How to Develop, Pitch and Sell a Kids TV Series for a Streamer or Network

Hosted by Kirill Baru

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Kirill Baru

Webinar hosted by: Kirill Baru

Sitcom Writer and Producer (BABY DADDY, SYDNEY TO THE MAX)

Kirill Baru is a sitcom writer and executive producer who’s staffed on and sold a variety of live-action and animated comedy shows. He’s written in the adult space, where he’s produced series like Freeform’s BABY DADDY and the critically acclaimed animated show DAN VS. on the HUB. He’s also written and produced several series in the kids space, from Disney’s SYDNEY TO THE MAX to Cartoon Network’s MAD: THE ANIMATED SERIES. When Kirill isn’t staffing on shows, he’s developing projects with networks such as Disney and Netflix. He attributes his career to writing comedy that finds a way to have a lot of edge without ever losing any of its heart. Full Bio »

Webinar Summary

If you've watched Netflix regularly, you are familiar with their top 10 list - and if you watched Netflix in the past few months, you've more than likely noticed that kids TV content like COCOMELON, CARMEN SANDIEGO and HENRY DANGER consistently dominate the platform. The truth is there's never been a better time to get involved in kids' TV, especially since networks and streamers are actively looking for new content. Yet in order to write successfully in this space or find success with your own show, you have to know who you are writing for in order to do it well. When writing for kids, you need to be just as knowledgeable and intentional on your approach as you would with any other audience. Just like adults, there are certain aspects to master on how to craft a good and engaging story that younger audiences will latch on to.

When writing for kids, you may feel limited in the elements you can include in the story. However, it’s important to remember that when you are writing for kids, you are really writing for a family experience. Kids often watch television with their parents, therefore, it is important to get an understanding of how to write engaging stories that will appeal to all viewers. In order to do this, you need to know what kids are looking for, and how your story aligns with the market’s demand. You not only need to have a compelling story that connects but the tools to pitch and sell your story to producers to get them interested in bringing your project to life. We have the tools and strategies to help you venture across this bridge.

Kirill Baru is a sitcom writer and executive producer who’s staffed on and sold a variety of live-action and animated comedy shows and has written in the adult space, where he’s produced series like Freeform’s BABY DADDY and the critically acclaimed animated show DAN VS. on the HUB. He’s also written and produced several series in the kids space, from Disney’s SYDNEY TO THE MAX to Cartoon Network’s MAD: THE ANIMATED SERIES. When Kirill isn’t staffing on shows, he’s developing projects with networks such as Disney and Netflix. He attributes his career to writing comedy that finds a way to have a lot of edge without ever losing any of its heart.

Kirill will provide you with a wealth of knowledge and resources on how to successfully craft your TV series for Kids. Kirill will give you an overview of Kids Comedy series and where your series fits in today’s market and discuss some unforeseen obstacles you may face. He will also give you tips on writing for Kids TV such as what kids are drawn to, how not to talk down to them, the difference between Nickelodeon and Disney, how to use POV to your advantage and much more. In addition, Kirill will also teach important aspects of pitching and selling your Kids TV - what makes it different from pitching adult TV, how to create something that kids have never seen before but that is familiar, and the power of co-viewing. Once you have completed this webinar, you will feel much more confident about writing and packaging your Kids TV series and making it market ready.

Kirill will walk you through the pitch document he created for his show EAGLETON ESTATES that he successfully sold to Netflix Kids and provide you with homework of what your next steps should be to sell your own project.

What You'll Learn

  • An Intro to Kirill
  • An Overview of Kids Comedy Series
    •  The market today-who is buying, who is selling, where could your series possibly go?
    • What does a day and season look like on a kids multicam?
    • Obstacles and constraints that you might not realize
  • Tips on Writing for Kids
    • What are kids drawn to today?
    • How not to talk down to kids
    • Nick vs. Disney (Bugs vs Mickey)
    • Good people vs bad people
    • Relatable vs aspirational
    • How to Use POV to Your Advantage
    • What it means to avoid gas and brakes relationship
    • Suspense vs surprise
    • Writing Effective Main Characters.
    • Writing Effective Secondary Characters
  • Elements of a Pitching and Selling Your Kids TV
    • What makes these pitches different than pitches for adult TV
    • Creating something kids have never seen but has an air of familiarity.
    • Creating an episode factory
    • Pitching characters
    • Semi-serialized vs syndacatable
    • The power of co-viewing
    • Competing with YouTube
    • A note about toys and merch
  • Case Study EAGLETON ESTATES
    • Kirill will walk you through the pitch document he created for his show EAGLETON ESTATES that he successfully sold to Netflix Kids
  • Final Thoughts
    • Homework you should be doing now to prepare to write and sell your own project
    • 5 more minutes
    • 3rd heat
    • What does a good day look like?
  • Q&A with Kirill

