Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed. Full Bio »
The magnitude to which the television landscape has changed over the past few years really can’t be overstated. Traditional models have been shattered and the dominance of network and cable television has given way to the streamers. Just look at this year’s Emmys—Netflix shows received 160 nominations, compared to NBC, which received only 47. With the way paved by Netflix, Hulu, and Amazon Video, the past few years have seen an explosion of streaming platforms and with it, new content and new opportunities for creatives to jump on board. The TV landscape has changed and continues to change, but most would agree: streaming is the place to be.
Yet it’s not that simple, is it? With the world of television changing so quickly, it can feel like whiplash to keep up with everything. The world of streaming this year alone has seen new players (hello, Peacock) and others that have already fallen by the wayside (R.I.P., Quibi). Platforms continue to innovate and reinvent themselves to stay current and compete with their fellow networks, and as they change, so does what they’re looking for and how they look for it. If you’re a writer, producer, or creator working to get your television show on a streaming network, it’s hard to know where to start. There are always isolated articles in the trades as well as whatever you can find out through word of mouth, but what you might really need is for someone to lay it all out—what are the players right now, what content is performing well on their platforms, what are they looking for, and where are they headed? As luck would have it, Stage 32 has put this all together for you.
Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed.
Arielle will provide a comprehensive look at the world of streaming TV today, focusing on who the major players are and what kind of content they are focused on. She’ll begin with an overall look at the television industry and how it has changed. She’ll also explain what the current streaming landscape looks like today. She’ll lay out the major players and how the recent additions of streamers have altered the ecosystem. She’ll also explain the difference between premium and ad-supported streamers. She will then offer strategies for you to determine which streamers could be the right fit for your project. Arielle will offer a deep dive into the seven biggest streamers today, going over their top performing shows and where they’re headed. She’ll do this for Netflix, Hulu, Amazon, Peacock, Apple TV+, HBO Max and Disney +. She will next delve into where we are going from here, including new trends and developments we should expect to see and whether we can sustain so many streaming networks moving forward. Finally Arielle will offer suggestions of what streaming execs are looking for and suggestions for making your own project more interesting to them. You’ll leave with a much clearer and fuller picture of this quickly shifting industry.
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Whether it’s epic battles between giant robots, a street fight, or someone chasing after the love of their life at the airport, the vast majority of movies and television use at least a bit of action writing. So we are challenged you to write an original or polish a scene with action, and really focus on making those moments of movement pop!
It’s a competitive landscape right now for film and TV writers to break in. If you want to stand out and get that next job, you need to prove that you have the goods. This might require you to do the work ahead of time and write a dynamite script on your own dime to later show to interested parties. This is a spec script, or a speculative screenplay. It’s a script that you write for free to hopefully sell or garner interest for once it’s complete. Writing on spec is a gamble, since it’s not guaranteed you’ll ever get paid for your work. But it can also be the best (or only) way to get in front of executives and put your best foot forward. Writing the right spec script is intimidating. This has to serve as your calling card, after all. This one script should show Hollywood not only that you’re a great writer, but also who you are, what makes you different, and what you can bring to the table that no one else can. It needs to be exciting and it needs to be something that people are going to want to make. That’s a lot of pressure, enough to psych out anyone. But this doesn’t mean it’s impossible. The spec market is booming and executives are constantly looking for new voices to invest in. Learning some simple tips and tools to apply to your script could be what it takes to get you over the edge, get you in a room, get your project sold, and get you that next job. Matt Duffett is an LA-based screenwriter who recently completed writing CRASH UNIT for Sylvester Stallone to star in and direct. He has been hired to adapt New York Times' Book of the Summer THE DESTROYERS for Star Thrower Entertainment (THE POST). Meanwhile, his Boston crime thriller THE GUNSMITH has Tommy Wirkola (HANSEL & GRETEL: WITCH HUNTERS, WHAT HAPPENED TO MONDAY) attached to direct. His sci-fi spec script FLASHBACK was on the Blacklist and his first comic, COLD ZERO, is also headed to print this year. Matt's scripts have received several awards, including the 2017 Hot List for Best Screenplays of the Year, the 2017 Young & Hungry Breakout Writers list, Best Screenplay at the 2017 LA Film Awards, and two Black List Shortlist nominations. He is represented by United Talent Agency and Circle of Confusion. Throughout the journey he’s mastered the art of getting in the room, winning the job and delivering the goods. Matt