Creative Distribution: How to Think Outside of A24 Picking Up Your Movie

Hosted by Mia Bruno


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Mia Bruno

Webinar hosted by: Mia Bruno

Former Seed & Spark, Gravitas at Distribution Expert (SOUND CITY, APPROPRIATE BEHAVIOR)

Mia Bruno combines her passion for independent film with a unique skill for devising distribution strategies that are both effective and creative. Mia is a fervent believer in filmmaking as a comprehensive process and works with filmmakers to build a distribution plan from the very onset of production. Mia most recently served as Head of Distribution at Seed&Spark, a crowdfunding film company, where she built an extensive distribution pipeline into the marketplace. She also helmed a distribution education initiative to help filmmakers maximize their opportunities. Previously, she served as the Director of Acquisitions at Gravitas Ventures, identifying and acquiring quality independent films for theatrical and digital distribution, including Dave Grohl's SOUND CITY, and Sundance favorite APPROPRIATE BEHAVIOR, garnering the company's first Independent Spirit Award nomination. With a background in film theory from Columbia University, and a career in the dynamic field of digital distribution, she inhabits the intersection of an abiding love of cinema with an expansive view of the ways it can reach audiences. Full Bio »

Webinar Summary

Sure, A24 is a top tier distributor with a crazy success record over the last few years, but they only distribute a small number of films a year!With filmmaking success now more than ever in your hands, there are so many other avenues to pursue. While the channels of distribution have never been more diverse and accessible, the education for filmmakers of how to best utilize those channels is often hard to navigate. We're here to help that.

Is theatrical or VOD your best bet? Will the film festival circuit help you? What can a distributor do for you? And how much money are indie films even making these days??

With so many different opportunities and new platforms arising constantly, how do you choose the best path for YOUR film? Equally bilingual in the language of cinema and the lexicon of sales, Mia offers her knowledge of distribution to help filmmakers navigate their opportunities in the marketplace by understanding the rules that exist and the ways they can be bent and supplemented.

In this exclusive Stage 32 Next Level webinar you'll learn how to go from praying A24 will pick up your movie to learning to love creative distribution!

What You'll Learn

  • Defining What “Independent Film” is in Today’s Marketplace
  • How to Set Your Goals – What is Realistic?
  • How to Prepare For Distribution Before You Go Into Production
  • How to Identify & Build Your Audience – “People who like independent film" is not the answer to this!
  • How to Make the Most Out of Film Festivals
  • Understanding the 3 Windows of VOD
  • How to Make the Best Use of Opportunities Within the Digital Marketplace – Understand Your Rights
  • What Does a Distributor Really Do?
  • What Does a Platform Want vs. What Does an Audience Want?
  • Do You Need a Theatrical Release?
  • Marketing – Expectations of Your Distributor and What You Can Do Yourself
  • Show Me the Money – What Can You Expect to Actually Make?
  • Q&A with Mia

About Your Instructor

Mia Bruno combines her passion for independent film with a unique skill for devising distribution strategies that are both effective and creative. Mia is a fervent believer in filmmaking as a comprehensive process and works with filmmakers to build a distribution plan from the very onset of production. Mia most recently served as Head of Distribution at Seed&Spark, a crowdfunding film company, where she built an extensive distribution pipeline into the marketplace. She also helmed a distribution education initiative to help filmmakers maximize their opportunities. Previously, she served as the Director of Acquisitions at Gravitas Ventures, identifying and acquiring quality independent films for theatrical and digital distribution, including Dave Grohl's SOUND CITY, and Sundance favorite APPROPRIATE BEHAVIOR, garnering the company's first Independent Spirit Award nomination. With a background in film theory from Columbia University, and a career in the dynamic field of digital distribution, she inhabits the intersection of an abiding love of cinema with an expansive view of the ways it can reach audiences.


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Reviews Average Rating: 5 out of 5

  • Very good overview. This was her first webinar and you can hear her dog barking in the background. I like how she stayed focused though. She reinforced that marketing needs to take place early on. Also that you are not locked into what the distributor wants to do. You can negotiate. In short, be strategic. You need to know "who is this film for". Don't assume your film is for everybody. You can be successful without having a theatrical release.

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