How to Develop, Pitch and Sell an Animated Series for a Streamer or Network

Hosted by Brad Graeber


On Demand Webinar - Available for immediate viewing and unlimited access.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

Overlay Icon

Satisfaction Rate:

Brad Graeber

Webinar hosted by: Brad Graeber


Brad Graeber is the CEO and co-founder of Powerhouse Animation Studios, recognized as a leading producer of action animation for its work on Netflix original series like CASTLEVANIA and SEIS MANOS, as well as a multitude of video game cinemas, trailers, and commercials. Through Powerhouse, he has also produced several shows in the children’s space including Nickelodeon's THE ADVENTURES OF KID DANGER and Disney's IT'S A SMALL WORLD: THE ANIMATED SERIES. Based in Austin, TX, Brad is currently overseeing the highly anticipated upcoming Netflix series MASTERS OF THE UNIVERSE: REVELATION, based on the HE-MAN cartoons from the 1980s and produced by Kevin Smith. Few people know better than Brad what it takes to turn an idea into a successful animated show, and he’s going to share his knowledge with the Stage 32 community. Full Bio »

Webinar Summary

This webinar has a 100% Satisfaction Rating!

Animated television is currently experiencing a boom like we’ve never seen before. Since it’s possible for the bulk of the work to be completed from home, animation has been flourishing as more players are turning to this format. New shows like SOLAR OPPOSITES on Hulu, CLOSE ENOUGH on HBO Max, FINAL SPACE on TBS and BLOOD OF ZEUS on Netflix are hugely popular, and this is just the beginning. Scores of upcoming animated shows are in the pipeline and just around the corner. Considering this appetite, it doesn’t look like this trend is fading any time soon. And more interest in animation means there are more opportunities for your own project to get noticed and get picked up.

The opportunities may be extra plentiful right now, but you still need to do your homework and understand the animated TV industry and what they’re looking for if you want to be noticed. This means nailing down a great concept, a fantastic pitch deck, and a strategic and effective pitch. And all of these elements don’t need to just be good; they all need to lend themselves to the format and industry that is animated TV. But if you can ace all of these elements, you may have just found your way in and the piece of material that will fire you off the launch pad.

Brad Graeber is the CEO and co-founder of Powerhouse Animation Studios, recognized as a leading producer of action animation for its work on Netflix original series like CASTLEVANIA and SEIS MANOS, as well as a multitude of video game cinemas, trailers, and commercials. Through Powerhouse, he has also produced several shows in the children’s space including Nickelodeon's THE ADVENTURES OF KID DANGER and Disney's IT'S A SMALL WORLD: THE ANIMATED SERIES. Based in Austin, TX, Brad is currently overseeing the highly anticipated upcoming Netflix series MASTERS OF THE UNIVERSE: REVELATION, based on the HE-MAN cartoons from the 1980s and produced by Kevin Smith. Few people know better than Brad what it takes to turn an idea into a successful animated show, and he’s going to share his knowledge with the Stage 32 community.

In this exclusive Stage 32 on-demand webinar, Brad will draw from his deep experience in the world of animated TV to break down how to best develop your animated series and pitch and sell it to a streamer or other network. He’ll first teach you what animated TV looks like today, what networks are looking for and where we’re headed. Next he’ll dive into what you should do to get your own animated series market-ready. He’ll address the three questions you NEED to answer before you try to sell your show, and will give you for shaping your character descriptions, plot outlines, structural elements and unique viewpoint. Brad will also talk about how to get the meeting with an interested network or studio. Next Brad will go into crafting your pitch documents including an effective pitch deck and accompanying artwork. He will also go through the 8 biggest mistakes he sees writers make when putting together their animated shows and give you tips on how you can avoid these pitfalls.

Brad will even share the pitch deck he used for his original series SEIS MANOS that got it picked up by Netflix and will break down the process of developing the show and getting the streaming giant on board.


If you are working on an animated show, you’re going to want to hear what Brad has to say!

Testimonials for Brad's Teaching and Stage 32 Education

“Brad is fantastic. There is so much to consider in the animation world and this webinar taught me how to succeed in that journey." -- Mark R. 

