How To Use Crowdfunding To Turn Your Film Project Into A Reality

Hosted by Steve Desmond


On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

Overlay Icon

Satisfaction Rate:

Steve Desmond

Webinar hosted by: Steve Desmond

Screenwriter (Warner Bros., Film Nation), Filmmaker

Steve is a Chicago native, a graduate of the USC School of Cinematic Arts, and a working screenwriter living in Los Angeles. Last year, he sold his thriller spec screenplay with an Academy Award nominated producer attached to it. The script is now out to directors and is slated to shoot later this year. Steve was also recently hired to write a treatment for a mini-series being produced Discovery Networks, Giant Pirates, and Trigger Street. Currently, Steve is writing a new thriller for Davis Entertainment (Chronicle, The Blacklist), inspired by actual events. He is also in post-production on his Twilight Zone-esque short film that he directed, after raising nearly $30K on Kickstarter. His screenplays have appeared on the 2011 and 2013 Hit List, honoring the best spec screenplays of the year, the 2013 Blood List, honoring the best genre screenplays of the year, and he was voted for inclusion on the Young and Hungry Writers List in 2012. Over the years, he’s written or developed projects with Imagine Entertainment, Level 1 Entertainment, Blacklight Transmedia, Preferred Film & TV, The Walt Becker Company, Dreamworks Animation, and (shockingly) The Disney Channel. Steve is represented by APA, The Gotham Group, and Eclipse Law Firm. Full Bio »

Webinar Summary

Learn directly from Steve Desmond, a filmmaker and screenwriter who completed a successful crowdfunding campaign and nearly doubled his initial raise! Steve has also worked on projects with Imagine Entertainment, Dreamworks Animation, The Disney Chanel, Level 1 Entertainment, Blacklight Transmedia, Preferred Film & TV and The Walt Becker Company!

You have a great idea for a feature film, documentary, or short film. You’re tired of just writing stuff and want to make your dream project into a reality. But you don’t have the money to do it… Yet.

In this exclusive Stage 32 Next Level Webinar, filmmaker and screenwriter Steve Desmond will help you build a killer crowdfunding plan so that you can raise the funds to get your dream project off the ground. Steve recently ran his own campaign to fund his short film on Kickstarter with a goal of raising $16K. He not only hit his goal, but blew by it raising a total of nearly $30K and his film is now in post-production! From his own experience, he’ll teach you how to craft a compelling pitch, build an online audience, and maximize your project’s potential. He’ll also go over the pros and cons of Kickstarter, Indiegogo, and other major crowdfunding sites, so that you can pick the one that’s best for you.

From making your pitch video to writing the perfect funding email to marketing your project across all social networks, this will be a one-stop shop for how to successfully crowdfund your film.

What You'll Learn

  • Kickstarter or Indiegogo – Which one should you choose?
    • Do you want to raise some of your budget? Or all of your budget?
    • The value of creating “a sense or urgency.”
  • Setting your Target Budget.
    • What is too much? What is too little?
  • Creating a Pitch Video.
    • Your Pitch Video needs to show that you’re a professional worth investing in.
    • Creating a unique hook to make your film stand out.
  • Reaching out to your Network.
    • The value of writing individual personalized emails.
    • No one wants to fund your dream. They want to be inspired by your vision.
  • Social Networking.
    • Capitalizing on Stage 32, Facebook and Twitter to expand your project’s scope.
  • Determining your Backer Rewards.
    • What do backers want? And what can you afford?
    • How to think outside the box and tailor rewards to your project.
  • Launching your Campaign.
    • How a “soft launch” can give you a running start.
    • Raising 10% of your goal on the first day and 25% during your first week.
  • Running your Campaign.
    • Crowdfunding is a full-time job. Your effort determines your results.
    • Crafting backer updates and posts to keep the momentum going.
  • Using the Press.
    • Reaching out to blogs and websites to promote your project.
  • Racing for the Finish Lines
    • The crucial last 48 hours that will determine whether your project makes it or breaks it.
  • Recorded, in-depth Q&A with Steve, a successful campaign creator!

About Your Instructor

Steve is a Chicago native, a graduate of the USC School of Cinematic Arts, and a working screenwriter living in Los Angeles. Last year, he sold his thriller spec screenplay with an Academy Award nominated producer attached to it. The script is now out to directors and is slated to shoot later this year. Steve was also recently hired to write a treatment for a mini-series being produced Discovery Networks, Giant Pirates, and Trigger Street.

