How to Create Inclusivity and Accessibility in Your Film To Set You Up for ROI and Success

Hosted by Amanda Upson

$49

On Demand Webinar - Available for immediate viewing and unlimited access.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Projects:

Amanda Upson

Webinar hosted by: Amanda Upson

Founder at Tuck and Roll Productions

Amanda Upson left traditional legal practice to produce movies through her company, Tuck and Roll Productions. Her first film, MAGNUM OPUS, a spy thriller with timely themes, secured wide distribution in 2018. She then produced A LONG MARCH, a social justice documentary, and RENEGADES: KITTY O'NEIL for PBS' AMERICAN MASTERS, where she continues to serve as a consulting producer. Amanda uses her status as often being the only deaf/hard of hearing person that people know to advocate for representation and accessibility. Amanda is active in FWD-Doc (Filmmakers with Disabilities), the Deaf and Hard of Hearing Bar Association, and Lawyers with Disabilities. She serves on the Labor Committee of DPA, and was selected for RespectAbility's Entertainment Professionals Lab, Summer 2021. Amanda focuses on advocating for the underrepresented in front of and behind the camera via producing and consulting. She mentors students and alumni of her alma mater, the University of Virginia, and attorneys in her home state of Colorado, where she co-founded and serves on the Board of Denver Mother Attorney Mentoring Association. She was appointed to the Colorado Task Force on Attorney Well-Being, was named one of FORBES 40 to Watch Over 40, and was admitted to the US Supreme Court bar. Full Bio »

Webinar Summary

Inclusivity is not a checklist you run through to avoid a negative media attention or a lawsuit, though many productions may treat it this way. Inclusivity and accessibility are vital for creating more jobs and reaching the widest audience. This ultimately gives you the highest possible return on investment as the more people there are who can enjoy your film, the more money you stand to make. The longer you wait to consider inclusivity and accessibility in your production, the more it will cost and stress you out later.

Do you know how to identify tax incentives so that your production is accessible? Or the legal requirements to make an inclusive film? How do you even begin to discuss these topics while being sensitive and constructive? Whether you want more creative storytelling, opportunities to better engage audiences, or are looking for new money sources, with this webinar, you'll immediately have everything you need to put the information into action in your project. Independent producer of Tuck and Roll Productions, Amanda Upson, guides you through how she does it all!

Using her own experiences making the timely-themed project RENEGADES: KITTY O'REILLY for PBS's AMERICAN MASTERS, and the social justice documentary, A LONG MARCH, no one better understands diversity, accessibility, and inclusivity better than Amanda. She'll show you how to navigate this expanding aspect of filmmaking through her experiences as someone hard of hearing, as a producer, and as a lawyer admitted to the US Supreme Court bar, who advocates for others.

 

She also includes exclusive resources that you can use for your productions:

 

  • Budgeting considerations
  • How to discuss disability and accessibility
  • Resources for legal requirements

 

This isn’t a list of helpful resources, but rather, an in-depth look at how to create fantastic opportunities by being an ally, and you’ll be amazed at how simple it can be. This shift in your mindset, guided by someone with first-hand knowledge, creates awareness that ripples through the creative process, from development to assembling a diverse cast and crew to your marketing strategy.


PRAISE FOR AMANDA'S TEACHINGS:

"Amanda Upson is an exceptional producer. Increasingly, accessibility and inclusion are a necessary part of productions. Beyond her expertise as a producer, her knowledge and experience ensured that our production not only met the technical requirements for accessibility, which was important to our distributor, but also ensured that we created an inclusive space for a diverse cast and crew. Her understanding of these concepts helped us to provide more nuanced storytelling, and support long term success."