"I was blown away by Brad's attention to detail throughout the class." -- Kayla M. 

"I couldn't recommend enough anything that Brad teaches. He's so knowledgable and is a great resource for your career. Thanks, Stage 32." -- Amanda L. 

What You'll Learn

  • Animated Programming Today
    • What are the main types of animated programming?
    • Which networks and streamers are looking for what?
    • What kind of content is getting picked up?
    • Where are we headed? What are consumers going to start seeing more of?
  • Getting Your Animated Series Market-Ready
    • The 3 questions you need to be able to answer before you try to sell your show
    • Character descriptions
    • Plot outlines
    • Limited series vs. ongoing
    • Serialized vs. episodic
    • How important is existing IP?
    • Finding your unique viewpoint
    • Considering your audience
  • Getting the Meeting
    • How to get to the people who will buy
    • Networks vs. studios
    • Finding collaborators
    • Do you need an agent or manager?
  • Creating Your Pitch Documents
    • How to develop an effective pitch deck
    • Do you need a fully written pilot script before you pitch?
    • Tips on creating artwork for the pitch
  • Case Study: SEIS MANOS
    • Brad will show the pitch deck he used to get his original series SEIS MANOS picked up by Netflix and discuss the process of putting the presentation together
  • The 8 Biggest Mistakes Writers Make When Putting Together Their Animated Show
  • Q&A with Brad

About Your Instructor

Brad Graeber is the CEO and co-founder of Powerhouse Animation Studios, recognized as a leading producer of action animation for its work on Netflix original series like CASTLEVANIA and SEIS MANOS, as well as a multitude of video game cinemas, trailers, and commercials. Through Powerhouse, he has also produced several shows in the children’s space including Nickelodeon's THE ADVENTURES OF KID DANGER and Disney's IT'S A SMALL WORLD: THE ANIMATED SERIES. Based in Austin, TX, Brad is currently overseeing the highly anticipated upcoming Netflix series MASTERS OF THE UNIVERSE: REVELATION, based on the HE-MAN cartoons from the 1980s and produced by Kevin Smith. Few people know better than Brad what it takes to turn an idea into a successful animated show, and he’s going to share his knowledge with the Stage 32 community.


Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.


  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at


If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Reviews Average Rating: 5 out of 5

  • Very informative with real life examples of how its a journey. Great templates, descriptions and guidance.
  • Great information, clear delivery.

Other education that may be of interest to you:

How to Develop and Pitch Your TV Horror Series - with Stranger Things Bible Download

Horror genre television series are in demand in a BIG way. Many production companies and buyers are actively looking for stories that provide thrills, chills and scares. In recent years, we’ve seen a surge in developing and producing popular shows for cable, steamers and network television. Shows like AMC’s THE WALKING DEAD franchise, HBO Max's THE LAST OF US and FX’s AMERICAN HORROR STORY have been paving the way for a new era of high quality, diverse, and ambitious horror series unlike anything that’s ever been created before. And according to the ratings, the appetite for this TV genre only continues to grow. If you have ever thought about writing, producing or selling your own horror television series, now is the time. Kevin Nicklaus is a veteran development executive with a long tenure with the The Wolper Organization, which has a first-look deal with Warner Bros., including HBO, HBO Max, Warner Bros. features, and more. He has been integral to the early development and sales of BATES MOTEL for A&E, the Emmy-nominated ROOTS for History, STEPHEN KING'S SALEM'S LOT for TNT, THE MISTS OF AVALON for TNT, HELTER SKELTER for CBS, THE BAD SEED for Lifetime and more. Kevin has been active in the world of horror television for years now and knows better than most what it takes to get a scary series off the ground. Kevin will delve into what the world of horror television looks like today and how best to approach and pitch your own horror series to give it the best shot of getting noticed. He’ll begin with a primer of horror television, including its history and a look at why it’s now more desirable for networks. He’ll also delve into the 4 popular trends currently found in horror TV and what the most popular horror series are right now and why. Kevin will then give you tips on how to approach your own horror series including how to consider your audience, whether your idea is a series or just a long movie, using teasers and cliffhangers effectively, and how to find your episodic engine. Next Kevin will show you how best to pitch your horror series. He’ll explain who’s looking for horror projects, what a good horror TV pitch deck looks like and what to focus on when you’re in the room. Finally he will outline the biggest mistakes to avoid when putting together your horror series, both when writing the pilot and when pitching. Expect to walk away with a much clearer idea of how best to craft your own horror television series and have it find success. Kevin will even provide a free download of STRANGER THINGS’ early pitch deck and use it as a case study when delving into building your own pitch documents. Praise for Kevin's Stage 32 Webinar: "It was exactly what I was looking for!" -Seth N. "Spot on! Helped me think big picture." -Scot B. "There was a lot of specific detail and the breakdown of the pitch deck was fantastic." -Brien G.

