Over twenty-five years and working across three continents, Jeanette Milio she has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. In 2020 Jeanette co-created, financed, and produced two seasons for the new series DOG MASTERS, starring Laura Nativo and Alex Rossi, which is being represented by The Gersh Agency for the U.S. and international distribution. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold. Full Bio »
The surge of television platforms, networks, and streamers in recent years has drastically opened up the world of television content production, spelling good news for aspiring content creators around the world. We’re not just talking Netflix and Amazon; countless other channels and streamers like Tubi, Roku, Snap, and many more are actively building their slates and looking for new content to buy outright. With these opportunities, it’s more than possible to create, sell and be profitable on your own independent TV series. Yet this does not mean it’s easy. Financing and recouping costs for independent television production requires a firm understanding of the constantly changing TV landscape and opportunities available to secure funding.
With the rules and trends of television changing so frequently, it is difficult to be on top of where opportunities lie. Standard and subscription networks are losing revenue to streamers, and their acquisition budgets are decreasing. At the same time, streamers prefer buying all rights, and spend much less money on digital rights only, which disrupts the financial model. And many investors who are more used to funding films are resistant to TV shows without the splashy premiere and red carpets that they’re used to. These challenges and more stand in the way of fully financing your own television project, but they can all be overcome with the right approach and understanding.
Over twenty-five years and working across three continents, Jeanette Milio has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. In 2020 Jeanette co-created, financed, and produced two seasons for the new series DOG MASTERS, starring Laura Nativo and Alex Rossi, which is being represented by The Gersh Agency for the U.S. and international distribution. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold.
Jeanette will lay out step-by-step how you can successfully finance your own content for television in today’s ever-changing ecosystem. She’ll begin by taking a look at the independent TV space today, what’s being produced, what’s selling and what opportunities are out there aside from Netflix. She will identify available funding sources and go through the rules of financing you need to understand. She’ll then go into what effective TV pitch documents need to include for investors and how to make your stand out. Next, Jeanette will give you tips on how to secure “free money” for your project by leaning into things like co-productions, subsidies, and tax incentives. She’ll explain how you can mitigate risks for yourself and your team and teach you how to create your own IP to attract audiences and therefore investors and distributors. Jeanette will explain distribution deals that are available today and help you understand how to determine which deal is right for you and your project. Finally, Jeanette will identify the biggest potential pitfalls for producers and investors that you need to avoid.
It’s more possible than ever before to fund, produce, and sell your own independent TV content, especially if you can understand the rules to follow and the traps to avoid that Jeanette will thoroughly lay out.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
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The surge of television platforms, networks, and streamers in recent years has drastically opened up the world of television content production, spelling good news for aspiring content creators around the world. We’re not just talking Netflix and Amazon; countless other channels and streamers like Tubi, Roku, Snap, and many more are actively building their slates and looking for new content to buy outright. With these opportunities, it’s more than possible to create, sell and be profitable on your own independent TV series. Yet this does not mean it’s easy. Financing and recouping costs for independent television production requires a firm understanding of the constantly changing TV landscape and opportunities available to secure funding. In this new and quickly developing world of independent television, knowing how to raise money intelligently can make all of the difference and serve as a calling card for you as you carve out your space in this sphere. Simply put, if you understand the strategies and methods to help your investors see a return, you get to keep those investors time and time again. And those investors can, and usually do, bring more investors with them if they're happy. There are many challenges to face throughout this process – some classic and some you might not expect—but but they can all be overcome with the right approach and understanding. Over twenty-five years and working across three continents, Jeanette Milio she has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Recently, Jeanette has focused on the development, financing, and production of television series. She co-created, co-financed and executive produced the beauty competition series GLOBAL BEAUTY MASTERS on TLC and its spin-off series THE LOOK ALL-STARS on The CW. She further managed the renowned dog series TV series and brand DOG WHISPERER WITH CESAR MILLAN, which aired for 9 seasons on the National Geographic Channel and sold in over 180 countries. In 2020 Jeanette co-created, financed, and produced two seasons for the new series DOG MASTERS, starring Laura Nativo and Alex Rossi, which is being represented by The Gersh Agency for the U.S. and international distribution. Jeanette’s decades working and finding success in the TV industry has given her a unique and unrivaled perspective of how to finance television content and get it sold. In this advanced level and intensive 4-week class, Jeanette will comprehensively teach you how you can finance your own independent television production. In session 1 she will delve into the independent television industry today and go through who the players are where the opportunities lie. In the next session she will break down how to establish feasibility for your project, including the budget process, creating a finance plan, and how to establish your own viability. Next Jeanette will teach you how to reduce risk by sourcing free money, employing transparent accounting, using profit optimized revenue waterfall and more. Finally, Jeanette will dig into actually selling your project, how to pitch it, and the terms and conditions you need to understand throughout the process. Along the way, Jeanette will provide in-depth case studies of recent television projects, as well exclusive and valuable handouts that you can take with you for your own series, including: Sample Business Plan Sales Estimate Sheets Investor Pitch Decks CAMA Agreements Pay or Play Offer Template Sample Option Agreement WHAT TO EXPECT **Jeanette will be available on email during the 4 class sessions to answer any questions you have about your project** This class is designed for beginner, intermediate and advanced students looking to learn the ins and outs of TV financing. This is an in-depth, practical, and detailed class with significantly more content than a standard 90-minute webinar. This class will consist of four sessions, each roughly two hours in duration. In addition to the presentation-style lessons where Jeanette will be walking you through various elements of film financing, you will have the opportunity to ask her questions during each session. ***Only 20 Spots Available.*** Plus, to stay motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the process. To see the full class schedule, see below under "What You Will Learn".
