How Netflix Picks Up Films and Works with Filmmakers: Everything You Need to Know

Hosted by Steff Monsalve Reed

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Steff Monsalve Reed

Webinar hosted by: Steff Monsalve Reed

Director of Content and Distribution at Quiver Distribution (Netflix, Hulu, Amazon, DirecTV)

Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Full Bio »

Webinar Summary

The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done.

For many, the holy grail of film distribution has become Netflix. It’s a titan in the industry, and with over 180 million subscribers worldwide, no one can release a film quite like them. Yet for as prominent and omnipresent as they might be, Netflix is enigmatic and confusing from the outside. They hold a lot of secrets close to their chest and their inner-workings and processes are a mystery to many. They’re not a complete unknown, though, and there is a lot you can learn as a filmmaker and content creator to better approach this media giant, get your film on their radar, and maybe even get that distribution deal you’ve been after. First it’s critical you learn some context surrounding how they work, what they are looking for, and how you can break through the noise.

Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.

Steff will walk you through how Netflix finds and picks up films and what content creators can do to better get their own projects on Netflix’s radar. Steff will begin by giving you a rundown of Netflix and how they’re working right now. She’ll explain how you should be thinking about and categorizing the company, who their main competitors are, what their subscriber base looks like and how it compares to their competitors’ bases. Next she will talk about how Netflix picks up content. She’ll go over who gets to pitch to Netflix in the first place and how that process works and will then do a deep dive of Netflix’s curation model. Steff will explain what types of content are currently the most successful on Netflix and how their new “Top 10” feature might be changing things. She will also break down the three main divisions that review content within Netflix and the common deal structures filmmakers should expect from each. Then she will go into how Netflix actually works with content creators and handles both revenue and delivery. She will teach you about Netflix’s payment structure and how content aggregators or distributors can sometimes “buy out” the Netflix window. Steff will even offer a case study of her own film THE LOST HUSBAND and demonstrate how this process worked. She will then explain how to determine a film’s budget for an expected ROI and how you can recoup your investment and where that money will come from. She’ll also go over the process of getting your film picked up by Netflix after they pass on it as an Original, including how to help your chances in this regard and what you can do to make your work stand out more and break through the clutter. Steff will then offer some final pieces of advice on Netflix opportunities and deal negotiations, including looking at contract terms, territories, and hidden fees. She’ll explain how to understand the specific cost of distribution and offer the key piece of advice on budgeting moving forward. Finally she will give you a peek at the distribution industry itself, the changes that are coming, and what you should expect to come next. Expect to leave with a much clearer understanding of how Netflix works and how you can better position your film for success at this streaming platform.

This webinar comes with a free handout that details distribution terms and Netflix's specific deliverable requirements 

 

 

Praise for Steff's Stage 32 Webinar

 

"One of the best presentations I have seen."

-John S.

 

"Great info. Great presentation. Really explained the topic well. "

-Martin R.

 

"Steff was excellent in explaining the distribution process and especially how it pertains to Netflix."

-Michael W.

What You'll Learn

  • Netflix- A Rundown
    • What is Netflix and should you categorize it?
    • Who are Netflix’s competitors?
    • What does Netflix’s subscriber base look like?
      • And how does their base compare to their competitors?
  • How Netflix Picks Up Content
    • Who gets to pitch to Netflix and how?
    • A deep dive of Netflix’s curation model
    • What types of content are currently the most successful on Netflix
    • Netflix’s new “Top 10” feature and how that changes things
    • The 3 main Netflix divisions that reviews content
      • And the common deal structures filmmakers can expect from each
  • The Relationship between Netflix and Content Creators – Dealing with Revenue and Delivery
    • Netflix’s payment structure
      • Exploring the scenario in which a content aggregator or distributor “buys out” the Netflix window
      • Case Study: Payment structure for real life and recent example of the film THE LOST HUSBAND
    • Determining a film’s budget for an expected ROI
    • How to recoup your investment and where that will come from
    • Can your film get picked up by Netflix if they pass on it as an Original?
      • How to help your chances
      • What can make your work stand out and break through the clutter
  • Wrap Up
    • Advice on Netflix opportunities and deal negotiations
      • Contract terms
      • Territories
      • Hidden fees
    • How to understand the specific cost of distribution
    • A key piece of advice on budgeting moving forward
    • A peek at the industry itself, changes, and what could come next
  • Q&A with Steff

About Your Instructor

Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

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A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!

