Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Full Bio »
The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done.
There is perhaps no company with more reach globally than Amazon, and their streaming platform, already a juggernaut, is only growing in size and subscription base. Now with a global audience of around 150 million people, it’s one of the biggest platforms in the world to host films. Getting your film into Amazon’s content library can be a boon like no other. Yet Amazon is a tough one to understand. As a model, it differs greatly from its competitors like Netflix and Hulu since it’s just one piece of Amazon’s overall corporate puzzle. For many reasons, Amazon is playing a different game than other streaming platforms, which means you’ll need to play a different game as well if you want your film to be part of their library. This is why it’s critical you gain a deeper understanding of how Amazon works, what they’re looking for, and how you can break through the noise.
Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.
Steff will walk you through how Amazon finds and picks up films and what content creators can do to better get their own projects on Amazon’s radar. Steff will begin by going through a primer of what film distribution for streamers looks like, including the basic life cycle of a film and important terms to know. Then she will give a rundown of Amazon as a whole. She’ll explain how it works and how you should categorize it. She’ll also go over who Amazon’s competitors are and what Amazon’s subscription base looks like. Then she’ll outline the three distinct services Amazon provides—Transactional, SVOD, and IMDB.tv—and explain how you should think about each. Next Steff will go over what kind of content Amazon goes for. She’ll go over genres, styles and more aspects that are most successful on the platform and will delve into the film titles that have performed best in the past, as well as presently. Steff will talk about how to pitch your film to Amazon. She’ll teach you who is able to pitch to Amazon in the first place, what makes a pitch there successful, and how to make your content stand out to peak their executives’ interests. She’ll even offer a case study of a real pitch deck that she used to get them to pick up a film. After this, Steff will talk about how to best prepare and maximize deliverables to fit Amazon’s requirements. She’ll give you a rundown of what exactly Amazon requires and talk about the steps you should be taking well in advance to ensure you have what you need for Amazon if they pick up your film. She’ll also provide strategies to make your marketing materials stand out and for your film to perform better. Then Steff will talk about revenue expectations with Amazon. She’ll explain how Amazon’s payment structure works and will give a general sense of how much you can expect to make from an Amazon distribution deal. She’ll also talk about how to create a budget with this in mind for a realistic return on investment. Next she’ll explain what she believes might be next for Amazon, what the current trends are pointing to and how the “streaming war” might affect things moving forward. Finally, she’ll leave with closing thoughts for filmmakers to consider, including additional challenges to prepare for and unique opportunities at Amazon you can take advantage of. Expect to leave with a much clearer understanding of how Amazon works and how you can better position your film for success at this streaming platform.
Praise for Steff's Previous Stage 32 Webinar
"One of the best presentations I have seen."
"Great info. Great presentation. Really explained the topic well. "
"Steff was excellent in explaining the distribution process and especially how it pertains to Netflix."
Steff Monsalve Reed
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
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A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done. For many, the holy grail of film distribution has become Netflix. It’s a titan in the industry, and with over 180 million subscribers worldwide, no one can release a film quite like them. Yet for as prominent and omnipresent as they might be, Netflix is enigmatic and confusing from the outside. They hold a lot of secrets close to their chest and their inner-workings and processes are a mystery to many. They’re not a complete unknown, though, and there is a lot you can learn as a filmmaker and content creator to better approach this media giant, get your film on their radar, and maybe even get that distribution deal you’ve been after. First it’s critical you learn some context surrounding how they work, what they are looking for, and how you can break through the noise. Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Steff will walk you through how Netflix finds and picks up films and what content creators can do to better get their own projects on Netflix’s radar. Steff will begin by giving you a rundown of Netflix and how they’re working right now. She’ll explain how you should be thinking about and categorizing the company, who their main competitors are, what their subscriber base looks like and how it compares to their competitors’ bases. Next she will talk about how Netflix picks up content. She’ll go over who gets to pitch to Netflix in the first place and how that process works and will then do a deep dive of Netflix’s curation model. Steff will explain what types of content are currently the most successful on Netflix and how their new “Top 10” feature might be changing things. She will also break down the three main divisions that review content within Netflix and the common deal structures filmmakers should expect from each. Then she will go into how Netflix actually works with content creators and handles both revenue and delivery. She will teach you about Netflix’s payment structure and how content aggregators or distributors can sometimes “buy out” the Netflix window. Steff will even offer a case study of her own film THE LOST HUSBAND and demonstrate how this process worked. She will then explain how to determine a film’s budget for an expected ROI and how you can recoup your investment and where that money will come from. She’ll also go over the process of getting your film picked up by Netflix after they pass on it as an Original, including how to help your chances in this regard and what you can do to make your work stand out more and break through the clutter. Steff will then offer some final pieces of advice on Netflix opportunities and deal negotiations, including looking at contract terms, territories, and hidden fees. She’ll explain how to understand the specific cost of distribution and offer the key piece of advice on budgeting moving forward. Finally she will give you a peek at the distribution industry itself, the changes that are coming, and what you should expect to come next. Expect to leave with a much clearer understanding of how Netflix works and how you can better position your film for success at this streaming platform. This webinar comes with a free handout that details distribution terms and Netflix's specific deliverable requirements Praise for Steff's Stage 32 Webinar "One of the best presentations I have seen." -John S. "Great info. Great presentation. Really explained the topic well. " -Martin R. "Steff was excellent in explaining the distribution process and especially how it pertains to Netflix." -Michael W.
Latin America has become a growing hot spot for film and television productions, and notable projects continue to arise from the area, including Academy Award-winning ROMA, Cannes Film Festival Palm d’Or nominee AQUARIUS (produced by a Stage 32 member!) and successful Netflix drama series NARCOS. With desirable film and television infrastructures, talented cast and crew on hand, and generous local incentives for productions, Latin American countries will no doubt continue serving as a booming market for foreign productions into the future. As a producer or filmmaker, understanding and working within this region can serve as a boon for you and your projects. Latin America might be a production hot spot, but it’s also a hard place to nail down. That’s because we’re talking about multiple countries with their own governments, incentives, cultures, treaties, and opportunities. And of course, all of these continue to change as countries shift and evolve. So what does this region look like right now from the point of view of a filmmaker? And how can you harness the opportunities these countries have to offer? Where do you even get started? David Zannoni is an expert in the Latin America industry. For over a decade he has represented Fintage House (the world’s largest collection account management agency) in the region, negotiating agreements for films and television series. David is involved in business development and relationship management specifically in the US, Latin America and Spain. David also runs Zannoni Media Advisors, where he focuses on international service providers in the film and TV industries, as well as film and TV productions in Latin America, among other places. David’s experience in global business as it relates to Latin America is unparalleled. David will dissect the booming and ever-changing Latin American film market to give you the bird’s eye view of what’s going on over there and how you can get involved. He will begin by discussing the region’s history with film and television productions, as well as the notable titles that have come from there recently. He will then delve into the main production hubs in Latin America on an individual basis—Brazil, Colombia, Mexico, Chile, Dominican Republic, Uruguay, and Puerto Rico. He will then teach you the main types of incentives offered in the region, including tax rebates, tax exemptions, and discounts, and how those differ country-to-country. Next, David will go over how co-productions work in Latin America and the benefits that come along with them. He will outline the different co-production treaties in place and how you can use these to your advantage. He will discuss how Latin American films are financed, how they’re distributed, and how standard revenue models work there. He will then give you the tools to successfully approach businesses in this region and warn you of the common pitfalls you may come up against. He’ll then lay out the services offered in these regions that you can use, as well as the Latin American markets and festivals worth investing your time in. This is the ultimate guide to everything you need to know to produce in Latin America. Praise for David's Webinar: "I learned so much! Thank you" -Janet M. "I was not expecting David to give us so much specific information about producing in Latin America. This was incredibly helpful" -Mario T. "One of the most thorough and informative webinars I've ever been on. Thanks David and Stage 32!" -Holly B. "David knows so much about this! It was great to learn from an actual expert" -Benjamin R.