Day Al-Mohamed, Series Creator/Writer/Director RENEGADES: KITTY O’NEIL

What You'll Learn

  • What are inclusivity and accessibility
    • How it applies to production
    • How it applies to audiences
  • Shifting your mindset
    • Thinking opportunity vs. burden
    • Thinking opening doors vs. closing doors
  • How to talk about disability
    • Understanding terms and best practices
    • Focusing on the person, not the disability
    • How to talk about accommodations
    • How to cover disability in casting and story
    • Avoiding inspiration porn
    • Resources that can help when discussing disability
  • The benefits of being inclusive and accessible from the start
    • You are able to bake inclusivity and accessibility into a package
    • You are able to budget appropriately and avoid unnecessary costs
    • You open yourself up to other sources of money
  • Additional benefits of being inclusive and accessible
    • Crafting a richer, more authentic story
    • Hiring a diverse team that is inherently able to problem solve and identify opportunities
    • Broadening your audience reach
    • Meeting the need of providing inclusive, accessible films to festivals/distributors/audiences
    • Saving money and increasing revenue
  • Understanding the legal requirements
    • Know the laws that govern your production
    • Understand legal requirements are simply a minimum standard to much greater benefits
    • Amanda will share resources and experts who can help navigate
  • How can inclusivity and accessibility practices increase your film’s revenue and save you money
    • Reaching larger audiences
    • Activating niche audiences
    • Understanding how companies prioritizing inclusivity and accessibility outperform competitors
    • Increasing your film’s SEO visibility
    • Identifying tax incentives
    • The “unspoken” penalties for lack of inclusion and accessibility
    • Amanda will share examples of films that have successfully incorporated inclusivity and accessibility
  • Easy and inexpensive practices you can adopt now to ensure your production is more inclusive and accessible
    • Adopting strategic hiring practices
    • Committing to inclusive casting practices
    • Conducting inclusive production meetings and writer’s rooms
    • Networking as an inclusive filmmaker
    • Creating accessible websites, trailers, and postings
    • Serving as an ally and creating awareness
  • Q&A with Amanda

Handouts:

  • Budgeting considerations for inclusivity and accessibility
  • An inclusivity and accessibility Resource List
  • How to discuss disability and accessibility

About Your Instructor

Amanda Upson left traditional legal practice to produce movies through her company, Tuck and Roll Productions. Her first film, MAGNUM OPUS, a spy thriller with timely themes, secured wide distribution in 2018. She then produced A LONG MARCH, a social justice documentary, and RENEGADES: KITTY O'NEIL for PBS' AMERICAN MASTERS, where she continues to serve as a consulting producer.

Amanda uses her status as often being the only deaf/hard of hearing person that people know to advocate for representation and accessibility. Amanda is active in FWD-Doc (Filmmakers with Disabilities), the Deaf and Hard of Hearing Bar Association, and Lawyers with Disabilities. She serves on the Labor Committee of DPA, and was selected for RespectAbility's Entertainment Professionals Lab, Summer 2021.

Amanda focuses on advocating for the underrepresented in front of and behind the camera via producing and consulting. She mentors students and alumni of her alma mater, the University of Virginia, and attorneys in her home state of Colorado, where she co-founded and serves on the Board of Denver Mother Attorney Mentoring Association. She was appointed to the Colorado Task Force on Attorney Well-Being, was named one of FORBES 40 to Watch Over 40, and was admitted to the US Supreme Court bar.

FAQs

Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email support@stage32.com.

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.

YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN If You Already Have a Stage 32 Profile:

  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to www.stage32.com
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email support@stage32.com to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at support@stage32.com.

Testimonials

"Amanda Upson is an exceptional producer and it was a pleasure to work with her on RENEGADES: KITTY O'NEIL. Increasingly, accessibility and inclusion are a necessary part of productions. Beyond her expertise as a producer, her knowledge and experience ensured that our production not only met the technical requirements for accessibility, which was important to our distributor, but also ensured that we created an inclusive space for a diverse cast and crew. Her understanding of these concepts helped us to provide more nuanced storytelling, and support long term success."

