Jennifer has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, Independent, and Home Entertainment releases. Jennifer has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Full Bio »
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think.
The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit.
Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community.
Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire!
Praise for Jennifer’s Past Stage 32 Webinars
"Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first."
- Maria N.
- Anthony C.
"As comprehensive as it gets."
- Martina J.
“Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice."
- Laura D.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Ever wanted to know what happens behind the scenes in the marketing department for film distribution companies? In this Stage 32 Next Level Webinar, digital marketing expert Jennifer Winberg (digital strategy for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to market your film (or production company) across PR, Digital Marketing, and Social Media. Digital Marketing is essential for your film. It is THE WAY to market your film and get it into the hands of the viewer. Your host, Jennifer will use her 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing to show you how to create a digital campaign that will build an audience for your film. She'll outline a digital media timeline for your film, when to start promoting your film, and how to even partner with theaters and VOD operators. You'll walk away knowing how to build a successful digital media campaign including best tactics, tools and resources.
In order to be successful, building your brand is something that you should ALWAYS be doing. There is never an on & off switch for opportunity. You never know who you are going to meet and where in the film industry. In this Stage 32 Next Level Webinar, entertainment marketing and branding expert Jennifer Winberg (Marketing Strategist for mini and major studios - Disney, Fox, Sony, Lionsgate, and Gravitas Ventures) will teach you how to network in order to build your brand. Your host, Jennifer will use her 10 years of experience to walk you through setting up your film brand online, the tools and resources needed, finding community, and even how to navigate those industry meetups and happy hours.
Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.
We take a look at how writers put together montages to explain complex plots in V for Vendetta, makeover a character in Crazy, Stupid Love, bring levity and character to the dark comedy of Groundhog Day, make working out interesting in Rocky, drive home a theme in The Godfather, and tell us an entire, moving prequel in Up.
In this exclusive 2 hour Stage 32 online webinar, here is just some of what you will learn from Robert McKee: Crafting believable and engaging dialogue. Why certain lines resonate and others fall flat Strategies and techniques for writing impactful dialogue The importance of showing vs. telling The three functions of dialogue: exposition, characterization and action. But that's not all! After Mr. McKee's lecture, Stage 32 Founder & CEO, Richard "RB" Botto, conducts an interview speaking further about the craft and opens it up to the Stage 32 community to ask questions. Now, no matter where you live in the world, this is an extremely rare opportunity to learn from Mr. McKee online! "You just don't get Robert McKee like this for this kind of price. Kudos to Stage 32 and thank you Mr. McKee" - Burton B. "Thank you RB and your awesome teem, and a big thanks to Robert McKee who is truly a Master of the craft! This webinar could be hard one to top in the writers field." - Scott W. "Just wanted you to know that McKee's webinar was fantastic. One of the best lectures I have heard on the craft. He was brilliant. And irascible." - Anthony R. "Amazing wisdom from a writing giant. Felt he was very giving and thoughtful in his replies which made it a fantastic experience." - Paul B. "Fantastic webinar - lots of great insights and ideas. Thanks!" - Ron H. "I will say it again - this was a great webinar. I am more inspired and motivated than ever to increase my skill as a writer and devote more time to doing so." - Christine D. (see more testimonials below!)
One of the most useful things a writer can do is to team up with a mentor to help them on their journey. Too many writers try to navigate through the script writing process without guidance. Wouldn't you want a mentor that develops and sells material for a living to help you take the mystery work out of your journey? The most successful writers in the industry have their own mentors to make sure they are going in the right direction - do the same for yourself. Stage 32 Happy Writers is thrilled to bring back our 8 Week Working Writer's Lab. This is one of our most hands on, prestigious and talked about labs and we only offer it a few times a year. To find the perfect teacher we go through our rolodex of 400 executives and hand pick an executive that is one of the most raved about from our writers. Your teacher for this lab will be Patrick Raymond, creative executive at Mandalay Pictures! Patrick has assisted a number of our writers on strengthening their scripts and he is excited to help you bring your concept to life. With interactive lectures and weekly homework assignments directly geared towards bringing your concept to life, PLUS ongoing contact with Patrick in between classes, your experience writing has never been easier. Under The Guidance of Patrick Raymond you will: Pick a unique and commercially viable concept. Craft engaging, unique characters that pop off the page. A solid structural skeleton that successfully carries your concept. Cinematic set pieces that will give your story that much-wanted theatrical feel. A fully realized outline highlighting every major plot point in your script. The Objective of the Lab is: To take the mystery work out of picking a concept that can sell. To match you with an executive that will assist you with making sure all your script's elements is as strong as possible. Give you an experience on how development executives develop projects that are now on their company's slate. Class ScheduleWEEK #1 – The Story of Me; Your Questions; Your Stories General class overview. Patrick's history and experiences. What Patrick loves writing about and why. What he looks for in a good story/screenplay. Any initial queries raised in the pre-class questionnaire. NOTE: Given the online format, Patrick will use this week’s “office hours” to more personally respond to/discuss the ideas you are contemplating working on during the Lab. WEEK #2 – Character Creating strong, unique memorable characters. How to have them best serve your story, the genre, themes, etc. Dialogue and voice. Patrick will cover some examples, including personal experience. WEEK #3 – Act I; Premise into Story How to make the leap from basic premise/concept and characters into a full-blooded story. Where to start. What to include in Act 1. Where does Act 1 end and Act 2 begin? Creating a world and setting a tone. Patrick will discuss examples of strong (attention-grabbing and/or smartly-chosen) and weak (meandering, overstuffed, unfocused, etc.) beginnings. WEEK #4 – The Story So Far (Consultation) No on-line class this week. Instead, you will submit premise, Character Bio(s), and Act I outline for review; Patrick will discuss the materials individually in 30 minute phone calls and advise any changes/concerns. WEEK #5 – Act II; Structure and Plotting Plotting and development of your story across Act 2. Examples of structure (midpoints, end of Act 2, Internal/external conflict, etc. WEEK #6 – Theme; What’s it All About? How to ensure that your script isn’t just an escalation of events, but is a rich narrative experience that is hopefully actually about something. Topics to include Theme, Topicality, Relatability, Universality. WEEK #7 – Act III; Sticking the Landing Why 'when and how' to achieve a strong finish is arguably one of the most difficult parts of writing a screenplay. Examples of scripts/films that have accomplished this, as well as those that have not (and why). WEEK #8 – The Completed Outline (Consultation) No on-line class this week. Instead, you will turn in your completed outline for review; Patrick will then discuss with you over a 30-minute consultation. About Your Instructor, Patrick RaymondPatrick Raymond is a Creative Executive at Mandalay Pictures, Peter Gruber’s decades-old production company responsible for films such Sleepy Hollow, The Score, The Jacket, Into the Blue, When the Game Stands Tall and Horns. At Mandalay, Patrick gets to work on his passion every day: cultivating amazing stories and working with great writers.Prior to joining Mandalay, Patrick studied business and film production at the University of Southern California. He worked in the financial services industry for four years before transitioning to entertainment, where he worked as a production assistant in television for four years.After that he transitioned to working at Gersh in the production department but he also gained exposure to the literary world, working with writers and story. He then moved over to LD Entertainment for three years, where he was a Creative Executive, working with writers and helping build scripts and acquire ideas for new projects. Here he had the opportunity to work for Tate Taylor on a James Brown biopic entitled, Get On Up, and learned about assembling large studio films. He has since transitioned to the Creative Executive position at Mandalay Pictures. Patrick was born in Alaska and raised in Seattle prior to moving to LA.