It’s no secret that being an actor is one of the hardest jobs there is. Facing frequent rejection, navigating high levels of competition, constantly looking for new opportunities, all while honing your craft and remaining open and vulnerable in what can be a difficult and cold industry—pursuing this career is not for the weak of heart. There are countless challenges to building an acting career, but when we put undue pressure on ourselves we may not even realize that the biggest obstacle to overcome may just be our own psyches and self-destructive strategies. It's time to change course. There’s so much information out there for actors about improving your craft, changing your auditioning chops, working with your agent, staying on top of trends, making connections, and more. It’s easy to forget that a big part of the craft simply comes down to mindset and confidence. Taking away the doubt that so often comes with performing and replacing it with swagger and confidence will help you not only win over every room, but also make smart, strategic decisions that will lead to a long and prosperous acting career. This, of course, is easier said than done, but a good first step is to learn the best tips, tricks, and traits of the most successful working actors. Jack Plotnick has been a working actor for over 20 years and has amassed over 100 IMDB acting credits in the process including SILICON VALLEY, MEET THE FOCKERS, THE MENTALIST, RENO 911 and BUFFY THE VAMPIRE SLAYER. He's also parlayed this success into a directing career with SPACE STATION 76 for Sony Pictures Worldwide. He has used his experience to serve as the go-to teacher for many successful film, television and voice actors including Zachary Quinto, Liv Tyler, Alyson Hannigan, and Ryan Potter to name a few. Jack has built a successful acting career for himself by adopting a mindset that has allowed him to win over the room and consistently get parts. In 10 simple and applicable steps you can return to again and again, Jack will show you how to eliminate fear, doubt, negativity and how to cut out all those detrimental voices so damaging to an actor's psyche. He will give you the tools that will provide a persistent positive mindset that will have you brimming with confidence. He will teach you how to crush every audition and put yourself in position to win every room. He will show you how to be a better actor and why you are versatile enough to handle comedy and drama roles. He will teach you how to keep your mind and spirit healthy and book more work. Expect to leave this webinar with a newfound confidence, enthusiasm, and a set of tools to take with you to start landing more roles and improving your craft. What Some of the Most Successful Actors are Saying About Jack: "Jack has an innate ability to communicate a sense of freedom. Our work together has allowed me to more reliably get out of my own way and connect to the material and situation at hand." - Zachary Quinto (Star Trek, Heroes, American Horror Story) "(Jack) taught me things that were so fucking brilliant. They are things that have stuck with me and helped me as a human being in this world." - Liv Tyler (The Leftovers, The Strangers, The Lord of the Rings) "I seriously couldn’t have done it without him. His words of wisdom are always with me." - Alyson Hannigan (How I Met Your Mother, Buffy the Vampire Slayer, American Pie) "I've printed out every page of Jack Plotnick's website and made an "acting Bible" for myself." - Wendi McLendon-Covey (The Goldbergs, Bridesmaids) "Right now I'm working mainly with Jack Plotnick, who's just the best acting coach ever." - Ryan Potter (voice of Hiro in Big Hero 6)
The world of podcasts has been exploding over recent years. Over 100 million Americans listen to podcasts on a regular basis, and individual shows can have tens of millions of fans. We’re not just talking about nonfiction works like THE DAILY or SERIAL; fiction podcasts are also having a moment as more writers are turning to the audio medium to tell incredible stories. Forebearers like HOMECOMING, LIMETOWN, THE BRIGHT SESSIONS, and WELCOME TO NIGHT VALE have opened the door for a cavalcade of new, exciting, innovative, and truly great audio storytelling. And as the number of fiction podcasts increases, so does this medium’s fan base as millions of people consistently tune in to their favorite fiction programs. Even as film and television production has slowed down or come to a halt, the doors are still wide open for recording podcasts since they can easily be produced remotely and from the comfort of one’s own home. The water’s warm when it comes to creating your own podcast and joining this vibrant community, but it’s still important you make something that’s not only written well but sounds great. The prospect of sound design and audio quality can be daunting for those considering venturing into podcasts. It’s not unusual to believe that you’ll be unable to make a high quality and sharp sounding podcast without expensive equipment and a state-of-the-art recording studio. How good can a podcast sound if it’s being recorded in your closet or kitchen, after all? As it turns out, it can sound pretty good, and it can sound