Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Full Bio »
The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done.
There is perhaps no company with more reach globally than Amazon, and their streaming platform, already a juggernaut, is only growing in size and subscription base. Now with a global audience of around 150 million people, it’s one of the biggest platforms in the world to host films. Getting your film into Amazon’s content library can be a boon like no other. Yet Amazon is a tough one to understand. As a model, it differs greatly from its competitors like Netflix and Hulu since it’s just one piece of Amazon’s overall corporate puzzle. For many reasons, Amazon is playing a different game than other streaming platforms, which means you’ll need to play a different game as well if you want your film to be part of their library. This is why it’s critical you gain a deeper understanding of how Amazon works, what they’re looking for, and how you can break through the noise.
Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.
Steff will walk you through how Amazon finds and picks up films and what content creators can do to better get their own projects on Amazon’s radar. Steff will begin by going through a primer of what film distribution for streamers looks like, including the basic life cycle of a film and important terms to know. Then she will give a rundown of Amazon as a whole. She’ll explain how it works and how you should categorize it. She’ll also go over who Amazon’s competitors are and what Amazon’s subscription base looks like. Then she’ll outline the three distinct services Amazon provides—Transactional, SVOD, and IMDB.tv—and explain how you should think about each. Next Steff will go over what kind of content Amazon goes for. She’ll go over genres, styles and more aspects that are most successful on the platform and will delve into the film titles that have performed best in the past, as well as presently. Steff will talk about how to pitch your film to Amazon. She’ll teach you who is able to pitch to Amazon in the first place, what makes a pitch there successful, and how to make your content stand out to peak their executives’ interests. She’ll even offer a case study of a real pitch deck that she used to get them to pick up a film. After this, Steff will talk about how to best prepare and maximize deliverables to fit Amazon’s requirements. She’ll give you a rundown of what exactly Amazon requires and talk about the steps you should be taking well in advance to ensure you have what you need for Amazon if they pick up your film. She’ll also provide strategies to make your marketing materials stand out and for your film to perform better. Then Steff will talk about revenue expectations with Amazon. She’ll explain how Amazon’s payment structure works and will give a general sense of how much you can expect to make from an Amazon distribution deal. She’ll also talk about how to create a budget with this in mind for a realistic return on investment. Next she’ll explain what she believes might be next for Amazon, what the current trends are pointing to and how the “streaming war” might affect things moving forward. Finally, she’ll leave with closing thoughts for filmmakers to consider, including additional challenges to prepare for and unique opportunities at Amazon you can take advantage of. Expect to leave with a much clearer understanding of how Amazon works and how you can better position your film for success at this streaming platform.
Praise for Steff's Previous Stage 32 Webinar
"One of the best presentations I have seen."
"Great info. Great presentation. Really explained the topic well. "
"Steff was excellent in explaining the distribution process and especially how it pertains to Netflix."
Steff Monsalve Reed
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The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done. For many, the holy grail of film distribution has become Netflix. It’s a titan in the industry, and with over 180 million subscribers worldwide, no one can release a film quite like them. Yet for as prominent and omnipresent as they might be, Netflix is enigmatic and confusing from the outside. They hold a lot of secrets close to their chest and their inner-workings and processes are a mystery to many. They’re not a complete unknown, though, and there is a lot you can learn as a filmmaker and content creator to better approach this media giant, get your film on their radar, and maybe even get that distribution deal you’ve been after. First it’s critical you learn some context surrounding how they work, what they are looking for, and how you can break through the noise. Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Steff will walk you through how Netflix finds and picks up films and what content creators can do to better get their own projects on Netflix’s radar. Steff will begin by giving you a rundown of Netflix and how they’re working right now. She’ll explain how you should be thinking about and categorizing the company, who their main competitors are, what their subscriber base looks like and how it compares to their competitors’ bases. Next she will talk about how Netflix picks up content. She’ll go over who gets to pitch to Netflix in the first place and how that process works and will then do a deep dive of Netflix’s curation model. Steff will explain what types of content are currently the most successful on Netflix and how their new “Top 10” feature might be changing things. She will also break down the three main divisions that review content within Netflix and the common deal structures filmmakers should expect from each. Then she will go into how Netflix actually works with content creators and handles both revenue and delivery. She will teach you about Netflix’s payment structure and how content aggregators or distributors can sometimes “buy out” the Netflix window. Steff will even offer a case study of her own film THE LOST HUSBAND and demonstrate how this process worked. She will then explain how to determine a film’s budget for an expected ROI and how you can recoup your investment and where that money will come from. She’ll also go over the process of getting your film picked up by Netflix after they pass on it as an Original, including how to help your chances in this regard and what you can do to make your work stand out more and break through the clutter. Steff will then offer some final pieces of advice on Netflix opportunities and deal negotiations, including looking at contract terms, territories, and hidden fees. She’ll explain how to understand the specific cost of distribution and offer the key piece of advice on budgeting moving forward. Finally she will give you a peek at the distribution industry itself, the changes that are coming, and what you should expect to come next. Expect to leave with a much clearer understanding of how Netflix works and how you can better position your film for success at this streaming platform. This webinar comes with a free handout that details distribution terms and Netflix's specific deliverable requirements Praise for Steff's Stage 32 Webinar "One of the best presentations I have seen." -John S. "Great info. Great presentation. Really explained the topic well. " -Martin R. "Steff was excellent in explaining the distribution process and especially how it pertains to Netflix." -Michael W.
