Jessica Sitomer, the Greenlight Coach, is a long-time expert in the entertainment industry, having worked in all areas, from writing and acting to directing and development. She's produced a sitcom pilot as well as two television series, one for MTV and one that is now in post-production. Simultaneously, for seventeen years, she's been a career coach for entertainment industry professionals. Within that period she served for seven years as the in-house career coach for the International Cinematographers Guild, Local 600. There she coached over 1000 people one-on-one. In January of 2008, Sitomer launched her own business, The Greenlight Coach, Inc. Her upcoming reality show Lights, Camera, Action!, is Top Chef meets The Apprentice for the entertainment industry, only instead of getting contestants fired, the goal is to get them hired! Sitomer also shares her knowledge and experience as a keynote, college and seminar speaker who teaches both professional and novice how to generate more work, better work, or different work in the entertainment field. Her clear, concise book, "And...Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry" is available on Amazon. Full Bio »
So you have chosen to pursue one of the most sought out industries on the planet: film, television or theater. People come and go, jobs come and go; this is not like becoming a teacher and once you have tenure, you’ve almost guaranteed your job security. This is an unstable industry.
You’ve heard of the corporate ladder? The bad news is in our industry there isn’t one clear ladder to climb. The good news is you can build your own ladder. But before you build it, give yourself a reality check in regards to the nature of the industry you are pursuing. Understand its cycles so they don’t scare you and you’re prepared for them when they come.
Take a moment to remember why you’re passionate about what you do… you’ve been given a gift, and you need emotional, financial, and physical stability so you can share it with the world. People have asked me, ‘Can I really have a career in the entertainment industry that I love, make money at it, and still have time for friends, family, self care, health, spirituality, and fun?’ And my answer… YES! Once you understand the nature of the industry and take some steps to plan for the instability, you can build your life any way you want.
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The best seminar on career I’ve ever attended. Jessica has the credibility of background and experience in the entertainment industry that few others possess.
- Stephen Myers, A.C.E.
I didn’t expect to get my career, indeed my life, kick started. I am officially kicked and started!
- Susan Nicoletti, Story Analyst
I am very grateful for all of your suggestions. I did nearly everything you said and about one year later, I am working 2nd unit on a Jim Carrey film. You have practical and useful advice and really have an insightful understanding of this business. Thank you very much for everything, you have helped me a great deal in getting my career going.
- Beth, Still Photographer
Jessica is top-notch business coach. Her approach is simple, common sense and downright effective. It works! People won't hire you until they 'know you, like you and trust you'. I learned this from her right out of the gates! Building relationships through seeking mentors is one of the quickest ways to obtain that trust. Jessica is the best in the business to teach you this skill. I am very grateful for her work!
– Paul Lange, Actor
The philosophies, business tools, information, and advice Jessica imparts will inspire you and open up your thinking. She combines the creative with the practical. Among other things, she translates proven, successful tactics from the business world and applies them to the entertainment industry, which is invaluable. I work with Jessica as a career coach and have been excited, motivated and empowered by the work that we do.
- Juliet Landau, actress Buffy the Vampire Slayer and Angel, director of Take Flight, Gary Oldman Documentary
Because of her experience with so many camera people at Local 600 and her own work as an actress, writer, director, and producer Jessica always had pertinent information about upcoming projects. She also helped me figure out how to better balance my needs for personal creative projects while working as a camera operator on shows like "Monk" and "Malcolm in the Middle".
- Bonnie Blake, Camera Operator, Vitals, Being Mary Jane
I have been working with Jessica Sitomer as a member of the Greenlight Mentor Elite program for one year. Implementing the tools I've learned from Jessica to successfully build relationships and navigate the business aspects of the industry, in one single year I have exceeded every goal I set at a faster rate than I could have ever imagined.
