Stacia Crawford is a Director/Producer/Writer/Actress who, last year, directed two feature films which premiered on Netflix and Lifetime. As a producer she has helmed five feature films with Mar Vista Entertainment (premieres on Hallmark, Lifetime, CMT), in addition to several independent feature films. In television, Stacia co-directed/produced various unscripted series for NBC/Esquire, The History Channel, A&E, AMC, Spike, Logo, Pivot, Blaze TV, MTV. She also produced several web content shows, most notably for My Space. Prior to directing/producing, Stacia started her career as an actress/writer and can be seen in several feature films, including cameo roles in films that she’s directed. As a writer, she has written two novels (Kit Ten, The Space Between) and co-created four original dramatic television series (DRIVING UNDER THE INFLUENCE, WILDCATTERS, AMERICAN CAESAR, and SENESCENT) all currently in development. Full Bio »
The more production savvy we are, the better filmmakers we become. As directors, it is our job to know every heartbeat of our story; the preparation needed for executing our vision; and the intricacies of bringing it to its final conclusion, in a way that will illicit an emotional response from our audience. That means that we must not take our foot off the pedal once we wrap. Being present, aware, in control, and maintaining our focus during post-production is vital.
Sometimes our film is made (or lost) in the edit. The technical steps of post production can seem overwhelming, especially coming off the heights (or lows) of wrapping a picture. But if we don’t have a good understanding of the post production steps, it could be challenging to bring our vision to a strong finish, and ultimately to a wider audience.
Stacia Crawford is a Director/Producer/Writer/Actress who, last year alone, directed two feature films which premiered on Netflix and Lifetime. As a producer she has helmed five feature films with Mar Vista Entertainment (premieres on Hallmark, Lifetime, CMT), in addition to several independent feature films. In television, Stacia co-directed/produced various unscripted series for NBC/Esquire, The History Channel, A&E, AMC, Spike, Logo, Pivot, Blaze TV, MTV. She also produced several web content shows, most notably for My Space. Prior to directing/producing, Stacia started her career as an actress/writer and can be seen in several feature films, including cameo roles in films that she’s directed. As a writer, she has written two novels (KIT TEN, THE SPACE BETWEEN) and co-created four original dramatic television series, (DRIVING UNDER THE INFLUENCE, WILDCATTERS, AMERICAN CAESAR, and SENESCENT) all currently in development.
In a clear, expansive, yet easy to digest presentation, Stacia will help all filmmakers understand exactly how to handle and navigate the post-production process. She will begin by teaching you what to look for when hiring your entire post-production team. From there, she'll discuss the difference between all the post production positions - some sound quite similar, but do completely different jobs - and...do you need them all? Stacia will then dive into scheduling including the level of cuts for the film, and how long each part of the process (sound, coloring, etc) should take. She will discuss pick up shoots, fixing lighting and audio mistakes, and how to protect for footage errors. She'll even get into key art and what to include in your trailer!
This is a comprehensive webinar designed to keep you deeply immersed in the post-production process carrying with you the knowledge that will keep your team on board with finalizing your vision.
Praise for Stacia from her previous Stage 32 Next Level Webinar:
She explained what is the Director's job was very very well and broke it down step by step!
Stacia did a great job. She was great!
If you are thinking of going into the industry it was amazing, hit all the points, and she went above and beyond when she expanded on a lot of her points...like making sure you get your insert shots (which I've been a victim of.). Overall she was great, clear and to the point.
Stacia was great. A lot of good information in a clear and concise manner.
