How Netflix Picks Up Films and Works with Filmmakers: Everything You Need to Know

Hosted by Steff Monsalve Reed

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Steff Monsalve Reed

Webinar hosted by: Steff Monsalve Reed

Director of Content and Distribution at Quiver Distribution (Netflix, Hulu, Amazon, DirecTV)

Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Full Bio »

Webinar Summary

The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done.

For many, the holy grail of film distribution has become Netflix. It’s a titan in the industry, and with over 180 million subscribers worldwide, no one can release a film quite like them. Yet for as prominent and omnipresent as they might be, Netflix is enigmatic and confusing from the outside. They hold a lot of secrets close to their chest and their inner-workings and processes are a mystery to many. They’re not a complete unknown, though, and there is a lot you can learn as a filmmaker and content creator to better approach this media giant, get your film on their radar, and maybe even get that distribution deal you’ve been after. First it’s critical you learn some context surrounding how they work, what they are looking for, and how you can break through the noise.

Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.

Steff will walk you through how Netflix finds and picks up films and what content creators can do to better get their own projects on Netflix’s radar. Steff will begin by giving you a rundown of Netflix and how they’re working right now. She’ll explain how you should be thinking about and categorizing the company, who their main competitors are, what their subscriber base looks like and how it compares to their competitors’ bases. Next she will talk about how Netflix picks up content. She’ll go over who gets to pitch to Netflix in the first place and how that process works and will then do a deep dive of Netflix’s curation model. Steff will explain what types of content are currently the most successful on Netflix and how their new “Top 10” feature might be changing things. She will also break down the three main divisions that review content within Netflix and the common deal structures filmmakers should expect from each. Then she will go into how Netflix actually works with content creators and handles both revenue and delivery. She will teach you about Netflix’s payment structure and how content aggregators or distributors can sometimes “buy out” the Netflix window. Steff will even offer a case study of her own film THE LOST HUSBAND and demonstrate how this process worked. She will then explain how to determine a film’s budget for an expected ROI and how you can recoup your investment and where that money will come from. She’ll also go over the process of getting your film picked up by Netflix after they pass on it as an Original, including how to help your chances in this regard and what you can do to make your work stand out more and break through the clutter. Steff will then offer some final pieces of advice on Netflix opportunities and deal negotiations, including looking at contract terms, territories, and hidden fees. She’ll explain how to understand the specific cost of distribution and offer the key piece of advice on budgeting moving forward. Finally she will give you a peek at the distribution industry itself, the changes that are coming, and what you should expect to come next. Expect to leave with a much clearer understanding of how Netflix works and how you can better position your film for success at this streaming platform.

This webinar comes with a free handout that details distribution terms and Netflix's specific deliverable requirements 

 

 

Praise for Steff's Stage 32 Webinar

 

"One of the best presentations I have seen."

-John S.

 

"Great info. Great presentation. Really explained the topic well. "

-Martin R.

 

"Steff was excellent in explaining the distribution process and especially how it pertains to Netflix."

-Michael W.

What You'll Learn

  • Netflix- A Rundown
    • What is Netflix and should you categorize it?
    • Who are Netflix’s competitors?
    • What does Netflix’s subscriber base look like?
      • And how does their base compare to their competitors?
  • How Netflix Picks Up Content
    • Who gets to pitch to Netflix and how?
    • A deep dive of Netflix’s curation model
    • What types of content are currently the most successful on Netflix
    • Netflix’s new “Top 10” feature and how that changes things
    • The 3 main Netflix divisions that reviews content
      • And the common deal structures filmmakers can expect from each
  • The Relationship between Netflix and Content Creators – Dealing with Revenue and Delivery
    • Netflix’s payment structure
      • Exploring the scenario in which a content aggregator or distributor “buys out” the Netflix window
      • Case Study: Payment structure for real life and recent example of the film THE LOST HUSBAND
    • Determining a film’s budget for an expected ROI
    • How to recoup your investment and where that will come from
    • Can your film get picked up by Netflix if they pass on it as an Original?
      • How to help your chances
      • What can make your work stand out and break through the clutter
  • Wrap Up
    • Advice on Netflix opportunities and deal negotiations
      • Contract terms
      • Territories
      • Hidden fees
    • How to understand the specific cost of distribution
    • A key piece of advice on budgeting moving forward
    • A peek at the industry itself, changes, and what could come next
  • Q&A with Steff

About Your Instructor

Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

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A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

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A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

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If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 3 out of 5

Other education that may be of interest to you:

What You Need to Know to Get Your Film on Amazon

The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done. There is perhaps no company with more reach globally than Amazon, and their streaming platform, already a juggernaut, is only growing in size and subscription base. Now with a global audience of around 150 million people, it’s one of the biggest platforms in the world to host films. Getting your film into Amazon’s content library can be a boon like no other. Yet Amazon is a tough one to understand. As a model, it differs greatly from its competitors like Netflix and Hulu since it’s just one piece of Amazon’s overall corporate puzzle. For many reasons, Amazon is playing a different game than other streaming platforms, which means you’ll need to play a different game as well if you want your film to be part of their library. This is why it’s critical you gain a deeper understanding of how Amazon works, what they’re looking for, and how you can break through the noise. Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Steff will walk you through how Amazon finds and picks up films and what content creators can do to better get their own projects on Amazon’s radar. Steff will begin by going through a primer of what film distribution for streamers looks like, including the basic life cycle of a film and important terms to know. Then she will give a rundown of Amazon as a whole. She’ll explain how it works and how you should categorize it. She’ll also go over who Amazon’s competitors are and what Amazon’s subscription base looks like. Then she’ll outline the three distinct services Amazon provides—Transactional, SVOD, and IMDB.tv—and explain how you should think about each. Next Steff will go over what kind of content Amazon goes for. She’ll go over genres, styles and more aspects that are most successful on the platform and will delve into the film titles that have performed best in the past, as well as presently. Steff will talk about how to pitch your film to Amazon. She’ll teach you who is able to pitch to Amazon in the first place, what makes a pitch there successful, and how to make your content stand out to peak their executives’ interests. She’ll even offer a case study of a real pitch deck that she used to get them to pick up a film. After this, Steff will talk about how to best prepare and maximize deliverables to fit Amazon’s requirements. She’ll give you a rundown of what exactly Amazon requires and talk about the steps you should be taking well in advance to ensure you have what you need for Amazon if they pick up your film. She’ll also provide strategies to make your marketing materials stand out and for your film to perform better. Then Steff will talk about revenue expectations with Amazon. She’ll explain how Amazon’s payment structure works and will give a general sense of how much you can expect to make from an Amazon distribution deal. She’ll also talk about how to create a budget with this in mind for a realistic return on investment. Next she’ll explain what she believes might be next for Amazon, what the current trends are pointing to and how the “streaming war” might affect things moving forward. Finally, she’ll leave with closing thoughts for filmmakers to consider, including additional challenges to prepare for and unique opportunities at Amazon you can take advantage of. Expect to leave with a much clearer understanding of how Amazon works and how you can better position your film for success at this streaming platform.     Praise for Steff's Previous Stage 32 Webinar   "One of the best presentations I have seen." -John S.   "Great info. Great presentation. Really explained the topic well. " -Martin R.   "Steff was excellent in explaining the distribution process and especially how it pertains to Netflix." -Michael W.

Understanding the Distribution Deal - Breaking Down 2 Distribution Offers (With Downloadable Examples)

The ultimate goal for every filmmaker is to ensure that audiences see your film. You may want recognition, notoriety, or maybe as many “likes” as possible however, from a practical business perspective, you also want to make your investor's money back – or, even better, to make a profit. The path to reaching this sometimes-elusive-outcome is through the distribution process. And, in today's changing distribution landscape there are many different types of offers that can be presented to you as a filmmaker. Truthfully, understanding what you're signing up for with your film's distribution can be downright confusing. Getting a distribution deal for your film is exciting for you as a filmmaker. You've reached the holy grail and a distributor is interested in releasing your film so you can finally reach an audience. But, before you sign on the dotted line there are many factors you need to think of. Distribution contracts can show varying types of clauses that could potentially harm your film's chance at making a profit. And, let's face it, if you can show your investors a profit on their investment, they'll likely want to invest in more films with you at the healm. So, how do you know what clauses to look out for and what you can negotiate so you give yourself the best chance of not only gaining an audience, but also getting pad? For the last 15 years Bryce C. Campbell is one of the leading distribution and marketing executives in the industry who's overseen the distribution of several Oscar-winning films. Bryce got his start working at Miramax Films and Open Road Films and has worked on hundreds of independent films securing distribution and negotiating contracts. He especially excels in the digital distribution arena. Bryce is heavily involved in the post production aspect of filmmaking working collaboratively with the marketing team to provide data-driven insights on a wide range of marketing components such as one-sheets, trailers, and special events. One of his key interests is negotiating distribution deals with filmmakers and leveraging industry analytics to provide insight into box office potential for each project. And, he's bringing all these years of knowledge to Stage 32. Bryce will help you understand the different types of distribution options available to you in terms of theatrical, SVOD, Day and Date, Foreign and Digital. He'll help you manage realistic expectations when considering the potential for each of these with your film. You will learn how to design your budget and casting in harmony with distribution goals. Then will take you through the anatomy a distribution contract and analyze contract clauses for optimal benefit and to avoid pitfalls. You will learn how to apply this knowledge to negotiate the best possible distribution contract for your film.  And, most importantly, Bryce will give you 2 real distribution deal contracts to review so you can understand what to look for and how to apply that to your own deal!   "Mind blown. The examples are extremely helpful. I had no idea that recognizing some of the clever way things are written in the contract could potentially harm my chance to make money back on my film." - Mike S.

