How To Rock TV Staffing Season: Be Good In A Room

Hosted by Marla White

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Marla White

Webinar hosted by: Marla White

Former Head of TV for Emmy Award Winner Peter Tolan's Fedora Entertainment

Marla is former head of TV for Emmy Award winning writer & producer Peter Tolan's Fedora Entertainment with experience producing prime time series and award nominated television movies in multiple genres. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas. Clients include writers who have won awards including a Nicholl Fellowship finalist, as well as published novelists. Companies like CAA and Oxygen rely on her skills as a story analyst and story development expert for people who are ready to take their writing to the next level.Writers who have worked with Marla have said, "Marla's approach has changed the way I will pitch forever" and "She has incredible ideas, tremendous patience, and a true sense of character, tone, and place" While one client called her "a fun, hip, whip-smart fairy godmother."When she's not reading scripts or selling projects, you can find her indulging in a cozy mystery, working in her garden or out at the ranch on her horses. Full Bio »

As a television writer, staffing season is a high-intensity, high-stakes time. You not only need to show your chops with your writing talent, but you also need to show what you will be like in a writing room. Many writers are vying for the same spots, so how do you stand out? How do you make an impression in front of the executives and producers hiring? 

We've brought in Marla White, the former development executive for Emmy-Award Winner Peter Tolan's Fedora Entertainment who has sat in on hundreds of writer meetings from the executive side of the table. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas.

Marla will take you through the thought process of what executives are looking for when you walk in the room. She'll walk you through the difference between a general meeting and a staffing meeting and arm you with all the tools necessary to be "good in the room" for each case. Plus, she'll also talk about "do's and don'ts" and how you can get invited back for the all important pitch meeting.

This webinar will be useful for every level of writer, whether you’re just starting out in your writing career as preparation to talk to agents or managers, or if you are a working writer on a show looking to move to a new show and need tips on playing the networking game. You don't want to miss out on learning from one of the industry's top executives!

 


What You'll Learn:

  • Why getting comfortable in meetings is key for every writer
  • General Meetings
    • The purpose of a general meeting from a producer’s POV
    • How to not tank your own meeting
    • Best ways to get in the door
    • What writing samples you’ll need
      • Is “good” good enough to get you in the door?
    • Research the company – what have they done?
    • Discover information about the person you’re meeting with
      • How making a personal connection makes a difference
      • Why should they want to work with you
    • Be ready to tell the story of you!
    • Ask questions, especially what they’re working on/looking for
    • The pitch you need to have in your pocket that leaves them wanting more
      • Short pitch being a 3 – 5-minute version of your pitch
      • Don’t tell everything – the goal is to get them to say ‘tell me more’
      • Have a backup idea in case
      • Following up vs. stalking
  • Staffing Meeting
    • What a producer is looking to learn
    • How to’s of getting a meeting on the show you want/need
    • The perfect staffing sample – why you need more than one
      • Being memorable vs. sellable
      • Original pilot vs. spec of existing show
      • The tone is key
    • A strong meeting vs ‘meh’
      • Preparation is key
    • Get to know them – and let producers know you
    • Read the pilot script
      • Read the competition as well
    • Be ready to talk about characters & future story ideas
    • Show your passion for project, don’t just tell
    • Your personal connection to the series
    • Be interesting!
    • Being positive goes a long way
    • Most effective follow-up tools
    • Tales from the Darkside – good meetings gone wrong
  • Staying Connected
    • Keeping the door open to come back

Plus, a live and in-depth Q&A with Marla!


About Your Instructor:

Marla is former head of TV for Emmy Award winning writer & producer Peter Tolan's Fedora Entertainment with experience producing prime time series and award nominated television movies in multiple genres. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas. Clients include writers who have won awards including a Nicholl Fellowship finalist, as well as published novelists. Companies like CAA and Oxygen rely on her skills as a story analyst and story development expert for people who are ready to take their writing to the next level.

Writers who have worked with Marla have said, "Marla's approach has changed the way I will pitch forever" and "She has incredible ideas, tremendous patience, and a true sense of character, tone, and place" While one client called her "a fun, hip, whip-smart fairy godmother."

When she's not reading scripts or selling projects, you can find her indulging in a cozy mystery, working in her garden or out at the ranch on her horses.


Frequently Asked Questions:

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! For a live webinar, you will be given the link within 2 business days after the live session.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

  • Very well-organized and constructed, and extremely informative. Fun and educational.

