of various projects with the LEGO group in the USA as well as Australia and Europe.

When I tell people that I meet I collect and build with LEGO® bricks, I usually get a strange look appear on their face, "You, um, play with LEGO?" They normally respond. As most people think LEGO bricks are just a toy for kids, they do not realise it can be used as a creative medium to build amazing sculptures and models, just as any artist uses clay or paint, as a LEGO brick artist, I use LEGO bricks. So when people actually see my creations, they are then overwhelmed with the feeling of awe and the memories from their childhood flood back. Usually they are then jealous that I get to use LEGO bricks as part of my every day work!

Having collected and created with LEGO bricks for around three decades, I have managed to build up a large array of skills and techniques to help create my LEGO sculptures and LEGO models. Using these skills, I have managed to design and construct everything from corporate logos, promotional items, replicas of house hold items, amazing architecture, right up to a life size chainsaw and line trimmer.

As I have been a creative person my whole life, it was only natural for me to become a graphic designer, and I have been now for around 20 years. This has helped me visualise, plan, and design my LEGO brick models and sculptures thus allowing me to bring them to life. Having worked in the creative industry for so long, has allowed me to acquire the skills and knowledge to be able to design LEGO brick sculptures and models large and small.