The Art of the Self-Edit - 10 Things You Need to Check in ANY Script Before Sending it Off

If you talk to an exec, a manger, or any other gatekeeper, you may be surprised to find out just how many scripts that are sent to them are turned down before they’re even given a chance. Whether it’s due to formatting errors, unclear descriptions, or other fixable problems, countless scripts fall by the wayside and countless writers lose an opportunity either because they were too eager to submit or because they weren’t able to look at their creation with objective eyes. The good news is this is a problem that can be fixed. Before you send your script off to representatives, executives, or reputable contests, you need to ensure your screenplay is written clearly, formatted correctly, and tells a story that raises the stakes and builds momentum. Too often, writers go on blind faith and hit “send” before it sees a second set of eyes. But you can (and should) be your own second set of eyes with a practice known as self-editing. This is where you take your writer hat off, hang it up for a hot second, and put your editor cap on so you can revise your screenplay in an objective manner. It’s harder than it seems, but there are actually 10 specific things you can learn to read your script for that will help ensure it’s ready to be sent. If you can master the self-edit, you will greatly improve your chances of getting your work seen. Ready to learn how to do that? Nikki Terpilowski is here to help you master self-editing techniques. Nikki is a long time literary agent and owner of Holloway Literary who represents both screenwriters and novelists and is highly experienced at negotiating book-to-film deals for her clients, most recently Argent Pictures and ABC Studios. Her roster of authors have made Amazon, iTunes, Globe & Mail and USA Today bestsellers lists, have been nominated for Goodreads Choice, and RITA Awards and received starred Publishers Weekly reviews. She has also been invited to speak, teach classes and take pitches at ThrillerFest, Sisters In Crime, Romance Writers of America (RWA), Virginia's Festival Of The Book and many more literary events. Needless to say, Nikki is incredibly familiar with writers and their work and knows what it takes for a script to make it through the noise and get her attention. Drawing on her deep literary background, Nikki will teach you an effective way to self-edit your own script and the 10 aspects you need to focus on before sending it off. From more technical issues like script formatting and establishing action to narrative topics like scene structure and character arcs, Nikki will walk you through how to determine if each element in her self-edit checklist is effective. She’ll give you tools to determine where your script’s red flags might be and strategies to fix up each element.   With the strategies Nikki provides, you’ll be able to feel more confident in getting your script ready and sending it to reps, execs and contests