Day Al-Mohamed, Series Creator/Writer/Director

RENEGADES: KITTY O’NEIL

 

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

How To Develop Your Live-Action Kids' TV Show

A New Webinar for Writers and Kids' Content Creators! Join Laura Courtie, an executive who's worked on iCARLY, SIDE HUSTLE, FAIRLY ODD PARENTS, the POWER RANGERS franchise, and more, to find out how to develop your own kids' show. Kids in the 6 to 11 demographic are among the largest consumers of television and media, with the average child watching just over two hours a day of screen time between television, the internet, computers, and other electronic devices. These numbers are why major networks, cablers, and streaming platforms are hungry for new live-action television shows to fill their programming and keep kids ages 6 to 11 watching.  This high demand is your professional opportunity.  But to see your show on a cable giant like the Disney Channel or a streamer like Apple, you'll first need to understand what kids ages 6 to 11 like to watch, what executives are looking for, and the elements your show needs to win buyers over. And that's exactly what you'll find out in this exclusive Stage 32 webinar with television executive Laura Courtie.  Laura is a Creative Executive with over 10 years of experience developing and producing scripted and unscripted projects for broadcast networks, cable networks, and streaming platforms. If you don't know Laura's name, you'll definitely know her work as she served as the Executive in Charge of Production on iCARLY, FAIRLY ODD PARENTS: FAIRLY ODDER, SIDE HUSTLE, THE SUBSTITUTE, THE J TEAM, POWER RANGERS: DINO FURY, and CALIFORNIA DREAMING. In this webinar, Laura will use her stellar experience to show you what's trending today with viewers and buyers, the various demographics of kids' content, who the major players are, how to develop your show, and more. Join Laura and find out how to create a successful kids' show while learning from one of the best kids' programming executives in the business. PRAISE FOR LAURA'S WORK: “As the creator & EP of the Nickelodeon sitcom 'Side Hustle,' I was delighted to have Laura Courtie as my network executive. She always tried to make the show better with a focus on character and story. She also happens to be a genuinely nice person who always stayed positive and poised regardless of any challenges that came our way.” -- Dave Malkoff, Showrunner & Creator of Side Hustle “Laura Courtie is a super talented executive on the rise. She has great sense of story, character, and structure. I was impressed when working with her on the Nickelodeon show 'Side Hustle' and how good she is at helping writers/producers navigate the corporate landscape- whether it be casting, programming, promotion, or one of the myriad divisions working on a show. We felt lucky to have her as our point person between the studio and the network.” -- Ron Hart & John Beck Showrunners of Side Hustle & Creators & Showrunners of Liv & Maddie “Laura is every casting director’s dream development executive. She is clear, collaborative, and communicative with impeccable taste. She is a champion of all talent in front of and behind the camera. I’ve had the pleasure of working with Laura on over a dozen projects and am constantly blown away by her expertise and passion for inclusive storytelling.” -- Beth Benge, CSA

How to Make Your TV Script's First Ten Pages Count To an Executive

We've brought in veteran development executive Marla White to give you an ultimate guide on dissecting the first 10 pages of a TV script from her perspective as an executive. In addition, by looking at specific examples from great scripts like “Justified,” “Weeds,” “How I Met Your Mother,” “Grey’s Anatomy,” “Modern Family” and more, she's going to break it down for you why and how those pilots succeed where others failed and how to apply that to your script. Marla has worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas.

Producing Globally: Learn How To Find International Partners To Make Your Projects Happen

The entertainment business has gone global. If you don't have a working knowledge of how international co-productions come together and work then you aren't competing at the high level you want to be. There has never been more opportunities for writers, producers, animators and filmmakers in the global TV and film marketplace. So how do you find these opportunities?  Walking you through how to access this global landscape is international executive Alexia Melocchi of Little Studio Films, who has made a career out of successfully acting as a bridge between Hollywood and the global marketplace. She previously worked as a distributor and a sales agent, where she sold over 50 films to profit for clients and acquired more than 150 major studio and independent films, including LA LA LAND, NOW YOU SEE ME 2, and more. Alexia will give you her expert perspective on how to build your career internationally by showing you how buyers operate, explaining the process of international financing, and sharing the best places for you to build your global network and partnerships.  In this webinar, you’ll cover what projects light up the international marketplace, how to pitch your project, how to find your ideal international partners, etiquette for working overseas, the pros and cons of shooting internationally, and more. Don’t miss out on this incredible chance to gain exclusive insider knowledge from one of the most accomplished international executives and take your projects global.  Plus! Get an overview of the most production-friendly countries: Italy Greece Canada Australia And! You'll Receive This Handout: The Power of Momentum - 7 Steps To Prepare For The International Market Praise for Alexia's Previous Stage 32 Education "What drew me to this webinar was that at one point, I was an International Marketing Manager for a record and distribution company. Those relationships are ones that I still enjoy. And after taking this webinar, I learned SO much! Alexia seems kind, genuine and real and has a TON of wisdom to offer. Would highly recommend this one. 5 Stars!" -Leonardo R. "Really great. Actually useful, practical advice. Wasn't full of bullshit platitudes, Alexia shot straight with us." -Max W. "Alexia did a fantastic job of making it all relatable and cutting through the noise." -Clint G. "Alexia is clearly very experienced & she is so gracious in sharing her wisdom with all of us. I'm truly grateful that you all put on this class!" -Becca G.

