A Modern Approach: Creative Ways to Base Your Film or TV Project Off of IP

Hosted by Alex Creasia

$49

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32, otherwise you won't have access to your webinar.
apply Your coupon will be applied after you agree to terms below.

- or -

$49.00
TOTAL PRICE:
Overlay Icon

Stage 32 Next Level Education has a 97% user satisfaction rate.

Alex Creasia

Webinar hosted by: Alex Creasia

Manager & Producer at Pathfinder Media

Alex Creasia is a Literary Manager and Producer at Pathfinder Media. He represents writers and directors around the globe focusing on all formats of TV, Film, books, podcasts and digital. Recently his company merged with UMedia an international finance and production services company to become their US branch. Alex recently produced the indie thriller, STILL which was sold to The Orchard. His next film ONLY, a sci-fi drama, is set to premiere in the 2019 Tribeca Film Festival. Alex got his start in the Hollywood industry at Universal Pictures, CAA and Ryan Murphy Productions on such shows as GLEE and American Horror Story. He went to college in San Francisco studying Film and TV business. Alex Creasia is a veteran of the US Marine Corps where he traveled the world as a Combat Cameraman. Full Bio »

Webinar Summary

Intellectual property (IP) has become a critical aspect in creating new content and selling projects within the film and television landscape. At this point it’s almost feels like a prerequisite for a project to be tied to some sort of pre-existing property before it’s picked up by a studio or network. Whether it’s a book, graphic novel, podcast, article, life rights, or anything else, IP can give executives the confidence they need to move forward with that next show or movie. After all, with IP, they have a working blueprint of how the finished product could look, they have a built-in audience with the fans of the original property, and they have something substantial to show talent, investors, and the higher-ups looking at the bottom line. This inclination towards IP can make it harder for you as a writer or filmmaker to sell a fully original project, but at the same time it can give you opportunities to better build, package, and sell your next project. If you can find and acquire exciting new IP, you’re going to have a distinct upper-hand in getting people to notice your project and are well on your way to it actually getting made.

There’s no denying the value of IP in today’s industry, but navigating this world can take some finesse. If you’re not in the business of constantly tracking and consuming new books and media, it might be hard to come across that property that is perfectly suited to you. And even if you find that standout book or article, how do you get the rights to it in the first place? How can you get that original author to trust you? For the writers and filmmakers not interested in adapting existing material, creating your own IP could be an effective solution, but what does that even mean? Those who are understanding and embracing this new concept of creating your own IP have a major competitive advantage in selling their scripts right now. It’s high time you learn what you need to know about IP in today’s climate.

Alex Creasia is a literary manager and producer at Pathfinder Media where he represents writers and directors around the globe, focusing on all formats of TV, film, books, podcasts and digital media. He has sold multiple properties for his clients based on all different types of IP to places like Netflix, Amazon, HBO, ABC, Freeform, Disney +, Marvel, MGM, Imagine Entertainment, AGBO, Facebook Watch, Snap, and more. Alex has become an innovator when it comes to sourcing and creating IP for scripts that big companies want to buy.

Alex will teach you all the ins and outs of finding and obtaining intellectual property to position your next project for success. He will begin by giving a rundown of what IP is and the three typical types seen in entertainment. He’ll then provide you with specific and helpful tips to find available IP that’s right for you and what to do if it turns out the property you’re after is unavailable. He’ll then discuss idea of creating your own IP in order to better sell your story as a film or series and how to enhance your IP by finding it a following in order to give it more clout and notice. Finally Alex will delve into the world of life rights and the different ways you can get permission to tell a real person’s story.You will have plenty of fresh, modern and unique IP options to make your project more marketable in today’s climate.

 

Praise for Alex's Webinar

 

"Informative! A good presentation!"

-Susan D.

 

"This gave me so many ideas of how to get my current project noticed"

-Regina G.

 

"Alex made something I always thought of as scary and impossible feel easy and achievable. I'm so glad I saw this"

-Jeff E.

 

"I feel totally inspired to find my own IP now. Thanks, Alex!"

-Jose G.

