My name is Chad Miller I have been working in the entertainment industry for more than 15 years. For the past baker's dozen of those years my career has been specifically focused on the business of on-demand entertainment. Back in 2002 cable companies were just beginning to explore the possibilities of "on-demand" entertainment. In fact, primarily content was available on a Pay-Per-View basis with customers being forced to press 'play' at a very specific time when the next available version of whatever they might want to watch would be made available. At iN Demand I helped schedule the content for availability, trying to squeeze in as many opportunities for customers to watch popular movies as the system would allow. For instance, if SPIDER-MAN (2002) has a run-time of 2 hours and 1 minute and iN Demand was willing to dedicate 4 different PPV channels to offering that film, my job was to work with the system administrators to schedule it as many times as possible. It was an infuriating experience for customers who could not pause the content and had to sit-down in front of their televisions (and only televisions) at a very specific time, pre-determined by yours truly. Thankfully the true promise of an on-demand business landscape soon emerged and I joined the team at AT&T U-verse where I helped that product from it's conception with just 32,000 test subscribers in Texas to a point six years later when the service was available nationwide and had nearly 4 million active subscribers. At AT&T I worked with all of the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Which is how, after six years with AT&T, I found myself joining a small, independent distribution company called Gravitas Ventures. I was their 5th employee and during the time I was with their team it grew to more than 20 employees and was twice listed on Inc Magazine's "Fastest Growing Companies". That's a metric based largely on revenues, not employees. At Gravitas I was the person that sought out content for distribution at film festivals and also simply through referrals from executives at Amazon, Hulu and Netflix. Presently I am an independent consultant providing distribution strategy advice to a wide range of people, from independent content creators, to established production companies looking to re-evaluate their distribution process, to encoding vendors who are seeking to bridge the gap between content creators and the platforms where customers are going. Full Bio »
There are thousands of shows and films to watch on Netflix, Amazon, Hulu and other streaming platforms. Now, more than ever, there is a constant stream of incredible stories being told by content creators from all over the world. It is safe to say that there is something for everyone when it comes to this new form of distribution. But that doesn't mean you can just call up a streaming service and request a meeting! So, how do you get your story on a streaming platform for all the world to see?
You need to understand the hurdles that content creators face in getting their product on these important streaming platforms and how to overcome them. Understanding the business structure of these top three players is key for you to break in, get your film or series seen through this distribution option and make money by doing so. It's important that you understand the global structure of these streamers, how they choose their content and what potential revenue might be for you as a filmmaker.
Chad Miller has been working in the entertainment industry for more than 15 years and the bulk of his experience has been specifically focused on the business of on-demand entertainment. He's worked with Gravitas Ventures distribution specializing in Amazon, Hulu and Netflix and prior to that was with AT&T working with all the major studios ensuring that both their big tentpole titles were available to customers and also helped evaluate new content from new content aggregators and distributors. Now, he's bringing his extensive and specialized knowledge exclusively to the Stage 32 community.
Chad will be discussing the broad differences between Amazon, Hulu and Netflix and how each of these streaming platforms select their content. You will learn the business structures of each of these platforms, what your distribution reach is and what your revenue expectations are as a content creator on these payment structures. You'll even walk away knowing international distribution options and ways you can negotiate the best deal.
If you are a screenwriter, filmmaker, producer, or content creator hoping will find a home on Netflix, Amazon or Hulu this is your ultimate guide to understanding how you can make that happen!
Amazon, Hulu & Netflix – What Are They & How Can You Get Your Content There?
In this first section Chad will be discussing the broad differences between the three of the top platforms and the hurdles that content creators face in getting their product on these important VOD shelves.
Revenue Expectations For Content Creators
The Road Ahead – What Content Creators Should Be Watching
Beyond Amazon, Hulu & Netflix there are a world of smaller opportunities…
Q&A with Chad
"Thank you for a seminar packed with useful information to help us move forward with our projects and for giving us actionable items." - Susan S.
"Chad was great. Thank him so very much!" - Bonnie D.
"Great webinar, great speaker - lots of great detailed info and tips for getting into this world." - Ron H.
In today's world of independent filmmaking, the VOD, SVOD & AVOD distribution strategy becomes a stronger option for many filmmakers. We've brought in 15 year executive Chad Miller who has worked with hundreds of filmmakers on their distribution strategy through his working relationship with platforms such as Amazon, Hulu, Netflix and iTunes to teach for Stage 32 Next Level Education. In this exclusive webinar, Chad will break down the very important topic of how to window the release of your film. Making sure that you are going to market during the most opportune time is key to a successful distribution strategy. Chad will give you an overview of VOD, SVOD & AVOD and explain the evolution of windowing strategies and why & when it makes sense to break with the traditional windowing strategies. He'll also go over the revenue expectations, deal strategy basics and give you a comprehensive look so you are prepared when it's time to release your film.
