Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies?
In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer.
Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
Why You Need Digital Marketing For Your Film
Why Your Film Needs A Website
How To Best Handle Digital PR For Your Film
Social Media Best Practices
Digital Advertising - What Works
Creating An Effective Newsletter
Long Term Marketing Of Your Brand
Plus, a live and interactive Q&A with Jennifer Winberg!
"Great speaker - lots of great info! Thanks!" - Ron H.
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! Praise for Jennifer’s Stage 32 Webinars " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
The barrier of entry into filmmaking has never been lower, and the opportunities for distribution have never been higher. While the channels of distribution have never been more diverse and accessible, the education for filmmakers of how to best utilize those channels is often hard to navigate. Is theatrical or VOD your best bet? Will the film festival circuit help you? What can a distributor do for you? And how much money are indie films even making these days? With so many different opportunities and new platforms arising constantly, how do you choose the best path for YOUR film? Content still over-saturates the marketplace and standing out has become particularly difficult. Independent films that find success in this landscape do so by being creative, by approaching distribution in unconventional ways, and by uncovering platforms and strategies that others might not have considered. Creative distribution takes a good amount of work and forethought, but it’s also fully possible for any filmmaker who’s up for thinking outside the box. First, it will be important to have a better understanding of the free and paid opportunities to market your film, connect with distributors, build audiences, and team up with collaborators who will help amplify your efforts. Let us give you the tools you need. Liz Manashil was the manager of Sundance Institute's groundbreaking Creative Distribution Initiative and worked in impact distribution for many content creators during her time at Picture Motion. Prior to Sundance and Picture Motion, Liz spent several years as a film critic for the Hulu series JUST SEEN IT, which she also helped produce and direct. As a filmmaker, her debut feature, BREAD AND BUTTER, was released by The Orchard and can be seen on VOD nearly everywhere. Her second feature, SPEED OF LIFE, was released by Giant Pictures, can be seen on Showtime. Liz spends her time advocating for filmmakers to have healthy and productive relationships with their distribution partners. Liz will walk you the options you have to creatively distribute your film and strategies you can implement to build your audience and optimize your film’s release. She’ll begin by outlining the state of distribution today, how it’s changed in recent years, what success looks like now and what’s realistic or normal for independent films. She’ll then go into what ‘creative distribution’ means and how it can benefit you as an artist. She’ll teach you about film aggregators as an option for distribution, including how to find good ones, and red flags to watch out for. She’ll then discuss tips for finding traditional distributors. She’ll go over different types of distribution rights you might not have considered before and explain how to determine which distributors could be the right fit for your film. Liz will also talk about how to navigate distribution contracts and the main clauses and sections to look for. She’ll then teach you ways to market your distributed film to build your audience, with both free and paid strategies. Next, she’ll delve into impact distribution as an option for releasing your film. She’ll go over what it is and how to use this method to run a successful screening tour. Finally Liz will talk about how you should be adjusting your distribution goals post-COVID and use this time to your advantage. With the lessons and strategies Liz lays out, you’ll be armed with an large array of ideas and practices you can apply to your own independent film to give it a release and audience you might not have thought possible Distribution is constantly changing. Whether you are a first time filmmaker or a seasoned veteran, the landscape and the market are both constantly in flux. I'm so excited for you to join me in our session about alternative forms of distribution. I'll give you a bird's eye view of how to get your film out, how to build audiences, and how to make a difference with your movies. -Liz Manashil
While every writer dreams of finding a producer or network to finance his/her episodic series, most of us are not that lucky. However, that does not have to be the end of Your creative journey nor means a story doesn’t have an audience. This webinar will help empower storytellers and give them the knowledge and tools to circumvent the gatekeepers and create a successful short form series that can even make money. Award winning Indie writer/producer Caytha Jentis, the creator of the hit comedy series The Other F Word that stars Judy Gold and Steve Guttenberg and streams on Amazon, will share the secrets of her success on how she took an episodic concept and turned it into a top short form series that has reached over 1M viewers and has generated revenue and work for her. See more of Caytha's journey by clicking here.
