Crowdfunding Your Indie Film or Creative Project The Right Way

Hosted by John T. Trigonis


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John T. Trigonis

Webinar hosted by: John T. Trigonis

Film Campaign Strategist at Indiegogo

A behind-the-scenes consulting machine, John T. Trigonis has mentored hundreds of filmmakers and other content creators worldwide to create compelling crowdfunding experiences that not only reach, but exceed their goals. A writer, indie storymaker, and successful crowdfunder himself, Trigonis has literally written and rewritten the book on Crowdfunding for Filmmakers, and after spending a few years as a private consultant, he puts his prowess to its ultimate use as Indiegogo’s Head Film/Creative Campaign Strategist. Full Bio »

Webinar Summary

Crowdfunding has completely revolutionized the way film, video, and other creative projects from graphic novels to albums and art exhibits are financed by taking the power from the corporations and putting it back into the hands of the creators and their audiences. The days of setting up a “standard definition” campaign on platforms like Indiegogo are all but extinct. Now more than ever, creators must run crowdfunding experiences that are as exciting as the projects they’re looking to get funded.

We've brought in author of Crowdfunding for Filmmakers and Indiegogo’s Film/Creative Campaign Strategist John T. Trigonis who has worked on thousands of film crowdfunding campaigns ranging from micro-budget to over $1MM. In this webinar John will teach his Tao (Way) of crowdfunding to encompass the ever-changing landscape of online fundraising for film and creative projects. You will be provided with the basics of running a successful and memorable campaign and learn from case studies of those who have had successful crowdfunding campaigns.  You will walk away with some advanced tactics to raise even more than your goal. This is all gently infused by the philosophy that makes Trigonis’s advice work wonders –– Taoism. True success in crowdfunding comes not from a short-lived stint with crowdfunding, but commitment to crafting a memorable community experience.

What You'll Learn

After working on thousands of film crowdfunding campaigns with filmmakers, John has distilled down the advice you will need to give your crowdfunding campaign the best shot for success. In this webinar you will walk away with specific tips and resources to apply to your own campaign and see some very successful campaigns and why they achieved their goal.

Before the heart of the webinar: 

  • A brief history of crowdfunding - understanding the evolution will help you plan for your own campaign
  • John's overview of basic Taoist terminology & how it relates to crowdfunding

Deep dive into your crowdfunding success:

How to use social media, a key component to your crowdfunding success:

  • John will go over examples, tips and resources of how to use social media -'s not the way you think.
  • Facebook, in detail
  • Twitter, in detail
  • Instagram, in detail

The basics of crowdfunding: how to create, develop and implement your campaign:

  • John will go into great detail of the mail pillars of every crowdfunding campaign and what you need to do in order to make it successful. 
  • The Invitation - you will learn what to do to invite people to donate to your campaign, including your key component - your campaign video.
  • The Incentives - we will break down all you need to know about perks/rewards. There is a lot to consider and John will go over this.
  • Eliciting responses v. soliciting contributions - etiquette, tips and examples to be successful. 

Advanced crowdfunding tactics:

  • John will go over advanced crowdfunding tactics that serial crowdfunders use and how you can incorporate them into your campaign.
  • Referral contests 
  • Secret perks
  • Stretch goals
  • The art of consecutive campaigning

Case Studies of great campaign experiences, campaign videos, perks, etc.

Q&A with John!

About Your Instructor

A behind-the-scenes consulting machine, John T. Trigonis has mentored hundreds of filmmakers and other content creators worldwide to create compelling crowdfunding experiences that not only reach, but exceed their goals. A writer, indie storymaker, and successful crowdfunder himself, Trigonis has literally written and rewritten the book on Crowdfunding for Filmmakers, and after spending a few years as a private consultant, he puts his prowess to its ultimate use as Indiegogo’s Head Film/Creative Campaign Strategist.


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Reviews Average Rating: 4 out of 5

  • Very educational. It is hard work, but if your Indie Film is worth the time and effort, then it's a win-win for everyone.

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