will go over how you can make your spec stand out and how it can help you land your next job. He’ll begin by discussing what things you should consider before you start writing your spec, including how to take advantage of your own unique background, how to zero in on your writing brand, and how to better understand the marketplace to make a more informed decision. He’ll then teach you how he outlines his scripts and how to use this to not only better structure your script, but to have more fun while writing. Matt will delve into what makes a good scene in a spec script, what types of scenes always work, and what types never do. Next he’ll talk about characters and how best to create your own not only to work on the page, but also to attract high profile actors to play them. He’ll detail the important people to focus on during the process of delivering a script. Matt will give you tips on how to best put finishing touches on your spec and how to use that spec to land a manager or agent. He’ll then talk about what to do once that spec script starts generating some interest. He’ll go over how to work with your reps to find the next paying gig and how best to pitch your project, including how best to prepare, the number one thing that sells in every pitch meeting, and what you should never do. Next, Matt will discuss how to handle notes from reps and executives. Finally, Matt will use his own past work as case studies to better illustrate the points he’s making. These include CRASH UNIT, which Sylvester Stallone is attached to direct, THE GUNSMITH with Tommy Wirkola (HANSEL & GRETEL: WITCH HUNTERS) directing, his adaptation of New York Times Book of the Summer THE DESTROYERS, and The Black List script FLASHBACK. Things to Consider Before You Start Writing Your Spec How to harness your unique background to better write your script How to zero in on your writing brand Navigating the marketplace and understanding what there is and isn’t a need for before starting to write How to Write an Amazing Spec Script Tips to better outline and structure your script How to write a perfect scene What scenes always work What scenes never work How to write characters that actors are going to want to play Getting feedback and putting on the right kind of finishing touches Using Your Spec to Find Success How to get an agent or manager off of your spec And how to work with your reps to find your next job Pitching your spec The steps you should take to prepare for your pitch How to best tell your story in a room What you should NEVER do in a room The #1 thing that sells in pitch meetings What you should leave people in the room with Handling notes and continuing to alter your script Matt’s Case Studies CRASH UNIT (Sylvester Stallone) THE GUNSMITH (Tommy Wirkola, Hansel & Gretel: Witch Hunters) THE DESTROYERS (NY Times Book of the Summer) FLASHBACK Q&A with Matt Praise for Matt’s Stage 32 Webinar “This was a great webinar! Matt made things feel a lot more possible and achievable” -Rory D. “Matt has had so much success so recently that he really is uniquely qualified to talk about selling specs. I appreciated hearing what he had to say” -Candace V. “I’m so glad I saw this webinar. It got me excited to take another stab at my script” -Jerry F. “This was so helpful! Thanks!” -Carly E.
How do I get financing? How can I win over a financier? How can I stand out from other projects looking for funding? How can I create a pitch that blows financiers away? These are the questions on everyone's mind. And we have the answer. One of our favorite educators, Tribeca-winning producer Samm Haillay, is back again exclusively at Stage 32 and this time, he's bringing the goods to help you design the best pitch possible for your film. As an example, Samm will be showing you the 15 minute pitch which helped raise ALL the funding for the feature length film, BYPASS, which went on to be nominated for Best Film at the prestigious Venice Film Festival (among others) and continued Samm's incredible stretch of raising funds and winning awards.. This film was written, directed and produced by Duane Hopkins, who's experience prior to this was primarily in short films. In this 2 part online class, Samm will break down what it takes for any filmmaker, producer, screenwriter or other creative looking to raise funds and get their projects into development!
Learn directly from Morgan Long, a coordinator from one of the big six Hollywood agencies in the TV literary department! She'll give you specific insider knowledge of the agency system and what it takes to get their attention. There is a cloud of mystery surrounding one of the biggest and most fundamental components of the Hollywood industry – and that’s the agency. Whether you’re a writer, director, non-writing producer, actor – and the list goes on to cover even the most obscure type of talent imaginable– it’s pretty basic knowledge that representation is necessary to launch your career. In this jam-packed Stage 32 Next Level Webinar, Demystifying the Agency World, Morgan will take you inside the walls of a premier Hollywood agency to shed light on the inner workings of how deals get made, how agents think and ultimately, how you can take steps in your career towards securing the holy grail that is representation. You will leave the webinar knowing: The types of representation The different departments within an agency and how they work together and function independently. The types of jobs for TV clients Identify the players we sell to What sells in the marketplace? What is packaging? An agent's day-to-day What agents want in potential clients (the brutal, honest answer) Finding representation Moving forward without representation.
