The Tools You Need To Attach A- List Actors to Your Film (With Offer Letter & Sales Estimate Example)

Hosted by Franco Sama

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Franco Sama

Webinar hosted by: Franco Sama

EP of over 20 $1MM-$5MM Films at Samaco Films

Independent feature film producer Franco Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing.Sama has Executive Produced an impressive array of over twenty (20) independent feature films including most notably, "Guns, Girls and Gambling" starring Academy Award Winner Gary Oldman, Christian Slater and Dane Cook which is quickly becoming a cult favorite; this film was released into theaters and acquired a worldwide distribution deal from Universal Pictures.Other films Sama has produced include; "Black Limousine" starring David Arquette and Vivica Fox, "Tooth and Nail" starring Michael Madsen and Vinnie Jones, "Paid," starring Corbin Bernsen and Tom Conti and "The Penitent Man," starring "The Terminator's" Lance Henriksen. Sama also serves as Executive Producer on the film festival darling "Petunia" starring Thora Birch, Brittany Snow and Academy Award Winner Christine Lahti.Samaco Films released "The Livingston Gardner" stars James Kyson the beloved "Ando" from the NBC television hit series "HEROS" and the second, "3 Days in Havana" starring Ally McBeal alum, Gil Bellows; both of which have been released through Samaco Films' sister company, Synergetic Distribution and have been released via all digital and Video on Demand (VOD) platforms worldwide.The company also released two films, the first of which is the highly-lauded WWI action thriller titled "Game of Aces" starring heartthrob and former "American Pie" star Chris Klein alongside "Transformers" Victoria Summer (Transformers: Age of Distinction") and Werner Daehn.His shingle "Samaco Films" is financing and producing a slate of several independent feature films, including 3 psychological thrillers "Stockholm", Séance, and "Alexis Colette", as well as a poignant heart-warming tear jerker titled "Take My Wife, Please." Most recently Sama has become the newest member of the Board of Directors for the Non-Profit organization "New Filmmakers, L.A." where he serves on the "Best of Awards" show committee. Full Bio »

Webinar Summary

Anyone who has ever tried to produce and cast a feature film is aware of the quagmire that attaching “A” List level talent represents. On one hand, you need the star power of a “name” actor in order to acquire funding and on the other hand you need the money in order to acquire the name talent. It's enough to drive even the most seasoned filmmakers crazy. Don't worry, there are proven strategies to solving this puzzle and assuring that your project is top of mind for managers, agents, and their talent.

The reason why so many first and second time producers, writers and directors find themselves in this situation is simple. In most cases, they are attempting to approach “A” List celebrity talent to their film much too soon with the hopes of using that “name” to attract investors; a strategy that rarely works. The reality of the situation is that "A" List talent and the representatives get dozens of offers a month. And with more and more name actors working in television, streaming series, limited series and now even digital series (hello, Quibi!), the competition is even higher. But you CAN compete and still attach "A" List talent to your project even if you don't have all your funds raised.

Franco Sama has produced over 25 profitable independent films ranging from micro-budget to films up to $5MM. Franco is considered a pioneer in the world of film financing and casting. He speaks all over the world on the subject and has mentored thousands of filmmakers and producers on how to attach the best talent to their independent features.

Just some of the actors Franco has cast in his films include:

  • Gary Oldman (Oscar Winner, Darkest Hour, Oscar Nominee, Dark Knight)
  • Christine Lahti (Oscar Winner)
  • Christian Slater (Golden Globe Winner)
  • Michael Madsen (Reservoir Dogs)
  • Chris Klein (American Pie)
  • David Arquette (Scream)
  • Vivica A. Fox (Kill Bill)
  • Dane Cook (Comedian)

Franco has also been a consulting producer on many films with many more in active development. Many top producers in the game turn to Franco to get their films off the ground. And now he's bringing his over 2 decades of knowledge exclusively to the Stage 32 community.