Pro Tips For Producing A Winning Short Film

Every successful filmmaker has, at some point in their career, written, directed, and/or produced a short film. For filmmakers who are just starting out, a short film is the best calling card to showcase their unique talent and vision. It is important to remember that short filmmaking is different from feature filmmaking, with challenges unique to the process. Even so, producing a short film may seem daunting, but there are several key secrets to getting the most out of your project. This intensive 5-week course will give students the tools and techniques necessary to produce a world class short film. Each week will be dedicated to a different aspect of the short filmmaking process, including, concept development and writing of your short, budgeting and scheduling, understanding and drafting production agreements, pro-tips on directing actors, and how to get the most out of the post production process. Students are strongly encouraged to come with ideas for a short film, which will be developed over the course of the 4 weeks, so by the conclusion of the class, the should have a screenplay ready for production.

Planning The Best Festival Strategy For Your Film

Learn directly from Jon Reiss, a distribution and marketing specialist who's worked with Paramount Pictures, Screen Australia, Film Independent, and is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs. There are thousands of film festivals around the world – and tens of thousands of filmmakers trying to get into them. So what to do with your film? Jon Reiss wrote Think Outside the Box Office and has advised hundreds of filmmakers on their festival and distribution strategy. In this webinar you will learn how to create a film festival strategy for your specific film, how to use festivals to benefit the release of your film, how to be smart once you have been accepted into a festival and make each festival work for your film and career. This webinar will cover the essentials that all filmmakers need to consider in order to create a festival strategy for your film.

Mastering "Setiquette" - How to Stand Out on a Film or Television Set

Walking onto a film set for the first time can be intimidating and overwhelming. Wires, lights, cameras. People everywhere. Places you should be. Places you shouldn’t. Times you need to be quiet, times you need to speak up. The film set is a place where everyone needs to know what they’re doing and where they’re going, and it’s a place where everyone will expect the same of you. Yet if you’ve never worked on a set like this before, that can be a tall order. Whether you’re a PA on your first film, the director helming the production yourself, or anything in between, having a firm understanding of the expected etiquette on set—or “setiquette”—is crucial and lends itself to how much trust others will put on you. A film set might look like chaos from the outside, but it is often just the opposite—a well-oiled machine where everyone has a role and everyone knows where they should be and what they should be doing. If you are unsure of your own role on set, you can very well stick out like a sore thumb and contribute to slowdowns and frustrations. On the other hand, if you are confident, competent, and helpful on set, people will notice, which will lead to new opportunities and a team who will want to work with you time and time again. This is why it’s so important to walk onto your first set with a good idea of how everything works. Jonathan Kesselman is an award-winning writer and director who has worked on projects for companies like Fox, Paramount, Nickelodeon, Disney, Sony, Blue Sky Animation, MTV, Comedy Central studios, Funny or Die, WWE, Nintendo, and many more. His first feature film THE HEBREW HAMMER, starring Adam Goldberg, Judy Greer and Andy Dick, premiered at Sundance Film Festival before getting picked up by Comedy Central. THE HEBREW HAMMER has since become a holiday cult classic, voted among the top holiday movies by the New York Times, Vanity Fair, Boston Globe and Time Magazine. His next film JIMMY VESTVOOD: AMERIKAN HERO, starring Maz Jobrani, won both the Comedy Vanguard and Audience Award at the Austin Film Festival before being released on Showtime and Netflix. Jonathan also wrote and directed second Unit for Oscar-winning director Ang Lee on the film BILLY LYNN'S LONG HALFTIME WALK. He recently co-created the short form comedy series GANDER, streaming exclusively on Tubi. Through his long and varied history in film and television, Jonathan is no stranger to film sets and how to best work within them. Jonathan will break down how a professional film or television set works and everything you should know before stepping on set for the very first time. He will give a snapshot of how a film set generally looks and run before going through all of the different departments on set and their relationship to the director. Jonathan will spend time delving into the role of the assistant director, the beating heart of the set and will then explain what a day on set generally looks like, including a schedule breakdown and how the workflow normally looks. Next he will go through the importance of blocking rehearsals, the art of slating, and how to read a call sheet and shooting schedule. Jonathan will teach you how to find success on your first set, including how to hold yourself so you’re called back again. He will also go over how to find success as a director, how to delegate, motivate, and empower, in addition to staying on schedule. Jonathan will then show you five common mistakes to avoid making on set. Finally he will give you tips on how to break in and get experience on set, including where to find opportunities and what roles you should be looking for.   Praise for Jonathan's Stage 32 Webinar   "I enjoyed the thoroughness and detailed explanation, have no complains or negative comments, it was fantastic!" -Arlen G.   "It was so broad, yet very detailed - perfect for a newbie like myself" -Kiri M.   "Great information for me. Helps me to understand "Setiqutte" as I work towards getting my first TV show into the hands of a production company." -Gregory M.  

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