Getting Past The Gatekeepers

Learn directly from Rachel Chervin, former Development Department at Broadway Video (Saturday Night Live, Portlandia, Man Seeking Woman), Gersh Agency and Imagine Entertainment! A screenwriting journey of a thousand miles begins with a single page, to paraphrase an old saying. Well, more accurately, ten pages - that's the amount of space a typical writer has to grab the attention of the anonymous, overworked reader that picked their script off a pile for evaluation. If a writer's sample script is excellent enough, the pieces start to fall into place: an entire script read, the writer recommended, the agent's decision to represent, the long and fruitful thousand-mile career. None of it happens, though, if the script never makes it to the agent's desk. But who are these mysterious readers? Who decides which scripts go on to consideration or representation - and maybe one day fame and fortune - while others get a stone-cold pass? It's not exactly who you might think: while the agents and managers of Hollywood excel at their jobs, they only have so much time in the day and most of it is not spent seeking out new talent. That job falls to the Gatekeepers, the assistants and pro readers who tackle stacks of scripts every week hoping to find the diamond in the rough: a script they can confidently recommend. In this Stage 32 Next Level Webinar, host Rachel Chervin will bring you an insider's perspective on agency submissions and what you can do to maximize the impact of your writing on the unsung decision makers of Hollywood. Rachel will discuss fun and informative strategies for giving yourself the best chance possible to make a lasting impression on everyone who reads your script. There are so many ways that writers can take themselves out of the running with easily avoidable mistakes, but fortunately, there are just as many ways to stand out from the pack and deliver a calling card script that demands recognition. The key, besides great writing, is knowing the Gatekeepers' game plan - and then blowing it out of the water. Rachel Chervin has been on both the buying and selling sides of the business and has extensive experience with what industry executives are really looking for and the language they use to talk about scripts under consideration. She has worked in development for Broadway Video  (Saturday Night Live, Portlandia, Man Seeking Woman) in both features and television, working to find and promote up-and-coming comedic voices in the industry. She has previously worked for several years at Imagine Entertainment and the Gersh Agency on several feature films including The Rite (2011) and Katy Perry: Part of Me (2012).

