Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed. Full Bio »
The magnitude to which the television landscape has changed over the past few years really can’t be overstated. Traditional models have been shattered and the dominance of network and cable television has given way to the streamers. Just look at this year’s Emmys—Netflix shows received 160 nominations, compared to NBC, which received only 47. With the way paved by Netflix, Hulu, and Amazon Video, the past few years have seen an explosion of streaming platforms and with it, new content and new opportunities for creatives to jump on board. The TV landscape has changed and continues to change, but most would agree: streaming is the place to be.
Yet it’s not that simple, is it? With the world of television changing so quickly, it can feel like whiplash to keep up with everything. The world of streaming this year alone has seen new players (hello, Peacock) and others that have already fallen by the wayside (R.I.P., Quibi). Platforms continue to innovate and reinvent themselves to stay current and compete with their fellow networks, and as they change, so does what they’re looking for and how they look for it. If you’re a writer, producer, or creator working to get your television show on a streaming network, it’s hard to know where to start. There are always isolated articles in the trades as well as whatever you can find out through word of mouth, but what you might really need is for someone to lay it all out—what are the players right now, what content is performing well on their platforms, what are they looking for, and where are they headed? As luck would have it, Stage 32 has put this all together for you.
Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed.
Arielle will provide a comprehensive look at the world of streaming TV today, focusing on who the major players are and what kind of content they are focused on. She’ll begin with an overall look at the television industry and how it has changed. She’ll also explain what the current streaming landscape looks like today. She’ll lay out the major players and how the recent additions of streamers have altered the ecosystem. She’ll also explain the difference between premium and ad-supported streamers. She will then offer strategies for you to determine which streamers could be the right fit for your project. Arielle will offer a deep dive into the seven biggest streamers today, going over their top performing shows and where they’re headed. She’ll do this for Netflix, Hulu, Amazon, Peacock, Apple TV+, HBO Max and Disney +. She will next delve into where we are going from here, including new trends and developments we should expect to see and whether we can sustain so many streaming networks moving forward. Finally Arielle will offer suggestions of what streaming execs are looking for and suggestions for making your own project more interesting to them. You’ll leave with a much clearer and fuller picture of this quickly shifting industry.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Walking onto a film set for the first time can be intimidating and overwhelming. Wires, lights, cameras. People everywhere. Places you should be. Places you shouldn’t. Times you need to be quiet, times you need to speak up. The film set is a place where everyone needs to know what they’re doing and where they’re going, and it’s a place where everyone will expect the same of you. Yet if you’ve never worked on a set like this before, that can be a tall order. Whether you’re a PA on your first film, the director helming the production yourself, or anything in between, having a firm understanding of the expected etiquette on set—or “setiquette”—is crucial and lends itself to how much trust others will put on you. A film set might look like chaos from the outside, but it is often just the opposite—a well-oiled machine where everyone has a role and everyone knows where they should be and what they should be doing. If you are unsure of your own role on set, you can very well stick out like a sore thumb and contribute to slowdowns and frustrations. On the other hand, if you are confident, competent, and helpful on set, people will notice, which will lead to new opportunities and a team who will want to work with you time and time again. This is why it’s so important to walk onto your first set with a good idea of how everything works. Jonathan Kesselman is an award-winning writer and director who has worked on projects for companies like Fox, Paramount, Nickelodeon, Disney, Sony, Blue Sky Animation, MTV, Comedy Central studios, Funny or Die, WWE, Nintendo, and many more. His first feature film THE HEBREW HAMMER, starring Adam Goldberg, Judy Greer and Andy Dick, premiered at Sundance Film Festival before getting picked up by Comedy Central. THE HEBREW HAMMER has since become a holiday cult classic, voted among the top holiday movies by the New York Times, Vanity Fair, Boston Globe and Time Magazine. His next film JIMMY VESTVOOD: AMERIKAN HERO, starring Maz Jobrani, won both the Comedy Vanguard and Audience Award at the Austin Film Festival before being released on Showtime and Netflix. Jonathan also wrote and directed second Unit for Oscar-winning director Ang Lee on the film BILLY LYNN'S LONG HALFTIME WALK. He recently co-created the short form comedy series GANDER, streaming exclusively on Tubi. Through his long and varied history in film and television, Jonathan is no stranger to film sets and how to best work within them. Jonathan will break down how a professional film or television set works and everything you should know before stepping on set for the very first time. He will give a snapshot of how a film set generally looks and run before going through all of the different departments on set and their relationship to the director. Jonathan will spend time delving into the role of the assistant director, the beating heart of the set and will then explain what a day on set generally looks like, including a schedule breakdown and how the workflow normally looks. Next he will go through the importance of blocking rehearsals, the art of slating, and how to read a call sheet and shooting schedule. Jonathan will teach you how to find success on your first set, including how to hold yourself so you’re called back again. He will also go over how to find success as a director, how to delegate, motivate, and empower, in addition to staying on schedule. Jonathan will then show you five common mistakes to avoid making on set. Finally he will give you tips on how to break in and get experience on set, including where to find opportunities and what roles you should be looking for. "A film set can be a confusing and scary place, especially if it's your first time on one. I know how overwhelming it can feel, but I also know it's a lot more manageable if someone's able to walk you through it ahead of time. I've been on my fair share of film and TV sets and am excited to go through it with the Stage 32 community so you can leave feeling more confident." -Jonathan Kesselman
