Branding and Selling Yourself as a Writer In Hollywood

Hosted by Tiegen Kosiak

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

This Next Level Education webinar has a 93% user satisfaction rate.

Tiegen Kosiak

Webinar hosted by: Tiegen Kosiak

Producer

Tiegen Kosiak was the former Director of Development for Cinestar Pictures, which produces TV, feature, digital, scripted & unscripted content. The partners/producers are Cisely, Mariel & Zoe Saldana. Previously, Tiegen worked with the President of Production & Literary Management at Untitled Entertainment. Prior to that, Tiegen worked in commercial production in West Los Angeles, video production in New York City & live show production in Las Vegas. She also spent two years in the AmeriCorps VISTA program.  Tiegen has a MFA in Poetry from Minnesota Statue University Moorhead & a BA in Communications from Marymount Manhattan College. She is a member of Scriptwriters Network, the Junior Hollywood Radio & Television Society (JHRTS) & Film Independent as well as the co-founder of the Young Hollywood Mafia (YHM). Full Bio »

Branding yourself as a writer is integral to your success in the entertainment industry. Your brand is equal parts preferred medium, chosen genre(s), and personal voice/style. Once this is developed, it becomes easier to for you, your representation team, and/or your production company to sell and produce your material. 

The entertainment industry is filled with writers, but with so much talent vying for limited opportunities, it’s important to find a way to stand out from the crowd. And because there are very few new stories, only fresh takes on proven formulas, a writer’s unique voice and style are paramount when creating and selling content. This voice/style combined with preferred genres and mediums make up a writer’s brand, and cultivating that brand is instrumental in selling yourself and your material in Hollywood. And you don’t need representation or a production company behind you to do it! Developing your brand as a writer starts and ends with you, but once you have command of this brand, you’ll find that many more representatives, producers, and other buyers are willing to jump on your bandwagon.

In this Stage 32 webinar, development executive Tiegen Kosiak will teach you the importance of branding yourself as a screenwriter and how that brand is helpful in procuring representation, building relationships in the entertainment industry, and ultimately selling and producing your projects in the ever-changing Hollywood marketplace.

Beginning her career in literary management and working with, among others, the Academy Award-winning writers of BIRDMAN and the creator of STEP UP and SAVE THE LAST DANCE, Tiegen recognized how integral a writer’s brand was in submitting material, setting meetings, and pitching clients for open writing assignments. Formerly, Tiegen worked for Cinestar Pictures, movie star Zoe Saldana’s production company. In this role Tiegen used branding every day to option material, sell screenplays, and attach writers to projects.

This webinar will provide you with the tools needed to craft your brand as a writer and how to use that brand to sell yourself and your material to representatives, producers, and other content buyers in the entertainment marketplace. You will walk away with a better understanding of the Hollywood hierarchy and how to cultivate relationships within each tier. Remember, it all begins with you, the writer!


What You'll Learn:

Understand the Hollywood landscape and its players

  • Creatives – actors, writers, directors, others who create/shape content
  • Sellers – managers, agents, production companies without capital
  • Buyers – networks, studios, production companies with financing

PART I: CREATION – this is the part where you have the most control!

  • Questions to ask before you write and/or when accessing your work: What are your strengths? What do you love? What are you trying to say?
  • Consistency vs. variety
    • Do you write many different things or focus on one thing?
    • Genre/tone/theme/etc.
    • “Your lane” – this is what you’re best at: You need to KNOW it, then CRUSH IT, then TRY A NEW LANE!
  • Branding
    • Think of it as a logline for your writing style
    • Can include medium, genre, style, etc.
    • Ex. Shonda Rimes, Tina Fey, John Hughes

PART II: REPRESENTATION – not necessary for finding your brand, but definitely helpful!

  • Differences between agents/managers/lawyers
  • How to effectively utilize your representation. 
  • All problems are not solved once you get representation
  • How to choose the right representation
    • What is their brand? Ex. Untitled, 3Arts, CAA
    • What kind of work should they do for you?
  • Build knowledge
  • Build relationships

PART III: PRODUCTION AND YOUR BRAND– what gets made and why!

  • Production company/studio/network differences
    • What is their brand? Ex. AnnaPurna, RatPac, HBO
  • Overall vs. first look deals
  • Where is the money? Who sells what to who?
  • “Development hell”
  • You MUST sell yourself in the room
  • General meetings – one-on-one with an executive(s)
  • Pitches – your “take” on a particular project
  • Networking – mixers, seminars, panels, etc.
  • Balancing the brand – matching your style to theirs

Plus, live and in-depth Q&A with Tiegen!