4-PART CLASS (OVER 8 HOURS OF EDUCATION!) NOW AVAILABLE ON-DEMAND! 4 part class taught by Ross Putman, award-winning producer! Ross's accomplishments include: First Girl I Loved (premiered at the 2016 Sundance Film Festival), The Young Kieslowski (winner of the LA Film Festival), Bad Samaratians (co-produced for Netflix/FOX), and he was the former creative executive at Ineffable Pictures! From Casablanca to Breaking Bad, the reason you remember these stories is because of the compelling protagonist at their core. Their journey is why we tune in, and the way they change is the reason we root for them to succeed (or in some cases, fail). But character can be a tricky piece of the puzzle for screenwriters, especially in Hollywood’s concept-driven environment. Ultimately, great cinema is based on great characters, and this 4 part class is intended to help you find your character, make them real, and build a story around their journey—all the while staying within the realm of commercial modern cinema. Stage 32 is excited to bring you the previously-recorded 4 part class: It's All About Your “Hero's Journey” - How to Write Memorable Characters taught by Ross Putman, award-winning producer. To find out more, click the "What You'll Learn" tab above! This 4-part class offers insight into case studies to help you as a writer form a comparison to inform your own writing. In addition, you will walk away with tools and techniques to apply to your own writing! On-demand classes are discounted and purchasing gives you access to the previously-recorded live class which has over 8 hours of education! Although Ross is no longer reviewing the assignments, we still encourage all listeners to participate to help continue to hone their own writing skills!
Your pitch deck is the most important tool in your initial stage of obtaining financing for your script. A pitch deck is also used as an aid to attaching an actor or director you are interested in. As a tool, your deck is the first impression of your film condensed so the investor can become familiar with your project and determine if this is an opportunity for them. To close the deal or at least garner meaningful consideration and interest, your pitch deck has to stand out. It has to not only tell the story of your project, why it should be attractive to talent, and what the true potential audience may be, but, most importantly, it needs to show a true and realistic path to profitability. And this is where so many decks fail. Sure, you want to paint a rosy picture with your investor pitch deck. But here's the thing, most investors who have put money into films before know BS from reality. They will know if you are overshooting your estimates (an extremely common tactic), whether your film comps are ridiculous (they almost always are) and if you're exaggerating who your potential audience will be (nearly always the case). A great investor pitch deck is filled with equal parts optimism and reality. Sure, every investor wants to dream of unbelievable riches and success, but what truly makes them open their wallets is believing in the team, the project, and being presented a realistic worldview as to the potential return on their investment. Michelle Alexandria knows a thing or two about raising money. As a producer and Head of International Sales and Acquisitions for Glasshouse Distribution, Michelle has raised or assisted in raising funds for dozens of films and other projects. She has personally worked on 25 feature films $6MM and under and 3 television projects in various capacities including producing, line producing and executive producing. Michelle has spoken on the topic of raising financing at the Cannes Producers Network and other prominent film festivals and markets including MipCom, Berlin, Buenos Aires, UniFrance, Sundance, and AFM. Her knowledge is extensive and her advice actionable, and now she's here to deliver the goods exclusively on Stage 32. Michelle will teach you how to create an investor pitch deck that doesn't have that same dusty feeling of so many decks and which fits the current climate of raising funds. She will show you what elements truly matter for an investor and which you can leave out of your deck entirely. She will discuss the value (or lack thereof) of artwork and posters. Additionally, she'll dive into loglines and synopsis to assure that you are giving your potential investors the true vision of the project. She will teach you how to put together a realistic cast list and film comps. She will discuss budgets, scheduling and how to incorporate those elements into your deck. She will talk to you about putting together the right team and how those team members can send the right or wrong signal. As an added bonus, Michelle will share examples of pitches decks that have helped secure millions in financing! "Clear, concise, and brilliant." - Mario D. "No BS, straight to the point information. Loved every second." - Patricia H. "I have a deck for my film. It's going in the garbage. I will be starting over tomorrow with this wealth of information flowing in my head. Remarkable job, Michelle!" - Phil M. "Sure, everyone wants Leo or George in their films. Sure, everyone thinks their film is the next My Big Fat Greek Wedding or some other independent blockbuster. Sure, everyone believes that they have THE idea that is going to get them the money. Michelle just gave me the map as to HOW to get the money by being REAL. I can't wait to get started and to bounce ideas off my team. This was so much fun. Thank you!" - Denise P.
There's a fine line between introducing a writer to a new world or ruleset and spouting exposition. We’ll break down how writers created the fantasy world of “Game of Thrones”, the frigid winter of WIND RIVER, the digital dystopia of THE MATRIX, and the 1919 England of "Peaky Blinders".
Christian Sander is The Director of Development for Pensé Productions - we have a fun hour long conversation with Christian about the craft and business.
In this big, bonus episode of the Executive Hour we are joined by Oscar-nominated and Emmy-nominated screenwriter, Meg LeFauve! Meg is the brilliant screenwriting mind behind critically acclaimed films including INSIDE OUT (which earned her an Academy Award nomination, and won the Academy Award for Best Animated Film in 2016), THE GOOD DINOSAUR, and CAPTAIN MARVEL. She has also contributed to Pixar films including FINDING DORY and INCREDIBLES 2, as well as the 20th Century Fox animated film SPIES IN DISGUISE! Prior to her career as a screenwriter, Meg ran development for actress and filmmaker Jodi Foster. She has been nominated for an Academy Award, Emmy Award (as a producer), NAACP Image Award, and BAFTA Award, with a total of 24 award nominations and 8 wins! During the webcast, Meg's discusses her career at Pixar, how she is adapting and working in the current quarantine situation, what writers can be doing during this time, what types of scripts and projects she thinks will be in demand once this quarantine is over, and so much more!