A behind-the-scenes consulting machine, John T. Trigonis has mentored hundreds of filmmakers and other content creators worldwide to create compelling crowdfunding experiences that not only reach, but exceed their goals. A writer, indie storymaker, and successful crowdfunder himself, Trigonis has literally written and rewritten the book on Crowdfunding for Filmmakers, and after spending a few years as a private consultant, he puts his prowess to its ultimate use as Indiegogo’s Head Film/Creative Campaign Strategist. Full Bio »
Crowdfunding has completely revolutionized the way film, video, and other creative projects from graphic novels to albums and art exhibits are financed by taking the power from the corporations and putting it back into the hands of the creators and their audiences. The days of setting up a “standard definition” campaign on platforms like Indiegogo are all but extinct. Now more than ever, creators must run crowdfunding experiences that are as exciting as the projects they’re looking to get funded.
We've brought in author of Crowdfunding for Filmmakers and Indiegogo’s Film/Creative Campaign Strategist John T. Trigonis who has worked on thousands of film crowdfunding campaigns ranging from micro-budget to over $1MM. In this webinar John will teach his Tao (Way) of crowdfunding to encompass the ever-changing landscape of online fundraising for film and creative projects. You will be provided with the basics of running a successful and memorable campaign and learn from case studies of those who have had successful crowdfunding campaigns. You will walk away with some advanced tactics to raise even more than your goal. This is all gently infused by the philosophy that makes Trigonis’s advice work wonders –– Taoism. True success in crowdfunding comes not from a short-lived stint with crowdfunding, but commitment to crafting a memorable community experience.
After working on thousands of film crowdfunding campaigns with filmmakers, John has distilled down the advice you will need to give your crowdfunding campaign the best shot for success. In this webinar you will walk away with specific tips and resources to apply to your own campaign and see some very successful campaigns and why they achieved their goal.
How to use social media, a key component to your crowdfunding success:
The basics of crowdfunding: how to create, develop and implement your campaign:
Advanced crowdfunding tactics:
Case Studies of great campaign experiences, campaign videos, perks, etc.
Q&A with John!
John T. Trigonis
Learn directly from Indiegogo Film Campaign Specialist, John T. Trigonis! Raising funds. Every filmmaker, director, screenwriter, even actors, has experienced the frustration. The introduction of crowdfunding through sites such as Kickstarter and Indiegogo has brought an incredible new opportunity to those looking to find funding for their films. However, running a successful campaign is not easy! Crowdfunding has revolutionized the way film and video projects are funded by taking the power from the corporations and putting it back into the hands of the creators. Because of this, it's not enough to run a simple, run-of-the-mill campaign on crowdfunding platforms like Indiegogo. Today, running a campaign must be an experience for the campaign owners and especially the contributors, and that's where innovation and creativity come into play, oftentimes spelling the difference between a short-lived stint in crowdfunding and a memorable communal experience. In this Stage 32 Next Level Webinar, you will learn the history of crowdfunding, how to pre-market your campaign and you will walk away with basic & advanced techniques of running a crowdfunding experience!
Learn directly from Steve Desmond, a filmmaker and screenwriter who completed a successful crowdfunding campaign and nearly doubled his initial raise! Steve has also worked on projects with Imagine Entertainment, Dreamworks Animation, The Disney Chanel, Level 1 Entertainment, Blacklight Transmedia, Preferred Film & TV and The Walt Becker Company! You have a great idea for a feature film, documentary, or short film. You’re tired of just writing stuff and want to make your dream project into a reality. But you don’t have the money to do it… Yet. In this exclusive Stage 32 Next Level Webinar, filmmaker and screenwriter Steve Desmond will help you build a killer crowdfunding plan so that you can raise the funds to get your dream project off the ground. Steve recently ran his own campaign to fund his short film on Kickstarter with a goal of raising $16K. He not only hit his goal, but blew by it raising a total of nearly $30K and his film is now in post-production! From his own experience, he’ll teach you how to craft a compelling pitch, build an online audience, and maximize your project’s potential. He’ll also go over the pros and cons of Kickstarter, Indiegogo, and other major crowdfunding sites, so that you can pick the one that’s best for you. From making your pitch video to writing the perfect funding email to marketing your project across all social networks, this will be a one-stop shop for how to successfully crowdfund your film.
