Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success. Full Bio »
As filmmakers, having your film stand out amidst the throng of weekly releases is no easy task. Oftentimes, you find yourself competing against studio releases and the multitude of small-to-mid-level distributors dropping a plethora of titles. This creates an influx of news that can make it feel impossible for an indie film to be noticed. Since a film’s success hinges so vitally upon a good marketing campaign, there has to be a plan from day one. In order to stand out, there are three things that you need to think about from the very beginning of your project: the assets you can create, the timeline of how you unroll those assets, and how to keep the publicity train chugging along up to and well after your film’s release.
Writers and editors of genre and horror websites receive anywhere between 100-400 emails a day. A lot of messages that hit their inbox are automatically deleted because they look like every other press release that they simply don’t care about, don’t have the time for, or they know that their audiences aren’t going to be interested in. Yet with proper planning, you can figure out how to offer websites content on your film that they will be eager to write about, as well as create a lasting relationship for future projects from then on forward.
Jonathan Barkan served as the Editor-in-Chief of Dread Central, one of the internet’s leading horror websites, where he spotlighted and championed countless independent horror films. He also served as acquisitions ambassador for DREAD Presents, a genre-centric distribution label under the banner of Epic Pictures Group. Before Dread Central, Jonathan served as the Managing Editor of Bloody Disgusting, another leading horror website. More recently, Jonathan joined forces with Epic Pictures’ Shaked Berenson to form the Horror Collective, where he serves as Vice President of Acquisitions and Distribution and finds and acquires genre titles for North American distribution as well as foreign sales. An internet personality, he has appeared on multiple podcasts and news segments to discuss the social and cultural significance of horror and his writing has been featured on sites such as Rotten Tomatoes, WatchMojo, Atom Tickets, Phantastiqa, ComingSoon.Net, and Shudder’s weekly newsletter The Bite. Through his extensive background, Jonathan has become a bona fide expert on the horror film industry and how independent genre filmmakers find success.
Jonathan will teach you how to operate the horror and genre website landscape in order to get your genre film featured and form relationships critical to the marketing and ultimate success of your project. First, Jonathan will walk you through the assets you need to have leading up to your marketing campaign. He’ll show you what content you can create cheaply and efficiently during all stages of production, how to make it look good, how to think outside the box, and what the dreaded “curse of knowledge” is. Next Jonathan will explain how to unroll these assets, including working with your distributor (or yourself) to create a marketing plan, what to unveil and when, who to offer exclusives to, and how to get your cast and crew involved. He will give you tips of what to consider when submitting to film festivals, what to use to promote your premieres when you get accepted and what to hold onto, and how to use festivals as further promotion of your film. Then Jonathan will delve into how to get onto major outlets. He will teach you how to find contact information for writers, how to write emails for the greatest chance of success, and how to maintain a relationship that you can always rely upon. Finally, he will walk you through what to do after your movie has been released. He’ll teach you how to keep interest high moving forward and how you can keep on unveiling content. Standing out and getting your film noticed is always hard, especially in the world of horror, but Jonathan will give you practical and actionable tools to find success and your project the attention it needs.
"Having worked on both sides of the aisle, I know just how important proper coverage for a film can be on the right website. Creating a long-lasting and fruitful relationship between filmmakers and outlets is one of the most vital ways to market your work, but too many filmmakers don't realize how much they're shooting themselves in the foot. I want to help the next generation of filmmakers know what they have, how they can use it, and where it will have the biggest impact."
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
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Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
You’re a writer. Your work is entertaining, informative, thought provoking — heck, it’s even clever. You dream of tapping away on your lap-top in a cabin, sending off your material to a publisher or a producer, and collecting your check from the mail-box in the evening before pouring yourself a glass of Malbec red wine and walking your dog by a river. It’s a beautiful dream. But the reality is, no matter how good your writing is, no matter how brilliant your ideas are — if you’re ever going to have that cabin, not to mention enough cash to cover dog food every month, you have to know how to pitch well. In this Stage 32 Next Level Webinar, TV Writer/Producer Charlie Charbonneau (CW shows: The Secret Circle, The Vampire Diaries, and its spin-off The Originals) will teach you how to successfully pitch your ideas as a writer. You’ll learn about the many different scenarios where you’ll have to translate that spectacular idea in your brain to someone who’s never heard it before. This webinar will lay out the rudimentary yet vital skills used by the pros to win over the show-runners, buyers, and agents. You’ll hear about the nitty gritty do’s and don’ts of pitching in places like the TV Writers Room, a studio or network executive’s office, and at lunch with the agent or manager you’ve been dying to meet with. Also, Charlie will be giving you tips on how to nail your 8-minute pitch so you can take advantage of the Stage 32 Script Services pitch sessions offered every week. He'll guide you through how to start, cultivate interest and leave the executives wanting more. He'll not only cover live pitching but how to deliver a superb written pitch! You will get to examine the biggest enemies to a great pitch — fear and anxiety — and strategies to neutralize them so you can keep your cool. And, of course, those who tune in will get to catch some horrific pitch fails from the trenches of TV staff writing. Writers in any medium and at every experience level will benefit from this webinar — from novices to experts. And anyone else looking to hone their sales tactics in the entertainment industry or elsewhere will walk away with strategies to bring their pitch games to the next level. "The pitching webinar was fantastic. Every I was dotted every T crossed. It helped me to really understand the process than to be afraid of it. I still have lots more work and practicing to do, but it was great. Thank you." - Mindy G "Great real life examples - much appreciated!" - Paul B. "Charlie put a lot of heart in his presentation... that's everything!" - Matthew R. "This was exactly what I need. I'm totally new to the industry and I wanted insight into how to best prepare for pitching my projects. Charlie, thanks for doing such an excellent job of providing that insight." - Cam C.