Questions?

If you have a generic question about Stage 32 education you can take a look at our frequently asked questions section on our help page, or feel free to contact support with any other inquiries you might have.
 

Reviews Average Rating: 3 out of 5

Other education that may be of interest to you:

What You Need to Know to Get Your Film on Amazon

The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done. There is perhaps no company with more reach globally than Amazon, and their streaming platform, already a juggernaut, is only growing in size and subscription base. Now with a global audience of around 150 million people, it’s one of the biggest platforms in the world to host films. Getting your film into Amazon’s content library can be a boon like no other. Yet Amazon is a tough one to understand. As a model, it differs greatly from its competitors like Netflix and Hulu since it’s just one piece of Amazon’s overall corporate puzzle. For many reasons, Amazon is playing a different game than other streaming platforms, which means you’ll need to play a different game as well if you want your film to be part of their library. This is why it’s critical you gain a deeper understanding of how Amazon works, what they’re looking for, and how you can break through the noise. Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Steff will walk you through how Amazon finds and picks up films and what content creators can do to better get their own projects on Amazon’s radar. Steff will begin by going through a primer of what film distribution for streamers looks like, including the basic life cycle of a film and important terms to know. Then she will give a rundown of Amazon as a whole. She’ll explain how it works and how you should categorize it. She’ll also go over who Amazon’s competitors are and what Amazon’s subscription base looks like. Then she’ll outline the three distinct services Amazon provides—Transactional, SVOD, and IMDB.tv—and explain how you should think about each. Next Steff will go over what kind of content Amazon goes for. She’ll go over genres, styles and more aspects that are most successful on the platform and will delve into the film titles that have performed best in the past, as well as presently. Steff will talk about how to pitch your film to Amazon. She’ll teach you who is able to pitch to Amazon in the first place, what makes a pitch there successful, and how to make your content stand out to peak their executives’ interests. She’ll even offer a case study of a real pitch deck that she used to get them to pick up a film. After this, Steff will talk about how to best prepare and maximize deliverables to fit Amazon’s requirements. She’ll give you a rundown of what exactly Amazon requires and talk about the steps you should be taking well in advance to ensure you have what you need for Amazon if they pick up your film. She’ll also provide strategies to make your marketing materials stand out and for your film to perform better. Then Steff will talk about revenue expectations with Amazon. She’ll explain how Amazon’s payment structure works and will give a general sense of how much you can expect to make from an Amazon distribution deal. She’ll also talk about how to create a budget with this in mind for a realistic return on investment. Next she’ll explain what she believes might be next for Amazon, what the current trends are pointing to and how the “streaming war” might affect things moving forward. Finally, she’ll leave with closing thoughts for filmmakers to consider, including additional challenges to prepare for and unique opportunities at Amazon you can take advantage of. Expect to leave with a much clearer understanding of how Amazon works and how you can better position your film for success at this streaming platform.     Praise for Steff's Previous Stage 32 Webinar   "One of the best presentations I have seen." -John S.   "Great info. Great presentation. Really explained the topic well. " -Martin R.   "Steff was excellent in explaining the distribution process and especially how it pertains to Netflix." -Michael W.