Other education that may be of interest to you:

Anatomy of a Hollywood Movie Deal

Learn directly from Producer Mitchell Peck, who has produced 3 studio movies with worldwide distribution!  Hollywood is a global aspiration. This year, 80+ countries submitted films for Academy Awards consideration. And the number of aspiring screenwriters is growing every year thanks to websites like Stage 32, and others. Tech and resource barriers to entry for filmmakers are being lowered, with DSLR's, iPhones, online distribution, social media, etc. Financing is easier than ever before, thanks to options like Slated, Indiegogo, Kickstarter, etc. Filmmaking is finally a democratic medium. Yet, at the same time, Hollywood remains largely impenetrable -- and opaque -- to outsiders. Literary agencies, production companies and movie studios will not read "unsolicited submissions." Hollywood is an inefficient system; good material falls through the cracks all the time. For 20 years in Hollywood as a movie producer, Producer Mitchell Peck has specialized in identifying material (scripts, books, articles, life-rights, etc.) and aspiring screenwriters from outside the Hollywood system -- and successfully guiding them into Hollywood's best literary agencies, top management-production companies, and major movie studios. (Check out some of Mitchell’s success stories on his website below). Few producers can boast the same track-record of success as Mitchell on behalf of aspiring screenwriters. In this webinar, "Anatomy of a Hollywood Movie Deal: 7 Case Studies of Success with Producer Mitchell Peck” Mitchell will shed light on -- and hopefully demystify -- the process of successfully navigating the Hollywood marketplace by sharing highlights from seven (7) Hollywood movie deals in which he successfully guided aspiring screenwriters to top agency representation, script development deals, and-or produced studio movies with worldwide distribution.

Loglines, One-Sheets, and the Critical Personal Narrative

Learn from Lee Jessup, Screenwriting Career Coach and author of best selling book 'Getting It Write: An Insider's Guide to A Screenwriting Career'! First impressions are everything. And in today's industry, where screenplays are not easily read and many writers are competing for every rep's or executive's attention, screenwriters deliver their best first impression with their loglines, one-sheets, pitches and all-important personal narrative. This is how an executive becomes interested not only in reading a particular script, but also in working with the content creator behind it on assignments, adaptations, or future works. True story: One of my coaching clients was pitching via Happy Writers. His material was strong, but represented some subject-matter challenges right out of the gate. However, he kept getting screenplay requests. I called up one of the managers who requested to read the work, and asked for her impression. "The work has issues" she said "but the presentation was so strong, the writer's identity was so clear, I just wanted to read for voice." Careers are rarely built on any one script these days; instead, they are build on the writer's identity and voice, and nowhere are those more powerful than in the materials you use to introduce yourself. In today's shifting industry climate where single script sales present a challenge, agents, managers, development executives and producers are seeking to get involved with content creators who will deliver again and again, complete with a strong understanding of not only how to market their work, but also how to position their personal narrative and brand, the sort that executives want to work with, and reps want to sell. Remember: Executives get in business with people, not with a piece of paper. They want to know that you understand how to present both your material and yourself. In order to take you on as a client or a creative partner, they want to know that they can send you on a general meeting or a pitch assignment in which you will thrive and impress. Those are the skills that will get you into the room again and again. Stage 32 Next Level Webinars is excited to present Developing Your Marketable Identity: Loglines, One-Sheets, and the Critical Personal Narrative presented by Lee Jessup, career coach for professional and emerging screenwriters. Lee is the best-selling author of Getting It Write: An Insider's Guide to A Screenwriting Career, whose clients include television fellows, contest winners, produced screenwriters, and more. Lee will discuss the various materials you should prepare for meetings, pitches and events, and provide practical examples and guidelines for each. She will also explore the often-under-prepared personal narrative, which will allow you to effectively communicate who you are as a person and a writer, and the critical life events that inspired you to explore the specific themes, wounds and worlds that will set you apart in your work. This webinar is for screenwriters aiming to present their work to the professional space, be it via Skype or in-person pitches, general meetings or screenwriting events.

How to Develop a Treatment That Will Sell Your Project

Learn directly from Conrad Sun, TV Literary Manager & Development Executive at Meridian Artists! Somewhere between your logline and your full script lies your treatment. Treatments are extremely important sales tools for you as a writer. Access to executives and decision makers is easier than ever these days through The Stage 32 Happy Writers, so what happens when you've peaked the interest of an executive off your logline, but they're not quite ready to read your whole script? You need a comprehensive, well thought out treatment. Whether you’re a writer, producer or a manager/agent, it’s vital to know how to properly put the right elements in a treatment in order to sell your project. In this Stage 32 Next Level Webinar, Conrad Sun will share with you some of the effective ways to structure your treatment so that your reader will say “I Want To Read More” and will hopefully lead to the sale of your script. Whether you’re new to the writing game or a long time veteran, your project deserves to make the right first impression, and Stage 32 Next Level Webinars is here to show you how. Conrad Sun is currently working as a TV Lit Manager and Development Executive at Meridian Artists in Los Angeles and represents TV writers in both the comedy and drama space. Conrad has also worked in content development with companies like Epix, Hasbro Studios, Gran Via Productions (Breaking Bad), New Wave Entertainment and Motion Theory Films.