The COVID-19 pandemic has affected every industry in the world, but perhaps none as harshly as that of live events. Whether it’s concerts, theaters, conferences, conventions, or anything in between, organizations built around bringing people together are scrambling to adapt in order to survive and continue their missions. Nowhere is this more true or evident than with film festivals. Film fests big and small have been grappling with large existential issues since the outbreak and have needed to find large scale and innovative changes to continue sharing films and championing artists in a now virtual setting. The landscape of film festivals has no doubt changed, but what exactly does this change look like and how permanent will this move to virtual be? How can festivals stay afloat and how should filmmakers be using festivals in this new era? In another FREE Stage 32 COVID-19 webinar, directors and programmers from Tribeca, Hollyshorts, Raindance, and Austin Film Festivals, as well as Stage 32’s very own Managing Director Amanda Toney will come together for an exclusive Q&A session where they’ll answer questions from the Stage 32 community about the state of film festivals and where they believe things are headed. They’ll address platforms and solutions available to film festivals (including Stage 32’s Screenings platform!), and will give their thoughts and advice to filmmakers on how to consider, approach and submit to festivals in this new virtual era. Bring your questions and prepare for a direct, upfront, and honest discussion.
“So, what do you do?” – the inevitable question that always comes when networking You know how they say you never have a second chance to make a first impression? It is absolutely true in the creative industry. Networking and meeting new people always begins with how you introduce yourself. Any connection you make comes from your ability to sell "you" in an intriguing and inviting manner to make another person want to connect with you. Sometimes you have only 10 seconds, sometimes you have 1-2 minutes, and each pitch approach is different. The elevator pitch for the current day is about standing out by being interesting and memorable! With so many distractions - cell phones, social media, videos, etc. - you must GRAB someone when you're introducing yourself. Your Stage 32 Educator, Jessica Sitomer, is going to teach you how PLUS provide live examples from fellow creatives on how to craft the perfect pitch. Jessica is a long-time expert in the entertainment industry having worked in all areas, from writing and acting to directing and development. She's produced a sitcom pilot as well as two television series, one for MTV and one that is now in post-production. This is the webinar you need to feel confident on how you can creatively answer “So what do you do?” next time you are asked.
Filmmakers, producers, and financiers can really be held back by distribution contracts. If they don’t understand the language or terms, are passive or held hostage by a feeling that they may be getting ripped off, or simply do not have the support system to advise them or the knowledge to know what to fight for, they can find themselves at an extreme disadvantage. In many cases, the excitement of the "someone likes my movie/let's get it out there" mentality supersedes common sense. And that alone can lead you into giving away your rights, accepting horrendous percentages or agreeing to terms that lock you and your project up. Don't fall into these traps! You worked hard on your film. You sacrificed time and likely money to get to this point. While most might think this is time to hit the gas pedal, it's actually time to tap the brakes. You want to be sure you're doing everything humanly possible to not only protect yourself, your investors and your team, but maximizing your film's potential in the marketplace. Anna Darrah is an experienced film buyer, negotiating with and licensing over 800 films in her 12 years working for Gaiam and Spiritual Cinema Circle. She has been an active player on the festival circuit and currently advises filmmakers on custom distribution strategies. Anna is also a filmmaker who produced two documentaries that aired on The Sundance Channel, and directed a music video and the short film THE MATTER OF MAGIC. She also produced a feature-length documentary about Helen Schreider (www.THEHELENMOVIE.com) while also making short films for the ZILLOW.COM series, HOMEMAKERS. Anna has enjoyed jurying and participating in film festival panels and workshops here and abroad and is currently offering a Film Distribution Workshop co-taught with Jilann Spitzmiller. Now Anna brings her knowledge and teaching prowess to Stage 32. Anna will begin by breaking down theatrical and broadcast rights as well as exclusive and non-exclusive deals. She'll dive into breaking down deal points including term, territory, rights and compensation. She'll discuss standard terms and point out red flags within and speak to what you should negotiate to assure you get the best, and most fair, deal. She will even look at the negotiation process from the other side of the table so you can understand what a distributor truly wants out of a deal. Thinking outside the box, Anna will even discuss going the DIY distribution route or a hybrid DIY/traditional distribution path. All this and much more. It’s incredible how each contract is like a snowflake -- totally unique and yet similar in some very important ways. I will help you understand the entire distribution arena so you can sleep well knowing you've made the best deal for you, your partners and, most importantly, your film. - Anna Darrah Praise for Anna "Excellent overview of terms to be aware of when negotiating or reviewing a distribution agreement." - Valerie N. "Anna was great, the information she shared was so very useful!" - Christian C. "For a complex subject, Anna made it all so simple and easy to follow. Excellent webinar!" - Drea P. "A knockout." - Mana W.
