How to Work the Virtual American Film Market: Get Meetings, Get to Buyers, The Market Landscape and Beyond

Hosted by Alexia Melocchi

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Alexia Melocchi

Webinar hosted by: Alexia Melocchi

Producer at Little Studio Films

Alexia Melocchi is a partner in Little Studio Films and for over two decades has produced and sold award winning movies, documentaries and shorts, often partnering with emerging filmmakers she has personally discovered and mentored. She has acquired on behalf of her international distributor clients, film and television shows from all over the world for release in the Middle East, Italy, Greece, Spain, Canada, South America and Australia. Her clients have bought and partially financed films such as LA LA LAND, PEPPERMINT, THE BOY, TWILIGHT, TEEN SPIRIT AND THE BANKER. She is the host of THE HEART OF SHOW BUSINESS podcast. Amongst her personal producing credits are the DURAN DURAN documentary directed by David Lynch, SERVICE TO MAN released through Entertainment Studios co- produced with Joel Zwick, SOL DE MEDIANOCHE released on HBO. She is fluent in five languages (Italian, Greek, French, Spanish and English), a personal asset that has allowed her to be involved in the financing and distribution of movies that have earned near $1 Billion dollars in box office returns worldwide. Always in the know of trends in film and television, she attends all major film festivals in the United States and internationally (CANNES, NATPE, BERLIN, VENICE, TORONTO, AFM, MIPTV) and has been frequently invited as an expert panelist on the Film Business at high profile film and television conventions.     Full Bio »

Webinar Summary

About this time in a normal year, filmmakers from around the world would be locking down their plans to travel to Santa Monica and attend the internationally renowned American Film Market (AFM). One of the biggest film acquisition, development and networking events in the world, AFM has provided a forum for thousands of films to find funding and acquisition deals since its founding in 1981. Yet this year will be different. Like most events right now, AFM has made the shift to virtual, and with that comes new rules, new expectations, and a new landscape. If you’re hoping to attend the AFM this year and leave with a deal in hand, it’s important you understand what the market will look like and how you can adjust your strategy to find success.

With the AFM moving virtual, it will be even more competitive and challenging to access sales agents, buyers, and potential international partners. You will need to know who the players are and how to get their attention - all while working on different time zones and communicating virtually. Trying to understand this new way of doing business adds another layer of complexity as you navigate your market strategy, but don't worry. This new form of market is intended to be fruitful for all - and, most importantly, fun! 

Alexia Melocchi is a partner at Little Studio Films, and for over two decades has produced and sold award winning movies that have earned nearly $1 Billion dollars in box office returns worldwide. Her clients have bought and partially financed films such as LA LA LAND, PEPPERMINT, THE BOY, TWILIGHT, TEEN SPIRIT and THE BANKER. Amongst her personal producing credits are the DURAN DURAN documentary directed by David Lynch, SERVICE TO MAN released through Entertainment Studios, and SOL DE MEDIANOCHE released on HBO. Alexia is also the host of THE HEART OF SHOW BUSINESS podcast, where she discusses the behind-the-scenes of how Hollywood truly works. Alexia has built much of her success on attending major film markets and intimately knows what it takes to stand out and get the deals you’re after in these forums, whether virtual or otherwise.

Alexia will guide you through how to work this virtual edition of the American Film Market to get the meetings you’re after and find success for your project. She will begin by outlining the cultural differences that you can expect at this year’s AFM and the global market shifts that are taking place. Then she’ll delve into AFM as a whole and what their new virtual format is going to look like this year, including their Industry Offices, LocationEXPO, On Demand Theatre, Conference, Networking Pavilion, and Advisor Network. She’ll provide you with a rundown of the specific sales agents, distributors, and producers attending AFM this year that you should know. Alexia will then teach you how to handle the virtual obstacles taking place at the market this year, including the online meeting landscape how to work Zoom like a professional, and how to handle time zones. She’ll give you tips on how best to prepare for AFM, how to make appointments ahead of time and select your target list, how to access your targets, and how to use database platforms to hone your plan, including AFM Connect, Cinando, IMDBPro, and Variety Insight. Next Alexia will explain how you should approach buyers. She’ll walk you through the perfect approach for buyers and how to get your message across in a limited time frame to the right person. She’ll also show you what you really need to have ready before AFM begins and other relationship building tips to keep in mind beyond AFM. Finally, Alexia will expand to show you current trends overseas. She’ll talk about production challenges and updates in a COVID-19 era and why you should be planning ahead for the good times. The path to success continues to alter, and the push to virtual is challenging for everyone, but with the lessons and tips that Alexia will provide, you will leave with a solid understanding of how to roll with the punches and find the opportunities you’re after.

