How to Develop, Pitch and Sell Your Family Series or Film- with a Pitch Deck Case Study

Hosted by Mike Sammaciccia

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

This Next Level Education webinar has a 100% user satisfaction rate.

Mike Sammaciccia

Webinar hosted by: Mike Sammaciccia

Producer (SURVIVE with Sophie Turner) at Afterglow Pictures

Mike Sammaciccia is the founder and producer at Afterglow Pictures, which specializes in family friendly content and has over 15 projects in development, including a documentary and tv series with Will Smith's Westbrook Studios. Mike also produced the action thriller SURVIVE for Jeffrey Katzenberg, which starred GAME OF THRONE’s Sophie Turner and STRAIGHT OUTTA COMPTON’S Corey Hawkins. Before creating Afterglow Pictures, Mike served as Walden Media’s first creative executive, bringing in the book HOLES and serving as the executive in charge of production for the hit family film starring Shia Labeouf and Sigourney Weaver. He also served as Senior Vice President of live-action movies and series for Nickelodeon for many years, producing 4-5 live action and animated movies per year. This content consistently broke audience benchmarks and propelled the careers of many young stars. Mike has been at the forefront of family content—both film and television—for almost 20 years and knows better than most what it takes right now to get a family project off the ground. Full Bio »

Webinar Summary

A long-time family film and TV executive will teach you how to make your family project market-ready and get it sold.

This webinar comes with a case study of a real pitch deck for a produced family film

 

Are you interested in creating family friendly content for film or TV? If so, you have come across a fantastic time to make something happen. More studios, networks, streamers and production companies than ever before are looking for this type of content that appeals to all ages, meaning the opportunities are plentiful if you understand how to best put together, pitch, and sell your project.

Perhaps more than other genres, family content comes with strict mandates as well as very specific audience demos, each with their own unique profiles and specifications. Projects that can’t easily align or fit into these already defined sections have a much harder to time to sell. Additionally, each studio and network looks for something a little different when putting together their own slate. In order to put your best foot forward and get executives to notice your family-friendly film or series, you first need to understand how the industry works and how best to adjust your project and your pitch.

Mike Sammaciccia is the founder and producer at Afterglow Pictures, which specializes in family friendly content and has over 15 projects in development, including a documentary and tv series with Will Smith's Westbrook Studios. Mike also produced the action thriller SURVIVE for Jeffrey Katzenberg, which starred GAME OF THRONE’s Sophie Turner and STRAIGHT OUTTA COMPTON’S Corey Hawkins. Before creating Afterglow Pictures, Mike served as Walden Media’s first creative executive, bringing in the book HOLES and serving as the executive in charge of production for the hit family film starring Shia Labeouf and Sigourney Weaver. He also served as Senior Vice President of live-action movies and series for Nickelodeon for many years, producing 4-5 live action and animated movies per year. This content consistently broke audience benchmarks and propelled the careers of many young stars. Mike has been at the forefront of family content—both film and television—for almost 20 years and knows better than most what it takes right now to get a family project off the ground.

Exclusively for Stage 32, Mike walks you through how to approach developing, pitching and selling your own family friendly series or film. He’ll explain what the state of family content looks like today, laying out the different demos and what kind of content studios, networks and streamers are embracing. He’ll also point to where family content may be headed in the future. Mike will then teach you how to get your own family film or series market ready by defining your own demo, deciding if it’s better as a film or series, making your characters family-friendly, and developing necessary partnerships along the way. Next he will discuss how to get your project in front of the right studio, network or production company and how to determine which one is the right fit for your project. He’ll also speak to whether you need a manager or agent. Mike will then go through how to best pitch your family project, going through the documents you should have, how to pitch and what should go into your pitch deck.

Mike will even share a real pitch deck for a family film he went out to pitch and explain why he made the choices he did in assembling it.

What You'll Learn

  • An Introduction to Mike
  • The State of Family Content Today
    • Why developing family friendly content is such an exciting opportunity right now
    • What makes something “family-friendly” anyway?
    • Different demos
      • Pre-school
      • 6-11
      • 9-14
      • Family co-viewing
    • What studios, networks and streamers are embracing for family friendly content and what specifically are they looking for?
      • How does family content differ place-to-place?
      • The importance of IP and which companies are open to projects that do not have pre-existing IP
    • The future of family content—Is it going anywhere? Is it evolving?
  • Getting Your Family Film or Series Market Ready
    • Defining a clear demo for your project
    • Is your project a better fit as a series or film?
      • And is that something you should even decide now?
    • Character deep-dive – what makes family-friendly characters effective?
    • Honing an authentic voice
    • Making sure your story is relatable to the whole family
    • Developing partnerships and the necessity of including diverse voices
  • Getting the Opportunity
    • Studios vs. Networks vs. Production Companies
    • How to determine which networks and studios would be interested in your project
    • And how to determine which execs at each place to reach out to
    • Do you need to have a manager or agent? Finding partners and collaborators
    • How Michael finds projects for his production company
  • Pitching Your Project
    • What documents should you have ready for your pitch?
      • And how does this differ between feature and series?
    • Do you need a fully written pilot or screenplay before you pitch?
    • What should go into your pitch deck?
    • Tips on delivering the actual pitch
  • Case Study of a Real Pitch Document for a Family Film
  • Q&A with Mike