good without you needing to break the bank. But it’s not something you can just put together willy nilly. There’s a delicate, precise science to sound design and it’s something that requires a good amount of wherewithal, and forethought. Yet with this understanding in place, it is absolutely possible to create a professional sounding podcast wherever you are and under any budget. Mischa Stanton is an award-winning and sought after podcast sound designer & producer who has created immersive soundscapes for some of the biggest and most popular podcasts of all time, including LEVAR BURTON READS, Marvel Entertainment’s blockbuster podcast MARVELS, and celebrated science fiction podcast cult hit THE BRIGHT SESSIONS, which is currently in development to be adapted as a television show. Their work has been featured by Wired, Vox, Polygon, Popular Science, The AV Club, and The New York Times, and has garnered 10 Audio Verse Awards for Podcast Sound Design in just 4 years. Mischa has quickly become one of the foremost experts on podcast audio and is prepared to share what they know exclusively with the Stage 32 community. Mischa will walk you through what you need to know to make your own podcast sound professional on a limited budget, from preparation all the way through editing and finalizing. They will begin with a quick introduction of the human ear and a rundown of what psychoacoustics is and why you should consider it moving forward. They will teach you how to build your own home studio, including finding the right place in your home, the inexpensive but effective ways to sound proof your space, and additional purchases you can make to improve acoustics. Next Mischa will give you a rundown of the recording equipment you will need and smart purchases that can work with your budget. This will include microphones, interfaces, mixers, and headphones. Then they will delve into actual techniques to use while recording your podcast, including near/far and mono/binaural techniques and how to effectively record your podcast remotely. They will provide tips on directing your podcast from an audio perspective, including how to properly cast to ensure everyone sounds different and finding the balance between stage and screen styles. They will then walk you through actually running a recording session, how to make the most of your rehearsals, and documents and spreadsheets you should follow. Mischa will also explain how to edit pacing and feel the flow while directing your sessions. Next they will teach you about sound design, including where to get sounds and effects and how to actually lay out a session. They will run down specific techniques you can use to improve your podcast’s soundscape, including EQ, reverb sends, and accessibility. They will also explain the best and worst editing software to use. With Mischa’s knowledge under your belt, you’ll be able to create your own podcast with a sound quality that can stand toe-to-toe with the best of them. Praise for Mischa's Stage 32 Webinar "This was a tremendously informative and helpful webinar -- well done and time very well spent!!!" -Peggy K. "Well done! Tons of good info!" -Kathleen O. "It was very informative, especially how Mischa explained and demonstrated step by step the process on making a podcast." -Sandra R.
As an independent filmmaker or producer, you probably start working on a new project for creative reasons—the chance to tell an amazing story, build worlds, create something of cultural value. Yet your independent film is not just a creative endeavor; it’s also a business. You’re sourcing financing and bringing in investors, building a team, and creating a property that will (hopefully) ultimately make money. To operate successfully in the world of independent film and continue to make films that you’re proud of, you need to be able to understand the dynamics and the relation between financing, distribution and recoupment of film investments so you and your investors can both leave with a profit. The business side of films is often especially difficult for filmmakers and creative producers, but it's actually more possible than you think. No matter how big or small your film is, there are multiple ways you can find funding and multiple ways you can ultimately create profitability. And while it might not be second nature for creatives, once you get a handle on how to make this process work for you, you will also be able to create a business model that you can apply to your future projects, and eventually a portfolio of profitable assets (or films) that will serve as an effective and undeniable calling card as you continue to grow in the industry. Over twenty-five years and working across three continents, Jeanette Milio has been involved in the production of over 500 hours of content for film and television, with a total production value of over $250 million, and including Academy Award® winning talent in front of and behind the camera. Throughout her career, Jeanette was involved in financing over 45 film and television projects for HBO, Showtime, ABC, USA Network, Disney, Lionsgate, Sony Pictures, Warner Bros., and others. Jeanette also managed a media fund for Far East