How to Work the Virtual American Film Market: Get Meetings, Get to Buyers, The Market Landscape and Beyond

Hosted by Alexia Melocchi

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Alexia Melocchi

Webinar hosted by: Alexia Melocchi

Producer at Little Studio Films

Alexia Melocchi is a partner in Little Studio Films and for over two decades has produced and sold award winning movies, documentaries and shorts, often partnering with emerging filmmakers she has personally discovered and mentored. She has acquired on behalf of her international distributor clients, film and television shows from all over the world for release in the Middle East, Italy, Greece, Spain, Canada, South America and Australia. Her clients have bought and partially financed films such as LA LA LAND, PEPPERMINT, THE BOY, TWILIGHT, TEEN SPIRIT AND THE BANKER. She is the host of THE HEART OF SHOW BUSINESS podcast. Amongst her personal producing credits are the DURAN DURAN documentary directed by David Lynch, SERVICE TO MAN released through Entertainment Studios co- produced with Joel Zwick, SOL DE MEDIANOCHE released on HBO. She is fluent in five languages (Italian, Greek, French, Spanish and English), a personal asset that has allowed her to be involved in the financing and distribution of movies that have earned near $1 Billion dollars in box office returns worldwide. Always in the know of trends in film and television, she attends all major film festivals in the United States and internationally (CANNES, NATPE, BERLIN, VENICE, TORONTO, AFM, MIPTV) and has been frequently invited as an expert panelist on the Film Business at high profile film and television conventions.     Full Bio »

Webinar Summary

About this time in a normal year, filmmakers from around the world would be locking down their plans to travel to Santa Monica and attend the internationally renowned American Film Market (AFM). One of the biggest film acquisition, development and networking events in the world, AFM has provided a forum for thousands of films to find funding and acquisition deals since its founding in 1981. Yet this year will be different. Like most events right now, AFM has made the shift to virtual, and with that comes new rules, new expectations, and a new landscape. If you’re hoping to attend the AFM this year and leave with a deal in hand, it’s important you understand what the market will look like and how you can adjust your strategy to find success.

With the AFM moving virtual, it will be even more competitive and challenging to access sales agents, buyers, and potential international partners. You will need to know who the players are and how to get their attention - all while working on different time zones and communicating virtually. Trying to understand this new way of doing business adds another layer of complexity as you navigate your market strategy, but don't worry. This new form of market is intended to be fruitful for all - and, most importantly, fun! 

Alexia Melocchi is a partner at Little Studio Films, and for over two decades has produced and sold award winning movies that have earned nearly $1 Billion dollars in box office returns worldwide. Her clients have bought and partially financed films such as LA LA LAND, PEPPERMINT, THE BOY, TWILIGHT, TEEN SPIRIT and THE BANKER. Amongst her personal producing credits are the DURAN DURAN documentary directed by David Lynch, SERVICE TO MAN released through Entertainment Studios, and SOL DE MEDIANOCHE released on HBO. Alexia is also the host of THE HEART OF SHOW BUSINESS podcast, where she discusses the behind-the-scenes of how Hollywood truly works. Alexia has built much of her success on attending major film markets and intimately knows what it takes to stand out and get the deals you’re after in these forums, whether virtual or otherwise.

Alexia will guide you through how to work this virtual edition of the American Film Market to get the meetings you’re after and find success for your project. She will begin by outlining the cultural differences that you can expect at this year’s AFM and the global market shifts that are taking place. Then she’ll delve into AFM as a whole and what their new virtual format is going to look like this year, including their Industry Offices, LocationEXPO, On Demand Theatre, Conference, Networking Pavilion, and Advisor Network. She’ll provide you with a rundown of the specific sales agents, distributors, and producers attending AFM this year that you should know. Alexia will then teach you how to handle the virtual obstacles taking place at the market this year, including the online meeting landscape how to work Zoom like a professional, and how to handle time zones. She’ll give you tips on how best to prepare for AFM, how to make appointments ahead of time and select your target list, how to access your targets, and how to use database platforms to hone your plan, including AFM Connect, Cinando, IMDBPro, and Variety Insight. Next Alexia will explain how you should approach buyers. She’ll walk you through the perfect approach for buyers and how to get your message across in a limited time frame to the right person. She’ll also show you what you really need to have ready before AFM begins and other relationship building tips to keep in mind beyond AFM. Finally, Alexia will expand to show you current trends overseas. She’ll talk about production challenges and updates in a COVID-19 era and why you should be planning ahead for the good times. The path to success continues to alter, and the push to virtual is challenging for everyone, but with the lessons and tips that Alexia will provide, you will leave with a solid understanding of how to roll with the punches and find the opportunities you’re after.

 

Praise for Alexia's Stage 32 Webinar

 

"Really great. Actually useful, practical advice. Wasn't full of bullshit platitudes, Alexia shot straight with us, but was also positive and encouraging. All in all, really appreciated the way she gave an overview of AFM and how to best take advantage of it."

-Max W.

 

"Alexia did a fantastic job of making it all relatable and cutting through the noise."

-Clint G.

 

"I really did gain some needed information on how to address this film market online"

-Craig H.

 

"Alexia is clearing very experienced & she is so gracious in sharing her wisdom with all of us. I'm truly grateful that you all put on this webinar!"

-Becca G.

