OK, You Made Your Film, So Now What?

Navigating the Marketplace
Hosted by Bradley Gallo

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Bradley Gallo

Webinar hosted by: Bradley Gallo

Chief Creative Officer at Amasia Entertainment

Bradley M. Gallo has over 15 years of media and entertainment industry experience including film, television, commercials, digital/social media and journalism. Currently, he serves as Chief Creative Officer for Amasia Entertainment. He recently Exec Produced FEAR INC. and the new documentary ZEDD TRUE COLORS. He produced new releases MR. RIGHT starring Sam Rockwell and Anna Kendrick, directed by Paco Cabezas; and CAREFUL WHAT YOU WISH FOR starring Nick Jonas, Isabel Lucas and Dermot Mulroney, directed by Elizabeth Allen Rosenbaum, and THE ROAD WITHIN starring Robert Sheehan, Dev Patel, Zoe Kravitz, Kyra Sedgwick and Robert Patrick, directed by Gren Wells. Bradley is also producing various other upcoming projects including THE CALL 2, FATE and BREAKOUT. Gallo served as the Head of Production and Development of Troika Pictures for 2 years which produced THE CALL starring Halle Berry and Abigail Breslin, directed by Brad Anderson. Prior to joining Troika Pictures, Gallo was a freelance producer/ writer/on-air personality. In 2010 he finished up a fellowship at CNN in New York City where he produced numerous shows including Anderson Cooper and American Morning and was a reporter for CNN.com. In 2010, Gallo received his Masters Degree from Columbia University Graduate School of Journalism, specializing in broadcast journalism. Before journalism school, Gallo was an independent television producer. His producing credits include; UlWmate Fighter on Spike, Bobby G Adventure Capitalist on Mojo, and Under Fire on Court TV. He also produced two national commercials for 1-800- Flowers. In 2007, Gallo was a top 10 contestant on the reality show America’s Next Producer. Before working in television, Bradley wrote several screenplays, including ATTRACTIVE DANGER and ONE STEP CLOSER, which won numerous awards.At the beginning of his career in film, Gallo wrote, directed and produced the feature film MAGIC ROCK. Gallo graduated from Penn State University with a bachelor’s degree in psychology and minor in business. Gallo is a member of Film Independent and has served as Chairman of the Board of the non-profit Cody Foundation helping kids through experiential learning. Full Bio »

Webinar Summary

You've put in months, maybe years of effort planning, raising funds and shooting your film. You're incredibly proud of your efforts. Now all that remains is getting the film seen and returning some profits to your investors. But what's the best path? Should you enter festivals? Hire a sales agent? Go for theatrical distribution? Attempt to navigate the streaming and VOD platforms?

In short, how do you know what's the best route for your film in 2017?

 

Deciding on how to monetize your project can be very complex. With so many options out there it’s sometimes hard to know what is important and what you can skip. This Stage 32 Next Level Webinar will be your one-stop crash course on how to navigate the marketplace! Your host Bradley Gallo, Chief Creative Officer at Amasia Entertainment (known for The Call, Fear, Inc., Mr. Right, Careful What You Wish For, and the award-winning indie The Road Within) will discuss what options are available for your project once it's complete and help you decide if VOD, theatrical, a festival circuit run or hybrid strategy is best for your film. After giving you the lowdown on options, Bradley will quickly discuss the benefits of each and provide you with a gameplan depending on the path you decide to pursue.

Whether you’re selling the film yourself, looking for independent representatives to bring on board, or trying to get into a festival, it’s important to know the steps involved in selling a film, no matter your role in the filmmaking process. Indie films are getting produced and distributed every day! It’s time to learn how to take your film to the marketplace and show it to the world!

Your host, Bradley has produced a wide variety of films independently, guided some through the festival markets and sold directly to distributors. He will share his knowledge and real-life experiences exclusively with the Stage 32 community! You will walk away with a sense of the marketplace of today including an overview of how to approach the festival circuit, who should/should not rep your film, how to deal with distributors, VOD vs theatrical and so much more!

What You'll Learn

Get Real: Understanding your film and its prospects.

  • What evaluation criteria will your film face when being considered for distribution?
  • Consider the production value and quality of your film
    • Is it visually appealing? Does it look like a big film worthy of release?
  • Consider the talent value
    • Who is attached to your project (actors, directors, producers) and what is their value in the marketplace
  • What genre is your film?
    • Which distributors should you target based on genre. Do not waste your time targeting the wrong people
  • Understanding the timing of when you approach a distributor
    • The time when you approach a distributor is critical
    • Understand the traditional calendar for the film business and where everyone is at any time. Should you approach during Cannes or AFM? When is the best time of the year to pursue distribution.
    • How the topic of your film affects timing. Pay attention to trends and what's being released.
  • What is the remaining financial status of your film.
    • How much money is left in the budget? Why does this matter?
    • Do you have money for marketing and publicity?
    • Do you need finishing funds?

Festival Circut - Reality

Know what festivals are looking for and target those that fit your film. Discuss the major festivals around the world and the benefits/cons of each.

  • Getting In – What does it take to get in? How networking, knowledge and representation helps your odds.
  • What is the true value of festival selection?
  • Which festivals are worth applying to for a return on investment?
  • Netflix, Amazon and Apple attend the major festivals. What this means for your film.
  • What you should do if your film doesn't get into the festivals that you have targeted

The Theatrical Release of Today - understand the global focus and intellectual property bubble. Why it may not be going away.