– Michele K Short, Unit Still Photographer
2 part class taught by Jessica Sitomer, writer, producer and entertainment career coach! AVAILABLE ON DEMAND! Everyone says, “It’s all about who you know”. But when you're an introvert, this is A LOT easier said than done. If meeting new people isn't your forte, and if the idea of approaching someone you don't know gives you anxiety, you can feel at a distinct disadvantage when it comes to finding opportunities. The problem is, though, the less you network, the more challenging it can become, which leads to you networking less, and the vicious cycle takes over. Even in today's world where networking has turned virtual, this can still be incredibly daunting for anyone who isn't extroverted. In reality, no one likes networking, but it is a necessity in this industry. If you are going to get ahead you need to connect with people. The best resume and cover letter in the world can't compete with good old-fashioned human connection, and you will be hard-pressed to find anyone successful in the film and television industry who didn't find a break by meeting and getting to know the right people. But how do you start a conversation? And how do you know you're saying the right thing?? It can seem scary, but it's absolutely achievable, and even for the most introverted among us, there are strategies and exercises to help take away the fear and allow you to network. Let us help. Industry veteran Jessica Sitomer has over 20 years in the industry as a development executive, producer, writer and career coach for the Cinematographers Guild. Through the years she has perfected the art of relationship building - helping creatives grow their networks from one to two people to hundreds to thousands. When she moved to Los Angeles, she knew two people and one of them moved the day after she got to LA. She made it her mission to learn how to survive and thrive in the creative industry. And survive and thrive she has. Not only is Jessica's network huge, but she has also written three best-selling books on the subject of networking and relationship building, And… Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry, The Greenlight Coach and You Got This: For Those Who Work Hard and Play Hard - How to go From Burnout to Bliss. In this exclusive two-part class, Jessica will teach you ideal strategies for various networking situations, both physical and virtual, as well as how to develop a clear follow up plan so your networking pays off. Jessica has geared her presentation specifically to introverts and those of us who face anxiety and fear when meeting new people. In the first class, Jessica will discuss the obstacles of networking and how to overcome them. She will cover the do's and don'ts for introverts, how to network when you “don't like people”, how to network when you don't have the time and more. In the second session, Jessica will run through actual conversation and icebreaking scripts to help you craft conversations that will make you look great. She will also cover how to turn those conversations into relationships that you can maintain and how to follow up in your networking to make sure it pays off. Lastly, she will teach you how to maximize a networking opportunity when you're an introvert, and how to read non-verbal clues in social interactions. Praise for Jessica's Stage 32 Class "I thought that Jessica was wonderfully engaging and answered all the questions fully with great insight. I also feel more confident because of how confident she is. I will be recommending her to all my friends!" – J. Gaffney "Great to know HOW to network. Loved the personal stories and hadn't thought of that. Gave me the courage to contact a producer that I'd worked with before and in the conversation he told me he had some story ideas that were right up my alley. We'll see if it works out. Thanks much!" – D. Meyer "Great personality! Made us feel like you were really there to help! Thanks so much!" – D. Levy "I really appreciated all of the advice and the passion in the delivery. I hope to take it to heart and use it to help me succeed". – T. Scharf Purchasing gives you access to the previously-recorded live class.Although Jessica is no longer reviewing the assignments, we still encourage all listeners to participate!
“So, what do you do?” – the inevitable question that always comes when networking You know how they say you never have a second chance to make a first impression? It is absolutely true in the creative industry. Networking and meeting new people always begins with how you introduce yourself. Any connection you make comes from your ability to sell "you" in an intriguing and inviting manner to make another person want to connect with you. Sometimes you have only 10 seconds, sometimes you have 1-2 minutes, and each pitch approach is different. The elevator pitch for the current day is about standing out by being interesting and memorable! With so many distractions - cell phones, social media, videos, etc. - you must GRAB someone when you're introducing yourself. Your Stage 32 Educator, Jessica Sitomer, is going to teach you how PLUS provide live examples from fellow creatives on how to craft the perfect pitch. Jessica is a long-time expert in the entertainment industry having worked in all areas, from writing and acting to directing and development. She's produced a sitcom pilot as well as two television series, one for MTV and one that is now in post-production. This is the webinar you need to feel confident on how you can creatively answer “So what do you do?” next time you are asked.
Learn directly from Jessica Sitomer, International Entertainment Industry Speaker, Career Coach, and Author, as well as Producer of three TV shows, actress, produced writer and development associate! Episodic season is around the corner, and if you don’t already have an agent or manager, now is the time to strike! Easier said than done, right? What if we told you there was a proven strategy for finding and obtaining legitimate representation no matter your creative discipline? In this Stage 32 Next Level Webinar, host Jessica Sitomer will reveal that, through interviewing agents and having her own representation through the years, there is a strategy for getting agents! Stage 32 is thrilled to bring back Jessica Sitomer to teach! Jessica consistently receives 100% satisfaction ratings on her webinars and classes (see reviews below!) and has a knack for providing excellent, immediately useful information in a genuine and easy to implement way. You will leave the webinar knowing: What type of client are you? The three ways Agents categorize their clients (you may not like the one you fall under). Three questions an Agent wants to know before taking you on. 4-step strategy for getting an Agent. How to rock episodic season with an in-depth plan. How to meet more people. Your host Jessica Sitomer is a world traveled speaker and panel moderator who has coached thousands of people worldwide, and is proud to see her clients’ names on almost every TV show and film she sees. Simultaneously, Jessica works as a professional in the entertainment industry, on shows for ABC, Nickelodeon, Showtime, MTV, and had her writing produced by an Emmy Award winning producer. She is here at Stage 32 to pass on her knowledge and experience of working with thousands of people, just like you, to make your journey a comfortable ride.
