Andrew Fried is the founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk is best known for its award-winning Netflix series CHEF'S TABLE. Now entering its 7th season, CHEF'S TABLE has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. Boardwalk’s other recent credits include the Netflix series CHEER, Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in it’s 4th season), the Showtime series ACTION and YouTube’s BEST SHOT. Full Bio »
As you are aware, unscripted television is BOOMING. All the streamers have jumped into the mix and now more and more networks, premium cable channels and even short form platforms like Quibi are diving in with both feet. Creating compelling non-fiction TV requires more than just vision. It involves a gameplan. And it can't hurt to have multiple ideas in reserve or even multiple paths for the same show. This will allow you to not only launch one show, but perhaps lay the groundwork for many shows, essentially building brand recognition for you and for your production company. There is a path to building a scalable business in reality and unscripted and that path is wider than ever. And there's no better person to send you on that path than a guy who has built an empire with his company through producing such shows as Netflix's CHEER and CHEF'S TABLE and many others for streamers and networks around the world.
We all have a desire to tell stories. In an era when technology is rapidly developing and there are increasingly lower barriers to actually creating unscripted content. But an idea is just the start. Often times what we fail to do is understand how to get from an idea, or a series of ideas, to having viable content that a more commercial marketplace is actually looking for. By doing a deep dive into the history, shows and business of the prolific reality production company Boardwalk Pictures, we can better understand how to establish our creative voice and brand in a crowded landscape and determine how best to bring our value to a variety of projects and partners.
Andrew Fried is the Founder and President of Boardwalk Pictures, producers of premium non-fiction content for multiple networks and distributors including Netflix, Showtime, Quibi, YouTube and many others. A recipient of multiple awards and 3 Emmy nominations, Fried and Boardwalk strive to elevate and expand the idea of documentary television across an ever-growing unscripted landscape. Boardwalk has been responsible for some of the most prestigious unscripted series of the last few years. CHEF'S TABLE, now entering its 7th season, has received 8 Emmy nominations, has won 3 James Beard Awards and the IDA Award for Best Documentary Series. CHEER, also on Netflix, has proven to be one of the platform's biggest successes. Other huge commercial hits include Gwyneth Paltrow's THE GOOP LAB, 7 DAYS OUT, STREET FOOD and LAST CHANCE U (now in it’s 4th season), the Showtime series ACTION and YouTube’s BEST SHOT.
Andrew will teach you how to stake your claim in the unscripted marketplace and also how to build an empire in the space. By diving into his journey and the paths Boardwalk Picture shows have taken from concept to screen, Andrew will show you the do's and don'ts of unscripted from the creative and business sides to assure you shorten your path to success. He will speak to the companies origin stories and how Chef's Table became Netflix's first unscripted original series. He will explain how to judge quantity vs. quality, explain the "8th Grade Assembly" test, describe what it means to be storyteller led, and how to identify a void that needs to be filled. He will dive into how to develop your creative brand, define what stories it is you want to tell, and how to approach meetings and networking opportunities to help get your vision to air. He will describe how to add value to just about every situation - so important in unscripted where you're likely to have partners and how to best position yourself to where people not only want to work with you, but will be anxious to hear your next idea and the one after that.
"The unscripted market is only going to grow. Let me teach you everything I've learned along the way and help you stay on the path and turn your concepts to shows that will be desirable to streamers, networks and other platforms."