  • Constantly changing!
  • What intellectual property and genres rule theatrical.
    • IP of all shapes and sizes can secure a theatrical release
    • Distributors will often need to own and create "library value"
  • Global Focus
  • Downstream revenues and it's expansion
  • P&A rising costs
  • Financial risks of releasing theatrically on your own.
  • Screen count differences
  • The Netflix disruption and the lack of data. Case study: Frank Grillo sells Wheelman

Video on Demand - the reality of going to VOD and protecting your investment

  • What is VOD? Your VOD platform options
  • Pre-Theatrical/Day and Date
  • Distributors/Providers/Middlemen
  • Marketing dollars/Social Media Buys
  • Financial Risks
  • Ancillaries – Pay TV deals – Free TV – SVOD windows
  • Digital releases/non-exclusivity (ZEDD)

Digital Platforms

Discuss the blurring lines created by digital platforms. Understand the exclusive windows and financial models of these newer modes of distribution.

  • ITunes, Amazon Direct
  • Full Screen, Verizon etc.
  • Non-Exclusive Windows
  • Promotional Dilemma
  • Social Media
  • Viral Pipedreams

Hired Help

The importance of hiring a company/individual to rep your film. Use of private screenings/distributor screenings and festival screenings to get your film in front of distributors.

  • Producers reps
  • Foreign Sales agencies, Sierra Affinity, IM Global, Mad River, Radiant, Hyde Park, Electric Entertainment, and Content Media
  • Domestic Sales agencies, CAA, UTA, WME
  • Entertainment Attorneys and their role/pay

Making the Sale - the negotiation process

  • Minimum Guarantee (MG)
  • Screen Count
  • P & A Commitment
  • Release Dates

The Future of the Film Business For Now

  • An in-depth discussion of where the film business might be going and why.
  • Creation of more compelling content
  • Global driven models - you can’t ignore China, Germany and South America
  • “Film is a 20th Century Art Form”
  • The business of TV
  • Instagram, Snapchat, Facebook, Live video

Plus, a Q&A with Bradley! Bring all of your questions!

About Your Instructor

Bradley M. Gallo has over 15 years of media and entertainment industry experience including film, television, commercials, digital/social media and journalism. Currently, he serves as Chief Creative Officer for Amasia Entertainment. He recently Exec Produced FEAR INC. and the new documentary ZEDD TRUE COLORS. He produced new releases MR. RIGHT starring Sam Rockwell and Anna Kendrick, directed by Paco Cabezas; and CAREFUL WHAT YOU WISH FOR starring Nick Jonas, Isabel Lucas and Dermot Mulroney, directed by Elizabeth Allen Rosenbaum, and THE ROAD WITHIN starring Robert Sheehan, Dev Patel, Zoe Kravitz, Kyra Sedgwick and Robert Patrick, directed by Gren Wells. Bradley is also producing various other upcoming projects including THE CALL 2, FATE and BREAKOUT.

Gallo served as the Head of Production and Development of Troika Pictures for 2 years which produced THE CALL starring Halle Berry and Abigail Breslin, directed by Brad Anderson.

Prior to joining Troika Pictures, Gallo was a freelance producer/ writer/on-air personality. In 2010 he finished up a fellowship at CNN in New York City where he produced numerous shows including Anderson Cooper and American Morning and was a reporter for CNN.com.

In 2010, Gallo received his Masters Degree from Columbia University Graduate School of Journalism, specializing in broadcast journalism.

Before journalism school, Gallo was an independent television producer. His producing credits include; UlWmate Fighter on Spike, Bobby G Adventure Capitalist on Mojo, and Under Fire on Court TV. He also produced two national commercials for 1-800- Flowers. In 2007, Gallo was a top 10 contestant on the reality show America’s Next Producer.

Before working in television, Bradley wrote several screenplays, including ATTRACTIVE DANGER and ONE STEP CLOSER, which won numerous awards.
At the beginning of his career in film, Gallo wrote, directed and produced the feature film MAGIC ROCK.

Gallo graduated from Penn State University with a bachelor’s degree in psychology and minor in business.

Gallo is a member of Film Independent and has served as Chairman of the Board of the non-profit Cody Foundation helping kids through experiential learning.

FAQs

Q: What is the format of a webinar?
A: Stage 32 Next Level Webinars are typically 90-minute broadcasts that take place online using a designated software program from Stage 32.

Q: Do I have to be located in a specific location?
A: No, you can participate from the comfort of your own home using your personal computer! If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar.

Q: What are the system requirements?
A: You will need to meet the following system requirements in order to run the webinar software: Windows 7 or later Mac OS X 10.9 (Mavericks) or later.
If you have Windows XP, Windows Vista and Mac OS X 10.8 (Mountain Lion): The webinar software does not support these operating systems. If you are running one of those operating systems, please upgrade now in order to be able to view a live webinar. Upgrade your Windows computer / Upgrade your Mac computer

Q: What if I cannot attend the live webinar?
A: If you attend a live online webinar, you will be able to communicate directly with your instructor during the webinar. If you cannot attend a live webinar and purchase an On-Demand webinar, you will have access to the entire recorded broadcast, including the Q&A.

Q: Will I have access to the webinar afterward to rewatch?
A: Yes! After the purchase of a live or On-Demand webinar, you will have on-demand access to the audio recording, which you can view as many times as you'd like for a whole year! For a live webinar, you will be given the link within 2 business days after the live session.

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