How to Write a Professional TV Pitch Document/ Treatment

Hosted by Anna Henry, TV Executive

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

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Anna Henry, TV Executive

Webinar hosted by: Anna Henry, TV Executive

(Worked with CBS, ABC, Amazon, Starz, Sony, 20th Television)

Anna began her 20-year career as a development executive at Nickelodeon, working on the development and production of animated television series, pilots and features, including the cult hit “Invader Zim.” She crossed overto prime-time television working at CBS and ABC in drama development and programming, and freelanced as a creative consultant for a number of production companies. She was most recently Director of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. Her clients have worked on shows at virtually every broadcast and major cable television network, and have set up projects at ITV America, Sony, 20th Television, EOne, Starz, Amazon, OddLot Entertainment, Corus, and others. As a script consultant, she enjoys having a close collaboration with writers in refining scripts, expanding their range of material, and finding the best home for each project. Anna is a graduate of USC’s School of Cinematic Arts. Full Bio »

Webinar Summary

This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do! - Tiffany C.

This is the age of peak TV and you have an incredible, original idea for a show! You have it all planned out: the setting, the characters, what the show will be about... maybe you've even written the pilot script. Now it's time to pitch! Perhaps you have a meeting with a manager or a producer, or someone is already interested in your idea and has asked you to send some "pages." Or you've signed up for a Stage 32 pitch session with the perfect exec who's looking for a show just like yours. In this webinar you will learn how to write a professional pitch document that can serve as the outline for your in-person pitch to a manager, producer or studio executive, or be sent after your meeting - using the template and requirements the big agencies and studios use. You will also learn how to translate that into a shorter version for Stage 32 pitch sessions, contests, or just to be able to briefly pitch your idea as you're networking.

Handouts include:

  • Stranger Things Pitch Document
  • New Girl Pitch Document
  • New Girl Short Pitch Document Example
  • Lookbook Example

What You'll Learn

  • What is a pitch document: pitches, treatments, bibles.
  • Verbal pitch vs. written pitch vs. short pitch for submission.
  • Basic structure of a pitch document
  • Loglines - how to craft them and how to say them
  • Themes and concepts:
    • What is the show about?
    • What are you saying with the show?
    • Why you, why now?
  • Teaser - Grabbing your audience
  • The World - What is your setting and why do you want to do a show about it?
  • Characters:
    • How many do I pitch?
    • Quirks, traits, backstory, dynamics - how to avoid stereotypes when you're pitching in one sentence
    • How to avoid the "laundry list"
    • Likeable vs. relatable
  • Pitching your pilot - I only have a few minutes / two pages, shouldn't I just pitch the pilot?
  • Pitching your series:
    • Story engine
    • Season arcs / character arcs
    • Typical episode and how many to pitch
  • Tone:
    • Pacing
    • Humor
    • Look and feel
  • To comp or not to comp - that is the question
  • How to prep for a verbal pitch
  • What to take into a room and what to leave behind
  • Q&A with Anna!

 

About Your Instructor

Anna began her 20-year career as a development executive at Nickelodeon, working on the development and production of animated television series, pilots and features, including the cult hit “Invader Zim.” She crossed overto prime-time television working at CBS and ABC in drama development and programming, and freelanced as a creative consultant for a number of production companies.

She was most recently Director of Development at Andrea Simon Entertainment, a boutique literary management and production company representing writers and directors. Her clients have worked on shows at virtually every broadcast and major cable television network, and have set up projects at ITV America, Sony, 20th Television, EOne, Starz, Amazon, OddLot Entertainment, Corus, and others. As a script consultant, she enjoys having a close collaboration with writers in refining scripts, expanding their range of material, and finding the best home for each project. Anna is a graduate of USC’s School of Cinematic Arts.

Testimonials

This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do! - Tiffany C.

This was my first Stage32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage32 delivered the goods. - John R.

What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity. - Crispin L.

Anna provided a lot of quality information on the art of the tv pitch and having the pitch document samples is a nice benefit, along with the recording, to go back over and study. - Linda R.

So informative on the structure of a pitch. What's needed and how to go about dealing with the things that will come up during a verbal pitch or simply in the relationship between those giving a pitch and those receiving one. Well organized Anna, thank you! - Julia L.

Anna has a considerable amount of experience in the subject matter. She was well prepared and organized in her presentation. I took away the information that I was hoping to receive. - Bud M.

First off, I want to say thank you to Anna and the entire stage 32 crew. Not only was this extremely insightful about pitching your stories and ideals, but also about how specific your writing(the actually scripts) need to be. It definitely sent me back to rethink, improve, and be more specific with my projects that I plan to pitch. - Zack S.

Anna was concise, and detailed. I've been working on log-lines/treatments/synopsis for 2 years for my scripts and never had it nailed like Anna was able to do. She rocks! - Cheryl Lynn S. 

Anna Henry was very to the point and her suggestions were full of experience and knowledge. Stage 32 is terrific for offering these webinars. I have learned so much and do feel fortunate to take advantage of the information. - Dana S.

Anna was so generous with her time, so knowledgable, so encouraging...very grateful. It feels like there's a stronger wind at my back after that. Thank you! - Michael L.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 5 out of 5

  • Anna is amazing. She is a real pro, knowing the art of pitching in and out. Anna helped me with my short and long pitch versions of my crime procedural show and this pitch landed me a lot of interest on Stage32 and even from a major network executive and production company. I also recommend Anna for developmental notes on your script - in 3 rounds my first ever TV pilot went from a rough outline to the final draft landing on the desk of Head of Scripted Development of major network. If your show merits, you will find in Anna the best champion of your project you can only dream of. Highly recommend!

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