Stop wasting money! Make no mistake, entering film festivals should be part of the overall strategy for just about any independent filmmaker or producer. There is tremendous value in getting in the right film festival, perhaps more than ever before. So how do you not only identify the best festivals for your film, but assure you give yourself the best chance of being selected? Get the answers from a producer of over 35 independent films and a veteran of the festival circuit. With so many film festivals popping up year over year and many of the major festivals turning to higher profile projects, navigating which festivals to spend your dollars on can be daunting. Unfortunately, many filmmakers and producers today are overspending on festival submissions (or entering as many as possible) so they can say they've made it into something. This is an approach that can not only leave you light in the wallet, but can also put your film, the one you spent so much time and effort into, in a position to be branded incorrectly and actually hurting its chances of success. Aimee Schoof has produced over 35 films, many of which have played at some of the most prestigious film festivals in the world. But many others have played at festivals that may not have the marquee names, but proved correct for the content. By using this approach, Aimee and her producing partner have scored lucrative deals and distribution opportunities. If you've seen Aimee's other Stage 32 webinars, you know she brings energy and knowledge to spare. She will teach you everything you need to know about where to submit, but also approaches on how to give your film the best chance of standing out from the crowd. She will also demystify and destroy some of the "false truths" that have become part of submitting for festivals (YES, you can submit a rough cut!) She'll tackle how to get press, how to run your social media, how to get your team involved, and much more, all in the name of getting your film seen and, ultimately, the attention it deserves. This is a blueprint that will have you saving money, making it into more festivals, and smiling from ear to ear while walking the red carpet. Like what you heard from Aimee during this webinar? Send her your script and speak with her for an hour by clicking here. I've taken many Stage 32 webinars and they've all been wonderful, but Aimee's had me ready to run through a wall! So much thoughtful and intelligent information! - Debra S.
Join Nick and Allen for the Writers' Room Year-End Webcast where we celebrate all things Film, TV and Screenwriting from 2018 and look forward to making 2019 the best year for your writing ever!
It’s no secret how profoundly the visual effects industry has taken over Hollywood. What was once relegated to only the biggest summer blockbusters and studio tentpoles has spread to virtually every wide release film, scores of TV shows, even web series and short form content. And with more avenues for VFX to be incorporated into projects, there is also a need for more VFX artists. A LOT more. As VFX continues to grow, innovate, and evolve, there hasn’t been a better time to venture into this field. Even still, this doesn’t mean breaking into VFX is ever easy. The truth is it has always been a challenge to break into VFX as a career. Being successful in this industry requires both artistic and technical wizardry, a combination that is hard for anyone to master. Not to mention the ever-present and ever-difficult obstacle of 'getting noticed.' With today's entertainment landscape so severely altered, there are additional challenges, but also new opportunities. Understanding how the VFX industry works today and how best to put yourself out there in a way that will make people take notice will aid you in taking the first step into this exciting, explosive field. Geoffrey Mark is a 25-year veteran of VFX who has worked on films and TV shows like SPIDERMAN 3, Joss Whedon’s fan favorite SERENITY, CW’s science fiction breakout THE 100 and the cultural phenomenon that is SHARKNADO. Now a frequent VFX team lead and supervisor on set, Geoffrey began his career on the TEENAGE MUTANT NINJA TURTLES cartoon in the 90s and broke into visual effects as a graphic designer and animator for the classic sci-fi cult hit BABYLON 5. Geoffrey has been hiring, training and supervising new VFX artists for decades, and is ready to share what he knows with the Stage 32 community. Using his deep knowledge and wealth of experience on this topic, Geoffrey will walk you through the pitfalls and opportunities that exist in the VFX industry today and give you tips and ideas on how to position yourself for success and make your dream of working in visual effects a reality. He will begin with a brief overview of VFX in film and television today and will give you a rundown of the two main branches within the industry. He’ll then break down the skills you need to begin a career in this field. Since it’s such a big and diverse field, Geoffrey will spend time outlining the many sub-fields and specialties within the VFX landscape and will give you strategies to help you figure out which of these will be the best fit for you. He will give you tips on how to find free education to continue learning and honing your craft and will show you how tutorials can sometimes be helpful, and at other times insufficient. Next Geoffrey will explain how to create your own reel as a tool to get noticed and hired in the industry. He’ll walk through how long the reel should be, what kind of content stands out the most, what content you should never include and how best to incorporate music. He’ll also give you tips on updating your reel as you go and how to alter your reel to better fit different job opportunities. He will also talk about how to actually get your reel out there once it’s complete, where the opportunities and listings can be found and the best ways to approach employers. He will then walk you through how to actually get the VFX job you’re after, including how to come across as hirable in a job interview. He’ll explain the three generally accepted skill levels employers are looking for and will show you how to determine which level you are currently at. Finally, Geoffrey will delve into how to actually deliver when you get the job. He’ll walk you through the overall landscape and pipeline, how to best work with the schedules you’re given, and strategies to work most successfully with both your lead and your supervisor. Through this webinar, you will gain a clear understanding of what the journey looks like to become successful in the field of VFX and learn strategies to better get you to that point.