How to Become More Organized as a Creative: Tips to Hold Yourself Accountable

You have goals, but how much of your life is getting in your way of achieving them? For writers, directors, producers, and other artists, motivation often must come from a very vulnerable place, and that doesn't happen easily. Let someone with over 100 scripts and productions under their belt show you how to get out of your way make your goals happen.  Are procrastination and blocks halting your creative work? Do you believe that you have to suffer to produce great art? How many days do you go to be disappointed that you didn't write a single page? Is a fear of failure holding you back? Your art requires an act of courage, and it starts with one step. Justin Rossbacher is a writer-director-producer who's worked on over 100 on-screen projects and won over 140 awards across 20 years. He has worked with countless artists in the entertainment field to support their passions by providing structure, community, and accountability. Justin has continuously generated great, award-winning work by keeping distractions, procrastination, and fear out of his path of producing fantastic results. So many self-help or motivational books and podcasts are from entrepreneurs or sales experts. How is that going to help you prep for your film or finish your screenplay? You need advice from a creative, just like you.  Justin believes the world is a genuinely better place when you commit to doing the work you often don't make time for. Whether writing a screenplay, directing that film, or just getting organized, you have a unique contribution to this world, and Justin will help you make it a reality. During this exclusive Stage 32 webinar, you will be able to ask Justin questions about your unique situation and dilemmas to create actionable steps you can implement immediately. You will also have the tools to: Reconnect with your goals Prioritize time for yourself and essential steps Justin's "time boxing" technique to get more done and save time Find a schedule that works for YOU Hold yourself accountable Know where to get support and create community After viewing, you'll have access to this information on-demand to revisit and inspire yourself if procrastination or other blocks get in your way again. So what's holding you back today? Why not let Justin know... PRAISE FOR JUSTIN'S TEACHINGS: "Motivated Mornings completely held me together in 2020 and shut out the noise to keep my projects moving in a time when so much of the world was at a standstill." - Brian W. "These were all fabulous tips on moving forward. The way Justin laid them out and how they built on each other was really nice. It left me feeling motivated and wanting to incorporate these into my daily routine." - Lisa L.

How to Use the Power of Social Media to Market and Promote Your Low Budget Film or Project

Love it or hate it, the power of social media is undeniable. Harnessing the power of social media is one of the great secret weapons many producers, filmmakers, screenwriters and other creatives and professionals use to draw attention to and market their films. Learning how to correctly use social media can not only win you an audience for your film or project, it can also get you much desired attention from managers, agents, sales agents, distributors and other people of influence who can help you get your film seen and move the needle on your creative and professional career. And the greatest thing about social media? It's free. It won't impact your budget in the slightest, yet the return on your time investment can be greater than any money you can spend. But you have to know how to navigate the landscape. Make no mistake, you need this important tool in your arsenal and we'll show you how to wield its power. There is nothing more valuable than a large enthusiastic and vocal audience of supporters. Having people champion you and your film carries with it social proof. The more people who spread the word and the more advocates they can recruit, the more marketing and promotional power you have. This is why studios spend millions of marketing dollars on social media. But you can get the same results without spending a dime. And in this day and age, social proof is valued almost as much as IP. It brings you and your project heat. It says to managers, agents, sales agents, distributors, producers, financiers and other executives and decision makers that you have something worth paying attention to. Something of value. Something they need to see. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy, social media, and integrated marketing. Recently, she launched the Digital Marketing Team for the Day and Date Film Division - Lionsgate Premiere. She's worked on a wide range of films from limited theatrical, VOD, independent, and home entertainment releases. Jennifers has worked with mini and major studios such as: Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. She has designed and run film social media campaigns that have gone viral and have drawn millions of eyeballs. Jennifer will take you through all the reasons you need social media for your film, from SEO purposes, to driving an audience, to giving you the opportunity to tell your story and the story of your film to a mass audience. She will teach you which social media platforms are the right fit for your film and will give you the best return on your time investment. She will teach you about messaging and how to stay on point. She will discuss different types of media and how to utilize each to maximize your exposure and return engagement on each platform. If you are thinking about hiring someone to handle your social media, Jennifer will show you what to look for in a hire. She will take you through various campaigns and tactics, bartering, cross promoting and enlisting your cast and crew to get involved. She will take away your anxiety of the time commitment you may believe social media involves by showing you various social timing and simple graphic design programs. And to make it all easier, Jennifer will present some case studies designed to spark ideas and remove your fears. PRAISE FOR JENNIFER'S TEACHINGS: "Ok, I took this because I HATE social media. Now I see that I allowed that concept to fester and grow irrationally. Jennifer presented this information in a way that made an optimist out of this skeptic. I'm not even going to dip my toe in, I'm diving in head first." - Maria N "Masterful." - Anthony C. "As comprehensive as it gets." - Martina J. "Social is littered with abandoned film accounts. I have always had success promoting my films on social media because I make sure to post great content and to be engaging. But, wow, there is SO much I was missing out on. So many things I did not know, overlooked, or simply didn't consider. Jennifer had me scribbling pages of notes. My mind is spinning. Can't wait to put all this information into practice." - Laura D.

register for stage 32 Register / Log In