About Your Instructor

Mike Sammaciccia is the founder and producer at Afterglow Pictures, which specializes in family friendly content and has over 15 projects in development, including a documentary and tv series with Will Smith's Westbrook Studios. Mike also produced the action thriller SURVIVE for Jeffrey Katzenberg, which starred GAME OF THRONE’s Sophie Turner and STRAIGHT OUTTA COMPTON’S Corey Hawkins. Before creating Afterglow Pictures, Mike served as Walden Media’s first creative executive, bringing in the book HOLES and serving as the executive in charge of production for the hit family film starring Shia Labeouf and Sigourney Weaver. He also served as Senior Vice President of live-action movies and series for Nickelodeon for many years, producing 4-5 live action and animated movies per year. This content consistently broke audience benchmarks and propelled the careers of many young stars. Mike has been at the forefront of family content—both film and television—for almost 20 years and knows better than most what it takes right now to get a family project off the ground.

FAQs

Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email support@stage32.com.

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.

YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN If You Already Have a Stage 32 Profile:

  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to www.stage32.com
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email support@stage32.com to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at support@stage32.com.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

Other education that may be of interest to you:

Stage 32 Screenwriting Lab: Master Your Family Feature Film's Outline and Pitch

Sorry, this lab is fully sold out. Keep checking back for upcoming labs and other education! This continues to be an opportune moment for family film content to get picked up and produced. More studios, streamers and production companies than ever before are looking for all ages content, meaning the opportunities are plentiful if you understand how to best put together, pitch, and sell your project. If you have a family feature film you’ve been trying to get off the ground, now is the time to make this goal a reality. The opportunity is certainly prevalent for new family films and series to be sold and produced, but it will still be difficult to get your own project off the ground if you don’t understand how exactly your project can fit in. That’s why it’s critical you have a clear understanding of your project, your story, your world and your characters. It’s also why it’s important to understand what the industry looks like today and what buyers are specifically looking for. Beyond a great story and a great script, knowing how to communicate your project, pitch it to the right people and actually get it sold can make all the difference. If you can ace all of these elements, you may have just found your way in and the piece of material that will fire you off the launch pad. Let us give you the guidance to improve your family film project and get it market-ready Mike Sammaciccia is the founder and producer at Afterglow Pictures, which specializes in family friendly content and has over 15 projects in development, including a documentary and TV series with Will Smith's Westbrook Studios. Mike also produced the action thriller SURVIVE for Jeffrey Katzenberg, which starred GAME OF THRONE’s Sophie Turner and STRAIGHT OUTTA COMPTON’S Corey Hawkins. Before creating Afterglow Pictures, Mike served as Walden Media’s first creative executive, bringing in the book HOLES and serving as the executive in charge of production for the hit family film starring Shia Labeouf and Sigourney Weaver. He also served as Senior Vice President of live-action movies and series for Nickelodeon for many years, producing 4-5 live action and animated movies per year. This content consistently broke audience benchmarks and propelled the careers of many young stars. Mike has been at the forefront of family content—both film and television—for almost 20 years and knows better than most what it takes right now to get a family project off the ground. Over the course of four weeks, you will work closely with Mike in a virtual class setting to develop your family-friendly feature film, understand the market today, and build your film’s outline and pitch in order to work towards a market-ready and standout project. If you already have a concept, or even a completed script, Mike will use the same tools to help you hone your material.   Throughout the course of this exclusive online lab, you will have direct access to Mike as a mentor by email and via video conferencing as you develop your family film project.   WHAT TO EXPECT This lab is designed for writers and creators of all levels looking to write and put together their feature family film. This is an in-depth, practical, and detailed lab with significantly more content than a standard 90-minute webinar. By the end of this 4-week writing lab, you will have an outline and practiced pitch for your more market-ready and clearly developed feature family film Sessions will vary between 2-hour group settings and personal one-on-one Zoom meetings with Mike. You will be held accountable to take the lessons from each week and move your work forward. Plus, to keep you motivated and inspired, you will have access to a private, dedicated Stage 32 Lounge where you can communicate with your fellow classmates throughout the development process. To see the full writing lab schedule, see below under "What You Will Learn".   PLEASE NOTE: This exclusive Stage 32 lab is limited to 8 writers and will be booked on a first come, first served basis. The opportunity to work this closely and for this long with a working executive and an expert in the field is an incredibly unique and valuable opportunity. If you are interested, please do book quickly. Once the spots are gone, they’re gone for good. Payment plans are available - please contact Harrison at h.glaser@stage32.com for more information  

