A behind-the-scenes consulting machine, John T. Trigonis has mentored hundreds of filmmakers and other content creators worldwide to create compelling crowdfunding experiences that not only reach, but exceed their goals. A writer, indie storymaker, and successful crowdfunder himself, Trigonis has literally written and rewritten the book on Crowdfunding for Filmmakers, and after spending a few years as a private consultant, he puts his prowess to its ultimate use as Indiegogo’s Head Film/Creative Campaign Strategist. Full Bio »
Crowdfunding has completely revolutionized the way film, video, and other creative projects from graphic novels to albums and art exhibits are financed by taking the power from the corporations and putting it back into the hands of the creators and their audiences. The days of setting up a “standard definition” campaign on platforms like Indiegogo are all but extinct. Now more than ever, creators must run crowdfunding experiences that are as exciting as the projects they’re looking to get funded.
We've brought in author of Crowdfunding for Filmmakers and Indiegogo’s Film/Creative Campaign Strategist John T. Trigonis who has worked on thousands of film crowdfunding campaigns ranging from micro-budget to over $1MM. In this webinar John will teach his Tao (Way) of crowdfunding to encompass the ever-changing landscape of online fundraising for film and creative projects. You will be provided with the basics of running a successful and memorable campaign and learn from case studies of those who have had successful crowdfunding campaigns. You will walk away with some advanced tactics to raise even more than your goal. This is all gently infused by the philosophy that makes Trigonis’s advice work wonders –– Taoism. True success in crowdfunding comes not from a short-lived stint with crowdfunding, but commitment to crafting a memorable community experience.
After working on thousands of film crowdfunding campaigns with filmmakers, John has distilled down the advice you will need to give your crowdfunding campaign the best shot for success. In this webinar you will walk away with specific tips and resources to apply to your own campaign and see some very successful campaigns and why they achieved their goal.
How to use social media, a key component to your crowdfunding success:
The basics of crowdfunding: how to create, develop and implement your campaign:
Advanced crowdfunding tactics:
Case Studies of great campaign experiences, campaign videos, perks, etc.
Q&A with John!
John T. Trigonis
Learn directly from Indiegogo Film Campaign Specialist, John T. Trigonis! Raising funds. Every filmmaker, director, screenwriter, even actors, has experienced the frustration. The introduction of crowdfunding through sites such as Kickstarter and Indiegogo has brought an incredible new opportunity to those looking to find funding for their films. However, running a successful campaign is not easy! Crowdfunding has revolutionized the way film and video projects are funded by taking the power from the corporations and putting it back into the hands of the creators. Because of this, it's not enough to run a simple, run-of-the-mill campaign on crowdfunding platforms like Indiegogo. Today, running a campaign must be an experience for the campaign owners and especially the contributors, and that's where innovation and creativity come into play, oftentimes spelling the difference between a short-lived stint in crowdfunding and a memorable communal experience. In this Stage 32 Next Level Webinar, you will learn the history of crowdfunding, how to pre-market your campaign and you will walk away with basic & advanced techniques of running a crowdfunding experience!
Learn directly from Nikki Hevesy and Anne Marie Gillen, Producers with over 20 years of experience each in developing and financing media projects. Nikki is a director, producer and media strategist with an expertise in integrating faith-based content into mainstream media, and Anne Marie is an expert on film finance, having successfully raised over $100M for projects worldwide. With the recent successes of films like Heaven Is For Real, Son Of God, God Is Not Dead, and all of the faith oriented films coming down the pike like Mark Burnett’s Ben Hur, Mary Mother Of Christ and The Shack, Faith and Family based projects have grown from a niche market to a box office phenomenon.TV has also jumped on the bandwagon with the recent Red Tent, Preachers of LA and Mark Burnett’s The Bible and A.D. However, alongside these successes are huge controversies in the faith community, such as those surrounding Paramount's Noah and Ridley Scott’s Exodus. Faith and Family based material is like a soufflé – if you get even the smallest ingredient wrong, the entire soufflé collapses. In this Stage 32 Next Level Webinar, hosts Nikki Hevesy and Anne Marie Gillen will walk you through the development and financing phases of creating a successful faith and/or family based project. Drawing from their 20 years of experience, Nikki and Anne Marie will teach you how faith and family based projects get funded and who the financiers, studios and distributors are that specialize in this genre so you know who to target. They will also teach you how to easily find and reach your desired audience and what type of marketing is successful for this genre. Whether you’re a producer, filmmaker or writer, knowing what goes into a faith and family project in the development stage, team building stage and financing and distribution stage is key to your project’s success in the marketplace!
