Rachel Crouch is the Director of Development at Cold Iron Pictures. Cold Iron Pictures is a production/financing company that most recently produced BEING FRANK starring comedian Jim Gaffigan and Anna Gunn. Previously Cold Iron produced SWISS ARMY MAN starring Daniel Radcliffe and Paul Dano, as well as Marielle Heller’s directorial debut THE DIARY OF A TEENAGE GIRL starring Bel Powley, Kristen Wiig and Alexander Skarsgård, both of which premiered at Sundance. Previously Cold Iron releases also include Joseph Cedar’s political drama Norman starring Richard Gere which was released by Sony Pictures Classic; DON'T THINK TWICE, and Lake Bell’s second film I DO...UNTIL I DON'T. They also produced the 2019 Sundance hit UNTITLED AMAZING JOHNATHAN DOCUMENTARY which premiered in the US Documentary Competition section and is available on Hulu. Full Bio »
Finding, securing, and building a relationship with a meaningful and experienced producer can be one of the biggest challenges writers and filmmakers face. Even with a great script and a stacked cast, many producers who can move the needle on a project are often in great demand. Securing a meaningful producer means you have someone on your team who can pull the strings, make the offers and put the puzzle pieces of the project together. But how do you find a producer in the first place? How do you build a relationship and show them that you’re someone they should take a chance on? And once you’ve reached that point, how do you get the most out of that relationship to assure that your vision reaches the screen in the most productive, and hopefully profitable manner possible?
One of the biggest misconceptions for talent is that producers stifle creativity. ‘The only word they know is “no!”’ or ‘The only thing they care about is money!’. The truth is, though, that building a relationship with the right producer can be a career-maker and can also make your life easier. Producers help you make connections, take all of the day-to-day questions about making a project off your plate, and can even creatively add to your series or film. But you need to know how best to use your producers if you’re going to succeed. Writers and filmmakers alike need to know how to find the right producer for them, understanding the skills different types of producers bring to the table, and finding the best way to create a good producer/talent relationship.
Rachel Crouch is the Director of Development at Cold Iron Pictures, a production/financing company that most recently produced BEING FRANK starring comedian Jim Gaffigan and Anna Gunn. Previously Cold Iron produced SWISS ARMY MAN starring Daniel Radcliffe and Paul Dano, as well as Marielle Heller’s directorial debut DIARY OF A TEENAGE GIRL starring Bel Powley, Kristen Wiig and Alexander Skarsgård, both of which premiered at Sundance Film Festival. They also produced the Sundance hit UNTITLED AMAZING JOHNATHAN DOCUMENTARY, which premiered in the US Documentary Competition section and is available on Hulu. Rachel has been involved in every step of producing these films and has helped launch careers of the talent involved with them.
Rachel will walk you through the nuts and bolts of finding the right producer and forming a great working relationship with him or her. She will discuss the different types of producers and how each contributes to different projects. She will then go into how to find that perfect producer, and the best ways to do research, take meetings, and woo them to get them on your side. She will also discuss the producer’s role in every phase of production—from giving notes during development, to building the team in pre-production, serving on the ground during production, and handling sound, color, and deliverables during post, among many, many other facets. Rachel will help you tackle the tricky issue of dealing with money with your producer and outline the common ways the producer-talent relationships fall apart, as well as flourish.
Rachel will even provide case studies from her own background to illustrate how the producer-talent relationship helped create Independent Spirit Award winning DIARY OF A TEENAGE GIRL, Sundance winning SWISS ARMY MAN, and SXSW nominated BEING FRANK.
Praise from Rachel’s Previous Stage 32 Webinars:
“Rachel is a wealth of information and experience. Really appreciate her insight and candor”
"I appreciate Rachel's openness and willingness to share her knowledge and experience with us."
"Very practical advice that I can apply right away."
- Brianne G.
"I thought Rachel was very professional and informative."
- Chris R.