About Your Instructor

Kirill Baru is a sitcom writer and executive producer who’s staffed on and sold a variety of live-action and animated comedy shows. He’s written in the adult space, where he’s produced series like Freeform’s BABY DADDY and the critically acclaimed animated show DAN VS. on the HUB. He’s also written and produced several series in the kids space, from Disney’s SYDNEY TO THE MAX to Cartoon Network’s MAD: THE ANIMATED SERIES. When Kirill isn’t staffing on shows, he’s developing projects with networks such as Disney and Netflix. He attributes his career to writing comedy that finds a way to have a lot of edge without ever losing any of its heart.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the recording, which you can view as many times as you'd like for a whole year!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

TV Series Pitch Document Writing Lab (One on One Mentoring)

The writing lab is full. If you have any questions, contact edu@stage32.com By popular demand, we're bringing in TV executive Anna Henry (who has 100% satisfaction with her webinars!) to teach a one-on-one TV pitch document writing lab! Need help with writing your TV series pitch document? Look no further! Anna's here to help.  "I thought it was a great course and really helped me understand the format. Anna is knowledgeable and quickly cuts through to what can help your story better. Her notes on my script were insightful and really demonstrated her thorough experience." - Lee L. "Anna’s class was by far the most thorough, well put together, and organized screenwriting class I’ve ever taken. I have an MFA in filmmaking and, after graduating, I still felt as if I didn’t fully understand the structure of pilot writing. Anna’s class laid it out step by step and she went through every piece in detail. She was also extremely available to her students. During our one-on-one sessions, I expected to have a quick 15 minute call with her but she ended up speaking extensively with me about my story from outline through script stages. She really, truly cares for her students and is there to answer any questions, which, given her abundant experience in the industry, is a priceless piece of her labs. Thank you, Anna!" - Jacqueline D. "Anna was concise, and detailed. I've been working on log-lines/treatments/synopsis for 2 years for my scripts and never had it nailed like Anna was able to do. She rocks!" - Cheryl Lynn S. This is the golden age of television and the appetite for content has never been greater. What does everyone network and streamer want? Fresh, unique, authentic voices with never-been-told stories. While the door is open to new writers, the competition is fierce. Of course you need a very strong finished script, but before that will be read, you need to be able to communicate what makes your show stand out from the crowd, what will make people want to watch it for years and years, and why you are passionate about writing it. You need a blueprint of what the series will be beyond one episode. That's where a pitch document (aka bible, aka treatment) comes in. Whether you are selling your show verbally, sending the pitch to a potential producer, or applying for a fellowship, this document carries the weight of your imagined world with all its inhabitants and stories. That's a tall order! So where do you begin? How do you organize your ideas? What should be in a pitch? How detailed should you get? Should you start with a summary of the pilot? Should you have ideas for future episodes? What should you say about your characters? In this lab we will delve deep into writing an effective pitch for your scripted television idea - one that will clearly communicate your intentions, excite the reader, and convey your voice and your passion. I have spent my career developing television projects with writers and selling those show ideas as a development executive, manager and producer. What I have found is that most screenwriters have taken classes that helped them learn about story structure, writing scenes, dialogue, etc. but writing a pitch is entirely different. Most writers need help with switching gears and selling their story in addition to telling it - which is the purpose of this lab.   Payment plans are available - contact edu@stage32.com for more details

8 Week Intensive TV Drama Pilot Writing Lab

Learn directly from Morgan Long, TV Literary Department for a “Big Six” Agency This lab is designed for beginner and intermediate screenwriters looking to build a pilot from scratch or expand on an existing idea. With the TV market exploding right now, one of the most in demand formats is the 1-hour TV drama pilot. Many, if not all, managers and agents are looking for writers that can write in this space, and with more and more production companies heading into TV, knowing how to write a strong 1-hour TV drama pilot will give you a competitive advantage and help you find success as a TV writer! Due to popular demand, Stage 32 is thrilled to bring back our 8 Week Intensive TV Drama Pilot Writing Lab taught by Morgan Long, a TV development coordinator at a “Big Six” Agency! This hands-on intensive lab will guide you through picking a concept, creating engaging characters, structuring and outlining your pilot and writing the first draft! The main objective of this 8-week lab will be to have a first draft of your script. You will meet online with Morgan for 2 hours a week in a class setting, plus have phone consultations during some of the weeks when you don't have an online class. This will be accompanied by weekly homework assignments to guide you on your way to creating a marketable, unique pilot that will grab the industry's attention. Payment plans are available - please contact julie@stage32.com for more information.  This Lab is Limited to 20 People. Please Note: Participating in this lab does not mean you are writing for or pitching to Morgan or her company.  PRE-CLASS PREP - Read your syllabus and plan out your writing ideas. Begin to think about 1-2 ideas that might be a good idea for your drama pilot. Start to prepare for your pilot pitch.