Franco will teach you everything you need to know about attaching top talent to your film including a bullet proof method for ensuring that managers and agents not only put your script in the hands of "A" List talent, but that they read the material! He will show you how to make sure your script is attractive to "A" List talent. He will teach you how to turn a Letter of Intent into a Letter of Commitment. He will instruct you as to the proper timing to make your offer, so you assure that everything is in order and that you're in a position to answer all questions. He will dissect a physical offer so you know exactly what you should be presenting. He will discuss pay and play offers, deferred payments, using credits as currency and back end point deals and how you can identify which of these offers and strategies to deploy. He will go over proper etiquette and how to make sure everyone is happy so that you win the trust of the gatekeepers assuring you can return to the same managers and agents again and again.


Franco will take away the fear, anxiety, and, most of all, doubt, that comes with the desire to attach name talent to your project. You will learn all the proper strategies and methods to assure success.

 

"I had the pleasure of seeing Franco speak live at one of Stage 32's live education events. He was so inspiring, so confident and so willing to help, this webinar became an instant signup. Even with my high expectations, I was floored by the wealth of information and the explanation of the strategies within. My fear, and let's face it, my insecurity of approaching talent was crippling. Not any more. I've put in 2 offers on 2 different features this morning and I'm already lining up my next move. Can't wait for the next one, Franco! And thank you, Stage 32!"

- Pamela R.

 

"One word - Invaluable."

- Larry S.

 

"This was a stunning presentation. One of the best yet."

- Antonio H.

 

"I have seen the light and I am ready to make offers. Try and stop me."

- Lydia W.

 

"Empowering. I'm going to watch it a 2nd and 3rd time just to make sure I got it all down. Then, I'm working the phones. Great job, Franco and Stage 32."

- Reese K.

 

 

What You'll Learn

General Truths Regarding Name Actors

  • 6 things to keep in mind when considering name talent for your project
  • How to set reasonable expectations when approaching talent
  • Why do you need a “name” actor?

Understanding the International Marketplace

  • North America
  • Europe
  • Eastern Europe
  • Middle East
  • Asia
  • Latin America
  • Misc.

International Sales Value of Talent - Plus a Sales Estimate Example

  • Sales Estimate Example

Old Way vs. New Way of Putting Together a Film and Offers

Making the Offer

  • A bullet proof method for ensuring that the agent/manager puts your script into the hands of the “A” Lister and that they READ IT!

  • How to make it, when to make it and under what conditions.

  • Letters of Intent vs. Letters of Commitment

Dissecting an Offer

  • We will dissect an example of an actual, physical offer to an “A” list actor

Pay or Play

  • What this actually means and how to negotiate a "pay or play" offer

Deferred Payments 

  • How does this work and will they agree?

Credits as Currency

  • Using credits and credit placement as a negotiating tool.

Back-end Point Deals

  • Spicing up your offer with back-end points – gross or net?

Etiquette and the “Unwritten Rule”

  • Making multiple offers for the same role

Time Limit and Deadlines

  • How to decide when to move on.

Your State of Affairs 

  • What stage of development should you be in before you even consider making an offer to an “A” Lister.

Offering and Negotiating Perks 

  • First class airfare and accommodations, star wagons, etc.

Production Start Date

  • How moving or changing it negatively impacts your offer/project.

Q&A with Franco!

About Your Instructor

Independent feature film producer Franco Sama boasts a remarkable and extensive history in public speaking, public relations and a decade of independent film development, production and financing.

Sama has Executive Produced an impressive array of over twenty (20) independent feature films including most notably, "Guns, Girls and Gambling" starring Academy Award Winner Gary Oldman, Christian Slater and Dane Cook which is quickly becoming a cult favorite; this film was released into theaters and acquired a worldwide distribution deal from Universal Pictures.

Other films Sama has produced include; "Black Limousine" starring David Arquette and Vivica Fox, "Tooth and Nail" starring Michael Madsen and Vinnie Jones, "Paid," starring Corbin Bernsen and Tom Conti and "The Penitent Man," starring "The Terminator's" Lance Henriksen. Sama also serves as Executive Producer on the film festival darling "Petunia" starring Thora Birch, Brittany Snow and Academy Award Winner Christine Lahti.

Samaco Films released "The Livingston Gardner" stars James Kyson the beloved "Ando" from the NBC television hit series "HEROS" and the second, "3 Days in Havana" starring Ally McBeal alum, Gil Bellows; both of which have been released through Samaco Films' sister company, Synergetic Distribution and have been released via all digital and Video on Demand (VOD) platforms worldwide.