Rachel Crouch (Judge)
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
Now that the barrier to entry is lower than ever to start creating your own content, it's imperative to learn how to capitalize shooting on digital. Whether it's understanding the needs of digital services like Netflix, or platforms like YouTube, there is a spot in the market for you to make it a career. In this exclusive Stage 32 webinar your host Stephen Balsley will be going over the technology side of the Industry, with a specific focus on the shift from Film to Digital. We will also be learning to look at Media as a whole, from how each piece is interconnected, to how technology is affecting extraordinary change in every area of Media. We will go over specific examples of Filmmakers who have successfully capitalized on the shift to Digital, and will provide useful steps to ensure your projects are taking full advantage of the available Technology to give you the best possible chance at creative success. The Technical side can be one of the most difficult and daunting areas of any Industry (like opening up the hood of a car), but Stephen's goal for this webcast is to inspire an overall curiosity into all of the change that is currently happening, and to begin to gain a firm understanding of how the Industry works around, and is very often driven by, the Digital Age in which we live. Stephen Balsley began his career at a RED Digital Cinema nearly 9 years ago, and has watched it grow from a small startup company into one of the leading Cinema brands in the world. During that time, the RED One camera was largely credited with driving the shift from Film to Digital, with RED cameras now being used in a large number of films and other projects across the Industry. Although Stephen’s expertise is in RED, he is well experienced in all types of cameras, including Arri, Canon, Nikon, Blackmagic, and more.
In this Stage 32 Webinar, experienced independent producer Holly Brown will cover how to build your own production slate and make it work for you. The class will be broken down into two parts, the first of which is defining who you are as a producer and what you want your brand (or your company's brand) to be. And this doesn't just include genre -- it may also include style, types of stories or characters and working style. Doing so will not only help you to target great material but also let other creatives what they should be bringing to you. Secondly, you will be learning how to put that brand into action by creating a well rounded and targeted film slate. You will learn how to identify projects that speak to your brand but also ensure that you have a clear vision for how they are going to get made. You will leave this webinar ready to build your own slate and make it work for you!
In this exclusive 2 hour Stage 32 online webinar, here is just some of what you will learn from Robert McKee: Crafting believable and engaging dialogue. Why certain lines resonate and others fall flat Strategies and techniques for writing impactful dialogue The importance of showing vs. telling The three functions of dialogue: exposition, characterization and action. But that's not all! After Mr. McKee's lecture, Stage 32 Founder & CEO, Richard "RB" Botto, conducts an interview speaking further about the craft and opens it up to the Stage 32 community to ask questions. Now, no matter where you live in the world, this is an extremely rare opportunity to learn from Mr. McKee online! "You just don't get Robert McKee like this for this kind of price. Kudos to Stage 32 and thank you Mr. McKee" - Burton B. "Thank you RB and your awesome teem, and a big thanks to Robert McKee who is truly a Master of the craft! This webinar could be hard one to top in the writers field." - Scott W. "Just wanted you to know that McKee's webinar was fantastic. One of the best lectures I have heard on the craft. He was brilliant. And irascible." - Anthony R. "Amazing wisdom from a writing giant. Felt he was very giving and thoughtful in his replies which made it a fantastic experience." - Paul B. "Fantastic webinar - lots of great insights and ideas. Thanks!" - Ron H. "I will say it again - this was a great webinar. I am more inspired and motivated than ever to increase my skill as a writer and devote more time to doing so." - Christine D. (see more testimonials below!)
