If you are looking for an SEO service that delivers results quickly and efficiently, you may be wondering if you should use performance based services. Although ranking high is definitely important, it is not the only metric to consider. It is very easy to target keywords that generate low-quality traffic, which may make your investment less effective. Instead, you should pay attention to other metrics, such as traffic and conversion rates. This is where performance based SEO can benefit you the most.
A performance based SEO service should be risk-free, as it doesn't require monthly payments. Moreover, it does not involve any upfront expenses or contracts. You can cancel at any time. However, you should choose a company that is experienced and specializes in quality practices. This way, they can prove their worth in SEO and help you achieve your business goals. You should also ensure that the service you hire complies with Google's Webmaster Guidelines. This means that they must avoid using paid links, link farms, or other websites that own the client's business.
In addition to their promise to target the top four or five keywords for your business, performance based SEO services are not for everyone. Even traditional SEO agencies may use questionable tactics. For example, many companies rely on spammy tactics to boost their rankings, while others focus on keywords that are not of any real value to the website. In addition, their tactics deteriorate the quality of their content, which will only harm their rankings. Furthermore, Google's algorithm is constantly evolving, and your site's content should be of value to your customers, too.