While the scene will be heavy with exposition, disguise the exposition in dialogue and conflict as much as possible. How does the character make the complex simple? What props does the person use? How does the character who receives the info react?
The television landscape has changed dramatically over the years and continues to evolve, seemingly on a weekly basis. Yet through all of it, an undeniable constant has been late night TV. In fact, with their up-to-the-minute spoofs of our fast-changing news cycle and cultural landscape, late night shows like THE TONIGHT SHOW WITH JIMMY FALLON, THE DAILY SHOW WITH TREVOR NOAH, LAST WEEK TONIGHT WITH JOHN OLIVER, and FULL FRONTAL WITH SAMANTHA BEE have never been more relevant. The appetite is high, but writing for this rapid-turnaround genre is its own skill set, separate from others used throughout TV and film. Furthermore, getting hired for such a show can be particularly challenging. Yet it’s still possible. So how can you prepare yourself with for when late night writing opportunities present themselves, and can you find these opportunities in the first place? For as ever-present as late night TV is, the industry itself can seem hard-to-know and enigmatic. It’s certainly less covered in media than other types of television. Yet if you’re interested in writing for a late night program, it’s critical to have a basic understanding of how these shows work--both the media ecosystem they exist in, and more specifically, how they are produced day-to-day, and even hour-to-hour. It’s also crucial to put together a strong, standout Late-Night Writers’ Packet, which combines a number of different elements that decision makers are looking for when hiring. If you want to pursue a career in late night writing, it’s time to learn everything you need to know to find success. Rob Kutner is an Emmy, Peabody, and Grammy Award-winning late night television staff writer who has worked on shows like CONAN and THE DAILY SHOW. Starting out as a writers’ assistant on DENNIS MILLER LIVE, Rob is also the author of the satirical end-of-times bestseller Apocalypse How: Turn the End Times into the Best of Times! and has written material for the Oscars, Emmys, Writers’ Guild Awards, MTV Movie Awards, Guys’ Choice Awards, and two White House Correspondents’ Dinners. Rob has spent the majority of his storied career operating and thriving in the world of late night television and is ready to tell you how you can do the same. Rob will teach you how late night television works and how you can best position yourself to find opportunities as a writer within it. He’ll begin by going over an introduction to late night television, including a brief history and overview, an examination of how late night is different than other genres, how a late night show generally works, and what a typical day on a program like this looks like. Next Rob will go through his own experiences with late night and extract the biggest lessons he’s learned from his own journey. He’ll discuss his early steps, his work as a production assistant and a writers’ assistant, and how he got his first writing gig. He’ll also go into the differences between the shows he’s worked on, including CONAN and THE DAILY SHOW. He’ll explain how he continues to find work in this space. He will then go through five ways you can find a late night writing job of your own. He will also teach you strategies you should use to better get noticed as a writer. He’ll explain the difference between “hiring” and “reading”, how to be gently persistent, and what a late night writing packet is as well as why it’s crucial. Rob will dive deep into how to put together your own late night packet and share with you the 8 different pieces you’ll need to build a packet that will get producers’ attention. He’ll explain how to make your packet look good and noticeable. Rob will even offer a live demonstration, showing how to put together a packet live. Next he will talk about how to keep your writing job once you’re staffed. He’ll explain the differences between late night and episodic production cultures and go through what the day-to-day requirements of a late night writer are. He’ll explain what the etiquette of the writers’ room is, how best to pitch your ideas, and how to take and move forward with notes that you’re given. He’ll also talk about how best to navigate the quick turnarounds that are notorious in jobs like this. Finally, Rob will go through further opportunities in the world of late night that you can explore, including finding producing opportunities and chances to actually perform on your show. Let Rob help you walk into the world of late night with your eyes open and with a collection of strategies to best find the writing opportunity you’re after.