It was interesting to hear from other filmmakers' perspective. I learned a lot about the Director's position, as it relates to Film & TV. I came into this webinar because of my interest in knowing more about the producing/directing side of the industry, and man Stacia really did go in and cover a lot. My mind was soaking up information left and right. Another great webinar!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
So you want to direct. You've been bitten by the filmmaking bug and now all you can think about is making a film. You've got a script (or the concept for one) and have envisioned exactly how you want to see it on the screen. And, now more than ever, with equipment more accessible, the costs of shooting affordable, the barrier of entry lower than it's every been, and the options for distribution growing seemingly by the minute, you know the path from script to screen has never been more viable. We get it. As a director you are the lynchpin of a production and the commander of a creative army in service of your vision. But, in order to truly realize that vision, you have to know everything there is about development, pre-production, physical production, and post production. Even though you can clearly see the film in your mind that's only a small part of the process of being a director. It takes hard work, discipline, and wearing many hats to be able to execute every aspect of developing and filming a movie - and to do it in a way that holds the entire production together. What you do (or don't do) in pre-production will set the tone for the entire shoot, good or bad. How you command the set on the first day will determine whether your cast and crew put forth their best effort or zone out. You have to be cognizant of shooting time/days, your budget, and assuring that your are delivering on every promise. But you're not done when you shout "That's a wrap!" There's still more to do when you get to post-production, working hand in hand with your editor, colorist, sound designer and more. It sounds overwhelming, but we're here to tell you it's not only a manageable environment, but one you can thrive in. Stacia Crawford started as an actress, but had the overwhelming desire to manage and film projects. So, she moved into producing and directing. Last year alone, she had two feature films that premiered on Netflix and Lifetime. With the success of those films, she has been hired to direct two more features this year. Stacia has worked with NBC, The History Channel, A&E, AMC, Spike and more, and has used her experience to make sure she runs a tight and efficient set. She's a pro at managing a project from the script phase through seeing her work on screen and beyond. Stacia will guide you through the entire directing process so you can understand what your responsibilities will be through pre-production, physical production and post-production. She will help you understand what to look for in your contract before you even get hired. She will teach you best casting strategies, how to find and enlist the help of your creative departments, and how to choose the right DP and AD (beyond important!) You'll also learn how to prepare your shot list and how to confidently run your set by learning how to work with actors, producers and your crew and keep them all happy. She'll teach you about your dailies and picking up scenes if the schedule shifts. Finally, she'll take you through post-production and how to work seamlessly and diplomatically with your editor, composer and your color and audio team. You'll be well-armed with all the pertinent and vital information you need to manage every aspect of being a film director. Stacia will remove your anxiety and fears by giving you the tools to succeed, thrive and have your cast and crew looking to work with you again and again. "If you are thinking of going into the industry it was amazing, hit all the points, and she went above and beyond when she expanded on a lot of her points...like making sure you get your insert shots (which I've been a victim of.). Overall she was great, clear and to the point." - Ryan H. I'm a screenwriter and always wanted to direct, but found the idea of it daunting. Stacia not only lifted my fears, but gave me so many "I can do that!" moments that I'm already kicking myself for not doing it sooner. She's a marvel. - Monica R.
We've brought in producer Bradley Gallo, who's the CCO of Amasia Entertainment. Helmed by the former president of Marvel Studios, Michael Helfant, Amasia has emerged as one of the top production companies in the industry today. Bradley's recent film, Them That Follow, which he produced with Gerard Butler, is an official selection at the 2019 Sundance Film Festival. In addition, he's worked on successful films such as Mr. Right (starring Anna Kendrick & Sam Rockwell) and The Call (starring Halle Berry). Over the last decade in the industry Bradley has mastered best practices to get a key director and cast attached to your film and he's going to be sharing his tips exclusively with the Stage 32 community!
Session 1: Initial Contact: Where do producers look for material? If you’re a producer, selecting the right writer for your story. Should you really sign up for those websites that claim to get your stuff read? What makes a producer decide to read your material? How to get past the measures designed to keep you on the outside. Repped vs unrepped. How many projects is a producer developing at any one time? How To Write To Get Read. What hooks a producer, development exec or reader and are those things different at different budget levels? Should you go ahead and write your $100 million dollar summer blockbuster? Writing to get it made now. Pre-existing material. Where you find it, how to get it. Coverage. Who’s reading? What are they looking for? How do they judge? Recorded Q&A with Shaun! Session 2: What is “development” really and how long can it take? From big budget films to indies, the time period can vary wildly. What are the factors? Is there a way to “beat the system” and ensure your film gets going? Building your relationship: Working with a producer or development exec. can be a stressful process. Learn how to navigate this so that you end up with the best version of your project. Fighting/Making up/Moving on. So you’ve hit a wall. They want more changes and you’re not willing to go there. How to move past the inevitable speed bumps and get going again. Is being replaced inevitable? You’ve been optioned/hired… Now what? Beginning to understand the dynamics of your new relationship. If you’re a writer, how to work with your new producer/partner to create the best result. If you’re a producer, how to navigate the process with your screenwriter. Differences between indie/big budget in terms of development Thinking in terms of production: While certainly not a “must” for writers, having some sense of what may go into crafting a single scene from a practical perspective can be of enormous value. Recorded Q&A with Shaun!