What a great time it is to be a filmmaker, producer or financier. Distribution channels have never been more plentiful or more wide open. That means more options for you to maintain a fuller degree of control for your content. And that's never a bad thing. But it also means that there are more ways to get your film or project out into the world and, most importantly, more revenue opportunities toward securing profitability. And one of the most popular and lucrative choices in today's market is Video on Demand (VOD). To take advantage of all of these opportunities, you need to not only know where to look, what platforms are best suited for your material, and how to engage with the proper people to get a deal done, but you also must know how to deliver your film. Zahida Kazar is the Director of Operations for popular independent film distributor, Gravitas Ventures. She works directly with top executives Karia Brown and Mark Lyons to help deliver Gravitas films to a variety of internet and cable platforms. Zahida’s passion for all things film-related also led her to various roles at Warner Bros. and Twentieth Century Fox before joining the Gravitas team in the fall of 2014. Zahida helps guide indie filmmakers through the delivery process and helps to ensure the release of these movies on the ever-growing VOD space. She loves meeting new filmmakers and helping them through the final step in the movie making process. Zahida will teach you how to understand and navigate the VOD space. She will discuss various rental and VOD platforms including Amazon, iTunes, Netflix and Hulu and teach you what these platforms and distribution companies are looking for. She will also dive into deliverables expectations inclding encoding, your key art, metadata, the importance of your synopsis, and your legal deliverables (so very important). From there, Zahida will help you understand how to prep your film for release including your social media and PR campaigns. And she will prepare you for what to expect after your film is released including key things to keep in mind to help assure that your project has legs in the marketplace. All this and much, much more, including an in depth Q&A session with Zahida. "Distribution is a subject that gives me so much anxiety. Zahida took all of it away with her clear explanation of the process." - Martina L. "Grabbing a beer...Watching again." - Henderson D. "Comprehensive and first rate." - Samuel F. "Excellent. More like this please." Thora P.
As an independent filmmaker or producer, you likely start working on a new endeavor for creative reasons—the chance to tell an amazing story, build worlds, create something of cultural value. Yet this is of course not the only element of filmmaking. Like it or not, your independent film is not just a creative endeavor; it’s also a business. You’re sourcing financing and bringing in investors, building a team, and creating a property that will (hopefully) ultimately make money. In this way you’re not just a making a piece of art; you’re also running a business. To operate successfully in the world of independent film and continue to make films that you’re proud of, you need to be able to think like an entrepreneur and understand the dynamics and the relation between financing, distribution and recoupment of film investments. The business side of films is often especially difficult for filmmakers and creative producers, but it's doable. In fact, there’s a bit of a sweet spot for independent films in the $1MM range and a viable path to profitability for films of this level. The key is to intimately understand how money—both hard money and soft money—flows in and out of the project. Getting a handle on this flow puts you in a powerful position, because not only can you make your current film profitable; but you will also create a business model that you can apply to your future projects, and eventually a portfolio of profitable assets (or films) that will serve as an effective and undeniable calling card as you continue to grow in the industry. This entrepreneurial approach might not be second nature to creatives, but it’s something you can learn and something that will aid you tremendously. David Zannoni is consultant for Fintage House, the world's most respected company for revenue and rights protection for industry professionals and companies. He serves as the company's representative for the Americas. David negotiates agreements for films and television series and is involved in business development and relationship management specifically in the US, Latin America and Europe. As an international film business specialist David is continuously present to make deals and speak at international film markets, festivals and conferences, including: the Cannes Film Festival, the European Film Market (EFM) in Berlin, the American Film Market (AFM), Ventana Sur, the Bogota Audiovisual Market (BAM), and the Toronto International Film Festival (TIFF), and travels regularly to the United States, the Netherlands, Europe, and all over Latin America. David is intimately familiar with how independent films are financed and made profitable all over the world and will share what he knows exclusively with the Stage 32 community. David will focus on the US market and walk you through what you need to know to finance your independent film, $1MM or less, and leave profitable. He will begin by explaining what a $1MM or under budget looks like, whether it’s considered a small film or microbudget, and how it compares in the larger worldwide film market. He’ll delve into how to see your film as an asset and how to use this viewpoint to work with investors and provide profit. David will give you the tools to think like an entrepreneur and explain the relationship between financing, distribution, and recoupment of investment. David will then teach you how to take a business approach to a $1MM and under film project. He will discuss debt and equity financing and compare it to soft money, demonstrating both of their impacts on your recoupment. He’ll then go over how to finance your film through bank loans, tax credits, private lenders, equity investors, and family and friends. In doing so, he’ll demonstrate the differences between lenders and investors and demonstrate how to make—and keep—all of your investors happy. He’ll also go over ways to mitigate risks for yourself and your investors. Plus, David will show a case study of a real $1MM US film to illustrate how a film of this level can be profitable and exactly how the money flows through from beginning to end. He’ll show financing documents and spreadsheets to illustrate the financing structure, the role of the sales agent, and how he navigated the film’s distribution agreement. Through this detailed and practical demonstration, you will leave with strategies and a deep understanding of how to approach your own $1MM film as an entrepreneur and build a finance structure that will leave you and your investors profitable. Praise for David's Previous Stage 32 Webinars "David is incredible and lovely and clearly knows his stuff." - Cynthia P. "Eye-opening information. A no-brainer approach that wouldn't be so obvious to the uninitiated." - Gary O. "By far, the best class I've seen on the subject." Kirk K. "David is a fantastic teacher. And what a voice! I could listen to him all day. More importantly, I learned so very much!" - Isabella T.