How To Make Your Film or TV Project Relevant To Buyers

Payment plans available - contact edu@stage32.com for details Limited Class Size - 14 Spots Remain Mentoring in a private class setting with TV and film producer Tracy Mercer, SVP of Amasia Entertainment! Get an industry insider's perspective with real-world case studies including HULK, INVICTUS, MADAM SECRETARY, and more. Is an inability to make your projects stand out in today's marketplace holding you or your work back? With the incredibly high demand for content in today’s film and television marketplace, it’s never been more important to make your projects relevant and undeniable to buyers in every single way.  In this exclusive Stage 32 class, you’ll learn how the marketplace likes to see material, the strategies involved to make your projects stand out, how strategic partnerships can help, and how to add the most sizzle to your sales pitch all under the mentorship of the Senior Vice President of Television at Amasia Entertainment. Mentoring you through this process is Tracy Mercer, the Senior Vice President of Television at Amasia Entertainment. Tracy and Amasia are currently developing a sequel series to Dan Curtis’s classic DARK SHADOWS as well as the series BECAUSE THE NIGHT, based on the James Ellory book. Previously, Tracy worked on projects including THE BOONDOCK SAINTS, HBO’s WINCHELL, TNT’s WITCHBLADE, ANY GIVEN SUNDAY, INVICTUS, Marvel’s THE PUNISHER and AEON FLUX. Tracy was instrumental in the development of the CBS hit series, MADAM SECRETARY. She’s worked with top-tier talent, including Jennifer Aniston, Morgan Freeman, Clint Eastwood, Ang Lee, and Karyn Kusama. In this class, over four sessions, you’ll cover how to best position your project for buyers, how create a brand and not just a script, how choose the best partnerships for packaging, and how to pitch your materials so they sell. You will analyze real case studies of film and television projects through the eyes of the very executive who got them made. These case studies will include in-depth looks at HULK, INVICTUS, MADAM SECRETARY, and the upcoming DARK SHADOWS and GREEN HORNET AND KATO. Tracy pulls the veil back on her own process to show that if you understand the relevance of your story, how it fits into today's marketplace, and have a clear strategy for a financial return, you can establish yourself as a trusted content creator for years to come. Join Tracy today and ensure that you and your projects are ready to get noticed, bought and greenlit. 

9/4/19 Breakdown Webcast - Inciting Incidents

Many times in writing our projects do not have a strong enough inciting incident to effectively kick off the narrative. During this webcast we will look at moments everything changed for our protagonists and they were launched on their journey. Every event that happens subsequently will be traced back to this one monumental event. We will examine the inciting incidents of films as well as television shows and explain how they changed the world in an irreversible way. Examples include films such as Monsters Inc., Saving Private Ryan, "The Sopranos," "Breaking Bad," and more!

The Executive Hour with Sarah J. Cornelius

What an awesome Executive Hour to kick off 2020 with Development & Production Executive Sarah J. Cornelius of Whitewater Films. Despite fighting a cold, Sarah powered through and gave us some awesome insights about the business, the inside story of how their film, Standing Up, Falling Down came together with Billy Crystal, what she looks for in a screenwriter, and the best (and worst) advice she ever received in show business!

Stage 32 Screenwriting Lab: Write Your 1 Hour Pilot for Streaming Networks in 8 Weeks (March 2022)

Do you have a great idea for a show? No more stalling and no more excuses. It’s time to write it. If you have a show in your head that is perfect for a streaming network like Netflix, Amazon, HBO Max or Hulu, you’ve picked a fantastic time to get that show out there. Streamers are picking up content and considering new work more than they ever have before. They are ready to see your show, but you need to write it first. Creating a fantastic hour-long series is fully within your reach. Yet many writers stop before they even start because they get overwhelmed, procrastinate, or feel the dreaded imposter syndrome setting in. We know what that’s like, which is why we’ve created a program that will give you the structure, the accountability, and the guidance you need to actually get that pilot out of your head on paper. Over 8 intensive weeks, you will be able to work closely with top literary manager Charlie Osowik in order to fully prepare, outline and write the pilot script for your own TV series. Charlie is no stranger to this process and has helped his clients develop their own shows for networks like Comedy Central and Dust and use their pilot samples to get staffed on popular streaming shows like HBO Max’s DOOM PATROL. Charlie knows how to help bring the best work out of writers and will use this process to help you develop your own show.   Get the support and structure you need to finally write that pilot script before the year ends.   Throughout the course of this exclusive online lab, you will have direct access to Charlie as a mentor by email and via video conferencing as you write your pilot.  

Write Now Webinar -Writing Visually Complex Concepts or Action

How can you write to make the complex understandable? How can you describe a set piece that is both inventive and relatable? That is the goal for this month's Write Now Challenge!

register for stage 32 Register / Log In