About Your Instructor:

Tiegen Kosiak was the former Director of Development for Cinestar Pictures, which produces TV, feature, digital, scripted & unscripted content. The partners/producers are Cisely, Mariel & Zoe Saldana.

Previously, Tiegen worked with the President of Production & Literary Management at Untitled Entertainment. Prior to that, Tiegen worked in commercial production in West Los Angeles, video production in New York City & live show production in Las Vegas. She also spent two years in the AmeriCorps VISTA program. 

Tiegen has a MFA in Poetry from Minnesota Statue University Moorhead & a BA in Communications from Marymount Manhattan College. She is a member of Scriptwriters Network, the Junior Hollywood Radio & Television Society (JHRTS) & Film Independent as well as the co-founder of the Young Hollywood Mafia (YHM).


Frequently Asked Questions:

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!


Testimonials:

Great webinar - lots of great useful info - Thanks! ~Ron H.

Very informative. ~Vicki V.

I think Tiegen was absolutely wonderful. I would love the opportunity to have coffee with her one day. I learned a great deal from a really appealing and knowledgeable woman. ~Simone Y.

I found it very helpful and entertaining. I was shocked at how fast the time went. Tiegen packed a lot of great information into the 90 minutes. I know this is a seminar I will listen to again. ~Cam Clark

This was an EXCELLENT webinar! Useful, unique information.Tiegen generously shared an enormous amount of information. Writing is a strenuous, though rewarding endeavor, and her detailed observations and vigorous, yet concise, genotype theories, as it were, have inspired my work ethic. And triple thank you for mentioning there are management companies with offices in NYC, not far. I don't live in LA, and have been worried for ages about that geographic block. Thank you Tiegen, and Stage 32. ~Gerri George

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

Other education that may be of interest to you:

6 Steps to Produce Your Best Creative Work!

Learn directly from Chris Boardman, 6 time Emmy Award winner and Academy Award nominated composer. There is a myth that great creative achievements are only born from personal tragedy or dysfunctional behavior. And while strongly felt emotions can enable a creative spurt, we don’t need to go to a dark place to be able to execute our creative projects. In fact, anyone who consistently delivers creatively will have made peace with their demons. They have figured out what works for them and what doesn’t, and use that to streamline their creative process and deliver consistent results. Those who have sustaining careers learn how to turn on their creative engine at will. It’s not an accident. It’s predictable. It’s practiced. It’s what separates the amateurs from the professionals. It’s time for you to develop your own streamlined creative process and become more productive than ever before. In this Stage 32 Next Level Webinar, 6 time Emmy Award winner Chris Boardman will take you through the 6 steps of understanding your own personal creative process and using it as effectively as you can. You’ll learn why you aren’t as productive as you can be, and how to get yourself unstuck and deliver creative yet consistent results. Whether you are an actor looking to find the inspiration to perform, a writer looking to develop an authentic idea, or a cinematographer looking to shape your canvas, this webinar will help you get into the creative zone for that process. Or, as a filmmaker looking to tell your story or a gaffer looking to light the beauty of the story you are about to shoot, take time to learn from Chris the tools to be effectively in that creative zone. All professions in the creative industry can benefit from this webinar. The only chance we have to connect with an audience as a storyteller is to be brutally honest and vulnerable. The path to that type of impact comes from being clear about ourselves, and why we do what we do. Chris hopes this webinar is provocative, inspiring and thought-provoking. And, hopefully fun too! All of us in the creative arts deal with these issues. Bring your questions because no matter how trivial it may seem, or how self-conscious you may feel...you are in great company.

The Perfect Pitch: The Secret To Becoming A Pitching Ace

Learn directly from Jared Iacino, VP Film and Television Development at Panay Films, a leading film & television production company with a production deal at Relativity Media – Panay Films credits include: Earth To Echo, Wedding Crashers, Serendipity, Hot Tub Time Machine 2, She’s All That and Van Wilder. In this exclusive Stage 32 Next Level Webinar, host Jared Iacino will demystify the pitching process by showing you how to form and outline your pitch in practical, repeatable and memorable terms. As a film and television executive who has heard literally thousands of pitches himself, Jared will identify, from the studio/network/producers perspective, the common missteps and mistakes writers, filmmakers, producers and other film creatives make when pitching their projects and reveal the secret formula he's used when selling projects to independent film companies, studios and networks at the highest level. Whether you're pitching for television or film, Jared will give you all the tools and confidence to make your pitches sing! You Will Leave This Webinar Knowing: The most common (and most fatal) mistakes people make when pitching. How to properly structure a pitch. What to include, and most importantly, what NOT to include in your pitch. How to cater your pitch to the audience you’re pitching to. The 3 most important elements EVERY pitch should have. How to identify projects worthy of pitching. The secret ingredient in every great pitch. Whether you are brand new to pitching, have pitched a few times but have yet to get a request, or have gotten a few requests but can't seem to seal the deal, this webinar will help you hone in on your pitching technique and learn from an executive what an executive is looking for in a winning pitch.

