Advanced Digital Marketing For Your Indie Film or Production Company

Hosted by Jennifer Winberg

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Jennifer Winberg

Webinar hosted by: Jennifer Winberg

Branding & Digital Media Expert (clients: FOX, Disney, Sony, Lionsgate)

Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »

Webinar Summary

Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies?

In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer.

Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.

What You'll Learn

Why You Need Digital Marketing For Your Film

  • How SEO factors in
  • A Place To Drive Fans
  • Telling Your Story to Cultivate and Increase Engagement
  • Exposure

Why Your Film Needs A Website 

  • Website Options
  • When To Launch Your Website
  • Collecting Emails
  • Adding Ticketing/VOD

How To Best Handle Digital PR For Your Film

  • Hiring A Publicist
  • Press Kits
  • Promotional Mailers/Swag
  • Screening Your Film
  • Promotional Screenings/Partnerships
  • Reviews
  • Trailer And Clip Placement
  • Editorial
  • Press Events
  • Red Carpets/Premieres

Social Media Best Practices

  • Hiring An Agency Vs Bringing In House
  • Choosing The Right Social Channels
  • Facebook Business Manager
  • Example Social Media Timeline
  • Example Social Media Content For Success

Digital Advertising - What Works

  • Social Media Advertising
  • Blogger/Influencers
  • Youtube

VOD/iVOD Partnerships

  • Pitching your film
  • Type of VOD/iVOD partnerships
  • VOD/iVOD Advertising
  • Editorial opportunities

Creating An Effective Newsletter

  • Newsletter Services
  • Communication Strategy
  • Building A Network

Long Term Marketing Of Your Brand

  • Leveraging Your Film To Market The Next

Plus, a live and interactive Q&A with Jennifer Winberg!

About Your Instructor

Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures.

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Testimonials

"Great speaker - lots of great info! Thanks!" - Ron H.

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Reviews Average Rating: 4.5 out of 5

  • Aunque el inglés no sea tu lengua materna, Jennifer habla de forma muy clara y agradable y es muy fácil seguirla incluso sin subtítulos. Un webinar muy informativo, estoy muy contento de haberlo visto.

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