Learn directly from Marty Lang, award winning producer of over 20 films! Making an independent film is hard, no matter where you're doing it. But there's great news – no matter where you film, there are treasure troves of resources available to you, if you know where to look. In any community, there are people, government agencies, and organizations that are looking to help people just like you. The smart filmmaker will find them, engage them, and work with them to create a much better film than they had, at first, imagined. This type of filmmaking is called place-based filmmaking, and it can be done in any big city, small town, county or state. If you think about how to engage your local community from the moment you start thinking about your film, you will be able to better capture the authenticity of where you are in your work, as well as open yourself up to resources you may not have had before. Marty Lang is a an award winning producer of over 20 films, best known for his feature romantic dramedy, Rising Star, in which he implemented place-based filmmaking and engaged his community’s resources from production to distribution. This film went on to win awards at various film festivals and was featured in Filmmaker Magazine, Film Threat and Film Courage. In this Stage 32 Next Level Webinar, Marty will teach you how to create a successful place-based film. Using examples of place-based filmmaking from his own resume, Marty will show you how place-based filmmaking will help you develop your story more organically, and how it will help you solve many problems before you even get into production.
When the entertainment industry shut down as a result of the global pandemic, insurers were left with hundreds of millions of dollars in claims. As a result, traditional production insurance is no longer available. Carriers have modified their coverages, added exclusions and changed coverages they are offering altogether. Additionally, they now require more information in order to underwrite and provide a quote for the film. Production insurance has always been difficult to navigate, but now more than ever it’s crucial to understand how it works and how it’s changed. Filmmakers and creators, both independent and as a part of studios and networks, are itching to get back to work and start creating again. However it’s important to be careful before plunging in, and not just for health reasons. The truth is updates to production insurance is going to change things for everyone, and you need to understand how exactly things will change before you get started on your next project. Filmmakers need to learn what the new underwriting guidelines are and what information is now needed in order to obtain production insurance. You also need to know how to better budget the increased cost for insurance and so that there are no surprises when the quotes come. By knowing what terms and insurances are available for your specific project, you will be able to discuss these options with lenders, distributors and bond companies. It’s more important than ever to be informed and to be prepared when gearing up for your next production. Daniel R’bibo is a Senior Vice President at Gallagher and has worked on over 100 feature films including Oscar winners such as FOXCATCHER and HER, as well as A24's MID-90's, SEARCHING, HAPPY DEATH DAY and a dozen television shows. For nearly two decades, Daniel has provided insurance services for independent and studio projects which have premiered at Cannes, Sundance, Tribeca, TIFF and more. He has worked on all lines of insurance ranging from Production Insurance policies to Financial and Cybertechnology policies such as E&O, D&O and Network/ Security & Privacy coverages. Daniel was featured in Risk and Insurance Magazine’s Top 40 Under 40 List and has been awarded their Power Broker Award in the Media & Entertainment Category four separate times. Few people in the world know entertainment insurance better than Daniel, and he’s prepared to share what he knows exclusively with the Stage 32 community. Daniel will dive deep into how production insurance works and how it has changed with COVID-19 pandemic. He will begin with a general overview of production insurance. He’ll explain the various insurances relating to production including production package, general and auto liability, workers compensation, errors and omissions (E&O), and COVID specific insurances. Next Daniel will delve into the changes in insurance underwriting and carrier appetite due to the pandemic. He’ll walk you through what you need to know before you get a quote, including COVID related exclusion and new terms and conditions, required safety procedures, and how may quotes you can expect for your project. He will also show you how much to budget for your own production insurance. Finally, Daniel will provide case studies of real films’ insurance breakdowns, both before COVID and after. He will spend time discussing both films made for under and over $5 million. It can feel like the Wild West now in venturing back into production, but Daniel will give you a clear picture of how insurance is going to work moving forward. PLUS! You will receive a production insurance quote checklist to make sure you have everything in order to ensure you get the best quote possible from an Insurance Agent.