The barrier of entry into filmmaking has never been lower, and the opportunities for distribution have never been higher. While the channels of distribution have never been more diverse and accessible, the education for filmmakers of how to best utilize those channels is often hard to navigate. Is theatrical or VOD your best bet? Will the film festival circuit help you? What can a distributor do for you? And how much money are indie films even making these days? With so many different opportunities and new platforms arising constantly, how do you choose the best path for YOUR film? Content still over-saturates the marketplace and standing out has become particularly difficult. Independent films that find success in this landscape do so by being creative, by approaching distribution in unconventional ways, and by uncovering platforms and strategies that others might not have considered. Creative distribution takes a good amount of work and forethought, but it’s also fully possible for any filmmaker who’s up for thinking outside the box. First, it will be important to have a better understanding of the free and paid opportunities to market your film, connect with distributors, build audiences, and team up with collaborators who will help amplify your efforts. Let us give you the tools you need. Liz Manashil was the manager of Sundance Institute's groundbreaking Creative Distribution Initiative and worked in impact distribution for many content creators during her time at Picture Motion. Prior to Sundance and Picture Motion, Liz spent several years as a film critic for the Hulu series JUST SEEN IT, which she also helped produce and direct. As a filmmaker, her debut feature, BREAD AND BUTTER, was released by The Orchard and can be seen on VOD nearly everywhere. Her second feature, SPEED OF LIFE, was released by Giant Pictures, can be seen on Showtime. Liz spends her time advocating for filmmakers to have healthy and productive relationships with their distribution partners. Liz will walk you the options you have to creatively distribute your film and strategies you can implement to build your audience and optimize your film’s release. She’ll begin by outlining the state of distribution today, how it’s changed in recent years, what success looks like now and what’s realistic or normal for independent films. She’ll then go into what ‘creative distribution’ means and how it can benefit you as an artist. She’ll teach you about film aggregators as an option for distribution, including how to find good ones, and red flags to watch out for. She’ll then discuss tips for finding traditional distributors. She’ll go over different types of distribution rights you might not have considered before and explain how to determine which distributors could be the right fit for your film. Liz will also talk about how to navigate distribution contracts and the main clauses and sections to look for. She’ll then teach you ways to market your distributed film to build your audience, with both free and paid strategies. Next, she’ll delve into impact distribution as an option for releasing your film. She’ll go over what it is and how to use this method to run a successful screening tour. Finally Liz will talk about how you should be adjusting your distribution goals post-COVID and use this time to your advantage. With the lessons and strategies Liz lays out, you’ll be armed with an large array of ideas and practices you can apply to your own independent film to give it a release and audience you might not have thought possible Distribution is constantly changing. Whether you are a first time filmmaker or a seasoned veteran, the landscape and the market are both constantly in flux. I'm so excited for you to join me in our session about alternative forms of distribution. I'll give you a bird's eye view of how to get your film out, how to build audiences, and how to make a difference with your movies. -Liz Manashil
The magnitude to which the television landscape has changed over the past few years really can’t be overstated. Traditional models have been shattered and the dominance of network and cable television has given way to the streamers. Just look at this year’s Emmys—Netflix shows received 160 nominations, compared to NBC, which received only 47. With the way paved by Netflix, Hulu, and Amazon Video, the past few years have seen an explosion of streaming platforms and with it, new content and new opportunities for creatives to jump on board. The TV landscape has changed and continues to change, but most would agree: streaming is the place to be. Yet it’s not that simple, is it? With the world of television changing so quickly, it can feel like whiplash to keep up with everything. The world of streaming this year alone has seen new players (hello, Peacock) and others that have already fallen by the wayside (R.I.P., Quibi). Platforms continue to innovate and reinvent themselves to stay current and compete with their fellow networks, and as they change, so does what they’re looking for and how they look for it. If you’re a writer, producer, or creator working to get your television show on a streaming network, it’s hard to know where to start. There are always isolated articles in the trades as well as whatever you can find out through word of mouth, but what you might really need is for someone to lay it all out—what are the players right now, what content is performing well on their platforms, what are they looking for, and where are they headed? As luck would have it, Stage 32 has put this all together for you. Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed. Arielle will provide a comprehensive look at the world of streaming TV today, focusing on who the major players are and what kind of content they are focused on. She’ll begin with an overall look at the television industry and how it has changed. She’ll also explain what the current streaming landscape looks like today. She’ll lay out the major players and how the recent additions of streamers have altered the ecosystem. She’ll also explain the difference between premium and ad-supported streamers. She will then offer strategies for you to determine which streamers could be the right fit for your project. Arielle will offer a deep dive into the seven biggest streamers today, going over their top performing shows and where they’re headed. She’ll do this for Netflix, Hulu, Amazon, Peacock, Apple TV+, HBO Max and Disney +. She will next delve into where we are going from here, including new trends and developments we should expect to see and whether we can sustain so many streaming networks moving forward. Finally Arielle will offer suggestions of what streaming execs are looking for and suggestions for making your own project more interesting to them. You’ll leave with a much clearer and fuller picture of this quickly shifting industry.