- Andrew Fried, President, Boardwalk Pictures
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
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A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
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Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Let's get one thing out of the way immediately: It's not just Hollywood anymore. Actually, let's take it one step further, it's not just the United States either. If you're a filmmaker, screenwriter or producer seeking to sell and/or distribute your content, looking to work on a consistent basis and, hopeful in building a long lasting career in the industry, you must be paying attention to what's happening around the world. The international entertainment industry now contributes to over 70% of the theatrical releases and box office receipts across the globe. And many estimate that number will grow over the coming years. But it's not just film that has seen this global expansion, television and digital content has exploded outside of the U.S. as well. Not to mention, many of the streaming platforms are now looking for film, television and other short form content that will play with a U.S. audience, but will be especially popular in specific regions overseas. So where do you begin to look where others aren't, expand your prospects and give yourself a competitive advantage? Well, right here, of course! For many, navigating the international market presents a black hole. Where can one find producers, financiers, representatives and development execs who serve these markets? How do you know what the trends are and how you may best serve them? How do you know the mandates of streamers, distributors and sales agents? Do you have a story already in hand that can be tweaked to serve an international audience? You may be surprised. We could fill 20 paragraphs with what Alexia Melocchi has achieved in her 25 year career in the entertainment business. Alexia is an accomplished entertainment industry professional with a long proven track record of success within both the domestic and international arenas. A vital contributor to the LITTLE STUDIO FILMS brand, Alexia Melocchi's expertise and footing in the entertainment industry began in the international marketplace, as both a sales agent and buyer’s representative for eleven territories, giving her diverse exposure to all types of films and functions in the entertainment industry. As a consultant she currently uses her professional relationships and expertise by providing screenplay development, packaging films, securing co- productions and arranging for US and international distribution for her clients. A regular participant at most major film and television markets as well as festivals around the world, Alexia Melocchi still pursues international acquisitions and uses a global film marketing approach for the projects of her clients as well as the films she has and is producing under the Little Studio Films banner. During her tenure as a sales agent she sold more than 50 movies to profit on behalf of her producer clients, and acquired more than 100 major studio and independent films on behalf of the Distributors she has ongoing relationships with in Italy, Greece, Latin America, Spain, France, Germany, Japan and Scandinavia. She recently handled territorial sales for Unstaged, the Duran Duran live concert film directed by David Lynch, the Italian American film American Fango directed by Gabriele Altobelli and the Australian feature Bathing Frankie directed by Owen Elliott. Alexia will teach you everything you need to know about the international marketplace and how to use your English speaking talents to get paid as a director, writer or author by international companies. She will give you an overview of the global film business including trends and how to tell global stories for a global audience. She will take away the fear and anxiety and the time suck of figuring out how to find, meet and engage international producers and financiers. She will explain the film markets and explain which ones to attend and which to skip. She will teach you the proper cultural etiquette when dealing with international decision makers. Of monumental importance, she will show you how to pitch yourself and your projects to the international marketplace and how your pitch may differ from U.S. targets. Plus, you will get a handout of resources and links for foreign resources Alexia goes over in her webinar! This is a comprehensive look at the international market and how to navigate the landscape toward opening up the world for new possibilities as a filmmaker, screenwriter, author or producer. Praise for Alexia "Great information. She covered a lot of ground and it was one of the most informative Stage 32 webinars I've attended. Thank you!!" - Debbi M. "Concise and to the point, great information on international markets, I will apply this knowledge to my debut film's development." - Francisco C. "Great advice. She really demystified a lot of what's involved. Thank you Alexia!" - S.J. "A lot of great info, but also a new way of thinking, a fresh perspective to help advance my career! Thank you!" - John E. "Great energy and to the point info. Loved it." - Sebastian T.
So you’ve finally fleshed out your ideas for your next TV project and you’re off to the races developing your next screenplay. While working on your pilot, you’re constantly reminded of the one thing that every executive looks for: CHARACTER CHARACTER CHARACTER. Every executive says they want to read compelling characters. But what exactly does that mean? And how do you accomplish this? Literary Manager Conrad Sun represents TV writers in all genres for shows such as Blindspot, Two Broke Girls and Bojack Horseman and is a master at building character in scripts. In this top rated Stage 32 Next Level Webinar Conrad will teach you how to bring your characters to life and go from good to GREAT. You will learn empathy vs. sympathy and how the best characters invoke both feelings from your audience. Conrad will breakdown real-life examples from characters on shows such as Fargo, Orange is the New Black, Breaking Bad, The Sopranos and more. And, most importantly, you'll walk away learning how to apply character development to your own writing. This webinar is vital to help you strengthen your TV pilot!