8 Week Intensive TV Drama Pilot Writing Lab

Learn directly from Morgan Long, TV Literary Department for a “Big Six” Agency This lab is designed for beginner and intermediate screenwriters looking to build a pilot from scratch or expand on an existing idea. With the TV market exploding right now, one of the most in demand formats is the 1-hour TV drama pilot. Many, if not all, managers and agents are looking for writers that can write in this space, and with more and more production companies heading into TV, knowing how to write a strong 1-hour TV drama pilot will give you a competitive advantage and help you find success as a TV writer! Due to popular demand, Stage 32 is thrilled to bring back our 8 Week Intensive TV Drama Pilot Writing Lab taught by Morgan Long, a TV development coordinator at a “Big Six” Agency! This hands-on intensive lab will guide you through picking a concept, creating engaging characters, structuring and outlining your pilot and writing the first draft! The main objective of this 8-week lab will be to have a first draft of your script. You will meet online with Morgan for 2 hours a week in a class setting, plus have phone consultations during some of the weeks when you don't have an online class. This will be accompanied by weekly homework assignments to guide you on your way to creating a marketable, unique pilot that will grab the industry's attention. Payment plans are available - please contact julie@stage32.com for more information.  This Lab is Limited to 20 People. Please Note: Participating in this lab does not mean you are writing for or pitching to Morgan or her company.  PRE-CLASS PREP - Read your syllabus and plan out your writing ideas. Begin to think about 1-2 ideas that might be a good idea for your drama pilot. Start to prepare for your pilot pitch.

Get Considered! Evaluate Your Script So You Can Get Signed & Sold

So, you’re a writer with a great script. You want to get signed! You want to get it sold! Heck, you just want it to be read! This is where you learn what the studios/producers/agents look for in a script, so you can address those points before anyone even takes a look. You will be miles ahead of the screenwriting pack by knowing IN ADVANCE how they evaluate a script. Or you’re a writer/producer. The #1 job of any producer is knowing how to identify material, and how to make that material BETTER. This is where you will learn how to break that script down, and build it back up. Or you’re a director. It is your duty to look at a piece of material (yours or someone else’s) and know how to improve all aspects of it – from story to character to conflict. Or, you’re an actor reading a screenplay. You like the part, but something’s missing. The story needs work. You want to shine, and it’s up to YOU to give notes on that character and that story. But you don’t know how to express to the director/producer what you innately feel. This is where you will learn how to analyze the script, and communicate what you think to make your role pop. This workshop is for anyone looking to break into the industry, or anyone already deep into it who wants a better grasp of story. Story is king in entertainment – now and always – and knowing what makes a good story and how to improve upon one, is vital.

What Makes Me Interested In Your Script? A Development Executive's Perspective

Agustine’s day-to-day role at RatPac is to help develop screenplays and projects. Whether it’s shaping the story of a script in order to attract a director or actor, breaking down a script in an effort to maximize its marketability, or simply working with the writer to ensure that the script has the best chance of success, Augustine is hands on in every step of the creative process. But before Augustine, or any other creative executive, can get to work, he has to love and see the potential of the material. And that raises the question: What makes someone like Agustine interested in a script? Understanding every aspect of how and why a film goes from the page to the screen is crucial to being a professional in the film industry. It truly can make the difference between a “Pass” or a “Yes”. If you are a writer looking to learn what exactly gets a Development Executive interested in your material or if you are a producer and want to understand the mindset of a Development Executive as it relates to developing your project, look no further – you will learn the entire truth straight from someone working in the trenches every single day. This is material designed to give you a competitive advantage in a crowded marketplace! And as if that wasn’t enough, Agustine will hosted a Q&A session as well!  

How I Learned to Stop Praying A24 Would Pick Up My Movie and Love Creative Distribution

While the channels of distribution have never been more diverse and accessible, the education for filmmakers of how to best utilize those channels is often inscrutable. Are day and date releases still your best bet? Do you still need a title to start with an "A" to pander to the alphabetized cable operators? And how much money are these films even making these days?? With so many different opportunities and new platforms arising constantly, how to choose the best path for YOUR film? Equally bilingual in the language of cinema and the lexicon of sales, Mia offers her knowledge of distribution to help filmmakers navigate their opportunities in the marketplace by understanding the rules that exist and the ways they can be bent and supplemented.

register for stage 32 Register / Log In