Loglines: Sell Your Story In A Single Sentence

Hosted by Lane Shefter Bishop, Emmy-Award Winner

$39 $49
Appreciation Month
Sale ends May 31 - 11:59 PM PDT

On Demand Webinar - For immediate download. Unlimited access for 1 year.

Rating   | Read reviews

Start Learning

Please make sure you use the same email address as the one you use to sign in to Stage 32
apply

- or -

$39.00
TOTAL PRICE:
Overlay Icon

Satisfaction Rate:

Lane Shefter Bishop, Emmy-Award Winner

Webinar hosted by: Lane Shefter Bishop, Emmy-Award Winner

CEO at Vast Entertainment

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television. Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment. In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS. Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood. Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster. Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences. Full Bio »

“What’s your story about?”

Having a perfect logline ready to answer that question can help give you the best chance of seizing the opportunity when you are asked. Your logline is your most important asset. It's invaluable for keeping you focused on what makes your story unique and for always making sure that you nail the first impression when someone asks you about your work. Having the perfect elevator pitch ready to go can make or break you when the opportunity presents itself.

But, why do so many creatives struggle with coming up with that one-sentence? How do you get better at honing your logline?

Stage 32 is here to help you. We have brought in Emmy-award winning producer Lane Shefter Bishop who has sold 30 PROPERTIES in the last 5 years - all from pitching just a logline. Plus, she is the author of the book Sell your Story in a Single Sentence; Advice from the Front Lines of Hollywood

Touted as “The Logline Whisperer” Lane Shefter Bishop has the specific tools you need to help you know how to sell what you write! In this Stage 32 Next Level Webinar, Lane will give you insider information on how you can best position your project to sell your work to agents, editors, publishers and producers.

Lane has successfully sold projects to various networks and studios, including NBC/Universal, ABC/Disney, CBS, Lifetime, Sony and 20th Century Fox.   All of these projects have one thing in common – they began with a single sentence, a top-notch logline. After all, you can have the best material in the world but, if you get on the phone or in a room, you need to know how to sell it with your logline!

 


What You'll Learn:

  • What is a true logline is and what is not a logline
  • The ultimate value of crafting a unique a logline for your work
  • How to determine the 3 main tenants of a good logline (this tool will help you time and time again for your loglines!)
  • The skills you need to keep your logline to only one sentence and why you want to do so
  • Ways to know what exactly to include in your logline and what to discard
  • Whether it’s okay to “tease” with your logline
  • Why specificity is so vitally important to loglines
  • How to decide whether or not to show your “voice" in a logline
  • The importance of truly finessing your logline, and how to make those final tweaks
  • The difference in creating loglines for fiction versus non-fiction material
  • By hearing examples from TV to theater to films to books and in every genre, why absolutely anything can be sold with a perfectly crafted logline
  • Lane will go over in detail real life examples so you will walk away with a clear understanding of how to craft your logline
  • You will walk away with tools you will be able to use time and time again for your projects!

Plus, a live Q&A with Lane! Bring your loglines to critique!


About Your Instructor:

Lane Shefter Bishop is a multi-award winning producer/director who has received numerous accolades for her work including an EMMY, six Telly Awards, a Videographer Award, three Communicator Awards, a Sherril C. Corwin Award, an Aurora Award, a Davey Award, a New York Festivals Award and the DGA Fellowship Award for Episodic Television.

Currently, Ms. Bishop is CEO of Vast Entertainment, a book-to-screen company with numerous projects, including feature films: REBOOT (Peter Chernin/Chernin Ent) for Fox 2000, THE LAST APPLE (Silver Pictures and Ineffable Pictures), THE KILLER IN ME and HUNTER’S MOON (Todd Garner/Broken Road), RESET (Ellen Goldsmith-Vein/Gotham Group), SISTER’S GRIMM (State Street Pictures) and THE DUFF (McG/Wonderland – released 2015) for CBS Films & Lionsgate; MOW: THE CHOKING GAME (Orly Adelson Prods - released 2014) for Lifetime, which Ms. Bishop also directed; limited series: DEAD RUN (Jane Goldenring/Goldenring Productions) and TV series: CONFESSIONS OF A SOCIOPATH (Mike Medavoy/Phoenix Pictures), BLACKBIRD (Intrigue Ent), SHIFTERS (Chuck Roven/Atlas Ent), DIVE (Hunt Lowry/Roserock Pictures), THE BODY INSTITUTE (Storyline Ent/Zadan/Meron Prods) and ANNE PERRY’S ‘THE INVESTIGATOR’ (Lauren Shuler Donner/The Donner Co). Additionally, Ms. Bishop co-produced the feature film ASSASSINATION GAMES for MPCA. Ms. Bishop is also the former EVP of Motion Pictures and Television at TwinStar Entertainment.

In addition to her scripted fare, Ms. Bishop also has extensive experience in reality television. Vast is currently partnered on all non-scripted programming with Bishop-Lyons Entertainment, which has a first-look deal with ITV Studios. To date, Ms. Bishop has directed more than two dozen sizzle reels as well as pilots for BLE, including VISIONARIES (partnered with Left/Right) for AMC, BARBADORO COMPOUND (ITV/MTV) and REINVENTION (Fox TV Studios.) Moreover, Ms. Bishop shot the pilot episodes for the series GEARS and the new show BODY SHOP CONFESSIONS.