Currently, Steve is writing a new thriller for Davis Entertainment (Chronicle, The Blacklist), inspired by actual events. He is also in post-production on his Twilight Zone-esque short film that he directed, after raising nearly $30K on Kickstarter. His screenplays have appeared on the 2011 and 2013 Hit List, honoring the best spec screenplays of the year, the 2013 Blood List, honoring the best genre screenplays of the year, and he was voted for inclusion on the Young and Hungry Writers List in 2012. Over the years, he’s written or developed projects with Imagine Entertainment, Level 1 Entertainment, Blacklight Transmedia, Preferred Film & TV, The Walt Becker Company, Dreamworks Animation, and (shockingly) The Disney Channel.

Steve is represented by APA, The Gotham Group, and Eclipse Law Firm.


Q: What is the format of a webinar? 
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer 

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A. 

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! 


"Well presented and streamlined webinar. Informative, helpful and well worth the time spent to attend. Great price/value ratio" - Karynne S.

"Really useful and well presented. Enjoyed it a lot. Thanks Steve!" - Dee C.

"Steve was great I loved the way he presented things and his use of examples was very helpful. I wish I had him on speed dial!" - Rick H.

"I thought he was very insightful and forthcoming with his knowledge. Very genuine" - Terry S.

"Lots of information presented in a fun and charming way. Good examples which illustrated the points made. Thanks!" - Manina L.

"Very nicely presented with perfect timing to get across the information. He was organized and loaded with hands on knowledge. Thanks for a great webinar class experience." - J'hon W.

"Your points were well organized, easy to understand, and you used great examples for everything, which makes a HUGE difference." - Dale L.

"Really enjoyed this. Got a lot of guidance." - Tiffany M.


If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Reviews Average Rating: 4.5 out of 5

  • This webinar was very informative! Lots of great tips to keep in mind.

Other education that may be of interest to you:

Crafting Scene Descriptions: Make Your Prose Leap Off the Page!

Writing is rewriting but that doesn’t just mean dialogue. Scene description is a crucial part of screenwriting, but far too often, it’s not given the attention that it deserves. The reality is, many screenplays are marred by static, wooden scene description. But powerful scene description can help your story to leap off the page and give your screenplay the “pop” it needs. Your scene description is where your writer’s “voice” comes in… And the way you write this prose can make or break your script.  In this Stage 32 Next Level Webinar, professional screenwriter Steve Desmond will help you to elevate your descriptive writing to a professional level. He’ll help you to develop the tone of your story right on the page, long before it hits the screen. And he’ll dispel myths and go over how not to write scene description. Whether you’re working on an existing script or getting ready to start a new one, this webinar will help you to unleash your potential in prose writing and make the most out of every word in your screenplay. Your host Steve's latest script, Orb, was recently voted by industry executives as the #1 entry on the annual 2016 BloodList, honoring the top horror/thriller/sci-fi scripts of the year.

Subtext – How to Add Layers to Your Story and Characters

You’re a writer who is struggling with crafting believable dialogue. You’re a director looking for the greater meaning in a scene. You’re an actor trying to connect with what a character is feeling. Subtext is the backbone of emotion in any story, regardless of what genre you’re working in. It also helps to separate great scripts from not so great scripts. In this Stage 32 Next Level Webinar, filmmaker Steve Desmond will help you to craft engaging subtext to layer your stories with nuance and emotion. Whether you’re going for laughs, drama, or impending fear, he’ll help you to make your screenplay feel more true to life. For directors or actors working with existing scripts, this webinar will help you to dig deeper below the surface to find the true lifeblood beneath a line. For producers, we’ll discuss tips on how to work with writers to make their subtext come alive. Whether you’re a writer, a director, an actor, or a producer, subtext is a major part of your game and this webinar will help you add an entirely new layer to your projects.