Advanced Level Accounting for Film & Television

Throughout every phase of making a film or series, it’s vital to have a vision, but it’s paramount to make sure your books are in order make sure that you are running your project as a business and making money back for your investors. Losing either of these aspects will spell disaster for your project. Vision likely comes more easily to creatives—it’s why you set out on this venture in the first place—but if it’s not accompanied by strong financial records and a wherewithal of what to do, both to spend money and to earn it, you’re going to find yourself in a heap of trouble that no amount of vision can get you out of. In the previous webinar in this series, Introduction to Film & Television Accounting, we discussed the things you need to know in order to responsibly get your project off the ground, including navigating tax incentives, finding and approaching investors, and working with loan-out companies. However your dealings with accounting don’t end here; they continue well through production. You might have wrapped your film, but there are still some serious i’s to dot and t’s to cross. How do you report your earnings and your spending? How do you handle payroll in accordance with the different guilds and unions? How do you prepare your taxes and how do you make sure you actually get those credits and incentives you’re owed? There’s no time to sit on your laurels. It’s more vital now than ever to ensure that your accounting is, well, accounted for. John Thomas and Kristy Clabaugh are Atlanta-based CPAs that specialize in providing services to the film & entertainment industries both abroad and in the US. Kristy also serves on the executive board of directors as Treasurer for both the Georgia Production Partnership and Women in Film & Television Atlanta. Together they have worked on hundreds of film and television projects assisting clients in all stages of project implementation from investor relations, entity structuring, waterfall projections, budgeting, pre-production and development, production accounting to post-production. John and Kristy will continue on from their first accounting webinar to share with you more advanced but equally vital aspects of handling the accounting on your film project. They’ll go over financial reporting requirements for any project, specifically your balance sheet and your income statement and teach you how to reflect your project as an asset, how to report investor obligations, both as loan payable and equity interest, and when and where the revenue hits. Next they’ll delve into the importance of quality production accounting and go over the guild and union rules you need to know while doing payroll. John and Kristy will walk you through cost reports and how they compare with the budget. Then they’ll teach you the nuts and bolts of tax preparation, which includes both federal filings like elections and K1s, and state filings, like resident/non-resident filings tax incentive and credit declarations.   Praise for John and Kristy’s Webinar Both presenters really knew their stuff and presented it with clarity. -Clint A.   This advanced class was so helpful. John and Kristy got into the nuts and bolts of accounting in a serious way and gave me a lot more confidence in being able to handle accounting on my own project” -Cassie G.   Really thorough but also easy to understand -Gerry T.   John and Kristy are the best! -Rodolfo B.

Getting To The Director's Chair: Shorts, Proof of Concept & Features

Learn directly from Jairo Alvarado, Manager at Circle of Confusion (The Walking Dead) who specializes in representing and breaking young directors, and who recently signed Mischa Rozema on his feature debut with Warner Bros. for his project Sundays! "I've taken a lot of classes and in particular, webinars over the years. Jairo is probably the best instructor I've encountered. He's not just throwing the stuff we always hear at us, but he's going to the true heart of good [filmmaking] yet explaining it in a way that turns on the light ... constantly. He is truly teaching us "how to become fishermen (or women).” - M. Beattie In this Stage 32 Next Level Webinar, you will learn the different creative approaches you can take to make your directorial debut or move from writer into the director’s chair. Your host Jairo Alvarado will go over how to look at your career with a modern and technical approach, as well as strategies to help you stand out in today’s competitive climate. Your host Jairo Alvarado is a manager at Circle of Confusion (The Walking Dead) and recently made a big splash in the industry trades when he signed the filmmakers behind Sundays. Due to Jairo's foresight in assisting the talented filmmakers to make a "proof of concept" film based on a feature idea, the $51,000 short resulted in an industry wide bidding war, with Warner Brothers eventually winning the rights to turn the short into a feature film. As a manager at Circle of Confusion Jairo also looks after clients such as Josh Bearman and Josh Davis (Epic), Jordan Blum (American Dad), Christian Cantamessa (Air), Greg Williams (Samarkand). Back by popular demand, Jairo is here to share his expertise exclusively with Stage 32!

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Your Guide to TV Streaming Platforms: Breaking Down Netflix, Hulu, Amazon, Peacock, Apple TV+, Disney+ & HBO Max