The Keys to Writing True Stories, Biopics, and Adaptations

Learn directly from Tyler Ruggeri, a screenwriter and former manager with a decade of experience on both sides of the film industry! Since its inception, Hollywood has made films about or inspired by real people and events. In recent years, the "biopic" has become one of the most prestigious and in-demand genres, and six of the nine 2014 Best Picture nominees are based in reality. Compelling true stories are constantly sought after and frequently top The Black List. From CAPOTE to MILK to THE SOCIAL NETWORK to LINCOLN to THE WOLF OF WALL STREET to 12 YEARS A SLAVE, we'll discuss what makes fact-based films viable today, and more importantly how to separate yours from the rest of the pack. This involves shaping the facts of your story into a fictional narrative that supports your unique point of view. We'll also explore the specific steps involved, such as research, story structure, legal issues, and the best way to position your project in a competitive market. While parts of certain films will be mentioned in detail, only a familiarity with the genre is necessary - we won't be studying examples from beginning to end. This overview will serve as an in-depth primer not just for biopic writers, but for all writers to discover stories that can excite and move today's audiences.

Writing for Animation

Learn directly from Daniel Stellan Kendrick, Manager and Development Executive at Chatrone LLC (The Book of Life). From our first exposures to Mickey Mouse to the off-color adult humor of South Park, animation spans the human experience. One of the most unlimited and flexible mediums of entertainment, it often remains an outlier in the film industry. Aspiring writers are constantly inundated with information and resources about writing the perfect feature screenplay, but rarely do they have the opportunity to glimpse inside the animation industry. This practical and informative webinar will illuminate the trade secrets and industry culture of cartoons. Over the years, Daniel Stellan Kendrick has heard countless pitches from aspiring animation writers. After a while, he realized that the tools required to succeed at writing this unique and unfamiliar specialty are not easy to find. In this Stage 32 Next Level Webinar, Daniel will walk you through the lay of the land of the animation industry. From concept creation, to the big players, to the final pitch, Daniel will help you master this boundlessly imaginative field we call “animation.” Daniel Stellan Kendrick is a manager and development executive at Chatrone LLC, a production / management company, which specializes in animation. His clients include writers, artists, and creators that have worked on projects such as Robot Chicken, Spongebob Squarepants, Teenage Mutant Ninja Turtles, and The Lego Movie. Chatrone’s first animated feature, The Book Of Life, was nominated for five Annie Awards and a Golden Globe.

Branding and Selling Yourself as a Writer In Hollywood

Branding yourself as a writer is integral to your success in the entertainment industry. Your brand is equal parts preferred medium, chosen genre(s), and personal voice/style. Once this is developed, it becomes easier to for you, your representation team, and/or your production company to sell and produce your material.  The entertainment industry is filled with writers, but with so much talent vying for limited opportunities, it’s important to find a way to stand out from the crowd. And because there are very few new stories, only fresh takes on proven formulas, a writer’s unique voice and style are paramount when creating and selling content. This voice/style combined with preferred genres and mediums make up a writer’s brand, and cultivating that brand is instrumental in selling yourself and your material in Hollywood. And you don’t need representation or a production company behind you to do it! Developing your brand as a writer starts and ends with you, but once you have command of this brand, you’ll find that many more representatives, producers, and other buyers are willing to jump on your bandwagon. In this Stage 32 webinar, development executive Tiegen Kosiak will teach you the importance of branding yourself as a screenwriter and how that brand is helpful in procuring representation, building relationships in the entertainment industry, and ultimately selling and producing your projects in the ever-changing Hollywood marketplace. Beginning her career in literary management and working with, among others, the Academy Award-winning writers of BIRDMAN and the creator of STEP UP and SAVE THE LAST DANCE, Tiegen recognized how integral a writer’s brand was in submitting material, setting meetings, and pitching clients for open writing assignments. Formerly, Tiegen worked for Cinestar Pictures, movie star Zoe Saldana’s production company. In this role Tiegen used branding every day to option material, sell screenplays, and attach writers to projects. This webinar will provide you with the tools needed to craft your brand as a writer and how to use that brand to sell yourself and your material to representatives, producers, and other content buyers in the entertainment marketplace. You will walk away with a better understanding of the Hollywood hierarchy and how to cultivate relationships within each tier. Remember, it all begins with you, the writer!