Marla is former head of TV for Emmy Award winning writer & producer Peter Tolan's Fedora Entertainment with experience producing prime time series and award nominated television movies in multiple genres. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas. Clients include writers who have won awards including a Nicholl Fellowship finalist, as well as published novelists. Companies like CAA and Oxygen rely on her skills as a story analyst and story development expert for people who are ready to take their writing to the next level.Writers who have worked with Marla have said, "Marla's approach has changed the way I will pitch forever" and "She has incredible ideas, tremendous patience, and a true sense of character, tone, and place" While one client called her "a fun, hip, whip-smart fairy godmother."When she's not reading scripts or selling projects, you can find her indulging in a cozy mystery, working in her garden or out at the ranch on her horses. Full Bio »
Staffing season is a high-intensity, high-stakes time. With more shows than ever looking for writers, the opportunities have never been greater, but that also means the competition has never been higher. To be considered to be part of a writing staff, you need to not only show your chops as a screenwriter, but display what you'll be like in the room. So how can you stand out to the executives and producers hiring and prove that you're going to be a team player, while bringing an original, independent voice to the table?
To be staffed in the competitive world of TV writing, you must first understand what opens the door and what keeps you in the room. Your writing must not only be on point, but you have to also be able to display a comprehension of the art of the meeting. Executives and producers are going to meet dozens if not hundreds of writers. You have to learn how to connect with them, fill their needs, and make their jobs easy! In short, you and your writing need to be sharp, interesting and memorable.
Over her very decorated and successful career as a development executive, Marla White has sat across more writers than she can remember. Marla was not only the development executive for Emmy-Award Winner Peter Tolan's Fedora Entertainment, but she's also worked with hundreds of writers who have sold pitches and shows to, and/or been staffed by, Fox, TNT, CBS, NBC and ABC and just about every premium cable channel and streaming platform you can name.
Marla will discuss what executives are looking for in your writing. Whether "good" is good enough to get you in the room. Whether it's better for your work to be more memorable or sellable. She will take you through the thought process of what executives are looking for when you walk in the room. She'll discuss all aspects of a general meeting and a staffing meeting and arm you with all the tools necessary to be "good in the room" in all situations, each and every time. Plus, she'll also talk about "do's and don'ts" and how you can get invited back for the all important pitch meeting.
This webinar provides pertinent and actionable information for every level of writer. If you're just starting out in your career, what you'll learn will not only prepare you for everything mentioned above, but for preparation when speaking with managers and agents. If you're a working writer on a show looking to move to a new show and need tips on playing the networking game and how to navigate the politics, this one is for you as well!
This is some straight shooting, no B.S. information. I'm grateful that Marla pulled no punches and told it like it is. Next meeting I get, I'm owning it!
- Samantha W.
Plus, a live and in-depth Q&A with Marla!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! For a live webinar, you will be given the link within 2 business days after the live session.
We've brought in veteran development executive Marla White to give you an ultimate guide on dissecting the first 10 pages of a TV script from her perspective as an executive. In addition, by looking at specific examples from great scripts like “Justified,” “Weeds,” “How I Met Your Mother,” “Grey’s Anatomy,” “Modern Family” and more, she's going to break it down for you why and how those pilots succeed where others failed and how to apply that to your script. Marla has worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas.
The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done. There is perhaps no company with more reach globally than Amazon, and their streaming platform, already a juggernaut, is only growing in size and subscription base. Now with a global audience of around 150 million people, it’s one of the biggest platforms in the world to host films. Getting your film into Amazon’s content library can be a boon like no other. Yet Amazon is a tough one to understand. As a model, it differs greatly from its competitors like Netflix and Hulu since it’s just one piece of Amazon’s overall corporate puzzle. For many reasons, Amazon is playing a different game than other streaming platforms, which means you’ll need to play a different game as well if you want your film to be part of their library. This is why it’s critical you gain a deeper understanding of how Amazon works, what they’re looking for, and how you can break through the noise. Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Steff will walk you through how Amazon finds and picks up films and what content creators can do to better get their own projects on Amazon’s radar. Steff will begin by going through a primer of what film distribution for streamers looks like, including the basic life cycle of a film and important terms to know. Then she will give a rundown of Amazon as a whole. She’ll explain how it works and how you should categorize it. She’ll also go over who Amazon’s competitors are and what Amazon’s subscription base looks like. Then she’ll outline the three distinct services Amazon provides—Transactional, SVOD, and IMDB.tv—and explain how you should think about each. Next Steff will go over what kind of content Amazon goes for. She’ll go over genres, styles and more aspects that are most successful on the platform and will delve into the film titles that have performed best in the past, as well as presently. Steff will talk about how to pitch your film to Amazon. She’ll teach you who is able to pitch to Amazon in the first place, what makes a pitch there successful, and how to make your content stand out to peak their executives’ interests. She’ll even offer a case study of a real pitch deck that she used to get them to pick up a film. After this, Steff will talk about how to best prepare and maximize deliverables to fit Amazon’s requirements. She’ll give you a rundown of what exactly Amazon requires and talk about the steps you should be taking well in advance to ensure you have what you need for Amazon if they pick up your film. She’ll also provide strategies to make your marketing materials stand out and for your film to perform better. Then Steff will talk about revenue expectations with Amazon. She’ll explain how Amazon’s payment structure works and will give a general sense of how much you can expect to make from an Amazon distribution deal. She’ll also talk about how to create a budget with this in mind for a realistic return on investment. Next she’ll explain what she believes might be next for Amazon, what the current trends are pointing to and how the “streaming war” might affect things moving forward. Finally, she’ll leave with closing thoughts for filmmakers to consider, including additional challenges to prepare for and unique opportunities at Amazon you can take advantage of. Expect to leave with a much clearer understanding of how Amazon works and how you can better position your film for success at this streaming platform. Praise for Steff's Previous Stage 32 Webinar "One of the best presentations I have seen." -John S. "Great info. Great presentation. Really explained the topic well. " -Martin R. "Steff was excellent in explaining the distribution process and especially how it pertains to Netflix." -Michael W.
