Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed. Full Bio »
The magnitude to which the television landscape has changed over the past few years really can’t be overstated. Traditional models have been shattered and the dominance of network and cable television has given way to the streamers. Just look at this year’s Emmys—Netflix shows received 160 nominations, compared to NBC, which received only 47. With the way paved by Netflix, Hulu, and Amazon Video, the past few years have seen an explosion of streaming platforms and with it, new content and new opportunities for creatives to jump on board. The TV landscape has changed and continues to change, but most would agree: streaming is the place to be.
Yet it’s not that simple, is it? With the world of television changing so quickly, it can feel like whiplash to keep up with everything. The world of streaming this year alone has seen new players (hello, Peacock) and others that have already fallen by the wayside (R.I.P., Quibi). Platforms continue to innovate and reinvent themselves to stay current and compete with their fellow networks, and as they change, so does what they’re looking for and how they look for it. If you’re a writer, producer, or creator working to get your television show on a streaming network, it’s hard to know where to start. There are always isolated articles in the trades as well as whatever you can find out through word of mouth, but what you might really need is for someone to lay it all out—what are the players right now, what content is performing well on their platforms, what are they looking for, and where are they headed? As luck would have it, Stage 32 has put this all together for you.
Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed.
Arielle will provide a comprehensive look at the world of streaming TV today, focusing on who the major players are and what kind of content they are focused on. She’ll begin with an overall look at the television industry and how it has changed. She’ll also explain what the current streaming landscape looks like today. She’ll lay out the major players and how the recent additions of streamers have altered the ecosystem. She’ll also explain the difference between premium and ad-supported streamers. She will then offer strategies for you to determine which streamers could be the right fit for your project. Arielle will offer a deep dive into the seven biggest streamers today, going over their top performing shows and where they’re headed. She’ll do this for Netflix, Hulu, Amazon, Peacock, Apple TV+, HBO Max and Disney +. She will next delve into where we are going from here, including new trends and developments we should expect to see and whether we can sustain so many streaming networks moving forward. Finally Arielle will offer suggestions of what streaming execs are looking for and suggestions for making your own project more interesting to them. You’ll leave with a much clearer and fuller picture of this quickly shifting industry.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
With more and more content being created and more avenues for films to be seen, the overall distribution market is changing at a rapid pace. But, the classic in-theater experience is still alive and well – if you have the right type of film and you understand how tailor your approach to the market. Don't think for a second that your film is not a fit for theatrical distribution or that all theaters and screens are controlled by the studios. There still IS an opportunity for a film to be distributed to the US market in theaters. Independent film acquisitions with the intent to distribute in the US theatrical market still make up a profitable part of today’s film business. Unfortunately, many filmmakers aren’t aware of the elements a film must have to be considered for theatrical distribution. Understanding everything from where your content fits to how to put your film in the best position to be acquired is absolutely necessary in order for you to give your project the best chance to attract a buyer and give you the opportunity to have your masterpiece, the film you worked so hard to make, seen in a theater. Jason Resnick is the Executive Vice President of Acquisitions for Aviron Pictures and has had decades of experience in theatrical distribution on films of all budget levels. He Jason was formerly the GM of Worldwide Acquisitions for the Universal Pictures Group and in charge of all acquisitions for Universal, Focus Features, Rogue Pictures and Universal Home Entertainment. Now, exclusively for Stage 32, he'll go over what the current US theatrical market looks like for film acquisitions. And, it's more accessible than you think! To fully understand how the market has shifted and how the old thinking has become obsolete, Jason will break down the last 10 years of theatrical distribution to show you what's still working and what has dramatically changed. This information alone will give you a competitive advantage in the space and make you more attractive to buyers. He will also make you understand limited, wide, and day-and-date releases and identify the key players in each. He will show you the proper way to approach these reps and buyers so you stand out in a competitive market. Most importantly you will learn how a film is acquired for US theatrical release and what can hurt and help your chances of getting acquired. You will walk away knowing exactly makes your film look attractive for an acquisition for the US theatrical market. "I learned a lot. Really appreciate Jason's experience and expertise. Jason's presentation was considered, articulate, to the point and very informative. Was well worth the class fee." - Rebecca D.
