Loglines: Sell Your Story In A Single Sentence

Hosted by Lane Shefter Bishop, Emmy-Award Winner

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Lane Shefter Bishop, Emmy-Award Winner

Webinar hosted by: Lane Shefter Bishop, Emmy-Award Winner

CEO at Vast Entertainment

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television. Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment. In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS. Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood. Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster. Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences. Full Bio »

Webinar Summary

“What’s your story about?”

Having a perfect logline ready to answer that question can help give you the best chance of seizing the opportunity when you are asked. Your logline is your most important asset. It's invaluable for keeping you focused on what makes your story unique and for always making sure that you nail the first impression when someone asks you about your work. Having the perfect elevator pitch ready to go can make or break you when the opportunity presents itself.

But, why do so many creatives struggle with coming up with that one-sentence? How do you get better at honing your logline?

Stage 32 is here to help you. We have brought in Emmy-award winning producer Lane Shefter Bishop who has sold 30 PROPERTIES in the last 5 years - all from pitching just a logline. Plus, she is the author of the book Sell your Story in a Single Sentence; Advice from the Front Lines of Hollywood

Touted as “The Logline Whisperer” Lane Shefter Bishop has the specific tools you need to help you know how to sell what you write! In this Stage 32 Next Level Webinar, Lane will give you insider information on how you can best position your project to sell your work to agents, editors, publishers and producers.

Lane has successfully sold projects to various networks and studios, including NBC/Universal, ABC/Disney, CBS, Lifetime, Sony and 20th Century Fox.   All of these projects have one thing in common – they began with a single sentence, a top-notch logline. After all, you can have the best material in the world but, if you get on the phone or in a room, you need to know how to sell it with your logline!

 

What You'll Learn

  • What is a true logline is and what is not a logline
  • The ultimate value of crafting a unique a logline for your work
  • How to determine the 3 main tenets of a good logline (this tool will help you time and time again for your loglines!)
  • The skills you need to keep your logline to only one sentence and why you want to do so
  • Ways to know what exactly to include in your logline and what to discard
  • Whether it’s okay to “tease” with your logline
  • Why specificity is so vitally important to loglines
  • How to decide whether or not to show your “voice" in a logline
  • The importance of truly finessing your logline, and how to make those final tweaks
  • The difference in creating loglines for fiction versus non-fiction material
  • By hearing examples from TV to theater to films to books and in every genre, why absolutely anything can be sold with a perfectly crafted logline
  • Lane will go over in detail real life examples so you will walk away with a clear understanding of how to craft your logline
  • You will walk away with tools you will be able to use time and time again for your projects!

Plus, a live Q&A with Lane! Bring your loglines to critique!

About Your Instructor

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television.

Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment.

In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS.

Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood.

Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster.

Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • If I could access it, it is probably great...but....?
  • Thank you for this webinar, it was fantastic and so much great information. It has helped me with my logline and inspired me to keep at it. Lane Shefter Bishop is a wonderful instructor. Give her Five Stars. Thanks' to all the staff at Happy Writers and Stage 32. You guys are beyond "Awesome"

Other education that may be of interest to you:

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Whether you're controlling some valuable intellectual property, looking to secure IP, or simply have a valuable property in the form of a spec script, TV pilot, webseries, digital series, or other filmed material, you are likely going to be confronted with signing or distributing an option agreement. It is imperative that you understand the various types of option agreements and what information should be included to assure that you are not only protecting your material, but yourself legally as well. As the content gold rush grows, option agreements have become more and more commonplace. It is the vital piece of the paper trail that will ensure you are exercising and getting all your rights as your project gets made. These agreements are designed to protect both sides of a given deal, but can be complicated and sometimes include unnecessary language or clauses that could serve to hold up your content or payment. before you sign on the dotted line, you need to understand what exactly is an option agreement, who has creative control, how much money can be made and what you need to include to protect your rights up front. Lane Shefter Bishop is an Emmy award winning filmmaker and producer who has set up over two dozen book properties - many of them only on book proposals and early partials - with studios, networks and production companies throughout the entertainment industry. She is the CEO of Vast Entertainment, a book-to-screen company with numerous projects at both studios and networks, including feature films for Fox 2000, Silver Pictures, CBS Films & Lionsgate, and TV films for Lifetime, as well as TV series with Phoenix Pictures, Atlas Entertainment, The Donner Company, Storyline Entertainment and Universal Cable Productions. She has been on both sides of option agreements and knows the ins and outs of what you need to take into account for your own option agreement. Lane will provide you essential practical knowledge on the ins and outs of option agreements and break them down step-by-step and section-by-section. You will know what is included in a typical option, what purchase price can be expected, what royalties can be expected, what reserved rights are and how to handle publishers releases, notarized addendums and author assignments. This is vital for authors and screenwriters who currently have or expect to have their own material optioned and want to know what monies they can expect to make, when, and how. But it is also highly beneficial for producers, directors, and talent looking to acquire their own underlying material for development- books, short stories, graphic novels, articles, etc.   Lane will provide you with a comprehensive, but easy to understand deep dive on option agreements. She will remove the fear and anxiety which will allow you to clearly and decisively protect yourself and ask for the important items that need to be included in all your agreements.     Praise for Lane's Stage 32 Webinar   “Very impressed with Ms. Bishop, both her formal presentation and the Q & A that followed.” - Steve Weintz   “The seminar was informative, insightful, well documented, entertaining, well thought out and delivered with a touch of humor. Wonderful!” - Katharine Carter

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