Stacia Crawford is a Director/Producer/Writer/Actress who, last year, directed two feature films which premiered on Netflix and Lifetime. As a producer she has helmed five feature films with Mar Vista Entertainment (premieres on Hallmark, Lifetime, CMT), in addition to several independent feature films. In television, Stacia co-directed/produced various unscripted series for NBC/Esquire, The History Channel, A&E, AMC, Spike, Logo, Pivot, Blaze TV, MTV. She also produced several web content shows, most notably for My Space. Prior to directing/producing, Stacia started her career as an actress/writer and can be seen in several feature films, including cameo roles in films that she’s directed. As a writer, she has written two novels (Kit Ten, The Space Between) and co-created four original dramatic television series, (Driving Under The Influence, Wildcatters, American Caesar, Senescent) all currently in development. Full Bio »
So you want to direct. You've been bitten by the filmmaking bug and now all you can think about is making a film. You've got a script (or the concept for one) and have envisioned exactly how you want to see it on the screen. And, now more than ever, with equipment more accessible, the costs of shooting affordable, the barrier of entry lower than it's every been, and the options for distribution growing seemingly by the minute, you know the path from script to screen has never been more viable. We get it. As a director you are the lynchpin of a production and the commander of a creative army in service of your vision. But, in order to truly realize that vision, you have to know everything there is about development, pre-production, physical production, and post production.
Even though you can clearly see the film in your mind that's only a small part of the process of being a director. It takes hard work, discipline, and wearing many hats to be able to execute every aspect of developing and filming a movie - and to do it in a way that holds the entire production together. What you do (or don't do) in pre-production will set the tone for the entire shoot, good or bad. How you command the set on the first day will determine whether your cast and crew put forth their best effort or zone out. You have to be cognizant of shooting time/days, your budget, and assuring that your are delivering on every promise. But you're not done when you shout "That's a wrap!" There's still more to do when you get to post-production, working hand in hand with your editor, colorist, sound designer and more. It sounds overwhelming, but we're here to tell you it's not only a manageable environment, but one you can thrive in.
Stacia Crawford started as an actress, but had the overwhelming desire to manage and film projects. So, she moved into producing and directing. Last year alone, she had two feature films that premiered on Netflix and Lifetime. With the success of those films, she has been hired to direct two more features this year. Stacia has worked with NBC, The History Channel, A&E, AMC, Spike and more, and has used her experience to make sure she runs a tight and efficient set. She's a pro at managing a project from the script phase through seeing her work on screen and beyond.
Stacia will guide you through the entire directing process so you can understand what your responsibilities will be through pre-production, physical production and post-production. She will help you understand what to look for in your contract before you even get hired. She will teach you best casting strategies, how to find and enlist the help of your creative departments, and how to choose the right DP and AD (beyond important!) You'll also learn how to prepare your shot list and how to confidently run your set by learning how to work with actors, producers and your crew and keep them all happy. She'll teach you about your dailies and picking up scenes if the schedule shifts. Finally, she'll take you through post-production and how to work seamlessly and diplomatically with your editor, composer and your color and audio team.
You'll be well-armed with all the pertinent and vital information you need to manage every aspect of being a film director. Stacia will remove your anxiety and fears by giving you the tools to succeed, thrive and have your cast and crew looking to work with you again and again.
"If you are thinking of going into the industry it was amazing, hit all the points, and she went above and beyond when she expanded on a lot of her points...like making sure you get your insert shots (which I've been a victim of.). Overall she was great, clear and to the point."
- Ryan H.
I'm a screenwriter and always wanted to direct, but found the idea of it daunting. Stacia not only lifted my fears, but gave me so many "I can do that!" moments that I'm already kicking myself for not doing it sooner. She's a marvel.
- Monica R.
Q&A with Stacia!
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer
Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
She explained what is the Director's job was very very well and broke it down step by step!
Stacia did a great job. She was great!
If you are thinking of going into the industry it was amazing, hit all the points, and she went above and beyond when she expanded on a lot of her points...like making sure you get your insert shots (which I've been a victim of.). Overall she was great, clear and to the point.
Stacia was great. A lot of good information in a clear and concise manner.
It was interesting to hear from other filmmakers' perspective. I learned a lot about the Director's position, as it relates to Film & TV. I came into this webinar because of my interest in knowing more about the producing/directing side of the industry, and man Stacia really did go in and cover a lot. My mind was soaking up information left and right. Another great webinar!