Hello Creative Army! Well, we did it. We made it to the end of 2020. I believe you will welcome me in saying, hasta la vista to this wild year. 2020 has been a challenge, to say the least, but it has not been without a silver lining or two (or twenty...if we're being optimistic). Over the last year, the entire Stage 32 team has been working tirelessly to help you stay connected, creative, motivated, and informed. As always, we are committed to bringing you networking opportunities, education and mentoring from top-level industry executives and professionals, and access to decision-makers around the globe all from the comfort of your own home. Every day, the Stage 32 team is on the phone and communicating with industry professionals. Our goal is to have our finger on the pulse of what's happening in the moment, so you have the tools you need to make moves in your careers. 2020 was not without its faults, but there has never been a better time to take stock of your career and get ready to step on the gas and dominate as we enter into what I am calling The Great Content Gold Rush of 2021. So I invite you to kick 2020 straight in the ass and enter 2021 on a high by joining me for my final AMA of the year. As part of our Holiday Jump Start, I was thrilled to be hosting the "Ask Me Anything" F@#$ 2020 Edition. ALL creatives and professionals were welcome. Looking to further your craft? Now's the time. Looking to learn more about the business? We got into that. Want to find out what I'm hearing from our roster of execs what's going to be happening industry wide in 2021? Let's F@#$'ing rock. As always, registering for my AMA is completely FREE and it's available for immediate viewing! And the more the merrier, so do invite any of your fellow creative friends and peers on your social media channels, your email lists, and through your online groups to join us as well. If you missed my last few AMA's, you can view them here! Now you can say F@#$ off to 2020 with me. Cheers! RB
It's no secret that television is a red hot medium right now. Over the last few years, the average number of shows broadcast has been well over 500. With the advent of even more streaming options (HBO Now, Disney+, and more), some experts expect that number to double or even possibly triple over the next 2-4 years. That doesn't even account for the number of television projects that get sold or brought to pilot that never get picked up! In short, the amount of television pitches being greenlit in the room and the amount of television scripts being optioned and sold has never been higher. But, as is the case with just about anything, the bigger the gold rush, the more people seeking the gold. The content is one thing, how you pitch the content to networks, development execs, financiers, producers, managers, agents and other decision makers is quite another. Experienced professionals can spot an amateur pitcher within the first 30 seconds, if not sooner. You have to be able to stand out. And we're here to help you do just that. So, you have a great idea for a show, now what? How do you get it to the right people? What to do/how to present it to them? What most people don’t understand, is that once they’re in the door they need to think about the other side of the table. Who they’re pitching to, how many pitches that person reads/hears and how best to position themselves to stand out. Busy producers and executives get pitched all the time - honestly...All. Day. Long. Whether oral, written or Skype, you basically have 30 seconds or the first paragraph to keep them interested. And for both, the format matters! Don’t let your great idea fall on deaf ears or eyes! If you’re a writer or someone who works with writers, you need to know how to orchestrate a good pitch. Bret Slater has worked as a producer on such acclaimed shows as the multi Emmy nominated Boardwalk Empire and Ballers for HBO. Bret has worked alongside such talent as Steve Buscemi, Mark Whalberg, Russel Crowe, Dwayne "The Rock" Johnson, Steven Levinson (Entourage), Catherine Zeta Jones, Ryan Phillippe and many more. Bret has been reading and listening to television pitches all day and just about every day since he broke into the business over a decade ago. He's seen every style, heard every idea, and knows as well as anyone what makes a television pitch a winner. Bret will teach you the entire landscape regarding pitching a television pilot or idea. In what is perhaps the most misunderstood aspect of the pitching process, Bret will take you inside the mind of the pitchee, the person hearing the pitch. What are they looking for in the first 30 seconds? What are you portraying when you walk in the room? What details matter and which make the person you are pitching to zone out? How do you craft your pitch to producers, managers and agents? He will teach you the 3 basic, yet much overlooked, rules that must be in every pitch along with the #1 rule on how to deliver your pitch. Bret will break down written, oral and online/Skype pitches and the do's and don'ts for each. He will teach you how to open, and more importantly, close your pitch so that you leave the person or people you are pitching to wanting more. Bret will even show you the proper etiquette for following up after a pitch. Bret will provide all the tools that will help lift the anxiety and doubt of pitching for television and give you the confidence to deliver your pitch in a mannered, informed and professional way. "Yet another winner from Stage 32." - Patricia C. "So much quality information. There were at least 3 things I was absolutely doing wrong with my approach when pitching. This clarified the mistakes I was making. Thank you, Bret." Marty T. "Having spent nearly 10 years in the feature world, I recently wrote a pilot and quickly realized the landscape is much different. My old tricks for pitching features didn't apply for TV. It's a different animal. Now I'm ready to get back on the attack." Milos S.