First Impressions: How to Create Memorable Character Intros - Includes Case Studies

You only get one chance to make a first impression… And the same goes for your characters in your scripts. Think about when you go to a party… Sometimes, you meet a new person that just stands out to you, and you never forget them. Those are the kinds of characters you want to create. A compelling character introduction can hook a reader instantly so that they climb aboard for the rest of your story. So many people talk about how a screenplay needs to grab a reader within the first five pages – let's dive in to how you grab them and keep them turning pages. If we don’t care about the characters, we won’t be invested in the story. Far too often, we’re so eager to get into our script’s plot, that we don’t give our characters the attention that they need. Ultimately, a character doesn’t have to be likeable, or even relatable, but they do need to be captivating. While a character introduction might only take two or three pages, its ramifications are felt throughout the entire screenplay. It’s the foundation that everything else is built off of. If you’ve ever received a note like, “I don’t like your protagonist,” or “I’m not sure what the character wants,” or “the characters felt one-dimensional,” or “the story took a while to get going,” then this is the webinar for you. Steve Desmond is a professional WGA screenwriter who works across a variety of genres. He sold his sci-fi adventure screenplay, HARRY'S ALL NIGHT HAMBURGERS, to Warner Bros in a bidding war. The project now has an Oscar nominated producer attached and is in active development. FilmNation (ARRIVAL, THE KINGS SPEECH) hired him to adapt the Stoker-award-winning horror novel THE CABIN AT THE END OF THE WORLD. He’s also been hired to write a feature film for Legendary Pictures, and two TV pilots for IM Global. His screenplays have been voted onto the prestigious industry Black List three times in the past four years. His short film, MONSTERS, that he wrote and directed, has amassed over one million views online and screened in over 100 film festivals worldwide, winning 45 awards including being a winning film in the Stage 32 4th Annual Short Film Contest. Steve will focus on different methods to introduce your protagonist, antagonist, and supporting characters in your projects. By using both real life examples and case studies in film and TV, he’ll help you to tailor your thinking to “character first, plot second.” Whether your characters are larger than life heroes, cruel villains, or average Joe’s and Jane’s, he’ll give you tips to help them leap off the page from the first time that we meet them. Ultimately, your character introductions can become microcosms for entire arcs and plots. Beyond your main characters, this webinar will also cover bit characters as well, so that each introduction makes a strong impression on the reader. Steve will not only dive into your main characters, but supporting characters including your villains. He will also go deeper into how to create suspense, setting up opposites for your characters, and establishing contrasting needs. Finally, Steve will illustrate everything he's gone over with real world examples from films and shows such as PIRATES OF THE CARIBBEAN, WHIPLASH, THE SILENCE OF THE LAMBS and BREAKING BAD.   "Most times, you'll never know why someone passed on your screenplay. But more often than not, it's because your characters didn't grab and hold them in the first 5-10 pages and then they're off to the next script on their desk. Let me help you assure that your characters jump off the page and keep your reader hooked from beginning to end." - Steve Desmond

How To Write a Killer Psychological Thriller Filled With Twists, Turns & Suspense