The more production savvy we are, the better filmmakers we become. As directors, it is our job to know every heartbeat of our story; the preparation needed for executing our vision; and the intricacies of bringing it to its final conclusion, in a way that will illicit an emotional response from our audience. That means that we must not take our foot off the pedal once we wrap. Being present, aware, in control, and maintaining our focus during post-production is vital. Sometimes our film is made (or lost) in the edit. The technical steps of post production can seem overwhelming, especially coming off the heights (or lows) of wrapping a picture. But if we don’t have a good understanding of the post production steps, it could be challenging to bring our vision to a strong finish, and ultimately to a wider audience. Stacia Crawford is a Director/Producer/Writer/Actress who, last year alone, directed two feature films which premiered on Netflix and Lifetime. As a producer she has helmed five feature films with Mar Vista Entertainment (premieres on Hallmark, Lifetime, CMT), in addition to several independent feature films. In television, Stacia co-directed/produced various unscripted series for NBC/Esquire, The History Channel, A&E, AMC, Spike, Logo, Pivot, Blaze TV, MTV. She also produced several web content shows, most notably for My Space. Prior to directing/producing, Stacia started her career as an actress/writer and can be seen in several feature films, including cameo roles in films that she’s directed. As a writer, she has written two novels (KIT TEN, THE SPACE BETWEEN) and co-created four original dramatic television series, (DRIVING UNDER THE INFLUENCE, WILDCATTERS, AMERICAN CAESAR, and SENESCENT) all currently in development. In a clear, expansive, yet easy to digest presentation, Stacia will help all filmmakers understand exactly how to handle and navigate the post-production process. She will begin by teaching you what to look for when hiring your entire post-production team. From there, she'll discuss the difference between all the post production positions - some sound quite similar, but do completely different jobs - and...do you need them all? Stacia will then dive into scheduling including the level of cuts for the film, and how long each part of the process (sound, coloring, etc) should take. She will discuss pick up shoots, fixing lighting and audio mistakes, and how to protect for footage errors. She'll even get into key art and what to include in your trailer! This is a comprehensive webinar designed to keep you deeply immersed in the post-production process carrying with you the knowledge that will keep your team on board with finalizing your vision. Praise for Stacia from her previous Stage 32 Next Level Webinar: She explained what is the Director's job was very very well and broke it down step by step! -Sharlene R. Stacia did a great job. She was great! -Tracey A If you are thinking of going into the industry it was amazing, hit all the points, and she went above and beyond when she expanded on a lot of her points...like making sure you get your insert shots (which I've been a victim of.). Overall she was great, clear and to the point. -Ryan H. Stacia was great. A lot of good information in a clear and concise manner. -Angel N. Great information! -Liz H. It was interesting to hear from other filmmakers' perspective. I learned a lot about the Director's position, as it relates to Film & TV. I came into this webinar because of my interest in knowing more about the producing/directing side of the industry, and man Stacia really did go in and cover a lot. My mind was soaking up information left and right. Another great webinar! -Shayne W.
PRE-CLASS PREP - Read your syllabus and plan out your writing ideas. Begin to think about 1-2 ideas that might be a good idea for your drama pilot. Start to prepare for your pilot pitch. WEEK #1 – Introduction, Pitch Docs, Character This week we will cover the syllabus, your instructor's background and experience, your goals for this eight-week lab and launch into a discussion on creating strong characters for your pilot. We will discuss the types of drama pilots and how they differ from network to network. We will go over how to create effective loglines and pitch documents. Then we will delve into character – what makes for strong characters and weak ones. The assignment for this week will be to create a pitch document and write a detailed description (around half a page) on each of your series regular characters. WEEK #2 – Pilot Outline and Series Bible This week we will break down pilot structure, plot and subplots. Pilot structure varies depending on the type of drama pilot (procedural or serial) and the network (broadcast, cable, streaming, digital, etc.) We will identify what kind of network to target for your story idea and structure the pilot accordingly. We will also discuss the function of your series bible and what it needs to include to support your pilot. The assignment for the week is to complete a pilot outline and start work on your bible. WEEK #3 – Pilot Outline (One on One Consultations – No Online Class) This week will consist of one-on-one consultations regarding pilot structure. Each writer will send in their pilot outline in advance and will have a 10-minute call to discuss what works and what doesn’t. The assignment for the week is to address any notes given on the outline before proceeding with next week’s class and to