What You'll Learn

  • What is IP (Intellectual Property) and How Do You Find it?
    • Definition
    • The 3 types of typical entertainment IP
    • How to find IP
    • Once you find the IP, who and how do you go about contacting?
    • What do you do if the IP you want isn’t available? (an alternative)
  • Creative Ways to Reverse Engineer IP
    • Why would you want to?
    • How do you go about doing it?
    • 2 creative ways to create IP that Alex has sold dozens of projects off of
    • Where to get reverse engineered IP noticed
    • How to enhance your reverse engineered IP to build your audience
  • Life Rights IP
    • Definition
    • How does it work?
    • 3 main types of life rights IP
    • Who and how do you go about contacting?
  • Q&A with Alex

About Your Instructor

Alex Creasia is a Literary Manager and Producer at Pathfinder Media. He represents writers and directors around the globe focusing on all formats of TV, Film, books, podcasts and digital. Recently his company merged with UMedia an international finance and production services company to become their US branch. Alex recently produced the indie thriller, STILL which was sold to The Orchard. His next film ONLY, a sci-fi drama, is set to premiere in the 2019 Tribeca Film Festival. Alex got his start in the Hollywood industry at Universal Pictures, CAA and Ryan Murphy Productions on such shows as GLEE and American Horror Story. He went to college in San Francisco studying Film and TV business. Alex Creasia is a veteran of the US Marine Corps where he traveled the world as a Combat Cameraman.

FAQs

Q: How do I watch my webinar live?
A: If you received a confirmation that your webinar is on Go to Webinar, you will receive an email from Go to Webinar with further instructions for participating in the live webinar. You can also access your webinar link in your purchase history located under settings in the top right-hand corner of your Stage 32 profile.

If you received a confirmation that your webinar is on Zoom, you will receive a separate email from Zoom with further instructions for participating in the live webinar. Your login link will not be in your Stage 32 profile. If you did not receive your link via Zoom please email support@stage32.com.

Q: How do I watch my webinar on demand?
A: You will be able to watch your webinar on demand as many times as you’d like inside your Stage 32 profile. The recording is processed and posted between 24-48 hours after the webinar concludes. You can follow the instructions below.

YOU MUST HAVE A STAGE 32 PROFILE TO WATCH YOUR VIDEO – STAGE 32 IS FREE TO JOIN If You Already Have a Stage 32 Profile:

  1. Log into your Stage 32 profile
  2. Click "Settings" in the top right-hand corner (gear icon)
  3. Click "Purchase History"
  4. Choose this webinar and click the link to view
If You Do Not Have a Stage 32 Profile:
  1. Go to www.stage32.com
  2. Create a profile using the SAME email address you used to sign up for this webinar. The email addresses must match in order to watch the webinar.
  3. Once you have your profile set up, you can view the webinar by clicking "Settings" in the top right hand corner (gear icon)
  4. Click "Purchase History"
  5. Choose this webinar and click the link to view

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute educational broadcasts that take place online using a designated software program from Stage 32. Your webinar will be taught by a working industry professional with in-depth teaching on a topic. If you are able to attend live you will be able to ask your Stage 32 Educator questions during Q&A.

Q: What are the system requirements to watch my webinar live?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.

If you have Windows XP, Windows Vista and Mac OS X 10.9 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer.

Q: What if I cannot attend the live webinar?
A: If you cannot attend a live webinar or purchase an on demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to re-watch?
A: Yes! Like all Stage 32 education, after the purchase of a live or on demand webinar, you will have on-demand access to the recording.

Q: How do I get a copy of the handouts provided?
A: If the webinar you take included handouts you can find them as downloads underneath your on demand video. You must be logged into your Stage 32 profile to view the video and get the handouts by clicking settings in the top right hand corner, then clicking purchase history.

Q: What if I need accessibility and accommodations?
A: Email support@stage32.com to request accommodations.

Thanks for your loyalty to Stage 32 Education. We value having you in the Stage 32 community.

If you have any further questions, we are always happy to help. Please contact Stage 32 support at support@stage32.com.

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.

Other education that may be of interest to you:

Masters of Craft: The Film Composer's Process With Grammy Winning, Oscar Nominated Composer, Terence Blanchard (Spike Lee, George Lucas)

Becoming a working film and TV composer is a very competitive industry and it takes talent, persistence and patience in order to break in and work consistently. Here's your opportunity to learn the craft AND how to navigate the business from an Oscar nominated, multiple Grammy winning composer, exclusively on Stage 32.   For over 30 years, Spike Lee's go to composer to score and provide the perfect music for his films has been Terrence Blanchard. From Jungle Fever to 25th Hour to Inside Man to the Oscar Nominated score for BlacKkKlansman, Terrence has created numerous memorable and essential scores. Further, Terrence has been the lead composer and provided exquisite music for more than 50 films working with some of the industry's top producers and directors including George Lucas and many more.   Starting with his remarkable 5-step process to composing music for film to his ground-breaking "If I Could Tell You I Would Technique to helping you overcome fear and to teaching you what he's learned about navigating the business and building a long lasting career, Terence will have you full of confidence and ready to compose and present your best work.   Further, Terence will show you in depth how he composed his Oscar nominated BlacKkKlansman and Harriet scores and take you behind the scenes in his studio to show you his set up and equipment.   In short, you'll be learning at the feet of a master technician.  What better way to get a leg up?! This Masters of Craft Webinar is exclusive to Stage 32 and is available to be viewed immediately.  