How To Build Your Suspense From The Ground Up And Craft A Thriller With Earned Twists, Turns and Thrills   If you're paying attention to the trades and seeing which screenplays and projects are being sold and produced, you know that psychological thrillers are highly in demand. With films like Joker, Ma, Escape Room, Glass, Ex Machina, The Invitation, Get Out, Happy Death Day, The First Purge and many more, companies like Blumhouse have propelled the production of thrillers for an audience hungry for suspense and thrills, making creepy, crawly movie-going experiences all the rage. With box office receipts in the billions it's clear that the appetite for psychological stories is raging. And, it's a more exciting time than ever to be able to a screenwriter or filmmaker who has a suspenseful thriller you want to tell. But the art of writing a psychological thriller is one of vulnerable characters, deep secondary characters, memorable set pieces, set ups, reversals, and earned twists and turns. There's a formula to it all, and those who master these skills win the day. Writing a psychological thriller and creating and maintaining suspense and high stakes throughout takes an immense understanding of the history of the genre. It's a genre based in Hitchcockian roots. One that needs to have certain elements in order to be effective to keep the audience involved, engaged and on the edge of their seat. While most psychological thrillers start off with a well thought out premise, that's all they have. The action starts quickly and then falls flat. In many other cases, the premise is in place, but the writer or filmmaker doesn't know how to get past the jumping off point. You must get your hook in place quickly - within your first five pages - and that takes skill. You need to truly create compelling characters, especially protagonist and your villain, and make them layered in order to support your theme and plot and to assure the audience always knows and is invested in the stakes. To be truly successful at getting your reader's attention, keep those pages turning and set yourself up for an offer of representation, an option, a sale, or financing, you need to understand all of the nuances that make a great suspenseful story before you type (or read) FADE IN. Steve Desmond is one of the best in the industry today writing suspense and psychological thrillers. His most recent feature screenplay, Harry's All Night Hamburgers, was adapted from a Hugo award winning short story and was one of the highest priced spec sales of the last 5 years, selling to Warner Bros. in a bidding war worth 7 figures. The film now has Oscar Nominated Producer Andrew Lazar (American Sniper) producing via his Mad Chance production banner and Ted Melfi directing. He has recently been tapped by Film Nation to adapt The Cabin at the End of the World, a Harper Collins title from author Paul Tremblay. The psychological horror and suspense novel centers on a vacationing family terrorized by four strangers who claim to be either attempting to bring about or trying to avert the apocalypse. His short film, Monsters, has played in over 100 film festivals worldwide, winning 43 awards including Best Short Film at the Comic-Con International Film Festival in San Diego and was a finalist at Stage 32's 3rd Annual Short Film Program. Steve filmed Monsters to serve as a proof of concept for his feature script, Twisted Avenue which is now in development. Needless to say, thrillers and suspense are in Steve's blood and the focus of all his writing. And now he's bringing all he's learned along the way to you. Steve will help you build your suspense from the ground up. He'll teach you the ultimate tool you need - the Hitchcock Ticking Clock Method which will help you on your way to setting the vital groundwork for your story. You'll learn how to create a compelling protagonist and an enticing villain. Steve will give you exercises you can use to craft your own characters and give you 5 must have tips on backstory and character confessions to give depth. You'll learn how to hook your reader in the first 5 pages and what the 3 different teasers you can write for your opening. You'll explore the power of murder in your script and the art of a twist ending. He will show you how to craft your script with producers in mind to give yourself the best chance to have your material attractive to the widest audience possible. Steve will go over how you can incorporate visuals into your story and break down case studies of Psycho, The Silence of the Lambs and Se7en. And, finally, Steve will share some advice on how to get your script on the screen by writing it in a producible budget.    You will have a fully immersive experience from a suspense expert that will leave you excited, inspired and confident to tackle your next psychological project.     This webinar was AWESOME!!! I just finished a thriller and now as a result of listening to Steve Desmond, I am ready to do a re-write which I believe will be one of the best screenplays I have ever written. Let's see what happens! - Michelle C.   What a thrilling and insightful webinar, excellent!!   - Kathleen W.     Super helpful information that you don't find in books! - Pamela C.     Very useful information - well structured and clearly presented! - Sara C.