Camera Fundamentals That Every Filmmaker Needs to Know

The script might tell the story, but it’s the camera that captures it. Without a camera, there is no film to make, no story to tell. Cinematography is the language of filmmaking and understanding how to speak that language, whether you’re a cinematographer, director, producer, actor, or anything else, can make all the difference. Whether you’re shooting on a Red Dragon, a DSLR, or an iPhone, the fundamentals are the same and understanding these fundamentals can inform every aspect of production and give you new and informed ideas on how to best capture your story and create a fantastic film or series. This can seem overwhelming or overly complicated—terms like “f-stop”, “shutter speed”, “depth of field”, and “motivated lighting” might sound confusing, but it’s more possible to pick up than you might think. It’s common for filmmakers to not worry about how cameras work and leave it to the Director of Photography to understand, but this is at the director’s own peril. Having a fundamental understanding of how exactly the machine you are holding is capturing images to create your project is crucial, even if you have a trusted DP on your side. Understanding at least the basics will help make sure you can speak the same language as your DP, can give you new ideas as you plan out your shot list and production, and can help you discover new approaches that you might not have even known were possible otherwise. But you don’t need to go to an expensive film school to learn the fundamentals. Cinematographer Daniel Brothers can give you the rundown much more quickly and for a lot less money. Daniel Brothers is an accomplished and in-demand cinematographer who has traveled around the world shooting projects for companies like Vice Media, The New York Times, Wall Street Journal, Facebook and more. Daniel serves as Director of Photography for the popular Facebook interview series RED TABLE TALK with Jada Pinkett Smith and Willow Smith and continues to consistently shoot documentaries, feature films, and TV series. He also teaches the art of the camera in schools and works to mentor and support budding cinematographers and is prepared to bring his lessons and perspective to the Stage 32 community. Daniel will lay out the basics and important terms and concepts any filmmaker, cinematographer, producer, or actor needs to know about cinematography and cameras. He’ll walk you through the basics of photography, including exposure, focus and composition, before going deep into the most important elements of cinematography. He’ll explain scene structure and coverage, lighting basics, camera movement and even spend some time on the science of color. Finally, Daniel will give you tips on how to choose the right camera for your project, as well as how to choose the right lenses. He’ll even show examples of his past work on different cameras to give you an idea of what each looks like.   Make sure you know what you’re talking about and have a sense of what each camera is doing before you start your next project. Whether you’re a director, actor, producer, or anything else, Daniel will give you the tools and knowledge you need.  

60 Minutes With Jason Roberts (AD for Michael Bay, Alexander Payne, Angelina Jolie)

"Jason was and is wonderfully inspiring!"  Watch for FREE here:   Want to join Jason's 2-part AD class April 8 & April 15? Register here! 

Masters of Craft: Creating Compelling Characters with Oscar Nominated Roger S. H. Shulman - With Downloadable Worksheets

There’s only one way to get your audience to sit still for the story you want to tell: create compelling characters. As human beings, we are endlessly fascinated with ourselves and our interactions. When we find a character to whom we can relate, we lock in. Constructing relatable, entertaining and realistic characters is essential to a successful screenplay, not to mention critical to our own enjoyment of the writing process. But what separates the memorable personalities on the screen from the “which-one-was-that-again” types? Understanding the answer to that question and following some tried and true strategies while outlining and then writing your screenplay will give you a better chance of producing characters who not only engage your audience, but do the heavy lifting for your story and themes. Miss out and you’ve got page after page of shoulder shrugs. We all know the goal for any screenwriter is to get reads. But the challenge doesn't end there. You have to make sure your reader keeps those pages turning! To assure that your reader is engaged from the jump and stays engaged through the final page, your characters must be compelling and relatable. Whether you are trying to score big in a screenwriting competition, land a manager or agent, sell producers on your material, or secure financing, you must remember that your script is one of dozens your target audience likely reads each week. The competition is fierce and most readers won't go beyond page 5 or 10 if your story and characters don't grab them. Most writers simply do not know how to creative quickly established, well drawn characters. Those that do have an instant leg up on the competition.  Roger S. H. Schulman knows a thing or two about writing compelling, complex and memorable characters. For starters, he co-wrote the animated feature Shrek for which won him a British Academy Award (BAFTA) and earned him an Oscar nomination for Best Adapted Screenplay. Prior to Shrek, Roger co-wrote the animated feature Balto for Executive Producer Steven Spielberg, and wrote Mulan II and The Jungle Book II for Disney. Over his 30 years in the industry, Roger has also worked extensively as a producer and writer for television. He co-created the Disney Channel series Jonas; was Executive Producer of 2 Gether for MTV and was Executive Producer for Living Single with Queen Latifah. He’s currently co-writing a pilot for HBO with Tom Hanks. And now, he's teaching exclusively for Stage 32. Roger will teach you the function of character, specifically how character, story and theme work together. To help you understand why certain characters work, he'll give you a brief, insightful, and helpful history of character including how humor plays a part in almost all character building. He will breakdown American characteristics, Likeable characteristics, and relatable characteristics. He will dive into developing characters and show you how to discover and write your characters seen and unseen character traits. He will discuss the tools of character including dialog, action and behavior. He will break down the anatomy of your cast and where mirroring, complementing and conflicting strategies can come into play. Roger will use examples from Shrek, Breaking Bad, Phillips, Raiders of the Lost Ark, Jaws, Guys and Dolls, Up, and Carl Jung (yeah, the guy). In addition to all this material presented in Roger's exclusive Master's of Craft presentation, he will give you 2 downloadable handouts related to developing and analyzing characters that you can return to time and time again. This is invaluable information and material you won't find anywhere else.   A Word From Roger When you’re done with my webinar, you’ll know a lot more about what makes good characters tick, what makes bad characters just sit there, and just maybe a little bit more about yourself. And you’ll come away with a tool chest from which you can pick and choose the techniques you prefer to build unique characters so remarkable that sometimes they’ll write their dialog for you.   Praise for Roger "A masterclass, plain and simple." - Phil C.   "No joke, the best lesson on writing characters I've ever seen (or read). Nothing has come close. - Margot G.   "Now that I understand how the sausage was made, I have to watch Shrek again. This more than lived up to its "Masters of Craft" label. What a winner, Stage 32!" - Elyse A.   "Too many times in my writing, I'm so wrapped up in my main character, that I do short shrift to my secondary characters. Not after watching Roger. No how, no way." - Robin W.   "I am going in for a second viewing immediately. I already have 5 pages of notes written out. Incredible information." - Stephen D.  