A New Exclusive Four-Part Class! Payment plans are available - email email@example.com to learn more. Learn how to attract and negotiate a winning cast to your project from an entertainment lawyer who's worked with Sony, Starz, Discovery, and more... What is the most important element in your film - that crucial piece that will land you a distributor? is it the script? The director? For many distributors and financiers, choosing one project over another often depends on if you have a star that audiences recognize. Actors performances breathe life into a film, and their fame gives a film its marketing power which often equals financing. To nab the right talent, you’ll have to put together your casting strategy, get their reps to pay attention, negotiate the terms of their deal, work with SAG-AFTRA, and close their deals so they are officially attached to your project. Not sure where to start? We'll show you how. In this exclusive 4-part virtual Stage 32 class, you'll learn how to reach out to talent representatives, how to attract them to your project and how to negotiate the performer’s services agreement. If you know how to do these crucial steps you can give your film or TV show its best chance of success. Guiding you in attracting and signing talent to your project is Thomas A. Crowell, Esq. a top entertainment attorney who has worked with Sony, Starz, Discovery, TLC, and more. By the end of this class, you’ll understand how independent filmmakers like yourself can attach big names to your projects and how you can create a package that investors and distributors want to be a part of. Don’t miss out on your chance to learn from Thomas so you can land the top-tier performer your project needs and deserves!
Ever wondered what daily life is like for a TV Writer? Looking for ways to manage and maximize your schedule to output great, useful material without losing your mind? Wondering how the hell you’re supposed to write when you’ve got a full-time job? Tune in for this exclusive 2-Part Stage 32 Next Level Webinar taught by TV Writer/Producer Charlie Charbonneau (CW shows: The Secret Circle, The Vampire Diaries, and its spin-off The Originals) to hear about life and work of TV writers, on AND off the clock. You'll gain insight that will help you succeed in finding your next assignment and how to excel in the position! In Part 1, attendees will learn what life is like when TV writers are between jobs or trying to get that first job. Join Charlie as he discusses ways to manage your own writing schedule, find out how to decide which projects to focus on, and get some tips to stay relevant and visible to the big players and decision makers when you’re not employed. He’ll even lay out some strategy to position yourself for the highly coveted freelance script, whether you’re an assistant or a working writer between gigs. In Part 2, Charlie will unpack all the ups, downs, problems, and pleasures that come in the daily life of a working TV writer. Hear insider advice and information about writers room etiquette, climbing the title ladder, taking notes, rolling with the punches when your material doesn’t impress the powers that be, and making sure you get paid. He’ll even discuss the best way to interact with those hot-shot actors in your show. As usual, get ready for some horror stories from the trenches!