If you’re tired of your soul-sucking job or you have your own entrepreneurial venture but need to make more money now (because you’re tired of stealing your neighbors car and living off of Ramen Noodles), this webinar was built for you. During this jam-packed 90 minute teaching, you’ll learn how to find paid speaking, teaching, and writing opportunities that you didn’t even know existed. The best part is, you can start finding them right away and making more bankroll almost immediately. These opportunities not only bring in more money for you, they allow you to live your life on your terms and your timeline so that you can focus on building your career as a writer, actor, director, producer, fill in the creative blank. The fun doesn’t end there. If you sell a product or service, but find people are constantly trying to undercut you or get you to do it for mere pennies, we’re going to talk about what you can say and do to turn that around. You’re done giving yourself away. You deserve to be paid what you’re worth. Aside from my time on the streets of Syracuse chasing criminals and crooked politicians (as a reporter, people, mind out of the gutter), I’ve had the pleasure of speaking on stages, hosting masterminds and workshops, and putting up live events for the past fifteen years. As a writer, I ghostwrite blog posts, books, and other content marketing pieces for other Creatives. In this webinar, you’ll learn how to find these kinds of opportunities, too. The best part? You don’t need prior writing experience. I’ve discovered that these multiple streams of income are the answer to creating a lifestyle that affords me the time and space I need to write my own scripts and take off for auditions or roles I’ve been cast in. If you’re tired of the crap job, you want to watch this. If you’re struggling to get your own small business off the ground, you want to watch this. But most of all, if you want to learn what it takes to create multiple steams of income that give you the time, money, and space you need to stay true to your talents, you really, really want to watch this.
Taught by Director of Development at Supergravity Pictures, Mike Flavin, who's worked on films such as Sony/CBS's Faster with Dwayne Johnson and Billy Bob Thornton, and The Enivitable Defeat of Mister & Pete with Jennifer Hudson and Anthony Mackie which was screened at the White House. Hollywood has found itself looking inward at the plummeting returns from the "Blockbuster Months". Why did a relatively "starless" movie like Guardians of the Galaxy print money, while Tom Cruise's Edge of Tomorrow flopped? Why would seemingly well known Intellectual Property like Peabody and Sherman tank while another brand, Lego, do so well? (besides the world's obvious affinity for Chris Pratt!) The answer lies in one confirmed fact about the movie industry: you never, ever know what will be a hit and what won't. BUT, in saying that, there is a way in which you can give your project the absolute best chance of success by looking analytically at successful films from the past and implementing these dynamics into your project. If you've seen the film, Moneyball, you'll remember Jonah Hill's character found a way to statistically determine the best odds for his team's sucess. Our webinar host, Mike Flavin, has been able to analytically and statistically apply a method to do the same for a script or film - and he's found success as a Director of Development by doing just that. Join Mike as he teaches you his methodology to apply components in a script that make it more sellable. In this webinar, we will break down several successful movies in a number of genres and draw statistical conclusions on what made them so successful. It's the Moneyball-ization of Hollywood; let's play the house against itself!
Stage 32 CEO, Producer, and Screenwriter Richard "RB" Botto joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.
Founded in 2011 by Richard "RB" Botto, Stage 32 is the world's largest online platform connecting and educating film, TV and new media creatives and professionals worldwide. Stage 32 works with over five hundred industry professionals and executives who provide education, instruction and professional opportunities for members of the platform. Stage 32 currently has over 1,200 hours of exclusive film, television and digital craft and business education in its library. Stage 32 members use the platform daily to build their network, take online webinars, classes and labs, find work and cast and crew their projects. Stage 32 members range from students to Emmy, BAFTA and Academy Award Winners. Over the last few weeks, we have been working tirelessly to ensure that you know that Stage 32 is your online home to stay connected with over 600,000 creatives and professionals from across the globe. Now, we are looking forward to bringing you another virtual event to help you stay up-to-date about the state of the entertainment industry featuring some of the top professionals in the business. In this special event webcast we presented a virtual panel featuring some of the top minds in the Stage 32 community to discuss the current state of the entertainment industry as we are all faced with the COVID-19 pandemic. Our Stage 32 Managing Director, Amanda Toney, hosted this incredible lineup, where you will hear the point of view of a production company (Andrew Fried of Boardwalk Pictures), a lender (Viviana Zarragoitia of Three Point Capital), lender counsel (Carolyn Hunt of Barnes & Thornburg LLP), a talent representative (Tracy Christian of TCA Management), all moderated by producer and production company counsel (Elsa Ramo of Ramo Law PC). Stage 32 is proud to be putting the "social" in #SocialDistancing. Please share this event on your social media and tag @stage32 on Twitter and @stage32online on Instagram.