3 part class taught by Tatiana Kelly and Jim Young, Award Winning Independent Producers (The Catcher was a Spy, The Words, Lovelace, Wristcutters: A Love Story)! AVAILABLE ON DEMAND! Are you interested in gaining a deeper understanding of what the indie producer role entails and how to improve your own producing skills? What does the independent producer do, exactly? Some producers shepherd the production from start to finish, others jump on later in the process once the script has been developed, and others can just help with raising financing. Oftentimes the producer starts at the beginning and develops an idea or script with a writer, helping to secure the necessary rights for the script, and in some instances the underlying material, such as a book or magazine article. Stage 32 is excited to bring you the previously-recorded 3 part class: The Art of Indie Producing taught by Tatiana Kelly and Jim Young, award winning independent producers of films such as Wristcutters: A Love Story, Lovelace, and The Words. Tatiana and Jim will take you behind the scenes, step-by-step, to learn what an indie Producer really does, beginning with the development stage all the way to packaging a film. You'll learn everything from raising financing to crewing up, including how to attach solid talent. Tatiana and Jim will teach you how to navigate film festivals and markets, and the many pitfalls of a film shoot. Purchasing gives you access to the previously-recorded live class.Although Tatiana and Jim are no longer reviewing the assignments, we still encourage all listeners to participate!
For the last 5 years, audiobooks have outpaced print media in sales. As traditional publishing becomes harder to crack, and less lucrative for that matter, more and more writers are turning to audiobooks to get their work out to as big an audience as possible. Audible alone has over 250,000 titles and that number is expected to rise tremendously over the next few years. And the number of people downloading audiobooks continues to soar. Of course, with rising demand comes a rising need. And the biggest need in the audiobook space at the moment is for distinctive, engaging and professional voice actors and narrators. Audiobook narration has become a goldmine for many. If you have worked as an actor, done voice over work, been told you have a great voice or believe you have a fantastic one yourself, you owe it to yourself to learn about the space. This is a job where you can often apply by home or simply by submitting a homemade demo. In fact, in many cases, you can narrate the book from home by setting up an inexpensive, yet professional sounding home studio. In fact, getting yourself set up and ready to audition is much simpler than you think. James Patrick Cronin and Julie McKay have narrated more than 300 audiobooks in the space of just over 4 years. They have worked together and individually with most of the major publishers in the field, in addition to having collaborated with numerous independent publishers and authors. Their work spans a wide array of genres, from Children’s Lit to Sci-Fi, Memoir to Historical Non-Fiction, and they have voiced numerous New York Times and USA Today Best-Selling authors and one National Book Award finalist. James and Julie will give you the blueprint and the building blocks toward making money narrating audiobooks. They will teach you how to set up an affordable home studio, discussing in detail what you truly need and what can be left out of the shopping cart. They will dive into performance, the narrator's prerogative, how to maintain vocal health, and how to fully prepare so you deliver your best performance. You will learn how to set your rate (and not undersell yourself), explain time management and give you clear instructions on how to act as your own agent. Most importantly, they will teach you how to find available jobs and put yourself in a position to get hired again and again. "I found the content, insight and knowledge from this webinar to be absolutely fascinating." - Ebs A. "Great primer toward getting into this particular type of VO work." - J. Nissel "Many thanks to Stage 32 for getting talented working professionals like this to give us insights to their professions." - Shaun S. "Voice over work is something that has always intrigued me. I've always been told I had a voice for this kind of thing. Now I'm ready to take the leap! So easy to understand and apply. Thank you!" Rashida C. "Ordering my equipment and getting started tomorrow!" - Angela R.