continue working on your series bible. WEEK #4– Scenes, Beats, Dialogue, This week we will address the qualities of effective (and ineffective) scenes, story beats, and dialogue. The assignment for the week will be to write three complete scenes from your outline: the teaser/opening scene, a scene with heavy dialogue, and a strong character scene. WEEK #5– Acts 1 and 2 We will discuss both the four-act and five-act structure. You will decide which works best for the pilot that you are developing. This week we will go over all the necessary story beats that exist in acts 1 and 2 of a drama pilot, including exposition, number of scenes per act, traditional page count, inciting incidents, acts 1 and 2 breaks, etc. The assignment this week will be to complete Acts 1 and 2 of your pilot. WEEK #6– Acts 3, 4 and 5 Similarly to last week, we will cover the necessary story beats that traditionally exist in acts 3 and 4 of a drama pilot. If your pilot structure has five or more, as some broadcast network shows do, there will be time allotted for further instruction on how to proceed. The assignment this week is to complete the first draft of the entire pilot and to turn in your series bible. WEEK #7–Consultation for Revision (No Online Class) This week will consist of one-on-one consultations. Please turn in your pilot at least 24 hours before your scheduled call, and each writer will have a 10-minute call to go over notes. Your assignment this week is to address any notes. WEEK #8– One-on-one Feedback and Polish (No Online Class) This week will consist of 10-minute one-on-one phone calls as well. Please submit your revised pilot at least 24 hours before your scheduled call. Final notes and next steps for your pilot will be given. Payment plans are available - please contact firstname.lastname@example.org for more information.
Networking. The mere word puts a chill up the spine of many creatives, especially when you may not even know anyone or know where to start. But if there's been one thing that's been proven time and time again, it's that we work in a relationship business. Winning champions of you and your work is as important than creating and honing the work itself. Whether you're introverted and have a distinct fear of putting yourself out there, or if you're an extrovert who isn't getting the results you're looking for in your relationship building efforts, we're here to help. Let's start by merging the idea of networking with the mindset of relationship building. The truth is relationship building can be a fun exercise you'll want to tackle every day. It's all about setting a positive approach, embracing a long term mentality, and building upon every success. The most successful people in film, television and digital media have spent years cultivating relationships, and remember, they all started without knowing anyone. They've understood that by being likable, selfless, and collaborative that people are going to not only want to help them succeed, but work with them as well. This is why the tribe mentality is so prevalent. And it's why the people who put relationship building strategies into practice every day are those who have found longevity in the business. Industry veteran Jessica Sitomer has over 20 years in the industry as a development executive, producer, writer and career coach for the Cinematographers Guild. Through the years she has perfected the art of relationship building - helping creatives grow their networks from one to two people to hundreds to thousands. When she moved to Los Angeles, she knew two people and one of them moved the day after she got to LA. She made it her mission to learn how to survive and thrive in the creative industry. And survive and thrive she has. Not only is Jessica's network huge, but she has also written three best-selling books on the subject of networking and relationship building, And… Action! Powerful, Proven, and Proactive Strategies to Achieve Success in the Entertainment Industry, The Greenlight Coach and You Got This: For Those Who Work Hard and Play Hard - How to go From Burnout to Bliss. Here Jessica brings her unique brand and boundless energy exclusive to Stage 32 to help you get to the next level by giving you concrete steps and tools to build relationships that lead to roles, jobs, reads, financing, and more. Jessica will show you how to best approach social media and how to utilize this valuable tool in a way that takes away the intimidation factor to meeting people. She will show you how to be more collaborative, to check your ego at the door, and to make sure you're communicating in the right fashion. She will tackle live events and how you can make sure you get the most bang for your buck. She will teach you strategies to help you grow as a communicator and collaborator. She'll even teach you how to reach out to those you may have previously thought untouchable and show you that no one is off limits! This is a comprehensive overview of how you can take your networking and relationship building skills from good to great. You will learn everything you need to know to step up, stand out and change the course of your career. I've been following, reading, and listening to Jessica for years. It's little wonder why she's been so successful. This webinar challenged me to put all my self-made BS to the side and just let myself go. And the results are already speaking for themselves. She's a superstar in every sense of the word. - Miriam P.
