Stephen Balsley began his career at a RED Digital Cinema nearly 9 years ago, and has watched it grow from a small startup company into one of the leading Cinema brands in the world. During that time, the RED One camera was largely credited with driving the shift from Film to Digital, with RED cameras now being used in a large number of films and other projects across the Industry. Although Stephen’s expertise is in RED, he is well experienced in all types of cameras, including Arri, Canon, Nikon, Blackmagic, and more. In his role as a camera and lens technician, he has had experience working with everyone from the largest production companies to the first-time independent filmmaker. He specializes in system integration, integrating digital cinema cameras into 3D systems, VR, Underwater and Shotover rigs, drones, large array based systems, and live 4K. As a camera operator, he has filmed 2 Rose Bowls, a BCS Championship game, and a UFC Championship, along with a diverse portfolio of other side projects. Full Bio »
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Learn directly from Jon Reiss, a distribution and marketing specialist who's worked with Paramount Pictures, Screen Australia, Film Independent, and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. Filmmakers all over the world are confronted with a changing distribution landscape for their work – how are they to approach the myriad of options whether traditional or emerging? No matter how you release your film filmmakers must be grounded in what their goals are and knowing how to engage their audience. This webinar will cover the essentials that all filmmakers need to consider before marketing and distributing their film: goals and audience. We will first examine the five main goals possible for a films release followed by three steps of the Think Outside the Box Office (TOTBO) audience engagement process: identification, connection, value.
Learn directly from the Director of Development for Ryan Reynolds' Dark Trick Films! Creating an independent film from scratch is daunting, but immensely rewarding, and can be done with any level of resources. Films under $1MM are especially a sweet spot for many independent filmmakers but certainly come with their sets of challenges. Stage 32 is excited to bring in the development executive for Ryan Reynold's production company Dark Trick Films & TV, Blake Goza, who has spent the last 7 years working projects such as Deadpool, Buried, The Change Up and RIPD. Even though Blake works on some of the most popular films & television of today, it's his personal project - a film entitled Escort - which he made independently for under $1MM that fuels his passion for being a creative. With this webinar, Blake will give you a producer’s perspective on building an independently financed movie, from start to finish, for under one million dollars. Using The Escort as a case study, he will walk you through each stage of the independent process: finding a script, packaging talent, determining a budget, acquiring financing, shooting, post production, and ultimately, distribution. Blake will discuss process specifics, like his decision to attach a sales agent in the early stages of development; what financing options he prefers - the benefits and risks of private equity versus foreign pre-sales; what talent he chose to attach first – the argument for finding your director before making offers to actors; and how to build a release strategy for your film that allows for success as you define it – whether your goal is critical acclaim, commercial exposure, or financial reward, begin with the end in mind, and build a platform that allows you to achieve that goal. If you’ve wanted to produce a film outside of the studio system on a responsible budget, then this class if for you!
It can be the bane of a filmmaker’s existence, but there’s no denying that financing is a critical step in getting that movie made. After all, not even the greatest script can get produced without the money and resources to back it up. But this is never a straightforward endeavor. Securing the funding for your film is almost without question a fraught, complicated ordeal. It can be enough to drive the most optimistic filmmaker away, but if done smartly and successfully, financing can give you the resources you need to not only see your vision through, but perhaps even to elevate it, to gather opportunities and talent to raise your project’s profile and find further success. Finding and dealing with financing for a film can feel like a Sisyphean task, a hunt for treasure without any map to help. After all, we’re not just talking about finding people with deep pockets who believe in your vision (though that definitely helps); you also need to be well versed in tax structure and incentives, legal codes, equity models, sales projections, crafting a pitch to investors—all things you likely didn’t learn along the way or through the process of writing that script. Yet as overwhelming and insurmountable as it seems, there’s always a way through, and there are strategies and skills you can pick up as a producer or filmmaker to find the money and navigate the politics and nuances of this difficult landscape. Aimee Schoof is the co-founder of Intrinsic Value Films and has produced more than 35 feature films. Of those, nine have premiered at the Sundance Film Festival, four at the Tribeca Film Festival, three at SXSW, and one each at LA Film Festival, Toronto, Venice, New York FF, New Directors/New Films, and Berlinale, to name a few. Aimee’s company develops, produces and sells independent films that have been distributed worldwide, have won many awards and been honored with numerous nominations. Accolades include winning a Sloan Sundance Award and a Sundance Special Grand Jury Prize. Aimee’s work has led her to be nominated five times by Film Independent as a producer. She is currently both a Sundance and Film Independent Fellow and has worked in international sales attending all major markets, and regularly lecturing on film finance and production. Aimee’s extensive experience has made her an expert in the art of film financing, and she has developed a slew of skills and lessons learned to more successfully find and manage funding for independent projects, skill and lessons that she’s excited to share with you. Aimee will give you a comprehensive look at how to finance your independent film and the tips and strategies to have in your arsenal to make sure you’re taking advantage of every opportunity available. Aimee will start by discussing how equity models are structured and the benefits that come with starting your own LLC. She will then delve into the legal components of a standard investment deal, including being clear with who owns the rights to the film and how those rights are distributed and paid for. Then, Aimee will go into navigating foreign sales and domestic sales within this quickly changing landscape and how you may be able to find the right sales partner that can give you an advance to make the movie. Aimee will teach you everything you need to know about tax incentives and how best to take advantage of them and earn back what is essentially free money. Next, Aimee will discuss the benefits of crowdfunding and the strategies and tips she has employed in the past to create a successful campaign. She will talk about the rise of the digital streamers and how to target these platforms for possible funding. Aimee will then delve into the art of finding and approaching potential investors, including the research you need to do and how best to pitch them your project. Aimee will even share one of her own pitch decks to illustrate how to craft the perfect pitch deck. She will teach you ways to think outside-the-box and find non-traditional investors or partners that you might not have otherwise encountered. Finally Aimee will teach you strategies to better network, including finding way to get to people you don’t personally know and how to use film festivals and film markets to your advantage. Be prepared to leave this webinar with an expansive and comprehensive view of film funding and the tools you need to get your next project financed. Like what you heard from Aimee during this webinar? Send her your script and speak with her for an hour by clicking here. Praise for Aimee’s Webinar: Clear and efficient! -Dirk B. I've watched several webinars on film financing and this has been by far my favorite. Thank you for the practical, straightforward advice, and for presenting the info in a way that is not too overwhelming to take in. -Rose M. Grounded and Practical -Jennifer S. This webinar was jam packed with so many useful and accessible strategies I can start using today. Thank you! -Brian D.