As a veteran Independent Feature Filmmaker and Executive Producer, one of the questions that I get asked most is “How do I break the CATCH 22 of needing top talent to attract money and needing money to attract top talent? The answer to which is simple, but not easy. Aside from the obvious (making an awesome movie) the single most important objective for any first or second time filmmaker must be to ensure that investors receive, at a minimum, a fair return on their investment and at most, significant profits. Although there is no way any investment can be considered to be “safe”, the most effective and likely path includes casting “name” talent in your film; a task that is clearly much easier said than done. Casting name talent not only helps attract financing but it also increases the probability that your film will acquire distribution and will thus become profitable. After nearly two decades of experience in film finance, distribution and packaging, I have learned a few tricks to help “Crack the Code” which I will share with you in this Stage 32 Webinar.
A Note From Stage 32 Founder & CEO, Richard Botto: This exclusive Stage 32 Master Class comes from one of my favorite people on the planet, Stephen Follows. Stephen is not only a filmmaker, screenwriter, producer and educator, but also a master statistician. In fact, I first became aware of Stephen when I discovered (and found myself lost for hours in) his incredible blog where he chronicles the results of his extensive research into data and statistics related to the film industry. So taken was I by Stephen's work that I sought him out prior to my trip to London for the Raindance Film Festival and requested a meeting. Not only did Stephen accept, but he kept our meeting in spite of a horrible cold, ultimately spending 2 more hours than planned. That's the kind of guy Stephen is. But his mind, as you are about to discover, is another story entirely. I'm thrilled and honored to announce that not only will Stephen be contributing a number of columns for the Stage 32 Blog, but he will be teaching the first ever Stage 32 Master Class. Stephen's Master Class will be on crowdfunding, and I promise you it will be the most inclusive, insightful and factual (backed by more stats than you could imagine) class ever taught on the subject. Stephen has analyzed over 50,000 film crowdfunding campaigns -- yes, you read that right -- and is bringing his findings to the Stage 32 community EXCLUSIVELY. Never before has this extensive of research and discovery been taught on crowdfunding for filmmakers. It's an honor to welcome and introduce to you, the incredible Stage 32 community, my friend, Stephen Follows. About the Stage 32 Next Level Master Class - Advanced Crowdfunding For Filmmakers: Launching a crowdfunding campaign is easy – ensuring you actually reach your goal is not. Especially if you need to raise a large amount or you’re competing in a crowded marketplace. Rather than leaving it up to chance, or learning on-the-job, let film data expert Stephen Follows take you through the inside scoop on what works and what doesn’t. Stephen brings his experience of teaching at some of the world’s best film schools, running a leading online video agency and as a film industry data expert. He has crunched the numbers on over 50,000 crowdfunding film campaigns from platforms including Kickstarter and Indiegogo, studied the videos on the top 5,200 film projects, interviewed over 50 filmmakers and people who work at the major crowdfunding companies. Notes: This is an advanced course and we expect all students to have a basic knowledge of crowdfunding. Please also note that the free course Stephen discusses in the recording is no longer available and only available to students who took his course live.
This is the 1st installment of the Stage 32 + Bondit Media Capital Masterclass featuring Matthew Helderman (CEO of Bondit Media Capital) and Robert Ogden Barnum (Co-Founder of Fortitude International and e2b Capital).
Learn directly from Simon Graham-Clare (Producer) and Ricky Margolis (VP) at Future Films USA (Over 200 films & TV shows financed and produced)! In this Stage 32 Next Level Webinar, Simon Graham-Clare and Ricky Margolis will demystify global tax incentives and highlight some of the many other factors to take into consideration when looking at different locations. They will look at current example incentives from around the world and also enlighten you on ways these incentives can trigger additional investment into your project. Filmmakers will learn more about international independent film financing and how tax incentives are a key element to the business plan and can open doors to a slew of potential partners, helping to plot a ‘road map’ to production. Writers will learn why they need to be thinking about the locations in which they set their stories, and how it affects the attractiveness of their scripts to producers and financiers. Having a clear understanding of today’s global tax incentives will leave your project looking more professional and further advanced, hopefully increasing your chances to move the project into production. Your hosts Simon Graham-Clare and Ricky Margolis are Producers at Future Films USA, having financed and produced over 200 films and TV shows! The Future Film Group was established in London in 2000 as a film financier, utilizing the expertise of its principals in both the entertainment and business worlds. They quickly established themselves on the UK scene through their involvement in films such as Bend it like Beckham (starring Keira Knightley), The Queen (starring Dame Helen Mirren) and Mrs. Henderson Presents (starring Dame Judi Dench and Bob Hoskins). At Future Films USA, Simon works as a producer, assessing film and television projects that Future Films might board to finance or produce. Ricky works in the role of Development Executive, continuing his work on the financing side whilst also becoming a more integrated part of the Future Film Group’s production activities.