The key to succeeding in Hollywood, or really any industry, is to put yourself out there. We all know this is a business of relationships and that building relationships takes time and effort. But even if you've built a solid base of meaningful relationships, you still have to take action. Make inquiries, take meetings, get on people’s radars, show up. For introverts, however, putting yourself out there has always been easier said than done. And that’s in a normal world. Now, in this new quarantined era, and with seemingly everything - networking, pitch meetings, general meetings and more going virtual - putting yourself out there online can feel positively impossible. With extended isolation, reduced in-person connections, restricted travel, and working from home, how can you stay connected and relevant? And how can you do those things while being naturally shy? How can you overcome your self-imposed barriers. Believe it or not, it's easier than you think. The world might feel like it’s in standstill right now, but it’s more important than ever that you keep moving, not only for your career, but also for your passion and your well-being. It may be easy to curl up on your couch, order that delivery deep dish pizza, start a 7 season series on Netflix and fade away from the outside world, but it’s not going to move you or your desired career forward. Staying connected remains key, and to do that, it’s necessary to be versatile and continue to adjust as the world changes. But what does that look like? How do people successfully network from home? How do you use powerful tools such as Stage 32, Instagram, LinkedIn, Twitter and Zoom to help get yourself out there? And where do you even start the conversation as a naturally introverted person? The good news is you already have all of the tools to do it—you just have to power up and commit. Jennifer Winberg has over 10 years of branding and entertainment experience in digital strategy and social media working with Lionsgate, Disney, Fox, Sony, Lionsgate, and Gravitas Ventures. Along the way she has mastered the art of digital and has helped thousands of creatives overcome their fear of networking online. Jennifer has developed a passion and expertise in the art of networking and will share her experience exclusively with the Stage 32 community. Jennifer will discuss the importance and benefits of staying connected and the larger positive implications of being involved. She’ll then delve into the tools we all have to stay connected in our own homes and the best ways to go about using them. Next, Jennifer will go over how to find your tribe in the current landscape and how to use your community not only to advance in your own goals but also to give back. She will give you the rundown of how best to approach new people virtually, including where to start, and right and wrong approaches she’s seen. She’ll then give you tips on how to make a good impression from your own home and how to define your brand despite being quarantined. Jennifer will discuss ways to be agile as the world continues to change, and how to stay on track while still being able to adjust. Finally, Jennifer will go over the best ways to set goals and then actually stick to them so that you can overcome your fears and reservations about getting yourself out there and get the results you desire! Praise for Jennifer’s Stage 32 Webinars " Fantastic, optimistic and informative, I feel I have a lot to work with and was a pleasure to be a part of" - Christie S. "Great webinar - lots of interesting and useful information. Great speaker! Thanks!" - Ron H. "Lots of good advice. Took 9 pgs of notes!" - Martha C.
In this Stage 32 Webinar, experienced independent producer Holly Brown will cover how to build your own production slate and make it work for you. The class will be broken down into two parts, the first of which is defining who you are as a producer and what you want your brand (or your company's brand) to be. And this doesn't just include genre -- it may also include style, types of stories or characters and working style. Doing so will not only help you to target great material but also let other creatives what they should be bringing to you. Secondly, you will be learning how to put that brand into action by creating a well rounded and targeted film slate. You will learn how to identify projects that speak to your brand but also ensure that you have a clear vision for how they are going to get made. You will leave this webinar ready to build your own slate and make it work for you!
This was by far the best webinar on pitch documents that I have experienced. I've seen others where they give certain advice that she warned not to do! - Tiffany C. This is the age of peak TV and you have an incredible, original idea for a show! You have it all planned out: the setting, the characters, what the show will be about... maybe you've even written the pilot script. Now it's time to pitch! Perhaps you have a meeting with a manager or a producer, or someone is already interested in your idea and has asked you to send some "pages." Or you've signed up for a Stage 32 pitch session with the perfect exec who's looking for a show just like yours. You will learn how to write a professional pitch document that can serve as the outline for your in-person pitch to a manager, producer or studio executive, or be sent after your meeting - using the template and requirements the big agencies and studios use. You will also learn how to translate that into a shorter version for Stage 32 pitch sessions, contests, or just to be able to briefly pitch your idea as you're networking. PLUS! Anna will include these handouts for you to download: Stranger Things Pitch Document New Girl Pitch Document New Girl Short Pitch Document Example Lookbook Example This was my first Stage32 webinar, and it exceeded my expectations, both in terms of quality (and quantity) of information and overall value. Anna was personable, knowledgeable, and organized. The slide deck was helpful, and her overall presentation hit all the key topics. Anna and Stage3 2 delivered the goods. - John R. What a thoughtful, thorough and inspiring webinar. It's clear that Anna Henry put an enormous amount of work into this presentation. Not only was the content there, but the structure was also superb. I feel educated and inspired to go back to my own work and do better than what I thought was my best. What could possibly be better than that! Thank you Anna for your genius and your generosity. - Crispin L. See more testimonials below!