Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms. Full Bio »
The entertainment industry is constantly shifting and adapting, but perhaps no aspect of Hollywood is more volatile than that of film distribution. Over the past twenty years, the methods and processes of releasing films have changed drastically and continue to be difficult to pin down or predict. From theatrical to video and DVD, television to VOD, the industry continues to not only adjust but wholly reinvent itself. Now, of course, one of the bigger, if not the biggest, avenues of distribution has become online streaming platforms. Massive players like Netflix, Amazon, and Hulu and newcomers like HBO Max, Disney+, and Apple TV+ have been making and picking up a very large number of films, and the viewership numbers for these titles can be staggering. There might not be a better place for your film to find a home than a streamer, but that’s easier said than done.
For many, the holy grail of film distribution has become Netflix. It’s a titan in the industry, and with over 180 million subscribers worldwide, no one can release a film quite like them. Yet for as prominent and omnipresent as they might be, Netflix is enigmatic and confusing from the outside. They hold a lot of secrets close to their chest and their inner-workings and processes are a mystery to many. They’re not a complete unknown, though, and there is a lot you can learn as a filmmaker and content creator to better approach this media giant, get your film on their radar, and maybe even get that distribution deal you’ve been after. First it’s critical you learn some context surrounding how they work, what they are looking for, and how you can break through the noise.
Steff Monsalve Reed is the Director of Content and Distribution at Quiver Distribution, where she discovers and releases titles from emerging voices and helps independent filmmakers get their projects on platforms like Netflix, Hulu, Amazon, Redbox, DirecTV, and more. Recently, Steff has distributed films such as THE LOST HUSBAND, starring Josh Duhamel and Leslie Bibb, BECKY, starring Kevin James and Joel McHale, and THE SUNLIT NIGHT with Zach Galifianiakis, Jenny Slate, and Gillian Anderson. She will be distributing CHICK FIGHT, starring Malin Akermin and Alec Baldwin, a feature film which was incubated through Stage 32. Before Quiver, Steff worked as a distribution consultant for AMBI Distribution and Raven Capital Management, and served as the Manager of Acquisitions and Exhibitor relations for Entertainment One, a major independent distribution company releasing films in North America as well as several major territories around the world. Through her extensive distribution background, Steff has become very familiar with what it takes to get a film on various platforms.
Steff will walk you through how Netflix finds and picks up films and what content creators can do to better get their own projects on Netflix’s radar. Steff will begin by giving you a rundown of Netflix and how they’re working right now. She’ll explain how you should be thinking about and categorizing the company, who their main competitors are, what their subscriber base looks like and how it compares to their competitors’ bases. Next she will talk about how Netflix picks up content. She’ll go over who gets to pitch to Netflix in the first place and how that process works and will then do a deep dive of Netflix’s curation model. Steff will explain what types of content are currently the most successful on Netflix and how their new “Top 10” feature might be changing things. She will also break down the three main divisions that review content within Netflix and the common deal structures filmmakers should expect from each. Then she will go into how Netflix actually works with content creators and handles both revenue and delivery. She will teach you about Netflix’s payment structure and how content aggregators or distributors can sometimes “buy out” the Netflix window. Steff will even offer a case study of her own film THE LOST HUSBAND and demonstrate how this process worked. She will then explain how to determine a film’s budget for an expected ROI and how you can recoup your investment and where that money will come from. She’ll also go over the process of getting your film picked up by Netflix after they pass on it as an Original, including how to help your chances in this regard and what you can do to make your work stand out more and break through the clutter. Steff will then offer some final pieces of advice on Netflix opportunities and deal negotiations, including looking at contract terms, territories, and hidden fees. She’ll explain how to understand the specific cost of distribution and offer the key piece of advice on budgeting moving forward. Finally she will give you a peek at the distribution industry itself, the changes that are coming, and what you should expect to come next. Expect to leave with a much clearer understanding of how Netflix works and how you can better position your film for success at this streaming platform.
