How to Develop, Pitch and Sell an Animated Series for a Streamer or Network

Hosted by Brad Graeber

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Brad Graeber

Webinar hosted by: Brad Graeber

CEO and Co-Founder of Powerhouse Animation Studios (CASTLEVANIA, SEIS MANOS, MASTERS OF THE UNIVERSE: REVELATION)

Brad Graeber is the CEO and co-founder of Powerhouse Animation Studios, recognized as a leading producer of action animation for its work on Netflix original series like CASTLEVANIA and SEIS MANOS, as well as a multitude of video game cinemas, trailers, and commercials. Through Powerhouse, he has also produced several shows in the children’s space including Nickelodeon's THE ADVENTURES OF KID DANGER and Disney's IT'S A SMALL WORLD: THE ANIMATED SERIES. Based in Austin, TX, Brad is currently overseeing the highly anticipated upcoming Netflix series MASTERS OF THE UNIVERSE: REVELATION, based on the HE-MAN cartoons from the 1980s and produced by Kevin Smith. Few people know better than Brad what it takes to turn an idea into a successful animated show, and he’s going to share his knowledge with the Stage 32 community. Full Bio »

Webinar Summary

Animated television is currently experiencing a boom like we’ve never seen before. Since it’s possible for the bulk of the work to be completed from home or while socially distanced, animation has been flourishing as more players are turning to this format. New shows like SOLAR OPPOSITES on Hulu, CLOSE ENOUGH on HBO Max, FINAL SPACE on TBS and BLOOD OF ZEUS on Netflix are hugely popular, and this is just the beginning. Scores of upcoming animated shows are in the pipeline and just around the corner. Considering this appetite, it doesn’t look like this trend is fading any time soon. And more interest in animation means there are more opportunities for your own project to get noticed and get picked up.

The opportunities may be extra plentiful right now, but you still need to do your homework and understand the animated TV industry and what they’re looking for if you want to be noticed. This means nailing down a great concept, a fantastic pitch deck, and a strategic and effective pitch. And all of these elements don’t need to just be good; they all need to lend themselves to the format and industry that is animated TV. But if you can ace all of these elements, you may have just found your way in and the piece of material that will fire you off the launch pad.

Brad Graeber is the CEO and co-founder of Powerhouse Animation Studios, recognized as a leading producer of action animation for its work on Netflix original series like CASTLEVANIA and SEIS MANOS, as well as a multitude of video game cinemas, trailers, and commercials. Through Powerhouse, he has also produced several shows in the children’s space including Nickelodeon's THE ADVENTURES OF KID DANGER and Disney's IT'S A SMALL WORLD: THE ANIMATED SERIES. Based in Austin, TX, Brad is currently overseeing the highly anticipated upcoming Netflix series MASTERS OF THE UNIVERSE: REVELATION, based on the HE-MAN cartoons from the 1980s and produced by Kevin Smith. Few people know better than Brad what it takes to turn an idea into a successful animated show, and he’s going to share his knowledge with the Stage 32 community.

Brad will draw from his deep experience in the world of animated TV to break down how to best develop your animated series and pitch and sell it to a streamer or other network. He’ll first teach you what animated TV looks like today, what networks are looking for and where we’re headed. Next he’ll dive into what you should do to get your own animated series market-ready. He’ll address the three questions you NEED to answer before you try to sell your show, and will give you for shaping your character descriptions, plot outlines, structural elements and unique viewpoint. Brad will also talk about how to get the meeting with an interested network or studio. Next Brad will go into crafting your pitch documents including an effective pitch deck and accompanying artwork. He will also go through the 8 biggest mistakes he sees writers make when putting together their animated shows and give you tips on how you can avoid these pitfalls.

Brad will even share the pitch deck he used for his original series SEIS MANOS that got it picked up by Netflix and will break down the process of developing the show and getting the streaming giant on board.

 

If you are working on an animated show, you’re going to want to hear what Brad has to say.

What You'll Learn

  • Animated Programming Today
    • What are the main types of animated programming?
    • Which networks and streamers are looking for what?
    • What kind of content is getting picked up?
    • Where are we headed? What are consumers going to start seeing more of?
  • Getting Your Animated Series Market-Ready
    • The 3 questions you need to be able to answer before you try to sell your show
    • Character descriptions
    • Plot outlines
    • Limited series vs. ongoing
    • Serialized vs. episodic
    • How important is existing IP?
    • Finding your unique viewpoint
    • Considering your audience
  • Getting the Meeting
    • How to get to the people who will buy
    • Networks vs. studios
    • Finding collaborators
    • Do you need an agent or manager?
  • Creating Your Pitch Documents
    • How to develop an effective pitch deck
    • Do you need a fully written pilot script before you pitch?
    • Tips on creating artwork for the pitch
  • Case Study: SEIS MANOS
    • Brad will show the pitch deck he used to get his original series SEIS MANOS picked up by Netflix and discuss the process of putting the presentation together
  • The 8 Biggest Mistakes Writers Make When Putting Together Their Animated Show
  • Q&A with Brad

About Your Instructor

Brad Graeber is the CEO and co-founder of Powerhouse Animation Studios, recognized as a leading producer of action animation for its work on Netflix original series like CASTLEVANIA and SEIS MANOS, as well as a multitude of video game cinemas, trailers, and commercials. Through Powerhouse, he has also produced several shows in the children’s space including Nickelodeon's THE ADVENTURES OF KID DANGER and Disney's IT'S A SMALL WORLD: THE ANIMATED SERIES. Based in Austin, TX, Brad is currently overseeing the highly anticipated upcoming Netflix series MASTERS OF THE UNIVERSE: REVELATION, based on the HE-MAN cartoons from the 1980s and produced by Kevin Smith. Few people know better than Brad what it takes to turn an idea into a successful animated show, and he’s going to share his knowledge with the Stage 32 community.

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