Learn directly from Jessica Sitomer, a Producer, Writer and Entertertainmant Industry Coach! Millions of people dream of moving to Los Angeles (or a new production city), and every year thousands do... and every year thousands go home. Why? Because, they had a dream but they didn't have a plan. Moving to Los Angeles (or a new production city) is challenging when you are in the entertainment industry, for many reasons. Learn why in this webinar, so you don't make the BIG mistakes that so many others do. There is definitely a right way and a wrong way to move to Los Angeles, and after coaching people who followed my system and coaching people who didn't, the results and timeframes are staggeringly different. In this webinar, I will discuss the challenges of getting work, growing your contacts, and making money and how to overcome them. Having helped many people make the move from small cities or other countries, I've developed a very specific pre-move strategy and arrival plan. Whether you’re planning a move or recently moved to LA (or another production city) this is the webinar for you.
All actors are always looking for a competitive edge. Opportunities are everywhere, and Casting Workshops offer a fantastic chance for you to showcase your talents and make meaningful connections along with a lasting impression...if you know how to navigate them! Talk to any casting director and they'll tell you they would love to hire the first person that comes through the door. They'll also tell you that any actor that makes their job easier by being prepared, professional, memorable, and hireable become their go-to's again and again when casting for TV, films or digital content. You can be that actor. And learning how to navigate Casting Director Workshops can start you on that path. Casting Director Workshops are a great way to not only learn your craft, but to make a lasting impression. And there's nobody better to teach you how to make that happen than actress, producer, screenwriter, acclaimed international entertainment industry speaker, author, and career coach, Jessica Sitomer. This webinar is not about performing, sending a thank you note, and hoping against hope that you'll hear from the casting director down the road. This webinar is designed to make you stand out in a crowded room and make an impression no one can ignore. Jessica will teach you how to approach each workshop so your performance is on point. She'll help take away the jitters and anxiety that come with preparing and performing for an audition and/or workshop. She will show you how to brand yourself and adjust that brand for the specific CD in the room. She show you how to communicate and not annoy a casting director, as so many do, but to make him or her feel as if you're a part of their team. She will teach you a unique follow-up strategy and her "Casting Director Attractor, relationship building strategy. You will leave this webinar inspired, fired up, and ready to attack and conquer. Jessica Sitomer has coached thousands of actors and creatives worldwide and is proud to see her client’s names on almost every TV show and film she sees. She’s here at Stage 32 to pass on her knowledge and experience to you, to make your acting journey a comfortable and successful ride.
Networking. The mere word puts a chill up the spine of many creatives, especially when you may not even know anyone or know where to start. But if there's been one thing that's been proven time and time again, it's that we work in a relationship business. Winning champions of you and your work is as important than creating and honing the work itself. Whether you're introverted and have a distinct fear of putting yourself out there, or if you're an extrovert who isn't getting the results you're looking for in your relationship building efforts, we're here to help. Let's start by merging the idea of networking with the mindset of relationship building. The truth is relationship building can be a fun exercise you'll want to tackle every day. It's all about setting a positive approach, embracing a long term mentality, and building upon every success. The most successful people in film, television and digital media have spent years cultivating relationships, and remember, they all started without knowing anyone. They've understood that by being likable, selfless, and collaborative that people are going to not only want to help them succeed, but work with them as well. This is why the tribe mentality is so prevalent. And it's why the people who put relationship building strategies into practice every day are those who have found longevity in the business. Industry veteran Jessica Sitomer has over 20 years in the industry as a development executive, producer, writer and career coach for the Cinematographers Guild. Through the years she has perfected the art of relationship building - helping creatives grow their networks from one to two people to hundreds to thousands. When she moved to Los Angeles, she knew two people and one of them moved the day after she got to LA. She made it her mission to learn how to survive and thrive in the creative industry. And survive and thrive she has. Not only is Jessica's network huge, but she has also written three best-selling books on the subject of networking and relationship building, And… Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry, The Greenlight Coach and You Got This: For Those Who Work Hard and Play Hard - How to go From Burnout to Bliss. Here Jessica brings her unique brand and boundless energy exclusive to Stage 32 to help you get to the next level by giving you concrete steps and tools to build relationships that lead to roles, jobs, reads, financing, and more. Jessica will show you how to best approach social media and how to utilize this valuable tool in a way that takes away the intimidation factor to meeting people. She will show you how to be more collaborative, to check your ego at the door, and to make sure you're communicating in the right fashion. She will tackle live events and how you can make sure you get the most bang for your buck. She will teach you strategies to help you grow as a communicator and collaborator. She'll even teach you how to reach out to those you may have previously thought untouchable and show you that no one is off limits! This is a comprehensive overview of how you can take your networking and relationship building skills from good to great. You will learn everything you need to know to step up, stand out and change the course of your career. I've been following, reading, and listening to Jessica for years. It's little wonder why she's been so successful. This webinar challenged me to put all my self-made BS to the side and just let myself go. And the results are already speaking for themselves. She's a superstar in every sense of the word. - Miriam P.