Loglines: Sell Your Story In A Single Sentence

Hosted by Lane Shefter Bishop, Emmy-Award Winner

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Lane Shefter Bishop, Emmy-Award Winner

Webinar hosted by: Lane Shefter Bishop, Emmy-Award Winner

CEO at Vast Entertainment

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television. Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment. In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS. Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood. Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster. Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences. Full Bio »

“What’s your story about?”

Having a perfect logline ready to answer that question can help give you the best chance of seizing the opportunity when you are asked. Your logline is your most important asset. It's invaluable for keeping you focused on what makes your story unique and for always making sure that you nail the first impression when someone asks you about your work. Having the perfect elevator pitch ready to go can make or break you when the opportunity presents itself.

But, why do so many creatives struggle with coming up with that one-sentence? How do you get better at honing your logline?

Stage 32 is here to help you. We have brought in Emmy-award winning producer Lane Shefter Bishop who has sold 30 PROPERTIES in the last 5 years - all from pitching just a logline. Plus, she is the author of the book Sell your Story in a Single Sentence; Advice from the Front Lines of Hollywood

Touted as “The Logline Whisperer” Lane Shefter Bishop has the specific tools you need to help you know how to sell what you write! In this Stage 32 Next Level Webinar, Lane will give you insider information on how you can best position your project to sell your work to agents, editors, publishers and producers.

Lane has successfully sold projects to various networks and studios, including NBC/Universal, ABC/Disney, CBS, Lifetime, Sony and 20th Century Fox.   All of these projects have one thing in common – they began with a single sentence, a top-notch logline. After all, you can have the best material in the world but, if you get on the phone or in a room, you need to know how to sell it with your logline!

 


What You'll Learn:

  • What is a true logline is and what is not a logline
  • The ultimate value of crafting a unique a logline for your work
  • How to determine the 3 main tenets of a good logline (this tool will help you time and time again for your loglines!)
  • The skills you need to keep your logline to only one sentence and why you want to do so
  • Ways to know what exactly to include in your logline and what to discard
  • Whether it’s okay to “tease” with your logline
  • Why specificity is so vitally important to loglines
  • How to decide whether or not to show your “voice" in a logline
  • The importance of truly finessing your logline, and how to make those final tweaks
  • The difference in creating loglines for fiction versus non-fiction material
  • By hearing examples from TV to theater to films to books and in every genre, why absolutely anything can be sold with a perfectly crafted logline
  • Lane will go over in detail real life examples so you will walk away with a clear understanding of how to craft your logline
  • You will walk away with tools you will be able to use time and time again for your projects!

Plus, a live Q&A with Lane! Bring your loglines to critique!


About Your Instructor:

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television.

Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment.

In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS.

Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood.

Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster.

Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences.


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Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

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Reviews Average Rating: 4.5 out of 5

  • Like a logline - very short and to the point
  • Thank you for this webinar, it was fantastic and so much great information. It has helped me with my logline and inspired me to keep at it. Lane Shefter Bishop is a wonderful instructor. Give her Five Stars. Thanks' to all the staff at Happy Writers and Stage 32. You guys are beyond "Awesome"

Other education that may be of interest to you:

Option Agreements

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Book-to-Screen: Taking Your Book (or Screenplay) from Proposal to Published to Produced

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As a television writer, staffing season is a high-intensity, high-stakes time. You not only need to show your chops with your writing talent, but you also need to show what you will be like in a writing room. Many writers are vying for the same spots, so how do you stand out? How do you make an impression in front of the executives and producers hiring?  We've brought in Marla White, the former development executive for Emmy-Award Winner Peter Tolan's Fedora Entertainment who has sat in on hundreds of writer meetings from the executive side of the table. She's worked with writers who have sold pitches to Fox, TNT, CBS, NBC and ABC and have been staffed on premium cable dramas. Marla will take you through the thought process of what executives are looking for when you walk in the room. She'll walk you through the difference between a general meeting and a staffing meeting and arm you with all the tools necessary to be "good in the room" for each case. Plus, she'll also talk about "do's and don'ts" and how you can get invited back for the all important pitch meeting. This webinar will be useful for every level of writer, whether you’re just starting out in your writing career as preparation to talk to agents or managers, or if you are a working writer on a show looking to move to a new show and need tips on playing the networking game. You don't want to miss out on learning from one of the industry's top executives!  

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