Learn directly from Anne Marie Gillen, who has over 20 years of experience with independent film financing and has raised over $100M worldwide! There is no getting around it. If you want to make your own project, if you want to control your own career, you will need financing. In order to secure that financing you will need the necessary tools, language and know-how. Equity is King – and finding and closing it is the key component to funding every project no matter what the budget! This webinar will address 5 key strategies regarding financing that most filmmakers do not know. Are you stressed & overwhelmed with the thought of finding money for your film? Do you know how to talk the language of an equity investor? Entertainment is a high risk investment. Do you know how to mitigate that risk to get investors to a "Yes!"
In this Pitch Tank Webcast, Jason Mirch is joined by The Bucket List and Hairspray producer, Travis Knox. Travis and Jason listen to 5 pitches and offer feedback to Writers' Room members. Projects include a contained political thriller, family drama series, elevated action thriller, anthology series, and a feature with a big conceptual hook! Travis also offered his thoughts on how to deliver a pitch and shared the best advice he ever received.
One of the biggest challenges you’ll face as a creative is finding financiers and raising funds for your film. You may have a great script, a great cast and crew, but at the end of the day no money means no project. It seems like everywhere you turn these days there are thousands of films getting made, so where are all these filmmakers finding their financing? And what makes these projects so special and attractive that financiers are ready, willing and able to write a big check? The answers are simpler than you think. The key that separates a successful producer, filmmaker, director or actor or screenwriter looking to control their own content from those still struggling is the ability to raise and close the money necessary to make the project a reality. For many, the belief is that a great script is all you need to attract investors. Although story is still king, it's not the only factor that goes into a financier making separating your project from all others that are presented to him or her. To set yourself up requires work, research, and a targeted plan of attack. It requires a full understanding of the financial prospects of your project, the marketplace, and potential distribution and recoupment strategies. And most of all, and this may surprise some people, it requires you to be personable, collaborative, and to have an ability to listen and adjust where necessary. Tom Malloy has raised over $25M in funding for films. He co-owns the distribution/foreign sales company Glass House Distribution, and two production companies - Trick Candle Productions and Blood House Productions. Over the years Tom has produced almost two dozen feature films and has worked with Dakota and Elle Fanning, Elisabeth Moss, Amy Smart, Billy Zane, Eliza Dushku and many more. Throughout all these projects he's mastered the art of raising capital to greenlight a project. And, he's going to share with you how you can find money for your own project! Tom will focus in on how to identify, attract and sell investors who are a fit for your project. He'll introduce the HNI (High Net Worth Individual) and how you can find and approach them. You will learn how to tailor and perfect your financing pitch so that it's personal, professional and stands out from the pack, and learn to be prepared for any responses, feedback, or kickback you might receive. As important, you'll learn the three mistakes commonly made when approaching and pitching an investor. Tom will show you how to research investors, and give you an actual list making technique that works. Then, once you have your plan, he'll teach you how to get and win meetings. He'll teach you which markets are worth attending and how to put a plan of attack in place once you get there. Finally, Tom will teach you 5 tips on how to close your investor. This is proven advice from someone who has a track record of over a decade being successful and finding financing. "Solid gold Tom! Thanks for all the handy tips to put into place. You made the process seem so much easier to find people to actually invest in my film!" - Steven R. "I have a tremendous amount of confidence in the projects I put in front of investors. What I've learned is I don't have the right strategy or message to make them understand why I have such confidence. This webinar changed all that for me. I realize now that I had much of it backwards and was missing many key components that made my pitch, and frankly, my follow up methods lacking. I'm grateful." - David W.