A script's journey of a thousand miles begins with a single page. Well, more accurately, ten pages - that's the amount of space a typical script has to grab the attention of the anonymous, overworked reader that picked their script off a pile for evaluation. If a writer's sample script is excellent enough, the pieces start to fall into place: an entire script read, the writer recommended, the manager's decision to represent, the long and fruitful thousand-mile career. If a producer's script is perfect for the marketplace, a reader will get excited, move it up the ladder and then the wheels start in motion for finding financing, attaching talent and going into pre-production. None of it happens, though, if the script never makes it to the decision maker's desk. But who are these mysterious readers? Who decides which scripts go on to consideration or representation - and maybe one day fame and fortune - while others get a stone-cold pass? It's not exactly who you might think: while the agents and managers of Hollywood excel at their jobs, they only have so much time in the day and most of it is not spent seeking out new talent. That job falls to the Gatekeepers, the assistants and pro readers who tackle stacks of scripts every week hoping to find the diamond in the rough: a script they can confidently recommend. So, who are these gatekeepers, how do you even get to them and, more importantly, how do you win their endorsement to help move your script up the ladder? Gabriel Chu works with artists, writers, and directors to identify and develop new ideas and stories, shepherding them from page to screen. As a story analyst at Sony Pictures, he works on current projects alongside the executive team and helps to field incoming submissions and identify new talent for the studio. Prior to joining Sony Pictures, he was an executive at Vertigo Entertainment, working closely with award winning directors and writers on both animated and live action film projects for Warner Bros., Lionsgate, and Fox Animation. Gabriel started his career at Bad Hat Harry Productions, and has also worked at Summit Entertainment and Mandalay Pictures. Through his career, Gabriel has served as a gatekeeper in multiple roles and knows intimately what it takes for a script to break through and make it to the right person’s desk, and he’s ready to share what he knows with the Stage 32 community. Gabriel will give you a rundown of how gatekeepers manage script submissions and what you can do to give your own script the best chance to be noticed and make it past those first rounds of coverage to make it to the eyeballs you’re aiming for. Gabriel will begin by explaining how scripts are able to get submitted to studios and other gatekeepers in the first place, including through agents and manager, through script competitions, other types of referrals, and through networking. He will also explain how taking the assistant route at an agency could help your chances of getting that script noticed. Next he’ll outline how coverage actually works at production companies and studios. He’ll explain the differences between the procedures at production companies, studios, and other organizations and what their differing expectations might be. He’ll delve into what roles read your script at what point in the process, focusing on the verticals at production companies and studios. He’ll explain the roles of interns and assistants, coordinators, story analysts, and finally executives, and what each role looks for when reading scripts. Gabriel will teach you the common formatting errors that knock scripts out of the running before people even start reading for content, including title page expectations, font and spacing, dialogue formatting, and other issues. He will share real examples of scripts that exhibit these errors to share what they look like on the page. Next he will go over narrative issues that can also sideline a submitted script. Finally, he’ll share other strategies that can make your script stand out to readers in these positions. Through demystifying the process of script reading and coverage as well as the people behind it, Gabriel will leave you with a concrete sense of how to get your script in front of the people you want to read it, and practical ways to help your chances. Praise for Gabriel's Stage 32 Webinar: I was very pleased with the webinar. The speaker got right to the point and explained exactly how the screenplay selling process works. Steven W. I loved how Gabriel didn't pull any punches and gave a realistic assessment of the realities of breaking into the industry as a writer. -Peter M. I loved this webinar because Gabriel talked about a variety of things from how to approach agents/managers/producers, to what not to do in a script. I learned a lot! -Melissa P. Amazing. I liked the "no sugar coating" approach. -Candice E.