The director and actors may get the lion’s share of the credit, and the writer might be the one who thought up the story in the first place, but it’s the producer who actually puts a film together and who turns ideas into reality, all the way from conception through distribution and beyond. The role of a producer can be enigmatic, though. It’s not as straightforward of a job as, say, an actor or a DP, and with so many different types of producers (Line producer? Associate producer? Executive producer? Co-Executive Producer?) it’s a hard concept for people to wrap their heads around. But if you’re interested in being a producer yourself and in leading the charge in creating great content that people want to watch, it’s important you better understand the role and find ways you can separate yourself from the pack and excel. There are a lot of producers out there, a lot of people working to create content. However there are a lot fewer who are prolific, who have multiple projects under their belt and have the know-how to make any project they have their sights set on a success. So what makes these power producers stand out? How do they choose what to produce and how do they operate within the industry to make things happen? And how can you join their ranks? A good step might be to learn directly from a power producer herself. Luckly, successful producer Aimee Schoof will lend her experience exclusively to the Stage 32 community. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee has had more than 25 years’ experience working as a hands-on producer on projects of all shapes and sizes and knows what I takes to thrive in this role. She’s excited to share that with you. Aimee will give you a soup-to-nuts overview of what it takes to produce a film of any level and how to position yourself for success not only on your current project, but for your career moving forward. She will begin by teaching you the different types of producers on a film and what each person’s responsibility is. She’ll then give you strategies of how to choose your own path as a producer, including what it means to be an independent producer. She’ll walk you through how to find partners, collaborators, and mentors in this industry and will discuss the crucial but tricky task of finding and selecting material to produce. She’ll also break down whether a producer should focus on just one project at a time or multi-task. Aimee will illustrate what exactly a day in the life of a producer actually looks like. Aimee will then focus on relationship building, one of the biggest parts of a producer’s job. She’ll break down how to form and maintain relationships with agents and managers, actors, casting directors, and fellow producers, among others. She’ll then discuss the best practices for networking to build your connections, including how to work film festivals and markets to meet new and exciting potential partners or friends. Next, Aimee will delve into how best to source IP as opposed to working with original stories. She’ll go over the balance between holding your relationships close and expanding your network and how a good producer budgets their time when working on multiple projects. Aimee will also give you tips on how you can produce a science fiction film, even on a budget. Then, Aimee will give an honest and realistic breakdown of what a film’s timeline actually looks like—how long it actually takes to make a film and how you can stay motivated along the way. Aimee will use examples and case studies from her own past films, including projects made from existing IP, to further break down the role of a producer. Praise for Aimee’s Webinar “I loved this! Aimee knows so much about the subject. I really learned a lot” -Cheryl B. “Aimee was able to take these big ideas and make them feel totally accessible and easy to understand. I really enjoyed hearing from her” -Howard F. “This was great! Thank you!” -Joanne D. “I feel ready and inspired to set out on my own and make some great movies after listening to Aimee!” -Hannah W.