How to Get Past the Gatekeepers: Give Your Script the Best Chance for Success

It's hard to get past the gatekeepers and know your script is in a decision maker's hands. If a writer's sample script is excellent enough, the pieces start to fall into place: an entire script read, the writer recommended, the manager's decision to represent, the long and fruitful thousand-mile career. If a producer's script is perfect for the marketplace, a reader will get excited, move it up the ladder and then the wheels start in motion for finding financing, attaching talent and going into pre-production. None of it happens, though, if the script never makes it to the decision maker's desk. While the agents and managers of Hollywood excel at their jobs, they only have so much time in the day and most of it is not spent seeking out new talent. That job falls to the "Gatekeepers", the assistants and pro readers who tackle stacks of scripts every week hoping to find the diamond in the rough: a script they can confidently recommend. So, who are these gatekeepers, how do you even get to them and, more importantly, how do you win their endorsement to help move your script up the ladder? It's time to find out.  Gabriel Chu works with artists, writers, and directors to identify and develop new ideas and stories, shepherding them from page to screen. As a story analyst at Sony Pictures, he works on current projects alongside the executive team and helps to field incoming submissions and identify new talent for the studio. Prior to joining Sony Pictures, he was an executive at Vertigo Entertainment, working closely with award winning directors and writers on both animated and live action film projects for Warner Bros., Lionsgate, and Fox Animation. Gabriel started his career at Bad Hat Harry Productions, and has also worked at Summit Entertainment and Mandalay Pictures. Through his career, Gabriel has served as a gatekeeper in multiple roles and knows intimately what it takes for a script to break through and make it to the right person’s desk, and he’s ready to share what he knows with the Stage 32 community. Gabriel will give you a rundown of how gatekeepers manage script submissions and what you can do to give your own script the best chance to be noticed and make it past those first rounds of coverage to make it to the eyeballs you’re aiming for. Gabriel will begin by explaining how scripts are able to get submitted to studios and other gatekeepers in the first place, including through agents and manager, through script competitions, other types of referrals, and through networking. He will also explain how taking the assistant route at an agency could help your chances of getting that script noticed. Next he’ll outline how coverage actually works at production companies and studios. He’ll explain the differences between the procedures at production companies, studios, and other organizations and what their differing expectations might be. He’ll delve into what roles read your script at what point in the process, focusing on the verticals at production companies and studios. He’ll explain the roles of interns and assistants, coordinators, story analysts, and finally executives, and what each role looks for when reading scripts. Gabriel will teach you the common formatting errors that knock scripts out of the running before people even start reading for content, including title page expectations, font and spacing, dialogue formatting, and other issues. He will share real examples of scripts that exhibit these errors to share what they look like on the page. Next he will go over narrative issues that can also sideline a submitted script. Finally, he’ll share other strategies that can make your script stand out to readers in these positions. Through demystifying the process of script reading and coverage as well as the people behind it, Gabriel will leave you with a concrete sense of how to get your script in front of the people you want to read it, and practical ways to help your chances. Praise for Gabriel's Stage 32 Webinar: I was very pleased with the webinar. The speaker got right to the point and explained exactly how the screenplay selling process works. Steven W. I loved how Gabriel didn't pull any punches and gave a realistic assessment of the realities of breaking into the industry as a writer. -Peter M. I loved this webinar because Gabriel talked about a variety of things from how to approach agents/managers/producers, to what not to do in a script. I learned a lot! -Melissa P. Amazing. I liked the "no sugar coating" approach. -Candice E.

Montages - V For Vendetta, Rocky, Crazy, Stupid Love, The Godfather & Up

We take a look at how writers put together montages to explain complex plots in V for Vendetta, makeover a character in Crazy, Stupid Love, bring levity and character to the dark comedy of Groundhog Day, make working out interesting in Rocky, drive home a theme in The Godfather, and tell us an entire, moving prequel in Up.  

Plan Your Film Festival Strategy in the "New Normal" - Virtual Film Festivals and Beyond

