Loglines: Sell Your Story In A Single Sentence

Hosted by Lane Shefter Bishop, Emmy-Award Winner

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Lane Shefter Bishop, Emmy-Award Winner

Webinar hosted by: Lane Shefter Bishop, Emmy-Award Winner

CEO at Vast Entertainment

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television. Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment. In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS. Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood. Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster. Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences. Full Bio »

Webinar Summary

 

“What’s your story about?”

Having a perfect logline ready to answer that question can help give you the best chance of seizing the opportunity when you are asked. Your logline is your most important asset. It's invaluable for keeping you focused on what makes your story unique and for always making sure that you nail the first impression when someone asks you about your work. Having the perfect elevator pitch ready to go can make or break you when the opportunity presents itself.

Why do so many creatives struggle with coming up with that one-sentence? How do you get better at honing your logline?

Stage 32 is here to help you. We have brought in Emmy-award winning producer Lane Shefter Bishop who has sold over 30 PROPERTIES in the last 6 years - all from pitching just a logline. 

Touted as “The Logline Whisperer”, Lane Shefter Bishop has the specific tools you need to help you know how to sell what you write! In this exclusive Stage 32 Webinar, Lane will give you insider information on how you can best position your project to sell your work to agents, editors, publishers and producers.

Lane has successfully sold projects to various networks and studios, including NBC/Universal, ABC/Disney, CBS, Lifetime, Sony and 20th Century Fox.   All of these projects have one thing in common – they began with a single sentence, a top-notch logline. After all, you can have the best material in the world but, if you get on the phone or in a room, you need to know how to sell it with your logline!

Praise For Lane

"Lane made loglines so simple. I'll be able to take the 3 tenents with me for every one of my projects moving forward. I struggled with loglines and this really helped clarify things for me." - Alan B.

 

What You'll Learn

  • What is a true logline is and what is not a logline?
  • The ultimate value of crafting a unique logline for your work
  • How to determine the 3 main tenants of a good logline (this tool will help you time and time again for your loglines!)
  • The skills you need to keep your logline to only one sentence
  • Ways to know what exactly to include in your logline and what to discard
  • Whether it’s okay to “tease” with your logline
  • Why specificity is so vitally important to loglines
  • How to decide whether or not to show your “voice" in a logline
  • The importance of truly finessing your logline, and how to make those final tweaks
  • The difference in creating loglines for fiction versus non-fiction material
  • Examples from TV to theater to films to books and in every genre - why absolutely anything can be sold with a perfectly crafted logline
  • Lane will go over in detail real life examples so you will walk away with a clear understanding of how to craft your logline

By watching this webinar you will walk away with tools you will be able to use time and time again for your projects!

 

 

*Please note that Lane elected to not be on video camera for this webinar.

About Your Instructor

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television.

Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment.

In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS.

Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood.

Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster.

Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences.

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Reviews Average Rating: 4.5 out of 5

  • Very useful information and great examples to help us understand BUT the audio was TERRIBLE!!
  • If I could access it, it is probably great...but....?
  • Thank you for this webinar, it was fantastic and so much great information. It has helped me with my logline and inspired me to keep at it. Lane Shefter Bishop is a wonderful instructor. Give her Five Stars. Thanks' to all the staff at Happy Writers and Stage 32. You guys are beyond "Awesome"

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