Bonus! Get 2 contract templates: Option Agreement Template & Producer Attachment Agreement "Conrad you were so very informative, had absolutely great advice, information a person would need to understand when going to a meeting for negotiations with executives. You covered most everything I wanted to ask. Thank you stage 32, this was the best webinar I have taken." - Diane K. "Great summation of the ins and outs of right options. Thank you for the contract templates." - Karla T. Ideas for movies, TV shows, web series etc. can come from anywhere. Often times it’s an original idea that comes from within your own creative mind, but as you know, a lot of the best stories can be based on other source material like books, real people’s lives, big brands, or any other already existing property. In all of the latter scenarios, you can’t legally create your vision without controlling the rights to the source material. This often discourages people from pursuing these rights because it involves contracts, dealing with rights holders and costs money. In this Stage 32 Next Level Webinar, Conrad Sun will change your perspective not only on how to acquire the rights to material, but how to develop great story ideas. He will explore creative ways on how to find and control the rights to stories that you’re passionate about without having to pay for them. Whether you’re a writer looking to adapt a screenplay, or a producer looking to set up a property with a financier, this webinar will provide useful information how to effectively control the rights to your passion project and hopefully lead to its creation. Conrad Sun is currently working as a TV Lit Manager and Development Executive at Meridian Artists in Los Angeles and represents TV writers in both the comedy and drama space. Conrad has also worked in content development with companies like Epix, Hasbro Studios, Gran Via Productions (Breaking Bad), New Wave Entertainment and Motion Theory Films. Conrad is also the founder of the popular website FilmEscape, an online resource and encyclopedia for learning anything relating to the film and television industry.
The post-production phase is the most critical one throughout the entire film production process… and editing, in particular, is a pivotal moment where as a filmmaker you should be able to understand that you are writing the final version and destiny of your movie. Some of the greatest, most iconic filmmakers of all times (like Scorsese, Hitchcock, Kubrick, Tarantino, Coppola, Lynch, Fellini, Gilliam and many others) used to spend hours, days and sometimes months into the dark secrecy of the editing room, sitting next to their faithful editor, enjoying the guilty pleasure of reshaping – over and over again – a world of their own. Editing is not just a simple matter of pace, rhythm, and mere image composition: editing pertains to the core of storytelling itself. Every professional filmmaker knows that a closeup placed in the right place, at the right moment, can definitely chance the course of a narrative process. Editing includes re-defining the story, reconstructing the characters, reshaping the very structure to the point of even changing and re-dubbing the dialogue in a totally different way from the original script… all for the sake of beauty. In this Stage 32 Next Level Webinar, international director/editor, Max Leonida will use his years of experience to give you a more profound knowledge of the artistic nature of the editing process, together with a clear, up-to-date and technical expertise about the most important digital editing systems on the market. Max will use clips as case studies from some of his most recent films. This webinar will give you all these necessary tools to truly understand your process when going in to edit your film. “I love editing. I think I like it more than any other phase of filmmaking. If I wanted to be frivolous, I might say that everything that precedes editing is merely a way of producing film to edit.” -Stanley Kubrick “Without question Max Leonida’s work has been met with audience approval, critical praise and media exposure – all of which serve to substantiate his amazing ability. He has truly emerged as one of the field’s most influential filmmakers." - Jamie Weissenborn, Senior Vice President Sony Picture Television)
3 part class taught by Tatiana Kelly and Jim Young, Award Winning Independent Producers (The Catcher was a Spy, The Words, Lovelace, Wristcutters: A Love Story)! AVAILABLE ON DEMAND! Are you interested in gaining a deeper understanding of what the indie producer role entails and how to improve your own producing skills? What does the independent producer do, exactly? Some producers shepherd the production from start to finish, others jump on later in the process once the script has been developed, and others can just help with raising financing. Oftentimes the producer starts at the beginning and develops an idea or script with a writer, helping to secure the necessary rights for the script, and in some instances the underlying material, such as a book or magazine article. Stage 32 is excited to bring you the previously-recorded 3 part class: The Art of Indie Producing taught by Tatiana Kelly and Jim Young, award winning independent producers of films such as Wristcutters: A Love Story, Lovelace, and The Words. Tatiana and Jim will take you behind the scenes, step-by-step, to learn what an indie Producer really does, beginning with the development stage all the way to packaging a film. You'll learn everything from raising financing to crewing up, including how to attach solid talent. Tatiana and Jim will teach you how to navigate film festivals and markets, and the many pitfalls of a film shoot. Purchasing gives you access to the previously-recorded live class.Although Tatiana and Jim are no longer reviewing the assignments, we still encourage all listeners to participate!