How to Nail the Ending of Your Horror Screenplay

The third act of your horror movie should be an electrifying climax, delivering visceral and emotional punches and paying off all your sneaky set ups. It should thrill your audience and represent their reward for sitting through—very possibly—a lot of pain, suffering, and gross stuff. Unfortunately, too many horror screenplays fail to deliver. It’s a problem across the genre: filmmakers work hard on the set-up of their narrative yet let it all fall apart in the second half of the script. If you want your horror screenplay to stand out from the crowd, then it’s time to learn how to craft an original and compelling ending that leaves your reader breathless and wanting more. It’s easy to write a creepy first act for a horror movie. A mysterious and/or bloody teaser at the top, the entry of a vulnerable protagonist into a danger zone, a few genre tropes like unresolved past traumas, dying cell phones, a gathering storm, and grizzled locals warning the main characters to “stay away” — it practically writes itself. That’s why there are a lot of horror screenplays out there with intriguing first acts. However, by the time many screenwriters get to the third act they have —literally— lost the plot.  In order to write a good ending you have to know the genre, acknowledge the tropes, and understand some of the psychological mechanisms that drive human fear. Also, you may have to rethink that suspiciously easy-to-write opening. Let's explore how to make this happen. Karina Wilson is an independent story and development consultant with a specific focus in horror who has worked on many films including SECRET IN THEIR EYES with Nicole Kidman and Julia Roberts, 13 SINS, and THE CIRCLE with Tom Hanks and Emma Watson. As a story consultant, Karina has helped to shape narratives in every genre, from independent documentaries to Netflix animated series. Previously the in-house story consultant at IM Global, she is currently developing a series of Thrillers for British TV. Karina is considered an expert in the horror genre and her analysis of horror trends through the decades has been featured in the Wall Street Journal, on NPR, in medical textbooks and in documentaries alongside luminaries such as Jason Blum, Joe Dante, and Andy Muschietti. Karina is also the lead screenplay judge for niche indie horror festival, Shriekfest, and has been picking winners for them since 2007. Along with Rob Zombie, John Carpenter, Sid Haig, Tom Savini and many others, Karina can currently be seen on screen discussing horror in the documentary THE HISTORY OF METAL AND HORROR, doing the rounds of film festivals this fall. Exclusively for Stage 32, Karina will teach you the elements of a successful horror film ending and what you can do to make sure your own horror project has an effective and memorable third act. She’ll begin by explaining how to see your screenplay through the lens of audience expectations before going over the main types of horror endings seen in feature films. She’ll delve into upping up your story stakes and show you how to find a resolution that makes sense. Karina will also discuss how you should be reworking your first and second act in order for the third act to work better. Karina will accompany her slew of tools and strategies with notable case studies and examples of notable horror films.   If you’ve been struggling to find an ending to your horror film, if you’re looking for a way to tie everything up, or if you need a way to make your script better stand out and get attention with reps, producers and execs, you’re going to want to hear what Karina has to say.

register for stage 32 Register / Log In