The magnitude to which the television landscape has changed over the past few years really can’t be overstated. Traditional models have been shattered and the dominance of network and cable television has given way to the streamers. Just look at this year’s Emmys—Netflix shows received 160 nominations, compared to NBC, which received only 47. With the way paved by Netflix, Hulu, and Amazon Video, the past few years have seen an explosion of streaming platforms and with it, new content and new opportunities for creatives to jump on board. The TV landscape has changed and continues to change, but most would agree: streaming is the place to be. Yet it’s not that simple, is it? With the world of television changing so quickly, it can feel like whiplash to keep up with everything. The world of streaming this year alone has seen new players (hello, Peacock) and others that have already fallen by the wayside (R.I.P., Quibi). Platforms continue to innovate and reinvent themselves to stay current and compete with their fellow networks, and as they change, so does what they’re looking for and how they look for it. If you’re a writer, producer, or creator working to get your television show on a streaming network, it’s hard to know where to start. There are always isolated articles in the trades as well as whatever you can find out through word of mouth, but what you might really need is for someone to lay it all out—what are the players right now, what content is performing well on their platforms, what are they looking for, and where are they headed? As luck would have it, Stage 32 has put this all together for you. Arielle Cohen is a Senior Manager in Strategy at NBCUniversal's streaming service Peacock, which launched this past July. In this role, Arielle works to grow and improve Peacock by researching what’s working and where the industry is headed. Arielle is also a Development Executive for Broadway Producer Eric Falkenstein's Spark Productions, whose Broadway credits include MOULIN ROUGE and TO KILL A MOCKINGBIRD. She is on the board of the Hollywood Radio and Television Society Associates, a member of TEDx Young Professionals, Women in Cable Television and Ladies of Comedy Association (LOCA). Through her work, Arielle has become a veritable expert in the world of streaming television and has a clearer view than most of where it’s headed. Arielle will provide a comprehensive look at the world of streaming TV today, focusing on who the major players are and what kind of content they are focused on. She’ll begin with an overall look at the television industry and how it has changed. She’ll also explain what the current streaming landscape looks like today. She’ll lay out the major players and how the recent additions of streamers have altered the ecosystem. She’ll also explain the difference between premium and ad-supported streamers. She will then offer strategies for you to determine which streamers could be the right fit for your project. Arielle will offer a deep dive into the seven biggest streamers today, going over their top performing shows and where they’re headed. She’ll do this for Netflix, Hulu, Amazon, Peacock, Apple TV+, HBO Max and Disney +. She will next delve into where we are going from here, including new trends and developments we should expect to see and whether we can sustain so many streaming networks moving forward. Finally Arielle will offer suggestions of what streaming execs are looking for and suggestions for making your own project more interesting to them. You’ll leave with a much clearer and fuller picture of this quickly shifting industry.

Production Coordinator Master Class: Be A Unique & Efficient Production Coordinator

4-part previously recorded class taught by Carol Kravetz, veteran Production Coordinator for shows such as Breaking Bad and It’s Always Sunny In Philadelphia as well as various features for MGM, Warner Brothers, HBO and USA Network! The Production Coordinator position requires wicked organizational skills, resourcefulness and the ability to work long hours and handle a multitude of tasks simultaneously under high-pressure situations. That means you have to be accurate, purposeful and on time (which means early). Whether you are a director, producer, production assistant or production coordinator, knowing how to discover your crew members’ skill sets, delegate effectively and execute tasks with extreme precision is a must for cultivating a successful career. If you'd like to learn how to logistically run a set and organize the moving parts that make a production possible, join us for this exciting class! Stage 32 Next Level Education is thrilled to bring you Carol Kravetz, a veteran Production Coordinator, most recently on shows such as Breaking Bad and It’s Always Sunny In Philadelphia, to teach you a Production Coordinator Master Class: Be A Unique & Efficient Production Coordinator! In this 4-part previously recorded class, Carol provides a fully comprehensive guide on how to be prepared to prepare, prepared to shoot and prepared to wrap. You will learn Carol’s personal list of Production Coordinator best practices, from the various tasks you will be expected to perform and how to execute them with precision, to how to recognize each document you will need in a mound of paperwork, to how to transition the office from pre-production to shoot to wrap. You’ll learn how everything is paid for, how to facilitate rentals and purchases for on-set departments, and the common pitfalls and traps that happen during production so you can avoid them. Carol then teaches you her networking, resume and follow up tips to help you find work and keep working past the wrap party. With interactive lectures and homework assignments directly geared toward making you a stronger and more competent Production Coordinator, you will leave this class with a comprehensive understanding of how to be an effective Production Coordinator and be a valuable asset to any set you work on! Purchasing gives you access to the previously-recorded live class. Although Carol is no longer reviewing the assignments, we still encourage all listeners to participate.

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