 

 

What You'll Learn

  • Cultural Differences and Market Shifts
  • Overview of the American Film Market (AFM) and the new Virtual Format
    • Industry Offices
    • LocationEXPO
    • On Demand Theatre
    • Conference, Panels, Workshops, Conversations and Presentations
    • Networking Pavilion
    • Advisor Network
  • Who’s Attending the AFM and Who Should You Know?
    • Sales agents
    • Distributors
    • Producers
  • Handling the Virtual Obstacles
    • Online meeting landscape
    • How to work Zoom like a professional
    • How to handle time zones
  • Preparing for the AFM
    • How to make appointments and select your target list
    • How do you access your targets?
    • Database platform overview
      • AFM Connect
      • Cinando
      • IMDBPro
      • Variety Insight
  • How Do You Approach Buyers?
    • The perfect approach for buyers
    • How to get your message across in a limited time frame to the right person
    • What do you really need to have to be ready for the AFM
    • Relationship building tips beyond AFM
  • Current Trends Overseas
    • Information is power
    • Production challenges and updates in a COVID-19 era
    • Planning ahead for the good times
  • Q&A with Alexia

 

About Your Instructor

Alexia Melocchi is a partner in Little Studio Films and for over two decades has produced and sold award winning movies, documentaries and shorts, often partnering with emerging filmmakers she has personally discovered and mentored. She has acquired on behalf of her international distributor clients, film and television shows from all over the world for release in the Middle East, Italy, Greece, Spain, Canada, South America and Australia.

Her clients have bought and partially financed films such as LA LA LAND, PEPPERMINT, THE BOY, TWILIGHT, TEEN SPIRIT AND THE BANKER. She is the host of THE HEART OF SHOW BUSINESS podcast. Amongst her personal producing credits are the DURAN DURAN documentary directed by David Lynch, SERVICE TO MAN released through Entertainment Studios co- produced with Joel Zwick, SOL DE MEDIANOCHE released on HBO.

She is fluent in five languages (Italian, Greek, French, Spanish and English), a personal asset that has allowed her to be involved in the financing and distribution of movies that have earned near $1 Billion dollars in box office returns worldwide. Always in the know of trends in film and television, she attends all major film festivals in the United States and internationally (CANNES, NATPE, BERLIN, VENICE, TORONTO, AFM, MIPTV) and has been frequently invited as an expert panelist on the Film Business at high profile film and television conventions.

 

 

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Other education that may be of interest to you:

How to Navigate the Film Markets - AFM, Cannes, TIFF, EFM

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Prepping For International Co-Productions: What You Need To Know

As the world of independent television and film continues to shift, international co-productions are becoming more common. That’s because crossing borders is often an effective way to find better funding, better locations, and ultimately a wider audience. But international co-productions are not always a slam dunk. Partnering with other countries is a complicated endeavor and brings with it challenges and hurdles you wouldn’t have to face otherwise. Potential pitfalls are plentiful, but then again, so are opportunities. It comes down to putting in the work ahead of time, covering your bases, and making sure you know what you’re doing before diving in head first. Working across countries is hard enough when you’re part of a studio or large corporation. There are still contracts to hash out, politics to navigate, and differences in cultures to understand. But when you’re an independent producer or filmmaker looking to cross country lines, it can feel impossible, an overwhelming prospect where you don’t even know where to start. After all, you don’t have the backing of a legal department and you don’t have experts on payroll. You just have you. So where do you start? Is an international co-production worth it for you? What steps should you take to get the ball rolling and how can do you protect yourself along the way? With more than twenty years in the industry, Alexia Melocchi has worked in nearly every aspect of the entertainment industry. Alexia is currently a producer at Little Studio Films, a representation and production company with more than 25 films and series credits. She serves as Partner and Producer, involved in all aspects of company operations, including distribution and co-production deals, managing production activities, and film and television marketing. Alexia is well versed in the art of international co-productions and will share the secrets, tips, and lessons she’s learned over her two decades in the industry exclusively with the Stage 32 community. Alexia will walk you through the nitty gritty of starting international co-productions and the things you need to know before jumping in. She will begin by going over the pros and cons of producing overseas, both for film projects and television, and when to determine if an international co-production is the right call. She’ll tell you the four aspects of your project you should focus on before making this call. She’ll then discuss what makes a story international and how to use this to your advantage. Alexia will then go over the advantages of having international settings in your script. Next she will focus on tax subsidies and credits in different countries, how these can be targeted, the challenges that come with claiming them, and the rules and requirements you’ll generally need to meet to qualify for them. She’ll also discuss the prospect of working with international broadcasters or producers. Then, Alexia will give an in-depth and detailed rundown of the benefits and challenges of producing in six major countries: Italy, Spain, Canada, UK, and Australia. She’ll offer a breakdown of the specific costs that go into overseas productions, as well as the legal ramifications of these projects, including how international cooperation might affect ownership of your IP and rights. Alexia will discuss what an effective timeline of a successful co-production deal might look like and will finally give you tips on how to work international markets like Cannes to find the partnerships you need. This webinar is useful to producers considering an international co-production as well as writers, actors and directors who feel their talent or material might work well on an international scale   Like what you heard from Alexia during this webinar?  Send your script to Alexia and speak with her for an hour by clicking here.    Praise for Alexia’s Webinar   “Alexia had so much specific and helpful information that I’m going to be able to use moving forward” -Karen H.   “Alexia is the best! I’m so glad I got to see this webinar” -Hannah E.   “I was impressed with how much the instructor knew about this topic. I have a lot of ideas and tools I can take with me for my own projects now” -Jerry B.

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A World of Opportunities - Navigating the International Film & TV Marketplace to Further Your Projects and Career

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Thank you!!" - Debbi M.   "Concise and to the point, great information on international markets, I will apply this knowledge to my debut film's development." - Francisco C.   "Great advice. She really demystified a lot of what's involved. Thank you Alexia!" - S.J.   "A lot of great info, but also a new way of thinking, a fresh perspective to help advance my career! Thank you!" - John E.   "Great energy and to the point info. Loved it." - Sebastian T.

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