A behind-the-scenes consulting machine, John T. Trigonis has mentored hundreds of filmmakers and other content creators worldwide to create compelling crowdfunding experiences that not only reach, but exceed their goals. A writer, indie storymaker, and successful crowdfunder himself, Trigonis has literally written and rewritten the book on Crowdfunding for Filmmakers, and after spending a few years as a private consultant, he puts his prowess to its ultimate use as Indiegogo’s Head Film/Creative Campaign Strategist. Full Bio »
Crowdfunding has completely revolutionized the way film, video, and other creative projects from graphic novels to albums and art exhibits are financed by taking the power from the corporations and putting it back into the hands of the creators and their audiences. The days of setting up a “standard definition” campaign on platforms like Indiegogo are all but extinct. Now more than ever, creators must run crowdfunding experiences that are as exciting as the projects they’re looking to get funded.
We've brought in author of Crowdfunding for Filmmakers and Indiegogo’s Film/Creative Campaign Strategist John T. Trigonis who has worked on thousands of film crowdfunding campaigns ranging from micro-budget to over $1MM. In this webinar John will teach his Tao (Way) of crowdfunding to encompass the ever-changing landscape of online fundraising for film and creative projects. You will be provided with the basics of running a successful and memorable campaign and learn from case studies of those who have had successful crowdfunding campaigns. You will walk away with some advanced tactics to raise even more than your goal. This is all gently infused by the philosophy that makes Trigonis’s advice work wonders –– Taoism. True success in crowdfunding comes not from a short-lived stint with crowdfunding, but commitment to crafting a memorable community experience.
After working on thousands of film crowdfunding campaigns with filmmakers, John has distilled down the advice you will need to give your crowdfunding campaign the best shot for success. In this webinar you will walk away with specific tips and resources to apply to your own campaign and see some very successful campaigns and why they achieved their goal.
How to use social media, a key component to your crowdfunding success:
The basics of crowdfunding: how to create, develop and implement your campaign:
Advanced crowdfunding tactics:
Case Studies of great campaign experiences, campaign videos, perks, etc.
Q&A with John!
John T. Trigonis
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Learn directly from Indiegogo Film Campaign Specialist, John T. Trigonis! Raising funds. Every filmmaker, director, screenwriter, even actors, has experienced the frustration. The introduction of crowdfunding through sites such as Kickstarter and Indiegogo has brought an incredible new opportunity to those looking to find funding for their films. However, running a successful campaign is not easy! Crowdfunding has revolutionized the way film and video projects are funded by taking the power from the corporations and putting it back into the hands of the creators. Because of this, it's not enough to run a simple, run-of-the-mill campaign on crowdfunding platforms like Indiegogo. Today, running a campaign must be an experience for the campaign owners and especially the contributors, and that's where innovation and creativity come into play, oftentimes spelling the difference between a short-lived stint in crowdfunding and a memorable communal experience. In this Stage 32 Next Level Webinar, you will learn the history of crowdfunding, how to pre-market your campaign and you will walk away with basic & advanced techniques of running a crowdfunding experience!