How to Shoot a Feature Film in 14 Days for $75,000 (or Less) and Be Profitable

So you want to shoot a low budget feature film. You've heard everyone tell you how difficult it will be to raise the funds, secure talent, get through production and post, and most of all, what a pain in the ass time you'll have securing distribution and finding a path to profitability. But what if we told you that that's all BS? What if we told you there was not only a path to profitability, but that you could already be making money before you started shooting? Let 'em all say it's impossible. We're here to tell you show you how to get it done. Low budget filmmaking has changed drastically over the last few years. From finding investors to attaching talent to having your pick of distribution channels, the landscape looks markedly different than at any time before. And in many ways, these shifts have proven to be quite advantageous to filmmakers, screenwriters, producers and financiers - if you know where to look and how to navigate. Zach Ward has done just about everything in the film industry. Zach is a veteran producer, director, screenwriter and actor. You may remember him as Scut Farkus in A Christmas Story, but that was just the beginning. Zach has acted in over 100 films and been involved in dozens of others. Over his 3 decades in the industry, Zach experiences have allowed him to become an expert on the world of indie film. Over the last few years, Zach has produced 3 independent films and directed one more. His films Restoration and Ubiquity which he wrote, directed, acted in and produced are currently available on Amazon, iTunes, Google Play, Hulu, and for rental through Redbox. Ubiquity was made for only $75,000, was shot in 14 days - and - here's the kicker - was making money before he ever yelled "ACTION!" How did Zach get it done? Well that's exactly what he's going to teach you. Zach will start by setting up some indie film guidelines including the 4 "P's" every filmmaker needs to live by in order to make a successful independent film. He will then discuss the triangle and the trinity which includes 3 more "P's" designed to help you hold the production together. From there, Zach will get into that subject everyone wants to know about - the money - including what to do if you have money and what to do if you don't. Then, Zach will dive into the script and what legal steps you need to take to protect yourself and keep your money in house and ready to be put to its proper use. At that point, you're ready to rock and Zach will show you how to prep, from table reading, script rewrites, location scouting, hiring cast & crew and everything that goes along with this process. During the production portion, Zach will cover production partner expectations, hiring decisions and how to keep the whole production on time and on budget (or even under budget). Zach will also lead you through the all important (and often misunderstood) world of post-production where films often go over budget. Finally, Zach will help you navigate the world of distribution deals and how to make sure you pick the right path so your project gets the widest audience and the largest profitability channels possible.     "Zack was great and was enthusiastic about sharing his knowledge. Loved every second." -Jonah A.   "Zach was phenomenal. This was such rich information. He is the real deal." -Debra S.   "Best, most practically informative webinar I have taken on Stage 32. So good to have someone walk through the process giving so much valuable insights. Good to hear Zack talk about the importance of looking at a project from the business side. Thought this was most informative webinar yet. Zack was fantastic in detailing through various stages of film little things that had to be done." -Andy S.   "This was easily one of the most approachable How To sessions I've seen here. Advice given was rooted, did not include things only obtainable from within the system or resources that are unreasonable or unmanageable for starting/indie filmmakers." -Shane W.   "Zack was fantastic. Honest, open, helpful, informative. Loved the content and Zack!" - Dave P.  

The Ultimate Guide to Networking When You Don't Know Anyone

Networking. The mere word puts a chill up the spine of many creatives, especially when you may not even know anyone or know where to start. But if there's been one thing that's been proven time and time again, it's that we work in a relationship business. Winning champions of you and your work is as important than creating and honing the work itself. Whether you're introverted and have a distinct fear of putting yourself out there, or if you're an extrovert who isn't getting the results you're looking for in your relationship building efforts, we're here to help. Let's start by merging the idea of networking with the mindset of relationship building. The truth is relationship building can be a fun exercise you'll want to tackle every day. It's all about setting a positive approach, embracing a long term mentality, and building upon every success. The most successful people in film, television and digital media have spent years cultivating relationships, and remember, they all started without knowing anyone. They've understood that by being likable, selfless, and collaborative that people are going to not only want to help them succeed, but work with them as well. This is why the tribe mentality is so prevalent. And it's why the people who put relationship building strategies into practice every day are those who have found longevity in the business. Industry veteran Jessica Sitomer has over 20 years in the industry as a development executive, producer, writer and career coach for the Cinematographers Guild. Through the years she has perfected the art of relationship building - helping creatives grow their networks from one to two people to hundreds to thousands. When she moved to Los Angeles, she knew two people and one of them moved the day after she got to LA. She made it her mission to learn how to survive and thrive in the creative industry. And survive and thrive she has. Not only is Jessica's network huge, but she has also written three best-selling books on the subject of networking and relationship building, And… Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry, The Greenlight Coach and You Got This: For Those Who Work Hard and Play Hard - How to go From Burnout to Bliss. Here Jessica brings her unique brand and boundless energy exclusive to Stage 32 to help you get to the next level by giving you concrete steps and tools to build relationships that lead to roles, jobs, reads, financing, and more. Jessica will show you how to best approach social media and how to utilize this valuable tool in a way that takes away the intimidation factor to meeting people. She will show you how to be more collaborative, to check your ego at the door, and to make sure you're communicating in the right fashion. She will tackle live events and how you can make sure you get the most bang for your buck. She will teach you strategies to help you grow as a communicator and collaborator. She'll even teach you how to reach out to those you may have previously thought untouchable and show you that no one is off limits!   This is a comprehensive overview of how you can take your networking and relationship building skills from good to great. You will learn everything you need to know to step up, stand out and change the course of your career.    I've been following, reading, and listening to Jessica for years. It's little wonder why she's been so successful. This webinar challenged me to put all my self-made BS to the side and just let myself go. And the results are already speaking for themselves. She's a superstar in every sense of the word. - Miriam P. 

register for stage 32 Register / Log In