"The world of streamers and how they operate may be challenging to keep up with in our ever changing world. Although there may be a lot of information and you may feel hopeless at times to get your film on their platforms, there are several things that you can do to better understand and increase your chances when approaching them. I'm looking forward to sharing my experience and knowledge in hopes that it helps more independent filmmakers break into this exciting space."
-Steff Monsalve Reed
Steff Monsalve Reed
Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.
Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.
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Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.
Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year!
In the current, competitive TV landscape of serialized dramas, complex comedies, and sprawling genre epics, series bibles are becoming important selling tools to help writers illustrate their visions. A dynamic and intriguing bible can create interest in your project, and push your pitch or spec script over the edge to a sale. It’s your chance to lay out the larger arc of your story, list examples of future episodes, and explain the broad themes your show will explore. It conveys confidence to producers and executives by saying: “I've thought about this in the long run, and I have a slew of awesome ideas to explore in series.” Because there is no standard industry way to format your bible, they can be extremely confusing to create. Executives receive bibles as small as 4 pages (a mini-bible, really) and as long as 27 pages. Should it include your personal connection to the material? In-depth character bios? Visual motifs? Artist’s renderings of the setting and characters? Although bibles can vary greatly from project to project, there are some general rules and strategies to follow to make sure yours stands out from the pack as professional, polished, and powerful. Michael Poisson's career is one that has been filled with incredible ambitious drive and creative passion. He is a veteran television executive and is currently a writer on the hit Netflix series Raising Dion, as well as Adult Swim's Robot Chicken. But Michael’s story begins with his first industry job at CAA where he broke the glass ceiling for men everywhere and became their first ever male receptionist (before then, CAA had segregated based on sex: guys in the mailroom and girls in reception). From there he worked his way up to Rick Lefitz’s desk at CAA in TV Packaging, before jumping to Ryan Reynolds and Allan Loeb’s TV pod, DarkFire TV, for two years. He moved on to work as the Director of Development at Krysten Ritter’s company, Silent Machine Entertainment, where he worked closely with writers to develop their ideas to pitch to studios and networks. Michael has also had numerous successes as a screenwriter. In what has become an ultra-competitive environment, Michael will teach you the ins and outs of creating a compelling and willing TV bible. Starting with the proper formatting, how to introduce dynamic characters, and moving through how to include active and engaging episode examples, Michael will show you what grabs and keeps an executive's attention. Michael will also discuss artwork, articles and visual aids and whether your bible truly needs them or if they should be left out entirely. He will show you how to create and present carefully crafted, season long arcs that include strong and relatable themes. Always a challenge for writers, producers, and filmmakers putting together a series bible, Michael will teach you how to be clear and concise in explaining your direction for the series. He will spend quality time explaining and teaching the importance of a strong wrap up and closing beat and how to nail both. Michael will even teach you how to identify and decide which network or platform may be best for your show. "Answered so many of my questions about bible writing. Took away my fears as well! I can't wait to get started." - Mia L. "Demystification complete." Lorraine R. "Michael has energy and knowledge to spare. Best investment I've made in years." - Regina K. "There is so much mixed information on bible writing out there. It's confusing and, honestly, maddening. I appreciated Michael slowly, concisely, and thoroughly explaining what works, what doesn't and how to bring a winning series bible to life. Bravo." Angelo D.
Learn directly from Jake Detharidge, Head of Development and Production at 3311 Productions (In A World... starring Lake Bell, Eva Longoria and Big Sur starring Kate Bosworth) In times of financial crisis, people will still go and see movies - it will always be an affordable luxury. Most scholars and critics will say the golden age of the studios was in the late 20’s through early 30’s, some say it was post WW2 through the 50’s…but the real ‘Golden Age’ was circa 1998 – 2008. Studios were spending at an all-time high and had a strangle hold on domestic theatrical distribution. Meaning: you either made a movie through a studio, or your movie wasn’t ever seeing the light of day in the states. There were the few small (literally, small) exceptions, but for the most part it was working with a Big Major - or nothing. Now, however, we’re in this new frontier of feature films. There are literally dozens upon dozens of film financiers and sales agents all over the world with more money looking to invest in film than there are actual, legitimate film projects to be made. With more financiers then ever before, how do you navigate the roaring waters of getting your ‘independent’ movie made? What are the budget levels you should realistically be considering, and how does that directly relate to the finished product that you hope to achieve? In this Stage 32 Next Level Webinar, Jake Detharidge will go into detail describing the current market place of independent film financing, how it is shifting, and how to apply that to your specific project. You will learn how and why independent financing, investing, packaging and distribution are the future of feature films in the US, and the world.