What You'll Learn

  • Cultural Differences and Market Shifts
  • Overview of the American Film Market (AFM) and the new Virtual Format
    • Industry Offices
    • LocationEXPO
    • On Demand Theatre
    • Conference, Panels, Workshops, Conversations and Presentations
    • Networking Pavilion
    • Advisor Network
  • Who’s Attending the AFM and Who Should You Know?
    • Sales agents
    • Distributors
    • Producers
  • Handling the Virtual Obstacles
    • Online meeting landscape
    • How to work Zoom like a professional
    • How to handle time zones
  • Preparing for the AFM
    • How to make appointments and select your target list
    • How do you access your targets?
    • Database platform overview
      • AFM Connect
      • Cinando
      • IMDBPro
      • Variety Insight
  • How Do You Approach Buyers?
    • The perfect approach for buyers
    • How to get your message across in a limited time frame to the right person
    • What do you really need to have to be ready for the AFM
    • Relationship building tips beyond AFM
  • Current Trends Overseas
    • Information is power
    • Production challenges and updates in a COVID-19 era
    • Planning ahead for the good times
  • Q&A with Alexia

 

About Your Instructor

Alexia Melocchi is a partner in Little Studio Films and for over two decades has produced and sold award winning movies, documentaries and shorts, often partnering with emerging filmmakers she has personally discovered and mentored. She has acquired on behalf of her international distributor clients, film and television shows from all over the world for release in the Middle East, Italy, Greece, Spain, Canada, South America and Australia.

Her clients have bought and partially financed films such as LA LA LAND, PEPPERMINT, THE BOY, TWILIGHT, TEEN SPIRIT AND THE BANKER. She is the host of THE HEART OF SHOW BUSINESS podcast. Amongst her personal producing credits are the DURAN DURAN documentary directed by David Lynch, SERVICE TO MAN released through Entertainment Studios co- produced with Joel Zwick, SOL DE MEDIANOCHE released on HBO.

She is fluent in five languages (Italian, Greek, French, Spanish and English), a personal asset that has allowed her to be involved in the financing and distribution of movies that have earned near $1 Billion dollars in box office returns worldwide. Always in the know of trends in film and television, she attends all major film festivals in the United States and internationally (CANNES, NATPE, BERLIN, VENICE, TORONTO, AFM, MIPTV) and has been frequently invited as an expert panelist on the Film Business at high profile film and television conventions.

 

 

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A World of Opportunities - Navigating the International Film & TV Marketplace to Further Your Projects and Career

Let's get one thing out of the way immediately:  It's not just Hollywood anymore.  Actually, let's take it one step further, it's not just the United States either. If you're a filmmaker, screenwriter or producer seeking to sell and/or distribute your content, looking to work on a consistent basis and, hopeful in building a long lasting career in the industry, you must be paying attention to what's happening around the world. The international entertainment industry now contributes to over 70% of the theatrical releases and box office receipts across the globe. And many estimate that number will grow over the coming years. But it's not just film that has seen this global expansion, television and digital content has exploded outside of the U.S. as well. Not to mention, many of the streaming platforms are now looking for film, television and other short form content that will play with a U.S. audience, but will be especially popular in specific regions overseas. So where do you begin to look where others aren't, expand your prospects and give yourself a competitive advantage? Well, right here, of course!   For many, navigating the international market presents a black hole. Where can one find producers, financiers, representatives and development execs who serve these markets? How do you know what the trends are and how you may best serve them? How do you know the mandates of streamers, distributors and sales agents? Do you have a story already in hand that can be tweaked to serve an international audience? You may be surprised.   We could fill 20 paragraphs with what Alexia Melocchi has achieved in her 25 year career in the entertainment business. Alexia is an accomplished entertainment industry professional with a long proven track record of success within both the domestic and international arenas. 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During her tenure as a sales agent she sold more than 50 movies to profit on behalf of her producer clients, and acquired more than 100 major studio and independent films on behalf of the Distributors she has ongoing relationships with in Italy, Greece, Latin America, Spain, France, Germany, Japan and Scandinavia. She recently handled territorial sales for Unstaged, the Duran Duran live concert film directed by David Lynch, the Italian American film American Fango directed by Gabriele Altobelli and the Australian feature Bathing Frankie directed by Owen Elliott.   Alexia will teach you everything you need to know about the international marketplace and how to use your English speaking talents to get paid as a director, writer or author by international companies. She will give you an overview of the global film business including trends and how to tell global stories for a global audience. 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Thank you!!" - Debbi M.   "Concise and to the point, great information on international markets, I will apply this knowledge to my debut film's development." - Francisco C.   "Great advice. She really demystified a lot of what's involved. Thank you Alexia!" - S.J.   "A lot of great info, but also a new way of thinking, a fresh perspective to help advance my career! Thank you!" - John E.   "Great energy and to the point info. Loved it." - Sebastian T.

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Prepping For International Co-Productions: What You Need To Know

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