Your Guide to TV Streaming Platforms: Breaking Down Netflix, Hulu, Amazon, Peacock, Apple TV+, Disney+ & HBO Max
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Webinar hosted by: Arielle Cohen
Senior Manager, Strategy at Peacock (NBCUniversal Streamer)
Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed. Full Bio »
Webinar Summary
The magnitude to which the television landscape has changed over the past few years really can’t be overstated. Traditional models have been shattered and the dominance of network and cable television has given way to the streamers. Just look at this year’s Emmys—Netflix shows received 160 nominations, compared to NBC, which received only 47. With the way paved by Netflix, Hulu, and Amazon Video, the past few years have seen an explosion of streaming platforms and with it, new content and new opportunities for creatives to jump on board. The TV landscape has changed and continues to change, but most would agree: streaming is the place to be.
Yet it’s not that simple, is it? With the world of television changing so quickly, it can feel like whiplash to keep up with everything. The world of streaming this year alone has seen new players (hello, Peacock) and others that have already fallen by the wayside (R.I.P., Quibi). Platforms continue to innovate and reinvent themselves to stay current and compete with their fellow networks, and as they change, so does what they’re looking for and how they look for it. If you’re a writer, producer, or creator working to get your television show on a streaming network, it’s hard to know where to start. There are always isolated articles in the trades as well as whatever you can find out through word of mouth, but what you might really need is for someone to lay it all out—what are the players right now, what content is performing well on their platforms, what are they looking for, and where are they headed? As luck would have it, Stage 32 has put this all together for you.
Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed.
Arielle will provide a comprehensive look at the world of streaming TV today, focusing on who the major players are and what kind of content they are focused on. She’ll begin with an overall look at the television industry and how it has changed. She’ll also explain what the current streaming landscape looks like today. She’ll lay out the major players and how the recent additions of streamers have altered the ecosystem. She’ll also explain the difference between premium and ad-supported streamers. She will then offer strategies for you to determine which streamers could be the right fit for your project. Arielle will offer a deep dive into the seven biggest streamers today, going over their top performing shows and where they’re headed. She’ll do this for Netflix, Hulu, Amazon, Peacock, Apple TV+, HBO Max and Disney +. She will next delve into where we are going from here, including new trends and developments we should expect to see and whether we can sustain so many streaming networks moving forward. Finally Arielle will offer suggestions of what streaming execs are looking for and suggestions for making your own project more interesting to them. You’ll leave with a much clearer and fuller picture of this quickly shifting industry.
What You'll Learn
- The Current Streaming Landscape
- Who are the major players?
- How recent additions have altered the ecosystem
- The difference between premium and ad-supported streamers
- Strategies to Determine Which Streamers Could Be the Right Fit For Your TV Project
- Netflix Deep Dive
- Brief overview of Netflix
- A look at the current top performing shows
- In the news
- Hulu Deep Dive
- Brief overview of Hulu
- A look at the current top performing shows
- In the news
- Amazon Deep Dive
- Brief overview of Amazon
- A look at the current top performing shows
- In the news
- Peacock Deep Dive
- Brief overview of Peacock
- A look at the current top performing shows
- In the news
- Apple TV+ Deep Dive
- Brief overview of Apple TV+
- A look at the current top performing shows
- In the news
- HBO Max Deep Dive
- Brief overview of HBO Max
- A look at the current top performing shows
- In the news
- Disney + Deep Dive
- Brief overview of Disney+
- A look at the current top performing shows
- In the news
- Netflix Deep Dive
- Where Are We Going From Here?
- New trends and developments we should expect to see
- Can we sustain so many streaming networks?
- What Development Executives Are Looking For in a TV Series Project
- Q&A with Arielle
About Your Instructor
Arielle Cohen
FAQs
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Reviews Average Rating: 4 out of 5
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Kumar Sambhav I was expecting a more elaborated technical answer for this question - What Development Executives Are Looking For in a TV Series Project, I think I bought this webinar for this question only, I could have been better. but in bits n pieces lot of valuable notes.
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