Learn directly from Liz Profumo, Managing Attorney of the Immigration Firm D'Alessio Law Group! "Lots of info provided and all questions were answered. Thank you so much, you've made the first step much easier! So glad this webinar came up as I was feeling pretty lost and confused on how to go about it. I'm trying not to 'self-diagnose' as you said, but it has made me realise I need to get more professional experience and put myself out there more, to give myself the best shot at getting the visa." – Jessamie K. "[They were] very informative and gave great advice…All in all, I left the webinar very pleased and more informed!" – Herschel A. In this Stage 32 Next Level Webinar, Managing Attorney Liz Profumo and her team at DLG Immigration will walk you through the O-1 ‘Artist of Extraordinary Ability' Visa. Liz will deconstruct the issues that foreign nationals encounter when crossing the border, applying for visas, finding employment in a new country and relocating. You will leave the webinar knowing: Exactly what the O-1 visa entails. How to construct the resume of the visa. How to getting letters of support. What other visa options exsit if the O-1 isn’t a good fit for you. What to do - and not to do - at the border. How to identify and avoid immigration scams. Your host Liz Profumo has been practicing immigration law exclusively since 2007. Her practice is limited to immigration and nationality law and concentrates on temporary and permanent business and employment related visas for investors, artists, and entertainers, and she has assisted hundreds of artists, performers, and other industry professionals to realize their dreams of living in the United States. The associates at DLG Immigration have personal experience in the immigration process and the entertainment industry, and understand your logistical requirements as well as your legal requirements. They understand the types of documentation you will have and what to ask you for and are here exclusively for Stage 32 to help our members around the world pursue their dreams of working in the U.S.
As the world of television continues to fragment, streaming platforms (Netflix, Amazon, Hulu, Disney+, Apple TV) have become major players. More and more of these platforms are moving into original content, which means the number of new shows being produced has never been higher. However, these platforms have different needs, different expectations and different boundaries and mandates than those of traditional broadcast networks. So how does a creative navigate this brave new world? And how does a writer stand out to get staffed or sell a standout drama series? This webinar will explain in comprehensive detail how drama series are pitched, developed, and sold to streaming platforms and what you can do as a writer to position yourself to get noticed. The world of streamers is changing quickly. New platforms are coming online seemingly by the month, and with each one, the rules and the mandates continue to change. In many ways the world of TV streaming platforms is like the Wild Wild West, overwhelming and hard to nail down. At the same time, that's what makes it so exciting - the opportunities are limitless. But with so many writers vying for an opportunity to sell or be staffed on a show, it’s incredibly important to understand the changing landscape and know the best ways to operate within it. Having a clear sense of how executives at streamers think and what they’re looking for will give you a distinct advantage in adjusting your script to pique their interest or in presenting yourself more effectively to sell your show or get staffed on one of their growing number of series. Spencer Robinson is a literary and talent manager at Art/Work Entertainment who's been in the industry for over twenty years. His clients have been in films with directors Quentin Tarantino, Steven Soderbergh, Clint Eastwood, Gore Verbinski and more. In the TV world, his clients have been regular cast members on shows for Netflix, The CW, Cinemax, CBS, NBC, FX, Starz, Nickelodeon, EPIX, and TBS, to name a few. His writing clients work in both features and television on broadcast, cable, and streaming platforms. He currently has a client writing on two Netflix series, and another client who just sold a show to Amazon. He also reps a writer who currently has a project at Aggregate Films, which has a deal at Netflix. Spencer will use his extensive experience working with writers and selling their shows to streamers to share some of the do’s and don’ts of writing a drama pilot for streaming television and outline how to tailor your script to make the best impression with the executives at these platforms. He will do this by first laying out how the streaming platforms differ from one another and what exactly they're looking for. Not all streaming platforms are created equal and it's imperative you know the difference. From there, Spencer will dive into script structure and formatting, specifically analyzing what you should be considering before you write your pilot. Next, he will tackle staffing and sales, so no matter what your goal whether to be in a