Creating a realistic budget can make or break a film before it ever makes it into production. Where should you spend? Where can you cut? How do you stretch your dollar? In short, how can you assure you're creating the highest quality film for the lowest price? Listen, not everyone can afford a line producer. And even if you can, you want to make sure he or she is protecting your vision and your money! Understanding this aspect of the business and how a film can be put together is everything! Let's make this complex aspect of filmmaking easier, shall we? Michael Madaville (Taken, Taken 2, Taken 3 to name a very few) is one of the most respected line producers in the business. Michael has created budgets from some of the most successful indie darlings, mid-majors and studio films in the business. And now, exclusively for Stage 32, he will take you by the hand, help you problem solve just about every issue that may arise, and help you toward financial success no matter what your budget may be. Using examples from his decades in the business, Michael will walk you through examples of micro to major budget films and discuss how to reduce costs for crew, locations, materials and more and how to apply that information to get your schedule tight and your budget to where it needs to be. No more chasing funds or getting caught short during filming! Michael will show you how to get on the path to a smooth shoot well before yelling "Action!"
Part 1 - Writing, Budgeting & Pre-Production How to write an effective short script The brainstorming process Utilizing real life experiences, what are memorable moments in your life that stick out to you? Moments in a friend’s life? Creating characters: What topics do you uniquely understand? What jobs have you held? What did your parents do for a living? Where did you grow up? Writing in proper format What is the difference between writing “is working” and “works” in a screenplay and why does verbiage matter when writing action? Should I put my WGA and copyright notices on the title page? The business of making a short film What do I need to do to protect myself? Creating an LLC and lawyering up for the right reasons. How much is this really going to cost? Evaluating SAG Short Film Agreements, cost of renting equipment, everything from lighting to locations, and looking forward to release and distributions, what are the costs beyond the actual production of a film? Logistically, how will I be able to execute all the elements? How do I handle room and board for out of town talent? Is there a local film commission I can work with, and if so, what exactly is their role in helping me execute my vision? Part 2 - Directing, Marketing & Distributing Your Film Preparing to direct and the production process What do I need to do before I get to set? What is the purpose of having location walkthroughs? When and how to I make the shot list and how many shots do I really need? How do I make my vision clear to crewmembers while still being collaborative in the process? How do I work with an actor for the first time? How much say should they have in the script and changing the character? Should I allow an actor to change my lines? How do I follow their emotional journey over the course of shooting a film that is totally out of order so it makes sense in the final product? When problems arise on set, how do I respond? What are best practices to maintaining authority without creating conflict? How do I ensure that everyone is getting the proper attention they need so I can avoid problems? What happens if I find out we didn’t shoot something we needed? How do I work with footage or sound that didn’t come out the way I expected? How long should my final product be so I can be successful at film festivals? Marketing your film What can I do to promote my film before we ever start filming? When is the appropriate time to start promoting? What kind of promotion looks and feels professional versus amateur? Is there such a thing as oversharing information on social networks? During production, how can I use my cast and crew to promote the project? What parameters should I set to not give away plot points? What is the role of a still photographer on set and how can I leverage the still photographer for publicity? How do I reach out to press outlets to promote my film? How do I find out what press outlets are the right ones for my film, and how do I even get a journalist interested in covering it? What makes an effective versus ineffective pitch letter? Releasing your film What makes an effective trailer? How can I best prepare and present the trailer and still photos for promotional purposes? Should I create a Facebook page for my film and a website and a Twitter and an Instagram, etc.? How do I get into Sundance? If I don’t get into Sundance, is my career finished? There are entirely too many film festivals, how do I begin to figure out which ones are good and which ones are bad? What are effective ways of meeting, then following up, with producers and gatekeepers that I meet at these events? What kind of communication does an executive find annoying? Should I sell my film or give it away for free? If I give it away for free, how will I be able to pay myself back? How do I quantify if my film was a success? How do I use the short film to get myself ready for my next project? What if the film didn’t come out the way I wanted, am I completely done as a filmmaker? How do I use the lessons I learned to make my next project better? Now that I’ve made my first short film and loved it, how do I make this my full time job and become a professional filmmaker?
Understanding film distribution and all of the variables that go with it - just got a whole lot easier. With so many sale options, both foreign and domestic, making the proper decision when it comes to distribution rights can be downright frustrating. To help ease that frustration, Stage 32 is bringing in Alexia Melocchi, a seasoned sales agent and buyers representative for international distributors. For over twenty years Alexia has been in the trenches and continues to move successfully through them, which is why we’ve asked her to share her most sound advice with all of you. Alexia has sold over 25 movies to international and US distributors making three times their budget for herself and her producing partners. In 2017 and 2018 the films she acquired on behalf of her distributor clients have grossed over $900 Million USD. On this information-packed webinar, Alexia will share how this was done, as well as offer a fresh perspective on the ever-changing distribution landscape and what filmmakers need to do to successfully move through the trenches themselves today.