National Bank, which funded 40 film and television projects, which lead to her structuring her own media fund that financed theatrical features with a production volume of $60 million. Jeanette’s decades working and finding success in the film industry has given her a unique and unrivaled perspective of how to finance film content and make a profit. Exclusively for Stage 32, Jeanette will give a realistic, accessible, and straightforward presentation of the best way to actually finance your film and make a profit in today’s market. She’ll go over the differences between the studio finance model and independent finance model and then delve into how distribution can work best for you and how you can take advantage of more options than you think. Jeanette will also lay out how you can establish profitability for your film by explaining the essential ingredients necessary for a profit, going over how to create a budget and teaching you how you can best align your interests with the investor’s. Jeanette will break down the financial sources available today and give you tips on how you should be balancing multiple sources and mitigate risks for investors at the same time. She’ll even walk you through the complicated “waterfall” process of recoupment. Financing your film is more possible than you might think, even if you’re just getting started, and Jeanette will give you the tools and confidence to be able to take the necessary steps for your own project. PLUS: Jeanette will provide exclusive and helpful documents to take home with you after, including: Collection Account Management Agreement Example Pay or Play Offer Draft Finance Plan Template for Microsoft Excel Praise for Jeanette's Stage 32 Webinar “This was an excellent overview of all that is involved, and a great encouragement to reach out to people who do this kind of thing for a living, instead of trying to do it by myself for the first time.” - Sarah D. “Jeanette was so detailed about the how to's and why you need to take and research every step. I love getting the details that really feel behind the curtain.” - Melissa B. “I liked it. Specifically, the content. Jeanette was very informative and clearly knows her stuff.” - Crystal B. “Explanation of pre-sales and budget breakdown was very informative.” - Roc R.
Comes with invaluable handouts and downloads including example pitch documents, structure diagrams, and up-to-date information on production companies and studios to reach out to It is the Content Gold Rush for television and the industry needs television writers. Are you looking to be staffed on your favorite show? Are you looking to sell your TV project? Now is the time. But first, it's important that you understand the overall TV landscape, how you fit in, and where to begin. With so many fresh shows emerging on television and various streaming networks, more and more writers' rooms are looking to be staffed and original ideas are getting bought. The opportunity to start a career in TV writing is more attainable than ever. Literary manager Spencer Robinson can help you get there. Spencer is literary manager at one of the top management companies Art/Work Entertainment who has been selling and staffing his clients on the industry's leading series for years, including shows on Amazon, HBO Max and Jason Bateman's production company Aggregate just this year. He's also had clients work for Netflix, The CW, Cinemax, CBS, NBC, FX, Starz, Nickelodeon, EPIX, and TBS, to name a few. Spencer is one of the most sought-after literary managers in the business for nearly two decades and is one of Stage 32's most popular and in-demand educators. In this 3-week interactive class, Spencer will go in-depth on the steps you should be taking to find work as a writer in TV. Whether you're interested in selling your own TV show or film, or if you want to join a writers' room, there are specific steps you need to be taking aside from simply writing well, and Spencer will break it all down for you. Spencer will provide you with the proper approach when it comes to talking with reps, managers, agents, attorneys, showrunners and execs. What’s more, he’ll share his powerful pitching knowledge for writers looking to sell their show idea or screenplay. You’ll leave this four week class understanding what it takes to write on assignment, what kinds of written tools you should have prepared prior to meetings, and the general etiquette you should come to the table with so you can land a job as a writer in the industry. In this exclusive Stage 32 class you will be working with and interacting virtually with Spencer so bring your questions! Plus, he'll be available on email for any questions you have throughout the class! Plus! Along the way Spencer will provide exclusive and helpful downloads and resources you can take back to your own projects including: The real STRANGER THINGS pitch deck The real ADVENTURE TIME pitch deck Story Structure Diagrams Sitcom Chart 2021 Facts on Pacts TV "I had a great time learning and progressing my knowledge of the craft of writing and working directly with a mentor who is a professional in the industry. Spencer was fantastic to be taught by! Thank you!" - Natalie A.