The COVID-19 pandemic brought film production to a standstill last year. The risk of holding close gatherings required everyone to profoundly change how a film is produced in order to keep everyone safe. Yet we’ve luckily found a way to create new projects, on both a major studio and independent level. This doesn’t mean it’s easy, though. The preparation and process for producing a film have changed drastically, as have the rules and guidelines a crew needs to follow. There are ways to safely put your own film together even under these extreme circumstances, but doing so will require a new understanding of how to move forward. As a producer or filmmaker of any level, it’s your job not just to make sure a film comes together, but that the team you assembled stays safe in the process. This is extra difficult due to the pandemic, but it’s not impossible. In fact, independent productions have been finding a ways to do this successfully for a while now and you can as well. But this won’t be accomplished through business-as-usual approaches. Every aspect of the filmmaking process needs to be examined, altered, or even turned on its head in order to comply with new regulations, make the team feel comfortable, and most importantly to keep everyone virus-free. This is a big undertaking, but other independent outfits have figured this out, and learning how they did it can be instrumental in you finding success for your own project. Multi Emmy Award-winning filmmaker and author Shane Stanley has worked in almost every capacity on and off the set with hit shows like ENTERTAINMENT TONIGHT and SEINFELD and producing films like Sony Pictures’ GRIDIRON GANG a #1 box office hit starring Dwayne ‘The Rock’ Johnson. For three years, Shane was Vice President of Sheen/Michaels Entertainment where he produced several motion pictures starring Marlon Brando, Mira Sorvino, Thomas Hayden Church, Donald Sutherland, Marisa Tomei, Sean Penn, John Travolta, and Charlie and Martin Sheen.. Shane recently released his book What You Don’t Learn In Film School, which covers filmmaking from concept to delivery and has already landed on required reading lists at several universities across the country. Shane continues to produce and direct independent films of all levels, and just wrapped production on his latest action thriller BREAK EVEN, which was safely shot over December and January during the peak of COVID-19. Shane learned how to find success in the midst of a pandemic and is ready to share the lessons he picked up. Shane will teach you what you need to do to successfully and safely plan and produce a film during the COVID-19 pandemic. He’ll delve into the new rules you need to follow, issued by guilds, government agencies and film/permit offices. He’ll also discuss how location scouting works now and what sort of locations can be safely shot in. He’ll go through the changes in production insurance and how to hire and work with a COVID Compliance Officer during production. Shane will also discuss how to conduct COVID tests with your crew and how to work with guilds along the way. He will then go over how to work with actors during this time and will share with you the biggest tips and must-dos he learned to keep your crew safe. Finally, Shane will share the details of how he produced his own recent film DOUBLE THREAT and wrapped his 6 week production without a single COVID positive test. Even in times as tough as this, there’s a way forward and a way to create your art, and Shane will show you how to do so smartly, effectively, and while keeping yourself and everyone on your team safe. Praise for Shane's Previous Stage 32 Webinar "Shane was thorough, gave me a realistic view into the market as it is now, yet encouraging. Easy to listen to and follow. I'll be signing up for other classes he teaches in the future." -Karena K. Just straight-forward, real, the kind of producer most of us would kill to work alongside. -Clark R. "Shane was relevant, knew what was happening, and could walk the walk." -Chuck R. "I loved the inside look from someone in the industry that is dealing with Covid restrictions on a daily basis." -Marven L.
What is it about the most successful TV comedies that have allowed them to stand the test of time? Whether it’s ALL IN THE FAMILY, SEINFELD, PARKS AND RECREATION, or FLEABAG, it’s not the jokes that have made these shows so successful—as funny as they might be—it’s the characters. Distinct, hilarious, memorable and, above all, authentic characters are always the ingredient that will make a good TV comedy great. Whether you are working on your own comedy project or are hoping to write on an existing show, it’s crucial to have an understanding of what makes TV comedy characters great and how you can create your own Archie Bunkers and Leslie Knopes. Crafting great comedic characters is not only important in creating a successful show; it’s also how you can get noticed. After all, with so many different types of comedies in the marketplace, it is becoming the toughest genre to break into. Writing great characters can separate your work from the rest and give you the kind of attention that solid jokes and a good sense of humor simply can’t muster on their own. This means it’s vital not only to have great characters, but to know how to make them shine on the page. The good news is there are strategies and actionable lessons you can use to elevate the characters in your own television comedy. Vijal Patel is an Emmy-nominated and Peabody Award-winning writer and executive producer who has written for many award-winning comedy series including ABC’s BLACK-ISH and THE MIDDLE. Vijal currently serves as writer and co-executive producer of the ABC comedy series SCHOOLED, starring Tim Meadows and AJ Michalka. He also writes and develops feature film projects for the powerhouse studio DreamWorks. Vijal has built his career on writing comedy and using it to explore race, family, religion, politics, and class struggle. In this exclusive Stage 32 webinar Vijal will teach you how to make your characters funny. He’ll go through the 2 most basic comedy archetypes and explain the difference between jokes and attitude humor. He’ll teach you how to differentiate your characters and ensure they’re unique and will guide you through both the “One Word” exercise and “Situation” exercise to help improve your characters, using examples from THE SIMPSONS, FLEABAG, BLACK-ISH, SEINFELD, and others. Vijal will then delve into how to make your characters feel authentic and how to write impactful character descriptions to ensure they pop on the page. Finally he will dive deep into how to write funny dialogue for your characters, including how to use humor, how to end the joke, metaphors, similes, and reactions. Vijal will leave you with a series of strategies and clear examples that you can bring back to your own project to make your characters, funnier, more memorable, and more authentic. Praise for Vijal's Stage 32 Webinar " LOVED IT!!!!!! THANK YOU SO MUCH!!! Vijal was very engaging, intelligent and helpful. He gave so much insight to the nuts and bolts of creating comedic characters that are authentic." -Debbie C. "Exactly what I needed to know" -Shashank M. "Great info, every moment jam packing with knowledge. Great perspective from a working writer." -Ashton S.