writer's room or selling your pilot, you have all the information you need to position yourself correctly and with the best chance of success. Spencer will even get into the difference between streaming platforms and broadcast networks so you can determine where your material might be a best fit. Expect to leave this class with a comprehensive understanding of the shifting industry of streaming television and a toolkit to better excel within it. Like what you heard from Spencer during this webcast? Send your script to Spencer and speak with him for an hour by clicking here. Praise for Spencer's Stage 32 webinar: Spencer was awesome! Super informative and detail driven - providing great insights. Packed so much into a short amount of time which I'm super grateful for! -Eric C. Spencer Robinson has high energy and packs a ton of information in his lecture. Most importantly Spencer gives realistic advice while encouraging writers to move forward fully informed of the terrain. -Oweeda N. Spencer opened my eyes to how the TV world works with broadcast and streaming. What a great crash course! -Ricki L. "Very enlightening. Gave a realistic view of how difficult it is to get a pilot made but was just inspiring enough to give hope. :)" -Clive M.
Aerial images go back to when hot air balloons first went up in the 1700s, but the use of aerial images has exploded in the 21st century with the now ubiquitous Unmanned Aerial Vehicles, better known as drones. In very little time, drone photography has become widely—perhaps too widely—used in countless films, television shows, commercials, and other media projects. And along with this wide adoption of drones has come a demand for those who can successfully and artfully operate them. This presents a potentially lucrative and rewarding opportunity for cinematographers looking to expand their reach and build their skill set. Yet with the clear overuse of drone photography in media today, each to varying effects, it’s evident that not all drone shots are created equal, and standing out requires a deeper level of skills. Adding drone cinematography to your film, tv or new media project can breathe new life into shots that may, in the past, have cost your budget heavily to rent the necessary equipment to get. In the same way, finding success with drones requires more than knowing simply how to pilot one; a cinematographer needs to have the eye and well-developed instincts and they need to understand how to work with clients and artists to get those perfect shots. It's important to know that the term ‘drone operator’ is often used for those that use these vehicles to capture video or images, but just as cinematographers are never simply referred to as ‘tripod operators’, neither should anyone simply be seen as a ‘drone operator’. A drone is just a new way to place the camera in incredibly exciting places, a tool in a tool belt. Better understanding the steps that can take you to this point can prove exciting and promising for a cinematographer’s career. Chris Tangey is one of the most sought after drone cinematographers in the world. His impressive career as a cinematographer has him working for Netflix, Warner Bros. Columbia Tristar, BBC, National Geographic, Discovery, Lonely Plant and more. He recently won "Best Aerial Cinematography" in the European Cinematography Awards, and both "Best Drone" and "Best Scenography" In the New York International Film Awards. He was also awarded a Jury Commendation in the World Drone Awards in Siena Italy. He has 2 Gold and 4 silver awards from the Australian Cinematographers Society. Chris has quickly become a leader in the field of aerial imagery and is ready to share what he knows exclusively with the Stage 32 community. Chris will give you the knowledge and tools to get you started to becoming a successful aerial cinematographer. He’ll begin by giving a brief introduction on drone photography, offering a history and understanding of what exactly drones, as well as how they have affected the current state of helicopter-based cinematography. He’ll explain the benefits and exciting potential of drone cinematography and how that has come into play in media today. He’ll lay out how drones and drone photographers work within small and large productions and their crews. Next Chris will give a rundown of how drones work, what the main types of drones are, what the main drone manufacturers are, and what the notable parts of a drone are. He’ll explain what features are offered for different drones and what features are needed for different types of projects. He’ll also give tips on where to buy your own drone as well as how to obtain a licence to legally operate them. Chris will then outline the safety and legal aspects of operating drones. He will teach you the governmental rules and regulations in most countries, including vertical separation rules and how both controlled and uncontrolled aerodromes are treated. He’ll give you tips on how to navigate these rules while still working with your clients and how to understand what your licence gives you the right to do. He’ll also provide strategies to work within the