If you're a filmmaker, producer or any creative/professional looking to incorporate music into your film & television, advertising or digital project, you'll need to understand the basics steps of how to secure the rights for the music you desire to use. From well known hit songs from major recording artists, to indie bands, to public domain, to original compositions and cover songs of historical and iconic music hits, you need to be armed with all the knowledge of clearing the rights to that music for your project to protect yourself legally and in order for it to play at festivals, screen theatrically, stream on the internet or be released on DVD/VOD. The memorable song you heard on the internet. You can't get it out of your head. You would so love to use it in your opening credits. Is it available to be used and licensed if you want to screen your film theatrically? What type of rights will you need to obtain if you plan on distributing your project globally? What about that jukebox song your editor temped into the background during one of your bar scenes - is that okay to use? And for how much will the licensing fee be for the rights you need? (You may just be surprised to the upside!) These are just some of the need to know details and nuances you need to know to be sure you can secure the music that can make or break your film, but also protect yourself legally. Anna Grannucci, a Los Angeles-based film producer and Yale School of Drama graduate who has more than a decade of experience working as the Music Supervisor on films such as WHIPLASH (nominated for 5 Academy Awards, winning 3), written and directed by Damian Chazelle, STICKY NOTES starring Ray Liotta, GHOST HOUSE, DIRTY, UZLA, KISS ME and many more. She currently owns song copyrights, and has become a beckoning music publisher which includes controlling the music rights to WHIPLASH. She has also recently collaborated with the Academy Award Winning Italian Maestro Ennio Morricone and his son Andrea Morricone on musical material for film in Rome, Italy. With her vast experience in producing and music, she is the go-to source when it comes to music clearances. Anna will teach you a variety of valuable information starting with the types of other source music available for film, television, advertising, video games and every other digital media source, which also includes public domain music, royalty free, original composition, and score. You will learn how to gauge what songs are licensable or not for use in your film or project. Once you've chosen your music, you will learn music rights, the clearance process, the difference between festival, theatrical, DVD/VOD and advertising clearances and more! You will have a clear understanding of how to obtain and clear music to assure the key moments in your project have the feel and sound you desire and make your film's soundtrack a memorable success!
So you want to direct. You've been bitten by the filmmaking bug and now all you can think about is making a film. You've got a script (or the concept for one) and have envisioned exactly how you want to see it on the screen. And, now more than ever, with equipment more accessible, the costs of shooting affordable, the barrier of entry lower than it's every been, and the options for distribution growing seemingly by the minute, you know the path from script to screen has never been more viable. We get it. As a director you are the lynchpin of a production and the commander of a creative army in service of your vision. But, in order to truly realize that vision, you have to know everything there is about development, pre-production, physical production, and post production. Even though you can clearly see the film in your mind that's only a small part of the process of being a director. It takes hard work, discipline, and wearing many hats to be able to execute every aspect of developing and filming a movie - and to do it in a way that holds the entire production together. What you do (or don't do) in pre-production will set the tone for the entire shoot, good or bad. How you command the set on the first day will determine whether your cast and crew put forth their best effort or zone out. You have to be cognizant of shooting time/days, your budget, and assuring that your are delivering on every promise. But you're not done when you shout "That's a wrap!" There's still more to do when you get to post-production, working hand in hand with your editor, colorist, sound designer and more. It sounds overwhelming, but we're here to tell you it's not only a manageable environment, but one you can thrive in. Stacia Crawford started as an actress, but had the overwhelming desire to manage and film projects. So, she moved into producing and directing. Last year alone, she had two feature films that premiered on Netflix and Lifetime. With the success of those films, she has been hired to direct two more features this year. Stacia has worked with NBC, The History Channel, A&E, AMC, Spike and more, and has used her experience to make sure she runs a tight and efficient set. She's a pro at managing a project from the script phase through seeing her work on screen and beyond. Stacia will guide you through the entire directing process so you can understand what your responsibilities will be through pre-production, physical production and post-production. She will help you understand what to look for in your contract before you even get hired. She will teach you best casting strategies, how to find and enlist the help of your creative departments, and how to choose the right DP and AD (beyond important!) You'll also learn how to prepare your shot list and how to confidently run your set by learning how to work with actors, producers and your crew and keep them all happy. She'll teach you about your dailies and picking up scenes if the schedule shifts. Finally, she'll take you through post-production and how to work seamlessly and diplomatically with your editor, composer and your color and audio team. You'll be well-armed with all the pertinent and vital information you need to manage every aspect of being a film director. Stacia will remove your anxiety and fears by giving you the tools to succeed, thrive and have your cast and crew looking to work with you again and again. "If you are thinking of going into the industry it was amazing, hit all the points, and she went above and beyond when she expanded on a lot of her points...like making sure you get your insert shots (which I've been a victim of.). Overall she was great, clear and to the point." - Ryan H. I'm a screenwriter and always wanted to direct, but found the idea of it daunting. Stacia not only lifted my fears, but gave me so many "I can do that!" moments that I'm already kicking myself for not doing it sooner. She's a marvel. - Monica R.