The backbone of the entertainment industry was shaken to the core after the trades announced one of the major festivals - SXSW was going to cancel its in-person festival. Shortly after festival after festival had to adapt to a new way of doing things - should they present their festival live and take a chance of it being cancelled? Or, should they present their festival virtually bringing on a new slew of challenges? Navigating this "new normal" has rocked the industry and has left many filmmakers scratching their heads about what it all means. Should you release your film in this new format? Or should you hold onto it and wait it out, with the fear of another year going by without it seeing the light of day? Despite the ongoing shift to a virtual, watch-from-home and hybrid model, film festivals continue to serve as an important platform for your film to make its debut. Your film can continue to find attention, distribution and other successes from participating, yet there are new questions and considerations you should factor into evaluating which festivals to submit to. The current spirit of cooperation and collaboration between festivals during the pandemic has radically changed, creating lots of new and exciting ways you can benefit from the circuit. But, with the excitement, there is also a lot of confusion about premiere status, virtual screenings vs online screenings, and more. Outside of getting your film into a festival, there are things you can learn from what the successful festival films are seeing that you can apply to your own film and its release. Whether you are a feature filmmaker or a short filmmaker you need to understand and embrace the new practices emerging among festivals presenting virtual and hybrid events. It’s time you take stock of the situation. Kimberley Browning is an independent filmmaker, the Associate Short Film Programmer at the Tribeca Film Festival and the founder of the long-running short film screening series Hollywood Shorts. Kimberley is also the Executive Producer of HBO ACCESS Directors Fellowship, the network's program developing and launching underrepresented voices into episodic television. Formerly a short film programmer for both the Los Angeles Film Festival and Guadalajara International Film Festival Los Angeles, Kimberley has a long history of working with film festivals and continues to serve as a festival consultant for many independent filmmakers. Kimberley has built her storied career around elevating new voices and empowering them to get their projects out into the world. Kimberley will delve into how filmmakers are finding success with their new films during the pandemic and how you can use film festivals as well as other practices to successfully release your own short or feature film. She’ll begin by explaining how you should be setting your gals and building your strategies to get your film out there. She’ll talk about new practices to build an audience, strategy essentials—with or without COVID—and how you should now be defining success and whether it needs to evolve due to the pandemic. Next Kimberley will focus on film festivals and show you what the new festival landscape and vocabulary looks like. She’ll explain what the best digital platforms festivals are utilizing and which to avoid. She’ll also teach you what ‘geocaching’ is and how to determine your geofencing options. She will go over DRM protections and how to keep your film safe when screening virtually and will talk about the difference between virtual screenings and online screenings. Next Kimberley will delve into the new film festival calendar, how the overall festival circuit is shifting due to date changes and postponements. She’ll give you the rundown of how to read small print before submitting to festivals to make sure you know what you need to know ahead of time. She’ll walk through how you should revamp your festival strategy to better navigate COVID and how you should now be communicating with a festival team. Kimberley will also talk about how to now navigate premiere status with festivals and explain how virtual festivals impact your film’s status and its ability to get distributor attention. She’ll also talk about how media and distributors are now navigating new rules in 2020 to find work with films. Next she will teach you how to navigate a virtual festival if your film is accepted, including how to promote your film to a virtual audience and how to build relationships and make connections without in-person events. Beyond festivals, Kimberley will give you strategies to promote and market your film to a general audience for its virtual release including if and how to work with publicists and new social media strategies to start employing. Kimberley will talk about other release strategies for your film beyond film festivals. She’ll give you tips on how to host your own independent online premiere. She’ll also give you a rundown of how to find distributors in a distanced world and how to operate long-standing marketplaces like AFM that are now turning virtual. Finally Kimberley will go over ways to self-distribute your film during quarantine, including if and how to work with aggregators to maximize your release. This is a tough time to release your film—rules and practices have changed across the board—but it’s still possible to find success and Kimberley will show you how to achieve this with your own film. Praise for Kimberley's Stage 32 Webinar: "Kimberley was very engaging which isn't easy when there is no audience interaction. Her presentation hit the middle ground between newbies and more seasoned festival goers which was very helpful because we are all newbies in this virtual festival world...both presenters and filmmakers alike." -Laurie C. "Good perspective, useful advice." -Mick H. "It was great!" -Daniel G. "I loved how knowledgeable Kimberley was. She gave me so many ideas of how to move forward with my film" -Karen B.

National Spots - Acting In Today's Commercial Climate

Hi, Curt Cornelius here! I'm a professional working actor and have been active in the entertainment industry for over 33 years. Commercially, I have over 100 national network spots to my credit, as well as over 3 dozen film & TV shows. In my Stage 32 Next Level Webinar we will discuss, in detail, the current commercial climate, union VS. non-union VS. Fi-Cor Ads, one's materials - including headshots, how to construct a resume and/or a reel and their vital importance. I'll also touch on the online submission game and the importance of creating one's social media presence. We'll also chat about commercial classes and workshops, and even the first steps in regards to how to land an Agent. And, lastly, I'll chat about the commercial audition itself - offering my best advice, knowledge, experience and tools in just how to give your best audition and win the room.

register for stage 32 Register / Log In