The company also released two films, the first of which is the highly-lauded WWI action thriller titled "Game of Aces" starring heartthrob and former "American Pie" star Chris Klein alongside "Transformers" Victoria Summer (Transformers: Age of Distinction") and Werner Daehn.

His shingle "Samaco Films" is financing and producing a slate of several independent feature films, including 3 psychological thrillers "Stockholm", Séance, and "Alexis Colette", as well as a poignant heart-warming tear jerker titled "Take My Wife, Please." 

Most recently Sama has become the newest member of the Board of Directors for the Non-Profit organization "New Filmmakers, L.A." where he serves on the "Best of Awards" show committee.

FAQs

Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 

Testimonials

"I had the pleasure of seeing Franco speak live at one of Stage 32's live education events. He was so inspiring, so confident and so willing to help, this webinar became an instant signup. Even with my high expectations, I was floored by the wealth of information and the explanation of the strategies within. My fear, and let's face it, my insecurity of approaching talent was crippling. Not any more. I've put in 2 offers on 2 different features this morning and I'm already lining up my next move. Can't wait for the next one, Franco! And thank you, Stage 32!" 

- Pamela R.

 

"One word - Invaluable." 

- Larry S.

 

"This was a stunning presentation. One of the best yet."

- Antonio H.

 

"I have seen the light and I am ready to make offers. Try and stop me."

- Lydia W.

 

"Empowering. I'm going to watch it a 2nd and 3rd time just to make sure I got it all down. Then, I'm working the phones. Great job, Franco and Stage 32."

- Reese K.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Fantastic, Franco! This was so chock-a-block full of step by step information. Thank you for your openness.
  • Tons of great tips in this webinar. Best webinar I've seen so far. I saw Franco present something similar at a Pitch Fest and he really knows his stuff.
  • Excellent information. Clearly explains multiple ways to get A-list talent in your project. Thank You!
  • Fantastic. Nuts and Bolts practical information that cuts through all the nonsense and explains how to actually MAKE your movie. Well done, sir!
  • Liked it a lot. some bleeding from his other webinars, but still good.
  • Great information. Time to assemble 'The Team' and get things rolling!! Thanks Franco.
  • Very comprehensive information. He tells it like it is, not necessarily how you want it to be.
  • This was the ABSOLUTE BEST webinar I've taken yet from Stage 32! Franco is AMAZING, so easy to understand, and he covers a TON of other, highly valuable information in addition to what's listed as the title. Take this class if you have the chance or stream it NOW!

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In today's global climate filmmakers need to consider their options for distribution, which ultimately begins at the development phase. While your project is in development, packaging the right talent (actor, director, casting director, etc.) play a huge part in the pre-sales process, and ultimately have a hand in the successful distribution of your project. Distribution changes constantly and there are not many people who have their finger on the pulse like Executive Producer Franco Sama from Samaco Films. Franco has EP'd an impressive array of over twenty (20) independent feature films ranging in the "sweet spot" $5MM and under range, generally releasing 2-3 films each year.  We've brought Franco in to teach this exclusive Stage 32 Next Level Webinar on Packaging & Pre-Sales For Film Distribution. In this information packed webinar Franco will go over the entire development process from how to attract A-list talent and the offers they require, how to acquire "must have" international sales estimates, working with vertically integrated distribution companies, breaking down distribution options and much more. This is a go to guide to package with an eye towards distribution!   

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But at the same time, this isn’t the unsolvable puzzle it may at first seem. It comes down to finding the right investors and giving them what they need to say yes. This means pulling out all of the stops, preparing correctly, and doing the hard work. You’ll never be the only filmmaker going after top level talent, but you might be one of the few who’s able to do it the right way. First, it’s vital to understand what the “right way” actually is and what you need to know to do this right. Acquiring a talent is always going to be a hustle, but knowing what it takes and how to navigate this world can give you a serious edge. Independent feature film producer Franco Sama has produced an impressive array of over twenty independent feature films including cult favorite GUNS, GIRLS AND GAMBLING starring Gary Oldman, Christian Slater and Dane Cook, which was released theatrically acquired by Universal Pictures. 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