A NEW WRITING LAB FOR YOU Write Your Television Drama Pilot In 8 Weeks Only 4 Spots Remain - Grab Your Spot Now Before They're All Gone! Drama television is at its peak with iconic shows like SUCCESSION, INDUSTRY, YELLOWJACKETS, THE HANDMAID'S TALE, STRANGER THINGS, YELLOWSTONE and so much more. Thanks to streamers such as Netflix, Amazon Prime, Hulu, Disney+, HBO Max and others, over 600 shows were greenlit last year and some industry experts are predicting we may see as many as 1,000 television shows greenlit per year by 2025. But not only is the quantity increasing, so is the quality, as companies are funneling an unprecedented amount of money, resources, marketing and talent into their shows. In short, there has never been a better time to write for TV. Now it’s just a matter of writing a pilot script that helps you break in. The opportunities are plentiful and the prospects have never been more exciting, but if you want to write dramatic television you need to prove that you have the chops, and to do that, you better come armed with a great pilot script sample. This is your calling card, your way in, the piece of material that will fire you off the launch pad. The intention of this lab is to help you create that piece of material that stands out, gets you the right meetings, and, ultimately, gets you representation, meetings with decision-makers, and/or a coveted seat in a writer’s room. Spencer Robinson is a literary and talent manager at Art/Work Entertainment who's been in the industry for over twenty years. Spencer's writing clients work in both features and television on broadcast, cable, and streaming platforms. He currently has a client writing on two Netflix series, and another client who just sold a show to Amazon. He also reps a writer who currently has a project at Aggregate Films, which has a deal at Netflix. His on-camera clients have been in films with directors Quentin Tarantino, Steven Soderbergh, Clint Eastwood, Gore Verbinski and more. In the TV world, his clients have been regular cast members on shows for Netflix, The CW, Cinemax, CBS, NBC, FX, Starz, Nickelodeon, EPIX, and TBS, to name a few. Spencer has taught numerous webinars, classes and writing labs for Stage 32 and remains one of our most popular and in demand educators. In this lab, Spencer will be working directly with you in a virtual class setting and also during one-on-one sessions with the goal of helping you write a fantastic, market-ready pilot. To do so, Spencer will guide you through picking a concept, creating engaging characters, perfecting your structure, constructing an outline and, finally, writing your pilot. If you already have a concept or even a completed pilot, Spencer will use the same tools to help you hone and sharpen your material. You will leave this lab with a completed television drama pilot script that you can share with the marketplace. PRAISE FOR SPENCER'S STAGE 32 EDUCATION: "I cannot speak highly enough of Spencer Robinson. His lab was absolutely life-changing for me. Spencer's knowledge of the scriptwriting process and his first-hand insights into the industry were invaluable. Spencer has an uncanny ability to pinpoint issues with your script, and his notes really helped to elevate the story and characters of my TV Pilot. He is thoughtful, empathetic and understands the challenge of being a writer." --Emma S. "Spencer will get those who are ready on their way to a kickass first draft that you can send for coverage, which is what I did. 2 Considers, and I'm in rewrites now to move that needle. This was my first ever TV pilot!" -- Erika N. "Had a great time learning and progressing my knowledge of the craft of writing and working directly with a mentor who is a professional in the industry. Spencer was fantastic to be taught by! Thank you!" -- Natalie A. "Spencer's teaching style is the best! His patience and easygoing approach are ideal and unique to him. Kudos to Stage 32 and to Spencer!" -- Armando O.