Which Comes First: Your Cast or Your Money?

Hosted by Eric Gozlan


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Eric Gozlan

Webinar hosted by: Eric Gozlan

President & CEO at Goldrush Entertainment

Eric Gozlan is a movie producer with over 15 years of experience in the business. Since opening Goldrush Entertainment, Gozlan has successfully developed, financed, and produced over a dozen feature films for worldwide distribution. In 2010, his drama feature, "Beautiful Boy" won the FIPRESCI Discovery Award (Prize of the International Film Critics) at Toronto International Film Festival. His latest releases include Bandit (2022) and Door Mouse (2022). Eric Gozlan is happily married and resides in Montreal, Quebec with his family. Full Bio »

Webinar Summary

A New Exclusive Webinar!

One of the industry's top independent film producers spills his secrets on how to overcome one of the biggest strategic dilemmas producers face - should you try to cast talent or raise money first for your feature film?

You're facing one of the dreaded catch-22s of our industry... what should you try to secure first for your feature film - your cast or your financing?

It can feel like you cannot have one without the other, yet you have to start somewhere.

Surely, having a great name attached to your project is bound to attract investors' attention, right? At the same time, with investor funding secured, agents' attention is much easier to grab, which will help land A-list talent for your project. Having the best of both worlds is not easy... but it's entirely possible! 

In this exclusive Stage 32 webinar, producer Eric Gozlan will teach you the exact strategies you need to navigate this critical scenario. Eric brings 15 years of experience as an industry insider, producer, and business developer. He will walk you through the nitty-gritty of creating a bulletproof strategy for your feature film. His 2022 film BANDIT, starring Josh Duhamel, Elisha Cuthbert and Mel Gibson is currently available on Amazon Prime, Hulu and more.

Eric will teach you how to make the key decisions that set the tone for your entire project. You will learn how to properly assess a piece of talent's value, what investors are really looking for and what casting decisions can move your project ahead. Eric will share tried and true tips and tricks when it comes to pitching investors and attracting the right talent for your feature.

You will explore the pros and cons of pursuing a cast before funding and vice-versa. But what if you were to pursue both at the same time? Eric will explore that scenario too!

Don't miss out on this exclusive chance to learn from one of the industry’s top independent film producers and walk away with a clear, actionable plan that will jumpstart your feature film project!

Want to have both a great cast and financing for you film in hand? Join the webinar to discover how! 

"Eric is a world-class producer and a great communicator. There's nobody I'd rather work with when putting an independent film together." - Sam W

What You'll Learn

The Strategy

  • Which should you pursue first: cast or money?
  • Pursuing cast and money both simultaneously;
  • The pros and cons of one over the other;
  • Setting your budget to accommodate your dream cast.

Determining the right cast

  • Which roles should you cast in advance?
  • What actors will help you get the money?
  • Assessing actors' value;
  • Common mistakes when attracting talent early.

Pitching investors & raising money

  • Talking to investors successfully;
  • Tips and tricks to getting the money when you don't have talent attached;
  • The key elements, beyond cast, that constitute a strong package.

Making offers when scouting for talent

  • Getting an agent's attention when you don't have the money;
  • How much should you offer a talent;
  • Pay or Play offers;
  • Terms to keep in mind when making offers in development.

Q&A with Eric

About Your Instructor

Eric Gozlan is a movie producer with over 15 years of experience in the business. Since opening Goldrush Entertainment, Gozlan has successfully developed, financed, and produced over a dozen feature films for worldwide distribution. In 2010, his drama feature, "Beautiful Boy" won the FIPRESCI Discovery Award (Prize of the International Film Critics) at Toronto International Film Festival.

His latest releases include Bandit (2022) and Door Mouse (2022). Eric Gozlan is happily married and resides in Montreal, Quebec with his family.


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