Whether we’re talking about a comedy or drama, sci-fi or horror, a film or television series, animated or live action, short-form or long-form, having good characters is essential. There’s no escaping it. Even a script with everything else going for it, if it doesn’t have strong, compelling characters, it’s not going to work. Great characters connect the audience to your world and ground it in humanity. They provide stakes, bolster your plot and keep it moving. It’s therefore crucial to understand what make an effective character and how you can create that in your own project. Unfortunately there’s not a step-by-step guide to crafting the perfect character. There’s no secret formula and there’s no surefire algorithm. Good characters are complicated and hard to define because so are people. Good characters hold a mirror up to reality and let the audience see themselves or someone else they know in them. And all of that might be fine and good in theory, but what does that actually mean in practice? If you’re a writer how can you create a character who serves as a mirror, who will stick with audiences long after the movie or show ends? And if you’re a producer or director, how can you recognize a great character from a mediocre one through the written word? Lee Sternthal is a screenwriter, director and photographer who has written screenplays for every major studio, including TRON: LEGACY for Disney, as well as scripts for Johnny Depp, Mel Gibson and many others. His film, THE WORDS starring Bradley Cooper, Zoe Saldana and Jeremy Irons was an Official Sundance Film Festival selection and was later bought by CBS Films. Lee is a Sundance Institute Fellow, and his work has appeared on The Black List. Through his writing career, Lee has spent more time than most considering the art of character and using that to aid his own career, as well as writers he continues to mentor and champion. Lee will walk you through the power of character and how to create great characters for your own project. He’ll begin by discussing why exactly characters are so vital to story and will teach you the key differences between a TV character and a film character. Next he will give you a brief history of character in storytelling and reveal the one fictional character from history that all other characters draw from. Lee will then discuss the difference between heroes and anti-heroes, as well as help you determine which of your characters is the driver and which are the riders. He’ll then delve into the art of a great antagonist and why an interesting adversary is so crucial to a successful story. Lee will help you frame your story through the clarity of need, both in character and in story. Next Lee will go over the classic Hero’s Journey and slightly re-imagine it for modern times. He will give you strategies and exercises to better understand and develop your own characters, including his “What’s Their God?” and “Changing A Flat Tire” games. He’ll then teach you the concept of revealing character through behavior and hiding character with words. Next Lee will delve into the idea of how your characters fit into your world, including how the environment might change your character. He’ll teach you the Shakespearean approach to character and compare it to the Balzacian approach, and will also discuss the difference between neuroticism and human comedy. Finally Lee will go over the dance between plot and character, illustrating how the two should work with and against each other to create a feedback loop that’s necessary for any great script. Praise for Lee’s Webinar “Great insight. Really helped me in moving forward.” -Martin R. “I really enjoyed Lee's perspective on script writing. The examples he provided were very helpful. I'm very appreciative that he would share his knowledge, some of his techniques and be so generous with his encouragement.” -Simone L. “Lee had a great way of explaining how to get a feel for the character and why they have the traits they do. Lee did a great job of covering a lot of character related topics which I am glad I have been exposed to.” -Karl H.
A Note From Stage 32 Founder & CEO, Richard Botto: This exclusive Stage 32 Master Class comes from one of my favorite people on the planet, Stephen Follows. Stephen is not only a filmmaker, screenwriter, producer and educator, but also a master statistician. In fact, I first became aware of Stephen when I discovered (and found myself lost for hours in) his incredible blog where he chronicles the results of his extensive research into data and statistics related to the film industry. So taken was I by Stephen's work that I sought him out prior to my trip to London for the Raindance Film Festival and requested a meeting. Not only did Stephen accept, but he kept our meeting in spite of a horrible cold, ultimately spending 2 more hours than planned. That's the kind of guy Stephen is. But his mind, as you are about to discover, is another story entirely. I'm thrilled and honored to announce that not only will Stephen be contributing a number of columns for the Stage 32 Blog, but he will be teaching the first ever Stage 32 Master Class. Stephen's Master Class will be on crowdfunding, and I promise you it will be the most inclusive, insightful and factual (backed by more stats than you could imagine) class ever taught on the subject. Stephen has analyzed over 50,000 film crowdfunding campaigns -- yes, you read that right -- and is bringing his findings to the Stage 32 community EXCLUSIVELY. Never before has this extensive of research and discovery been taught on crowdfunding for filmmakers. It's an honor to welcome and introduce to you, the incredible Stage 32 community, my friend, Stephen Follows. About the Stage 32 Next Level Master Class - Advanced Crowdfunding For Filmmakers: Launching a crowdfunding campaign is easy – ensuring you actually reach your goal is not. Especially if you need to raise a large amount or you’re competing in a crowded marketplace. Rather than leaving it up to chance, or learning on-the-job, let film data expert Stephen Follows take you through the inside scoop on what works and what doesn’t. Stephen brings his experience of teaching at some of the world’s best film schools, running a leading online video agency and as a film industry data expert. He has crunched the numbers on over 50,000 crowdfunding film campaigns from platforms including Kickstarter and Indiegogo, studied the videos on the top 5,200 film projects, interviewed over 50 filmmakers and people who work at the major crowdfunding companies. Notes: This is an advanced course and we expect all students to have a basic knowledge of crowdfunding. Please also note that the free course Stephen discusses in the recording is no longer available and only available to students who took his course live.