Joni Moce

I have spent seventeen years in the creativeindustry and one aspect I am most passionate about is branding. Not so much the look and feel, even though itis important, but more importantly the psychological facet of what makes a brand ‘BRAND’. In the last 10 years, I have discovered that a brand is more than just a look, it is an emotional attachment or rather a 'feeling' that customers engage, in order to relate to. I enjoy strategizing when I'm creating a campaign or a new brand and seeing how ideas are activated on the ground and watching them come to life. Understanding individuals and how people think is oneof the most fascinating things and I enjoy mulling over ideas and conceptualizing them to give clients thefulfilling end result.