As the landscape of independent film continues to evolve, a clear funding path has developed for films budgeted between high-six figures and $10MM. Indeed, it’s become an effective “sweet spot” for investors. At this budget you can typically attract and secure some star power, one important step toward increasing the odds that your investors will see a return on their investment. But this is just one reason why this budget range is attractive to many investors. There are many more variables at play which will help you raise money for a film or project in this price range. But first, you must understand some tried and true principles that will help you find investors, present your project in the proper fashion and lock them down for an investment. Knowing how to raise money intelligently for films and projects within this budget range can be your calling card toward a powerful career in the independent producing space. Simply put, those who understand the strategies and methods that can help your investors see a return get to keep those investors time and time again. And those investors can, and usually do, bring along more investors if they're happy. While everyone says that raising financing is the hardest aspect of filmmaking, there are smart ways to find money that you may not have thought of, and there are also ways you can expand your dollars once you start raising funds for your project. In addition, there is a well-known group of professionals and creatives that have been working on films in this budget range for years and it's important that you know who they are, how to approach them and what the expectations are once you do. Founded by Elsa Ramo, one of the top entertainment attorneys in the industry today and recently named to Variety’s 2019 “Dealmakers List,”, Ramo Law PC provides comprehensive legal services to its clients in the entertainment industry with a specialized focus in representing financiers, producers, directors, distributors, studios and production entities in all transactional aspects of film, television and digital content. The firm provides experienced legal services to optimize its clients’ financial, legal and business position in the financing, production, and exploitation of their content. Ramo Law has represented over 100 films and 50 television scripted and unscripted series in 2019 alone, including Emmy award-winning shows and films which debuted at the 2020 Sundance Film Festival. Clients include Imagine Entertainment, FOX, Balboa Productions (Sylvester Stallone’s production company), Scout Productions (creators and EPs of QUEER EYE), Boardwalk Pictures (EPs for CHEF’S TABLE) and Skydance. Elsa and her associates are bona fide experts when it comes to the nuts and bolts of finding financing for your independent film. Elsa and her senior associates Zen Raben and Sean Pope will join forces to demystify the film financing process so that producers, writers, directors, and financiers can understand the basic yet crucial components of how independently financed films are funded. They will begin by discussing entity formation. They will explain why you need to form an entity for your production and what type of entity you should form, as well as what state you should form it in. They will go over the information you will need to form the entity, the forms that need to be filled out with the state, and how operating agreements work. They will also teach you what a waterfall is and why you should include one in your operating agreement. Next, Elsa, Zev, and Sean will delve into important things to keep in mind specifically for your LLC formation, including the state of formation, deciding if it will be member-managed or manager-managed, who should be in control of creative decisions and who should be in control of business decisions. They will then talk about equity investment and go over who exactly provides equity investment, what investors get out of it, where the investment gets placed and why investors are motivated. Next, Elsa and her associates will explain debt financing. They will teach you the four common types of collateral in debt financing, and four types of debt you will be dealing with. They will go over the key terms and considerations you should know, and just like equity investment, they will explain who provides debt investment, what the investor gets out of it, where the investment gets placed and why investors are motivated. Elsa, Sean, and Zev will even stage a mock closing call between a producer and senior lender to demonstrate what it looks like to lock in funding from an investor. Finally, Elsa, Sean, and Zev will give you an invaluable closing checklist, walking you through everything you need to keep in mind when going after funding. Expect a thorough, comprehensive and undeniably helpful guide to give you the tools you need to find the funding for your next project. This is designed for all levels but particularly effective for those that are currently producing and/or packaging a feature film. Praise for Elsa's, Zen's and Sean's Stage 32 Webinar: "It was absolutely brilliant! One of the best webinars I've attended yet! Loved the mock call. That was so educational!" -Becca G. "They are all knowledgeable and had a great presentation" -Carlos B. "Great webinar financing. Will be watching again." -Martin R. "AMAZING WEBINAR!!!" -Stephanie D.