confines and limits to still get the shots you need as well as strategies to keep yourself and your crew safe. Chris will go over how to break into the industry as an aerial cinematographer. He’ll explain the current marketplace and help outline what level of the marketplace you should be targeting. He’ll give you tips on how to build a reel and display your ability to find opportunities and will teach you how to find and stick to your rate, including ways to not undercut the market, manage value-added rates, and offset licence rights against day rates. Chris will even offer case studies from his own career to demonstrate how best to work with clients and get the shots you’re after. Expect to leave with the knowledge and confidence you need to kick start your own aerial cinematography career. "My career as a cinematographer has been “elevated" greatly by incorporating drones and knowing how to use them properly to get the best possible shot. I'm so excited to share my experiences with the Stage 32 community and give everyone the knowledge to use this powerful tool to their creative and financial advantage" -Chris Tangey
It’s no secret how profoundly the visual effects industry has taken over Hollywood. What was once relegated to only the biggest summer blockbusters and studio tentpoles has spread to virtually every wide release film, scores of TV shows, even web series and short form content. And with more avenues for VFX to be incorporated into projects, there is also a need for more VFX artists. A LOT more. As VFX continues to grow, innovate, and evolve, there hasn’t been a better time to venture into this field. Even still, this doesn’t mean breaking into VFX is ever easy. The truth is it has always been a challenge to break into VFX as a career. Being successful in this industry requires both artistic and technical wizardry, a combination that is hard for anyone to master. Not to mention the ever-present and ever-difficult obstacle of 'getting noticed.' With today's entertainment landscape so severely altered, there are additional challenges, but also new opportunities. Understanding how the VFX industry works today and how best to put yourself out there in a way that will make people take notice will aid you in taking the first step into this exciting, explosive field. Geoffrey Mark is a 25-year veteran of VFX who has worked on films and TV shows like SPIDERMAN 3, Joss Whedon’s fan favorite SERENITY, CW’s science fiction breakout THE 100 and the cultural phenomenon that is SHARKNADO. Now a frequent VFX team lead and supervisor on set, Geoffrey began his career on the TEENAGE MUTANT NINJA TURTLES cartoon in the 90s and broke into visual effects as a graphic designer and animator for the classic sci-fi cult hit BABYLON 5. Geoffrey has been hiring, training and supervising new VFX artists for decades, and is ready to share what he knows with the Stage 32 community. Using his deep knowledge and wealth of experience on this topic, Geoffrey will walk you through the pitfalls and opportunities that exist in the VFX industry today and give you tips and ideas on how to position yourself for success and make your dream of working in visual effects a reality. He will begin with a brief overview of VFX in film and television today and will give you a rundown of the two main branches within the industry. He’ll then break down the skills you need to begin a career in this field. Since it’s such a big and diverse field, Geoffrey will spend time outlining the many sub-fields and specialties within the VFX landscape and will give you strategies to help you figure out which of these will be the best fit for you. He will give you tips on how to find free education to continue learning and honing your craft and will show you how tutorials can sometimes be helpful, and at other times insufficient. Next Geoffrey will explain how to create your own reel as a tool to get noticed and hired in the industry. He’ll walk through how long the reel should be, what kind of content stands out the most, what content you should never include and how best to incorporate music. He’ll also give you tips on updating your reel as you go and how to alter your reel to better fit different job opportunities. He will also talk about how to actually get your reel out there once it’s complete, where the opportunities and listings can be found and the best ways to approach employers. He will then walk you through how to actually get the VFX job you’re after, including how to come across as hirable in a job interview. He’ll explain the three generally accepted skill levels employers are looking for and will show you how to determine which level you are currently at. Finally, Geoffrey will delve into how to actually deliver when you get the job. He’ll walk you through the overall landscape and pipeline, how to best work with the schedules you’re given, and strategies to work most successfully with both your lead and your supervisor. Through this webinar, you will gain a clear understanding of what the journey looks like to become successful in the field of VFX and learn strategies to better get you to that point.