The television landscape has changed dramatically over the years and continues to evolve, seemingly on a weekly basis. Yet through all of it, an undeniable constant has been late night TV. In fact, with their up-to-the-minute spoofs of our fast-changing news cycle and cultural landscape, late night shows like THE TONIGHT SHOW WITH JIMMY FALLON, THE DAILY SHOW WITH TREVOR NOAH, LAST WEEK TONIGHT WITH JOHN OLIVER, and FULL FRONTAL WITH SAMANTHA BEE have never been more relevant. The appetite is high, but writing for this rapid-turnaround genre is its own skill set, separate from others used throughout TV and film. Furthermore, getting hired for such a show can be particularly challenging. Yet it’s still possible. So how can you prepare yourself with for when late night writing opportunities present themselves, and can you find these opportunities in the first place? For as ever-present as late night TV is, the industry itself can seem hard-to-know and enigmatic. It’s certainly less covered in media than other types of television. Yet if you’re interested in writing for a late night program, it’s critical to have a basic understanding of how these shows work--both the media ecosystem they exist in, and more specifically, how they are produced day-to-day, and even hour-to-hour. It’s also crucial to put together a strong, standout Late-Night Writers’ Packet, which combines a number of different elements that decision makers are looking for when hiring. If you want to pursue a career in late night writing, it’s time to learn everything you need to know to find success. Rob Kutner is an Emmy, Peabody, and Grammy Award-winning late night television staff writer who has worked on shows like CONAN and THE DAILY SHOW. Starting out as a writers’ assistant on DENNIS MILLER LIVE, Rob is also the author of the satirical end-of-times bestseller Apocalypse How: Turn the End Times into the Best of Times! and has written material for the Oscars, Emmys, Writers’ Guild Awards, MTV Movie Awards, Guys’ Choice Awards, and two White House Correspondents’ Dinners. Rob has spent the majority of his storied career operating and thriving in the world of late night television and is ready to tell you how you can do the same. Rob will teach you how late night television works and how you can best position yourself to find opportunities as a writer within it. He’ll begin by going over an introduction to late night television, including a brief history and overview, an examination of how late night is different than other genres, how a late night show generally works, and what a typical day on a program like this looks like. Next Rob will go through his own experiences with late night and extract the biggest lessons he’s learned from his own journey. He’ll discuss his early steps, his work as a production assistant and a writers’ assistant, and how he got his first writing gig. He’ll also go into the differences between the shows he’s worked on, including CONAN and THE DAILY SHOW. He’ll explain how he continues to find work in this space. He will then go through five ways you can find a late night writing job of your own. He will also teach you strategies you should use to better get noticed as a writer. He’ll explain the difference between “hiring” and “reading”, how to be gently persistent, and what a late night writing packet is as well as why it’s crucial. Rob will dive deep into how to put together your own late night packet and share with you the 8 different pieces you’ll need to build a packet that will get producers’ attention. He’ll explain how to make your packet look good and noticeable. Rob will even offer a live demonstration, showing how to put together a packet live. Next he will talk about how to keep your writing job once you’re staffed. He’ll explain the differences between late night and episodic production cultures and go through what the day-to-day requirements of a late night writer are. He’ll explain what the etiquette of the writers’ room is, how best to pitch your ideas, and how to take and move forward with notes that you’re given. He’ll also talk about how best to navigate the quick turnarounds that are notorious in jobs like this. Finally, Rob will go through further opportunities in the world of late night that you can explore, including finding producing opportunities and chances to actually perform on your show. Let Rob help you walk into the world of late night with your eyes open and with a collection of strategies to best find the writing opportunity you’re after.
Writers can't rely on jump-scares and creepy music, so how do screenwriters create tension on the page? We'll take a look at needling suspense of THE BABADOOK, the tension just below the surface in GET OUT, the apocalyptic horror of “The Walking Dead”, and the creeps and chills of IT.