Ms. Bishop is also a three-time speaker at the WGA as well as at numerous writers conferences around the country and is author of the book SELL YOUR STORY IN A SINGLE SENTENCE, published by prestigious W.W. Norton & Company. In a recent online interview, CNN dubbed her “The Book Whisperer” of Hollywood.

Ms. Bishop began her work in the industry at Moxie Productions, where she produced and directed projects for such networks as ABC, Showtime, HBO and MTV. She has directed numerous television shows and six feature-length motion pictures, including THE DAY LABORERS (aka Los Jornaleros), which received Official Selection in Edward James Olmos' LA Latino Int’l Film Festival , Cine Accion (San Fran), OutFest (Hollywood), Reel Affirmations (Wash DC), NewFest (NY) as well as the Milan International Film Festival (Italy). The film was distributed through HBO and Blockbuster.

Ms. Bishop holds a B.A. in Literature from UC Santa Barbara and an M.F.A. in Production from USC's School of Cinema/Television. She is a director-member of the Directors Guild of America and the Academy of Television Arts and Sciences.


Frequently Asked Questions:

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 4.5 out of 5

  • Like a logline - very short and to the point
  • Thank you for this webinar, it was fantastic and so much great information. It has helped me with my logline and inspired me to keep at it. Lane Shefter Bishop is a wonderful instructor. Give her Five Stars. Thanks' to all the staff at Happy Writers and Stage 32. You guys are beyond "Awesome"

Other education that may be of interest to you:

Option Agreements

Learn directly from Lane Shefter Bishop, an Emmy-Award winning Producer! The good news - your work has caught the eye of a producer, a director, a manager or an agent. The great news – they want to option it. Now, what exactly does that mean? Or, what if you’ve found the perfect material you want to develop – how do you go about optioning it? Stage 32 Next Level Webinars is thrilled to bring you Option Agreements: Everything You Always Wanted To Know, hosted by EMMY award winner Lane Shefter Bishop. This on-demand webinar will provide essential practical knowledge on the ins and outs of option agreements as Lane breaks them down step-by-step and section-by-section. This is vital for authors and screenwriters who currently have or expect to have their own material optioned and want to know what monies they can expect to make, when, and how. But it is also highly beneficial for producers, directors, and talent looking to acquire their own underlying material for development- books, short stories, graphic novels, articles, etc. Over the last few years, Lane Shefter Bishop with Vast Entertainment has set up more than two-dozen book properties – many of them only book proposals and early partials – with studios, networks and production companies throughout the entertainment industry. Underlying intellectual property is like gold these days. Great projects ‘based on’ or ‘inspired by’ literary material are constantly in demand. And by being in the center of this ‘content is king’ world, only Lane can give you the valuable insights towards making your story more sellable to the industry marketplace.

Book-to-Screen: Taking Your Book (or Screenplay) from Proposal to Published to Produced

Learn directly from Emmy Award-winning producer Lane Shefter Bishop! “Your story/book seems like it would make a great TV series or movie!” Ever heard these words before? If so, join executive Lane Shefter Bishop, as she takes you through the process in this Stage 32 Next Level Webinar. Over the last few years, Lane Shefter Bishop with Vast Entertainment has set up more than two dozen book properties – many of them only book proposals and early partials – with studios, networks and production companies throughout the entertainment industry. Underlying intellectual property is like gold these days. Great projects ‘based on’ or ‘inspired by’ literary material are constantly in demand. And by being in the center of this ‘content is king’ world, only Lane can give you the valuable insights towards making your story more sellable to the industry marketplace.

How To Sell Your TV Series

Learn directly from Conrad Sun, TV Lit Manager and Development Executive at Meridian Artists who represents TV writers in all genres for shows such as Blindspot, Two Broke Girls and Bojack Horseman. Conrad has also worked with Epix, Hasbro Studios, Gran Via Productions (Breaking Bad), New Wave Entertainment and Motion Theory Films! After months of development, research and writing, you’ve finally developed your TV series and maybe even written your pilot. You’ve practiced your pitch and are ready to present your show to the world. Now what? Do you call production companies? Hit up a studio? Perhaps reach out to a network? Do you need to attach a showrunner or an actor? How do you approach the next steps of trying to sell your show? Stage 32 Next Level Webinars is thrilled to bring back Conrad Sun to teach you exactly how to sell your TV series! Knowing how to pitch is only half the battle – in this webinar Conrad will explore exactly how the TV space works for both broadcast and cable networks. You will learn who all of the important players are, such as agents, producers, writers and executives, so you can know who to target and how to approach them. Lastly, Conrad will examine previous shows in order to gain an understanding of what it takes to create a successful TV series in the current marketplace, allowing you to make sure you're setting yourself up for success. Conrad currently represents writers on NBC’s Blindspot, CBS’ Two Broke Girls and Netflix’s Bojack Horseman and will ensure you leave this webinar knowing exactly what it takes to sell your TV series!