Writing a Network Pitch and Pilot that Sells

THIS WEBINAR HAS A 100% SATISFACTION RATING!   Network TV is dead, right? All good shows are on cable and streaming! Not so fast! Network TV is alive and well, as demonstrated by the critical success and healthy ratings of shows such as 9-1-1, Black-Ish, Brooklyn Nine Nine, The Resident, New Amsterdam, as well as powerhouse veterans such as Grey's Anatomy, Law and Order, The Simpsons and NCIS.  Broadcast networks are increasingly having to compete for top talent and ideas in a crowded marketplace. While landing a series order from ABC or FOX is no easy feat, the networks’ deep coffers mean they can buy and develop a high volume of shows, season after season. Producers of course enjoy the prestige of developing ideas for HBO or Amazon, but they are equally eager to find the next network hit, which can yield huge financial dividends with multiple season orders. What’s more, agents and managers judge prospective clients based on their original pilot scripts, and the right network pilot can demonstrate to a potential representative that you are ready to staff and ready to sell. As a manager, I always recommend writers have at least two or three finished scripts ready to go, and a mix of cable and network samples increases the number of producers and executives who may be interested in your work. In this webinar, you will learn about the brands and programming models of broadcast networks, how to know what ideas they will find appealing, what you need to include in your network pitch, and the do’s and don’ts of writing your network spec pilot.

Sam Schifrien, Development Executive for RoseyTV

Development Exec from Rosey TV joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.

Corey Trent Ackerman, Manager at the Cartel

The Cartel Manager Corey Ackerman joins our Panel as we listen and read your pitches live to help educate the Writers' Room screenwriters on what is and isn't working in their pitch.

13 Steps to Nail Your Feature Screenplay Structure

Literary Manager Jon Hersh has read thousands – yes, thousands – of screenplays in his career. Starting at CAA he was a story analyst covering screenplays, manuscripts books and television pilots, which helped him get a crash course on effective structure for a project. He moved on to be a development executive at Broad Green Pictures and helped develop feature material for their slate. Being around so much material Jon learned one thing – you MUST have solid screenplay structure to get past development and get your project greenlit. In this exclusive webinar Jon is going to show examples and break down beat by beat what needs to be in your outline, plus go in detail on the 13 steps you need to follow to nail your screenplay structure.   ***This webinar is a reduced price because 10 minutes of Q&A are not captured on audio***

Create A Professional Budget & Schedule For Your Feature Film

A New Exclusive Lab from Stage 32 Only 15 Spots Available - Grab your spot before they sell out! Payment Plans Available - Contact edu@stage32.com Build your professional feature film budget step-by-step with guidance from an accomplished film producer and member of the DGA. Receive exclusive handouts, including a sample feature film budget. Your script is finished, and you are ready to make your film. You’re starting to think about your team and how you will shoot it. It’s getting exciting, but before you can put anything into motion to make your feature film production happen, you need a solid, professional budget in hand. The budget is the first true building block of transforming your script into a brilliant film. It doesn’t matter if you’re self-financing a micro-budget feature or hunting for investors on a multi-million dollar indie film, you and any producers or potential financiers need to know the real costs before production begins, and it is the key to ensuring you finish your film on time and for the money you have.  In this exclusive Stage 32 lab, you’ll work with an accomplished film producer over eight sessions to build a professional working budget and schedule for your feature film.  You’ll cover everything from how to break down your script for a budget to your cast and crew to post-production and distribution. You'll also create a schedule for your production so you can tangibly see how you'll make your project a reality. And you’ll meet one-on-one with your mentor at the end of the lab so that you walk away with a budget that has been vetted by an industry expert. Taking you through the step-by-step process of creating your film's budget is producer and filmmaker Julie Buck. As a producer, line producer, production manager, and member of the Directors Guild of America, Julie has budgeted and scheduled hundreds of independent films. Julie's work has been screened at festivals, including Tribeca, South by Southwest, London Film Festival, and Sundance, among others. She's worked with A-list talent throughout her career, including Claire Danes, Jim Parsons, Octavia Spencer, Anjelica Huston, and Bill Pullman. With a limited number of spots available, you’re guaranteed a personal experience and meaningful feedback, with weekly assignments to ensure you’re moving your budget forward and being held accountable. Not only that, Julie will provide you with exclusive handouts to help you through this process that you can keep and continue to learn from on your future productions. But act fast! These spots to work directly with Julie won’t last long. And once they’re gone, we’re not adding more. Start your New Year by taking this crucial step to make your film a reality in 2023 and walk away with a professional feature film budget and schedule - the essential roadmap for your project.

register for stage 32 Register / Log In