You’ve heard that the opening pages of your pilot script are the most important – hook your audience early and they’ll be invested in your show, fall short and producers, managers and executives might not even finish reading your script. At many companies, your script will be handed off to a member of the development team whose job is to just read the first act, then decide whether to pass or flag your script for further consideration. Having a great first act isn’t just a good way to get your pilot noticed; it might be the only way. When you watch a pilot, though, whether on Netflix, HBO or ABC, it can feel like every show is so different, it’s hard to see a pathway to success. Or even if you master one aspect of your opening act, somehow it can still feel like you’ve not done enough. In a TV pilot, that crucial first act is the most challenging because there is so much you have to do really well, really quickly: you have to introduce your characters, set up your world, and launch your story. What’s more, the first act sets your pilot on solid footing – nail this section and the rest of the pilot seems to develop and flow easily. Get stuck on how to start, and you might never finish writing the pilot that could launch your career. You’ve probably watched outstanding pilots where 10-15 minutes in you’re already making plans to binge the season. What do all those pilots have in common? What techniques do experienced show creators use to give them that early edge? And what exactly do producers, managers development execs and other professionals expect to see in a first act? We have the answers to those questions and much more. Anna Henry is a Producer and Development Executive who has worked at CBS, ABC, Nickelodeon, and multiple production companies, as well as a manager at Andrea Simon Entertainment. Her clients have worked on shows such as THE DEUCE, POWER, IN CONTEMPT, TOMMY, VIDA, SEVEN SECONDS, HUNG, CHICAGO FIRE, FEAR THE WALKING DEAD, THIS IS US, and THE FLASH, and have set up projects at AMC, Amazon, Starz, HBO, Sony, Fox, EOne, ITV America, OddLot Entertainment, Corus, and others. Anna has projects currently in development around the world and is incredibly familiar with what goes into a great television pilot. Anna will analyze pilots more deeply so you can see the tools successful writers use to set their show on the right path from the start. She’ll discuss the ingredients of a pilot in general, including the basic structure, identifying the type or genre of your show, meta-themes, and crafting characters to serve as the audience's entry point. Anna will then delve into the key elements of a first act, as well as a great teaser or cold open, including using framing devices, and a strong out. She will go over tips to writing memorable character descriptions, using physical descriptions, elements of identity, and putting thought into how you name each character. She'll next focus on introduction scenes and using them to generate interest in your characters, using dialogue to establish their voices, and introducing relationships. A vital aspect of a pilot's first act is creating character moments, and Anna will go over effective examples of many different types of these moments, including meeting heroes, meeting villains, meeting supporting characters, establishing the right amount of backstory, and the benefits of having your characters argue. She will then discuss how to create exposition and communicate your world effectively, crafting a mystery and building the rules of your universe, as well as how to avoid overused crutches. Anna will then offer her take on implementing and incorporating tone and themes into the script and how to sneak them in subtly through details and character moments. She will finally lay out how to best use your first act to bring the audience into your story and world, where exactly your story should start, and how to launch your 'A' story and introduce your 'B' and 'C' stories. Examples will be used from one-hour and half-hour shows on network, cable and streaming platforms, PLUS! you will receive pilots for each after the class: THIS IS US - NBC ONE DAY AT A TIME - Netflix / Pop MARVELOUS MRS. MAISEL - Amazon ATLANTA - FX KILLING EVE - AMC THE EXPANSE - Syfy / Amazon Praise for Anna's Stage 32 webinar: "The webinar was fantastic. I am writing my first one hour drama pilot so this webinar was packed with the exact information that I will be immediately putting to use in my rewrite. The slides were clear, concise and informative. The speaker was excellent at conveying the information I needed." -Bobby C. "It was really great information. Anna was a terrific host, very knowledgeable and shared a lot of information and tips." -Marla H. "Comprehensive, insightful. Combined a lot of material I had heard snippets of on character, world dev, etc. but artfully stitched together in one presentation." -James F. "It was amazing, enlightening - completely. I learned soooo much - especially as a feature writer who's been asked to turn a feature script into a pilot!! Thank you soooooo much." -Kristin G.