The post-production phase is the most critical one throughout the entire film production process… and editing, in particular, is a pivotal moment where as a filmmaker you should be able to understand that you are writing the final version and destiny of your movie. Some of the greatest, most iconic filmmakers of all times (like Scorsese, Hitchcock, Kubrick, Tarantino, Coppola, Lynch, Fellini, Gilliam and many others) used to spend hours, days and sometimes months into the dark secrecy of the editing room, sitting next to their faithful editor, enjoying the guilty pleasure of reshaping – over and over again – a world of their own. Editing is not just a simple matter of pace, rhythm, and mere image composition: editing pertains to the core of storytelling itself. Every professional filmmaker knows that a closeup placed in the right place, at the right moment, can definitely chance the course of a narrative process. Editing includes re-defining the story, reconstructing the characters, reshaping the very structure to the point of even changing and re-dubbing the dialogue in a totally different way from the original script… all for the sake of beauty. In this Stage 32 Next Level Webinar, international director/editor, Max Leonida will use his years of experience to give you a more profound knowledge of the artistic nature of the editing process, together with a clear, up-to-date and technical expertise about the most important digital editing systems on the market. Max will use clips as case studies from some of his most recent films. This webinar will give you all these necessary tools to truly understand your process when going in to edit your film. “I love editing. I think I like it more than any other phase of filmmaking. If I wanted to be frivolous, I might say that everything that precedes editing is merely a way of producing film to edit.” -Stanley Kubrick “Without question Max Leonida’s work has been met with audience approval, critical praise and media exposure – all of which serve to substantiate his amazing ability. He has truly emerged as one of the field’s most influential filmmakers." - Jamie Weissenborn, Senior Vice President Sony Picture Television)
Today, more than ever, self tape auditions are an integral part of the casting process. This is even more true in the age of social distancing. Additionally, due to the convenience self tapes provide and tight deadlines casting directors often operate under, more roles are cast via self tape auditions than ever before. Understanding how to set up, craft, and shoot a self tape can be the difference between landing more roles or having your talents fall by the wayside. When a casting director requests and accepts self tapes to assist in their casting process, they inevitably wind up with tapes of varying quality and content. Whether it's picture quality or sound quality fails, a bad self tape immediately gets bypassed. Actors often think that their talent will always win the day. In a room, that might be true. But on a self tape, quality matters. Fortunately, there are some very simple, but comprehensive steps you can take that will make a massive difference in what you present to a casting director. The goal is to keep the attention off cosmetic or sound flaws and on your acting, where it belongs! Marin Hope, CSA is a Los Angeles native and LA-based casting director, who won the 2020 Artios Award for Casting. Marin works alongside Heidi Levitt, casting film, television, commercial, theatre and New Media projects. Some casting credits include HBO's BESSIE starring Queen Latifah, Mo’Nique, Michael K. Williams and Mike Epps, AMERICAN MADE, starring Tom Cruise and Domhnall Gleeson, COMPLETE UNKNOWN, starring Michael Shannon and Rachel Weisz, HOMELAND, starring Claire Danes, THE LAST WORD, starring Shirley MacLaine and Amanda Seyfried, KINGS, starring Halle Berry and Daniel Craig, Bad Samaritan starring David Tennant and Robert Sheehan, WHO WILL WRITE OUR HISTORY, starring Joan Allen and Adrien Brody, and most recently MOLLY, Javier Bardem, Elle Fanning, Chris Rock, Laura Linney and Salma Hayek, which is currently in post-production. Over her storied career she has seen thousands of auditions and hundreds of casting self-tapes and she's back here exclusively on Stage 32 to impart her wisdom on what can help you get a leg up on the competition when it comes to your self tape. Marin will talk about the need for self-tapes and why they are an essential part of today's casting process. You'll get insight as to why some jobs rely on it vs. others who require in-person auditions. She will go over your question on whether or not you should use a self-tape facility or film from home. When it comes to shooting at home, you will learn background, lighting, angles, wardrobe choices and equipment you will need, as well as whether or not you should film horizontal or portrait. Finally, Karen will teach you the do's and don'ts of a self-tape and share with you examples of good and bad auditions. You will learn all of this from an esteemed casting director's perspective which will give you the unique insight into how your own self-tape is viewed. PLUS! Marin will share with you: Videos clips of do's and dont's for casting videos A resource sheet of tools and equipment that can help you with the look of your casting tape "Over my career I have see in all in film, television, theater and new media. As a casting director you know instantly when you see "it." I know what it takes to have your self tape stand out." - Marin H.