How To Attach Top Talent To Your Independent Film

***Please note: There are audio issues with this webinar so the price has been reduced. If purchased you are acknowledging this fact.*** Learn directly from Tatiana Kelly and Jim Young, independent producers who have worked with actors such as Bradley Cooper, Zoë Saldana, JK Simmons, Jeremy Irons, Dennis Quaid, Olivia Wilde, Amanda Seyfried, Peter Sarsgaard, Sharon Stone, James Franco, Lily Tomilin, Cuba Gooding JR, Dev Patel and Jeremy Irons! In order to raise financing for any independent film, most investors these days will be savvy enough to be utilizing the foreign sales-driven model of selling a film based on a director and talent. Attaching “valuable” talent to a film as early as possible is extremely beneficial for filmmakers looking to get a green light on their film. However agents receive so many financial offers for their clients on a daily basis that those that are on an unfinanced film and without a monetary offer will likely go to the bottom of the pile. With an independent budget, how can you make your film stand out as an attractive offer to talent reps? How can you get top talent excited about your project without using money as an incentive? If you don’t already have connections to casting directors, what options are available to get in touch with A-list actors? Stage 32 Next Level Webinars is thrilled to bring back Tatiana Kelly and Jim Young to teach you how to attach talent to your independent film! Having worked with various A-list actors on independent films such as Lovelace, The Words, Life of a King and Wristcutters: A Love Story, they will teach you how to break through an actor’s fortress and get them interested in your project. You will learn how to determine what to offer talent based on your budget, how to be strategic about what agencies you’re making offers to, what to keep in mind at the script stage and early in the casting process and how to get past the dilemma of getting talent without money and getting money without talent. You will leave this webinar not only knowing how to attach talent to your project on an independent budget but how to get actors excited about working with you!

Pitching Fundamentals: Tools for Any Scenario

“Your Dad could sell a ketchup popsicle to a woman in white gloves” —David Spade, Tommy Boy You’re a writer. Your work is entertaining, informative, thought provoking — heck, it’s even clever. You dream of tapping away on your lap-top in a cabin, sending off your material to a publisher or a producer, and collecting your check from the mail-box in the evening before pouring yourself a glass of Malbec red wine and walking your dog by a river. It’s a beautiful dream. But the reality is, no matter how good your writing is, no matter how brilliant your ideas are — if you’re ever going to have that cabin, not to mention enough cash to cover dog food every month, you have to know how to pitch well. In this Stage 32 Next Level Webinar, TV Writer/Producer Charlie Charbonneau (CW shows: The Secret Circle, The Vampire Diaries, and its spin-off The Originals) will teach you how to successfully pitch your ideas as a writer. You’ll learn about the many different scenarios where you’ll have to translate that spectacular idea in your brain to someone who’s never heard it before. This webinar will lay out the rudimentary yet vital skills used by the pros to win over the show-runners, buyers, and agents. You’ll hear about the nitty gritty do’s and don’ts of pitching in places like the TV Writers Room, a studio or network executive’s office, and at lunch with the agent or manager you’ve been dying to meet with. Also, Charlie will be giving you tips on how to nail your 8-minute pitch so you can take advantage of the Happy Writers pitch sessions offered every week. He'll guide you through how to start, cultivate interest and leave the executives wanting more. He'll not only cover live pitching but how to deliver a superb written pitch!  You will get to examine the biggest enemies to a great pitch — fear and anxiety — and strategies to neutralize them so you can keep your cool. And, of course, those who tune in will get to catch some horrific pitch fails from the trenches of TV staff writing. Writers in any medium and at every experience level will benefit from this webinar — from novices to experts. And anyone else looking to hone their sales tactics in the entertainment industry or elsewhere will walk away with strategies to bring their pitch games to the next level.

How to Write, Produce, Shoot & Distribute Your Micro-budget Film

Learn directly from Tatiana Kelly who has produced 12 independent films including Wristcutters: A Love Story and The Words (Bradley Cooper and Zoe Saldana), and The Procession. The barrier of entry for the micro-budget / DIY / indie filmmaker has never been lower, making the landscape of independent film more exciting than ever. With box office and VOD sales at an all time high and more distribution opportunities than ever, independent films are enjoying a resurgence. Throw into the mix that many studios and larger production companies are committed to producing numerous micro-budget films each year (see Paramount Insurge) and independent producers such as Jason Blum (Blumhouse) have made a living in the space, and the demand for films with micro-budgets has never been higher. Additionally, many creatives are taking matters into their own hands by making micro-budget films as a calling card for their talents. Some examples of micro-budget films include Napoleon Dynamite, Halloween, Clerks, The Blair Witch Project, Mad Max, Eraserhead, Open Water, Catfish, Saw, Once, Pi. Story and style win the day as a result of the passion and dedication put into micro-budget films. If you are a screenwriter, producer, filmmaker or any other creative that values control of your story and film and has decided to write, develop, shoot or distribute a film in the micro-budget space, this is the webinar for you.