For many independent film producers and filmmakers, approaching financiers and securing financing for your project presents one of the biggest challenges in the entire filmmaking process. How do you build your team, bring in development funds, attach name talent and work with rebates, sales estimates & distribution to attract financing all while compiling a plan to mitigate your financial risk? It can be overwhelming for a producer, especially given the ever changing landscape and the increasingly competitive nature of independent film. Your goal as a filmmaker or producer is to make your project more financially attractive to investors over everyone else presenting projects to them. What many filmmakers and producers don't know is that there's a "sweet spot" in a film budget range that will help you raise funds successfully and get the ROI your investors are looking for. Setting the budget for your feature film at between $250,000 and $2 million it opens up a variety of options for you to be able to attach the talent you're looking for, the distribution you need and make your investors money. But first, you have to understand the financial blueprint to get you there. Franco Sama has produced 25+ successful independent feature films between $250,000 - $2MM. He has worked with Oscar winner Christine Lahti, Dane Cook, Christian Slater, Gary Oldman, David Arquette, Brittany Snow, Vivica Fox, Michael Madsen and many more. He's worked with first time directors and experienced directors and has seen all scenarios when it comes to putting together financing for films. Franco knows first hand every step of the financial model needed to make a movie profitable and he's bringing this knowledge exclusively to the Stage 32 community. You will learn how to approach your film from the investor’s point of view so you can not only get the money you need for your project but, most importantly, how your investors can get that money back with profits. You will learn how to build a team around your project that will not only make investing more attractive, but also assure you don't make mistakes when you go after funding. You'll learn the type of funding that is available to you and how to approach the investors attracted to and interested in each type of financing. You'll dissect how to get agents on your side to attach talent to your project and how to work with attorneys. You'll also learn the most effective distribution options for this type of film budget. Drawing from his nearly two decades of experience, Franco will teach you how he gets his dozens of projects financed, distributed and turning a profit, and why he stays in the “sweet spot” range between $250K-$2M. Give yourself the competitive advantage to understand the types of investors you need to approach, how to approach them, how to get talent attached, and, ultimately, how to get your film made, distributed, and profitable so your investors return again and again!
How do I get financing? How can I win over a financier? How can I stand out from other projects looking for funding? How can I create a pitch that blows financiers away? These are the questions on everyone's mind. And we have the answer. One of our favorite educators, Tribeca-winning producer Samm Haillay, is back again exclusively at Stage 32 and this time, he's bringing the goods to help you design the best pitch possible for your film. As an example, Samm will be showing you the 15 minute pitch which helped raise ALL the funding for the feature length film, BYPASS, which went on to be nominated for Best Film at the prestigious Venice Film Festival (among others) and continued Samm's incredible stretch of raising funds and winning awards.. This film was written, directed and produced by Duane Hopkins, who's experience prior to this was primarily in short films. In this 2 part online class, Samm will break down what it takes for any filmmaker, producer, screenwriter or other creative looking to raise funds and get their projects into development!
The UK has a booming screen sector with world-class production facilities that have recently been home to film and TV behemoths like STAR WARS, AVENGERS: INFINITY WAR and GAME OF THRONES, as well as a thriving independent sector that has supported filmmakers like Steve McQueen, Andrea Arnold, Ken Loach, Joanna Hogg, Clio Barnard, Mike Leigh and Lynne Ramsay. Chances are high that many of the films and TV shows you’ve loved in the past year came out of the UK. It goes to show that whether you’re based in the UK or elsewhere, understanding the UK market’s unique ecosystem and knowing how to navigate it and take advantage of the opportunities available – from production and financing right through to the distribution and exhibition – is essential and can open endless doors for you in this increasingly global, yet competitive industry. The UK and US industries are closely aligned due to a common language, frequent co-productions and an increasing cross-pollination of talent. But what sets the UK market apart from its US counterpart is a strong public funding system, which supports the independent sector and nurtures new talent. So how do you access this support and what kind of projects are eligible? And what about commercial financing options? How does TV fit into this? And what about Brexit and its impact on co-productions? Whether you’re a UK native or an international filmmaker, producer, it’s high time to gain a comprehensive understanding of the UK’s role in the global film and television industry. In many ways, with so many creatives focused on the American market, this is open yet unexplored territory that can be explored and mined for your gain. Over the last 15 years Rowan Woods has worked across almost every sector of the UK film industry, from development to journalism, via distribution, festivals, exhibition and a long stint at the BBC. She currently splits her time between the British Council, where she acts as the specialist liaison between the UK production sector and the international festival