As the world of television continues to fragment, streaming platforms (Netflix, Amazon, Hulu, Disney+, Apple TV) have become major players. More and more of these platforms are moving into original content, which means the number of new shows being produced has never been higher. However, these platforms have different needs, different expectations and different boundaries and mandates than those of traditional broadcast networks. So how does a creative navigate this brave new world? And how does a writer stand out to get staffed or sell a standout drama series? This webinar will explain in comprehensive detail how drama series are pitched, developed, and sold to streaming platforms and what you can do as a writer to position yourself to get noticed. The world of streamers is changing quickly. New platforms are coming online seemingly by the month, and with each one, the rules and the mandates continue to change. In many ways the world of TV streaming platforms is like the Wild Wild West, overwhelming and hard to nail down. At the same time, that's what makes it so exciting - the opportunities are limitless. But with so many writers vying for an opportunity to sell or be staffed on a show, it’s incredibly important to understand the changing landscape and know the best ways to operate within it. Having a clear sense of how executives at streamers think and what they’re looking for will give you a distinct advantage in adjusting your script to pique their interest or in presenting yourself more effectively to sell your show or get staffed on one of their growing number of series. Spencer Robinson is a literary and talent manager at Art/Work Entertainment who's been in the industry for over twenty years. His clients have been in films with directors Quentin Tarantino, Steven Soderbergh, Clint Eastwood, Gore Verbinski and more. In the TV world, his clients have been regular cast members on shows for Netflix, The CW, Cinemax, CBS, NBC, FX, Starz, Nickelodeon, EPIX, and TBS, to name a few. His writing clients work in both features and television on broadcast, cable, and streaming platforms. He currently has a client writing on two Netflix series, and another client who just sold a show to Amazon. He also reps a writer who currently has a project at Aggregate Films, which has a deal at Netflix. Spencer will use his extensive experience working with writers and selling their shows to streamers to share some of the do’s and don’ts of writing a drama pilot for streaming television and outline how to tailor your script to make the best impression with the executives at these platforms. He will do this by first laying out how the streaming platforms differ from one another and what exactly they're looking for. Not all streaming platforms are created equal and it's imperative you know the difference. From there, Spencer will dive into script structure and formatting, specifically analyzing what you should be considering before you write your pilot. Next, he will tackle staffing and sales, so no matter what your goal whether to be in a writer's room or selling your pilot, you have all the information you need to position yourself correctly and with the best chance of success. Spencer will even get into the difference between streaming platforms and broadcast networks so you can determine where your material might be a best fit. Expect to leave this class with a comprehensive understanding of the shifting industry of streaming television and a toolkit to better excel within it. Like what you heard from Spencer during this webcast? Send your script to Spencer and speak with him for an hour by clicking here. Praise for Spencer's Stage 32 webinar: Spencer was awesome! Super informative and detail driven - providing great insights. Packed so much into a short amount of time which I'm super grateful for! -Eric C. Spencer Robinson has high energy and packs a ton of information in his lecture. Most importantly Spencer gives realistic advice while encouraging writers to move forward fully informed of the terrain. -Oweeda N. Spencer opened my eyes to how the TV world works with broadcast and streaming. What a great crash course! -Ricki L. "Very enlightening. Gave a realistic view of how difficult it is to get a pilot made but was just inspiring enough to give hope. :)" -Clive M.