circuit, and the London Film Festival, where she programs episodic work and industry panels. Over the years she has worked with BAFTA, BFI, EIFF, LSFF, BFI NETWORK, Curzon and Radio4. She also works as a freelance development and acquisitions consultant and is frequently found moderating industry panels and talent Q&As, including for BFI, BAFTA, IFFR and SXSW. Rowan’s work has given her a deep and comprehensive understanding of the UK film and television industry and is excited to share what she knows exclusively with the Stage 32 community. Rowan will give you an in-depth overview of the UK sector, outlining the key players, the opportunities and challenges, and providing you with the knowledge and confidence to navigate it successfully. She’ll begin with a general introduction of the UK market including what makes it unique, key facts and figures you should know, and how to understand the overall structure. She’ll then teach you about their main sources of funding, both public and private, and how funding works with international co-productions. She’ll also discuss the funding opportunities available for new talent. Rowan will then outline the key film institutions of the area and what they do. She’ll then discuss the support structures in place for producers and will delve into the key players in the sales agent space and how to determine which sales agent is right for your project. Rowan will go over the key distributors in the region and what the exhibition landscape looks like in general. She will also talk about the role of online platforms today and how the UK box office operates. She will then discuss the role of critics in this ecosystem and the key critical voices. Rowan will teach you about the major film festivals in the UK and how to determine which is right for your project, whether your project is a feature, short, narrative, or documentary. She’ll also talk about good marketplaces and forums in the area. She’ll go over the most important people in the UK industry right now and will then delve into the landscape of UK television, including both public service broadcasting and streaming services and key TV production companies. Rowan will outline for you the key opportunities in the UK marketplace, as well as the key challenges that go along with them. Finally, Rowan will give a rundown of how the industry has been altered by Brexit, as well as by COVID-19. Praise for Rowan's Stage 32 Webinar "It was great information and an amazing overview of how the UK industry works. Thank you so much." Marisé S. I was vague about how things get into production in the UK, but have a much better idea now. Between the seminar and the resources to fill in the gaps, I feel a lot more equipped. -Jonathan H. I was very impressed by the comprehensive overview of the UK industry and how well Rowan presented it. I'd love to hear more from her in the future. -Carolyn K. Comprehensive survey. Rowan knows her stuff, and has walked the walk. She is a confident and fluent presenter: she can talk the talk -Stephen P.
The COVID-19 pandemic has affected every industry in the world, but perhaps none as harshly as that of live events. Whether it’s concerts, theaters, conferences, conventions, or anything in between, organizations built around bringing people together are scrambling to adapt in order to survive and continue their missions. Nowhere is this more true or evident than with film festivals. Film fests big and small have been grappling with large existential issues since the outbreak and have needed to find large scale and innovative changes to continue sharing films and championing artists in a now virtual setting. The landscape of film festivals has no doubt changed, but what exactly does this change look like and how permanent will this move to virtual be? How can festivals stay afloat and how should filmmakers be using festivals in this new era? In another FREE Stage 32 COVID-19 webinar, directors and programmers from Tribeca, Hollyshorts, Raindance, and Austin Film Festivals, as well as Stage 32’s very own Managing Director Amanda Toney will come together for an exclusive Q&A session where they’ll answer questions from the Stage 32 community about the state of film festivals and where they believe things are headed. They’ll address platforms and solutions available to film festivals (including Stage 32’s Screenings platform!), and will give their thoughts and advice to filmmakers on how to consider, approach and submit to festivals in this new virtual era. Bring your questions and prepare for a direct, upfront, and honest discussion.
Do you see all types of movies getting made and wonder what you need to do to get your film financed? One of the biggest challenges that you face as a filmmaker is finding real financiers and actually raising the funds to produce your movie. Team building and your presentation is key to attracting both creative and finance partners to your film. Since you are the biggest cheerleader for your project, you need to have the answers to the key questions and steps before you engage. What makes your project attractive? What partners do you need and how do you find them? What exact steps do you take to get your film financed? We’ll discuss all of this to get you ready to start attracting film investors. We will set you up for success. In order to produce a film that actually gets made requires work, research, and a targeted plan of attack. It requires a full understanding of the financial prospects of your project, the marketplace, and potential distribution and recoupment strategies. You also need to present yourself as the kind of partner others are looking for. How you show up is also a key to attracting investors and could be the difference between a successful pitch and one that fails. You have to come with the willingness to listen, learn and collaborate and be nimble enough to pivot when needed. Let’s dive in together and tackle the strategy and art of successfully attracting investors to get your movie financed and made.